HOW THE GERMANY USED CAR MARKET IS
POSITIONED?
Germany used car market was observed to
grow with a volatile growth pattern in the review period 2013-2018. The Germany
used car market in terms of GTV has increased at a positive CAGR of ~%
during the review period 2013-2018. The growth was supported by increased used
car sales in the country owing to the decline in the demand for new cars. The
average ticket price of a used car was also observed to grow with a positive
CAGR over the last 5 years. Initiation of the ban on petrol and diesel cars and
strict emission norms in Germany has built fear amongst the customers which has
lead to an increased demand for the younger used cars. The used car market in
Germany was also observed to expand in the online space to tap a larger market,
which resulted in increased used car sales in Germany.
The used car market in Germany was
observed to be dominating by Volkswagen, Opel and others owing to the brand
value and the trust customers have on these brands. The used to new car ratio
has been found around ~ in 2018. The Germany used car market was dominated by the organized
used car dealerships in the country by both Multi-brand dealerships and OEM
Certified dealerships with a market share of ~% in terms of sales volume in the
year 2018. Competition within Germany Used Car market was observed to be
highly fragmented with
the presence of major offline and online players such as Emil Frey Group, AVAG
Holding SE, Dello-Durkop-Hansa-Group, Autoscout24, Mobile.de, Hey car,
Auto.de and others.
GERMANY
USED CAR MARKET SEGMENTATIONS
By Market
Structure (Organized and Unorganized Market): Organized market
was observed to be dominating the Germany used car market both in terms of
sales volume and Gross Transaction Value (GTV). The organized market
constituted a market share of ~% in terms of sales volume in the year 2018.
Organized used car dealers are more preferred by the customers in Germany owing
to the trust built by the dealerships and the services provided by them. The
customers get a better and more professional experience in an organized used
car dealership in Germany. In addition, the used cars bought from the organized
dealers have been gone through certifications, inspection and free services;
refurbishing the car overall, which has contributed to the growth of organized
dealerships in Germany.
By Organized Market (Multibrand dealerships and OEM
Certified dealerships): The multibrand dealerships dominated the organized
market with a market share of ~% in terms of sales volume in the year 2018. The
multibrand dealerships recorded a larger market share in the organized used car
market owing to the fact that the multibrand used car dealers have various
brands and models available with them and the consumers have the choice of
comparing the brands and the models and then purchasing the used cars.
By Unorganized Market (C2C, Online sales and Local
dealers): The Customer to customer segment dominated the unorganized
used car market with a market share of ~%, followed by online sales and local
dealers in the year 2018. The customer to customer is preferred by the
consumers who do not trust in purchasing a used car from an organized player or
a local dealership in the country. With the increased internet penetration in
the country, the online sales of used cars have begun to grow in Germany.
By Year of Manufacture: Cars
manufactured during the period 2009-2018 dominated Germany used cars market
along with a massive collective volume share of ~% thus, evaluated around ~
thousand units during 2018. This segment recorded highest sales owing to the
fact that potential buyers had a large variety of used car models to choose
from. In addition to that, banks offers low interest rate financing options for
used cars with an ownership period of less than 5 years.
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Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
