The Global Hair Serum Market is poised to become a USD 1500 Mn Market by 2027. Will the projections justify growth? : Ken Research

 The market will be growing at the rate of 7% owing to fast fashion trends, increasing cases of hair loss & demand for organic hair care products, says a report by Ken Research

Global Hair Serum Market Ecosystem

The Global Hair Serum Market is highly fragmented in nature, with the presence of many international players as well as local players. Some of the major players in the industry, L’Oreal, Proctor & Gamble, Unilever are amongst others.

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1. “Hair loss being a growth factor?”: With rising cases of hairloss problems, companies are now realizing the huge potential it holds for the hair care market.

The rising application of hair serum in hair loss treatment and hair damage repairing is driving the market as consumers are becoming conscious about hair health and prefer advanced hair care products such as serums. Further, modern consumers are increasingly preferring organic products featuring herbal or natural ingredients like argan oil, onion, tea tree, Aloe Vera, and green tea, among others. As a result, the market is witnessing high penetration of herbal hair serum brands across key geographical markets that facilitate retail sales expansion in the worldwide market. For instance, in September 2022, Herbal Farm, a Singapore-based nutraceutical brand announced the business expansion into the personal care segment with the launch of a new hair care range featuring serum, shampoo, and conditioners.

2. "Fast Fashion providing a boost:” With an increasing trend towards hair coloring & frequent hairstyle changes, hair serums have become a need rather than a want.

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 Hair serums are widely used in hair styling to rejuvenate hair texture after hair coloring. With the rising popularity of hair coloring among millennial consumers, the demand for hair styling serum has been increasing across emerging economies along with developed countries. In hair styling, the serum is primarily used to enhance the hair curls and straightness while hair straightening or smoothing treatment. In addition, hair styling serums tend to reduce fizziness, improve detangling and impart shiny texture which is often lost due to bleaching and hair coloring.

Market Taxomony:-

Global Hair Serum Market Segmentation

By Type of Product

• Hair treatment Serum
• Hair Styling Serum

By Gender

• Men
• Women

By Nature

• Organic
• Conventional

By Distribution Channel

• Online
• Offline

By Geography

• Asia Pacific
• Middle East
• North America
• Australia
• South America
• Europe

Key Target Audience:

• Females
• Millennials
• Younger Generation
• Individuals with Sensitive Skin

Time Period Captured in the Report:

• Historical Period:2017- 2022
• Base Year: 2022
• Forecast Period: 2022-2027

Companies Covered:

• L’Oreal Paris
• Revlon
• Elizabeth Arden
• Unilever Plc.
• Proctor & Gamble
• Pattern
• John Paul Mitchell Systems
• Henkel
• Veolia

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Global Hair Serum Market Outlook to 2027

Future Outlook of Global Hair Serum Market: Ken Research

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What Is The Size Of Global Hair Serum Industry?

Global Hair Serum Market is growing at a CAGR of ~% in 2017-2022 and is expected to reach USD ~ Bn by 2027.

The Global Hair Serum Market is largely driven by urbanization and changing lifestyles. There has been a change in the demand for hair care products in recent years, supported by the quickly developing fast fashion trends. Furthermore, the market for catering services is growing because of factors such as active advertising campaigns conducted by companies to lure the younger generation.

The growing preference among customers for organic & side-effect free products is boosting the worldwide organic hair serum market. The hair serum companies have shifted their emphasis to providing organic products which includes natural ingredients such as Aloe Vera, Jojoba Oil & Shea Butter made in-house using fresh ingredients. The market is expanding because of the increased focus on implementing technology to enhance the customer experience and minimize time hair breakage & hair loss.

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Global Hair Serum Market By Product Type

The Global Hair Serum Market is segmented by Product type into organic & conventional. There is a preference towards the conventional segment as of now due to the past profits that the industry has generated. However, in the upcoming years, organic segment is expected to grow overtime.

Global Hair Serum Market By Distribution Channel

The Global Hair Serum Market is segmented by distribution channel type into Online & Offline. Offline segment has been covering a major segment of the market owing to a wide variety of products.

Global Hair Serum Market By Region

The Global Hair Serum Market is segmented by region into North America, Europe, Asia Pacific, Middle East, South America. North America holds the largest share of market owing to rising consumer awareness with regards to hair loss & more frequent cases of hair fall & damage in the region.

Global Hair Serum Market By Basis Of Gender

The Global Hair Serum Market is segmented by basis of Gender into Male & female. The market captured by females is larger as compared to males. However, with increasing fashion taste amongst males, the segment is expected to rise in the upcoming years.

Competition Scenario In Global Hair Serum Market

The Global Hair Serum market is a highly competitive and diverse industry with many major players operating in the region. Here are some of the leading catering companies in the global hair Serum Market. Top players such as L’Oréal, Revlon, Elizabeth Arden, Proctor & Gamble, Unilever. The market is largely driven by rising demand for organic hair care products and active advertisement campaigns.

What Is The Expected Future Outlook For The Hair Serum Market Across The Globe?

The Global Hair Serum Market was valued at USD ~billion in 2022 and is anticipated to reach USD ~billion by the end of 2027, witnessing a CAGR of ~% during the forecast period 2022-2027. The realistic growth scenario represents the most likely scenario as per current market conditions. This scenario assumes that there will be no overall impact on the market due to any potential COVID-19 waves in the future.

The Global Hair Serum Market is driven by customers' growing preference for organic, hair care products are driving growth in the Global Hair Serum services market. The growing preference among customers for organic & side-effect free products is boosting the worldwide organic hair serum market. The hair serum companies have shifted their emphasis to providing organic products which includes natural ingredients such as Aloe Vera, Jojoba Oil & Shea Butter made in-house using fresh ingredients. The market is expanding because of the increased focus on implementing technology to enhance the customer experience and minimize time hair breakage & hair loss.

In addition to this, companies are involving themselves in active advertisement campaigns in order to target the younger generation.

Although factors such as consumer hesitation with regards to product ingredients may hamper the market growth, the increasing popularity of hair styling products is clearly driving market growth. Our researchers examined the data with 2022 as the starting point, as well as the key drivers, trends, and challenges. A comprehensive analysis of drivers will assist businesses in refining their marketing strategies in order to gain a competitive advantage.

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Companies Covered:

• L’Oreal Paris
• Revlon
• Elizabeth Arden
• Unilever Plc.
• Proctor & Gamble
• Pattern
• John Paul Mitchell Systems
• Henkel
• Veolia

Key Target Audience:

• Females
• Millennials
• Younger Generation
• Individuals with Sensitive Skin

Time Period Captured in the Report:

• Historical Period:2017- 2022
• Base Year: 2022
• Forecast Period: 2022-2027

For more insights on market intelligence, refer to the link below: –

Global Hair Serum Market

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The Global Hair Serum Market valued at USD 900 Bn in 2020. Will the market achieve a decent size during the forecasted period? Ken Research

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The market will be growing at the rate of 7% owing to active advertising campaigns, demand for organic hair care products & rising disposable income, says a report by Ken Research

1. Increasing demand for market innovation in Hair Serum market is driving companies to seek innovation in their new launches.

Major Companies in Global Hair Serum Market

Hair serum companies have been strategizing to expand their product offerings to meet the needs of customers as a result of which various new market entrants are expected to be seen in the Global Hair Serum Market. Furthermore, companies are also recognizing the changing consumer needs, thus introducing organic alternatives. The natural ingredients in these items will improve outcomes and minimize the risk of problems associated with scalps such as inflammation and itching. Organic hair serum products can produce vibrant results like enhanced hair shine, enhanced hair power, and reduced hair loss, expected to deliver significant value sales growth during hair serum market forecast.

Rising Disposable income alongside Advertising campaigns are driving the market for Hair Serums all around the globe.

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Rising disposable income on part of consumers is driving the market for Hair Serums all around the globe. In 2022, global disposable incomes and expenditure per household are both expected to grow by 2.6%. Furthermore, as per industry reports, over half of American population alone uses hair care products every day indicating a dire need to present themselves in a trendy way.  Apart from this, active advertising campaigns by various hair care companies is attracting the younger population.

Companies Covered:

• L’Oreal Paris
• Revlon
• Elizabeth Arden
• Unilever Plc.
• Proctor & Gamble
• Pattern
• John Paul Mitchell Systems
• Henkel
• Veolia

Key Target Audience:

• Females
• Millennials
• Younger Generation
• Individuals with Sensitive Skin

Time Period Captured in the Report:

• Historical Period:2017- 2022
• Base Year: 2022
• Forecast Period: 2022-2027

For more insights on market intelligence, refer to the link below: –

Global Hair Serum Market

Related Reports by Ken Research: –

Global Oleoresins Market Outlook to 2025

India Untreated Mosquito Nets Market Outlook to 2024