Showing posts with label India Air Purifier Market Forecast. Show all posts
Showing posts with label India Air Purifier Market Forecast. Show all posts

Wednesday, May 27, 2020

India Air Purifier Industry to Cross INR 1,000 Crore by FY’2025: Ken Research


Residential Consumers are expected to drive the demand for air purifiers in the future with rising health & hygiene concerns among the people. There is a growing shift towards lighter and aesthetic looking models by the consumers and innovative designs are anticipated to propel the demand in the future.

Currently Northern cities such as Delhi, Gurugram & Noida and Mumbai in the West, account for majority of the demand for air purifiers. With increasing commercial activity and pollution levels, sales are expected to rise in other cities such as Bangalore, Ahmedabad, Hyderabad, Kolkata, Nagpur, Surat, Coimbatore, Pune and more.

Air Purifier Companies are looking into the possibility of domestic manufacturing of the product in future once the adoption in the country rises and a significant growth is observed in the number of air purifiers sold in the country.

Growth of E-Commerce:  The total number of internet subscribers in India is expected to cross ~1.1 billion by 2025. With rising internet penetration in the country and increased online retail spending in the country, the air purifier industry is expected to witness growth in sales through e-commerce platforms and online sales are projected to experience fastest growth.

Increasing Consumer Awareness: In the current scenario, it is imperative for companies to focus on educating consumers about the ill-effects of indoor air quality and the benefits of using an air purifier. Innovative advertising campaigns and marketing strategies are the way forward to stimulate demand for air purifiers in the country. Companies are expected to foster collaborations with end-users such as hotels & hospitals to promote air purifiers.

Plummeting Sales in Light of Covid-19 Outbreak: Retail sales have come to a standstill in the first quarter of FY’2021 owing to the imposed lockdown and social distancing norms. The industry will be affected by the halt in global trade as majority of air purifiers are imported from manufacturing facilities of these companies located in other countries. The effect of the pandemic is expected to be seen well throughout the year owing to the reduced pollution levels and global economic slowdown. Online sales are expected to drive the industry post the current black swan event. However, steady recovery is expected in the industry with rising health and safety concerns among the consumers.

Analysts at Ken Research in their latest publication "India Air Purifier Industry Outlook to FY’2025- Driven by Deteriorating Air Quality and Rising Disposable Incomes to Drive Market Growthobserved that the increasing disposable income and incidents of respiratory diseases in metro cities will drive the demand for air purifiers. Innovation in product design and features, comprehensive marketing strategies, wider distribution networks and increasing adopting in other major and tier-2 cities is expected to drive the demand in the industry in the future. The India Air Purifier industry in terms of revenue is expected to grow at a CAGR of ~20.2% during the period FY’2020 – FY’2025.

Key Segments Covered:-
By Technology
HEPA & Carbon
HEPA, Carbon & UV
HEPA, Carbon & Ionizers
Others

By Distribution Channel
Retail
Online
Direct

By Coverage Area Applicability
Upto 250 sq. ft.
251-500 sq. ft.
Above 500 sq. ft.

By Weight of Air Purifier
Less than 5 Kg
5-10 Kg
More than 10 Kg

By Region
North
West
South
East

By End-Users
Residential
Commercial
Institutional

Companies Covered:-
Philips India Limited
Honeywell India Private Limited
Sharp Business Systems (India) Private Limited
Blueair India Private Limited
Dyson Technology India Private Limited
Xiaomi Technology India Private Limited
Panasonic India Private Limited
Eureka Forbes Limited
Kent Air Purifiers Limited

Key Target Audience:-
Air purifier Companies
Component Manufacturing Companies
Consumer Appliance Companies
Air Purifier OEMs/Assemblers
Air Purifier Importers/Exporters
Modern Trade Chains
Consultancy Companies

Time Period Captured in the Report:-
Historical Period: FY’2014 - FY’2020
Forecast Period: FY’2020 - FY’2025

Key Topics Covered in the Report:-
Air Quality in India and Health Effects
Target Addressable Market of Air Purifiers in India
Trends and Growth Drivers in the Industry and Challenges Faced
Air Purifier Industry Market Size and Segmentations, FY’2014 - FY’2020
Ecosystem and Value Chain of Air Purifier Industry in India
Industry SWOT Analysis
Customer Decision Making Parameters
Cross Comparison between Major Players and Company Profiles & Product Portfolios
Success Case Studies in the Industry
Future Market Size and Segmentations, FY’2020-FY’2025F
Factors Affecting Future Growth (Covid-19 Impact)
Analysts’ Recommendations on Market Positioning and Future Target Hotspots

For More Information on the research report, refer to below link:-

Related Reports:-



Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
+91-9015378249

Monday, May 25, 2020

Increasing Incidents of Respiratory Ailments in Metro Cities and Rising Levels of PM2.5 Pollutants are Stimulating the Demand for Air Purifiers: Ken Research


Increasing Pollution and Health Consciousness: India was the fifth most polluted country and home to 21 out of world’s top 30 most polluted cities in 2019. The rising levels of hazardous pollutants such as PM2.5 in metro cities and increasing incidents of respiratory ailments such as Chronic Obstructive Pulmonary Disease, Asthma and more is leading to people investing in air purifiers. Consumers are increasingly becoming health consciousness and with higher disposable incomes, their propensity to spend on health-related gadgets has witnessed growth in the last few years.

North India Dominating Sales: Delhi-NCR is one of the most polluted regions in India. Most companies witness year-end spike in sales in this region due to worsening air quality around festival season of Diwali and stubble burning in neighboring states. The AQI in Delhi in December 2019 reached 404, which is hazardous for human health Besides Delhi-NCR, tier-2 cities with severe air quality such as Lucknow & Kanpur and Chandigarh are also contributing to rising sales. Air purifier sales continue to be skewed towards the end of the year from October to December.

Surge in Residential Demand: The residential consumers are the largest end-users of air purifier in the country. The rich & upper middle class household accounted for ~24% of the total number of households in India in 2019, which form the major target audience for the product. Factors such as price, functionality, recommendations, brand value & others guide the purchase decision of residential consumers.

Covid-19 Impact:  The Air Purifier industry in India is expected to face a momentary decline in sales in FY’2021 due to the imposed lockdown & halt in retail sales during the period and reduced pollution levels. The pandemic has also brought global trade to a standstill which would compel air purifier companies to resort to existing inventory in the absence of air purifiers being imported. However, the industry is expected to witness steady recovery in the following financial year owing to rising health & safety concerns and an anticipated spike in online sales as a spillover of the pandemic due to continued fear of physical contact among people.

Analysts at Ken Research in their latest publication "India Air Purifier Industry Outlook to FY’2025- Driven by Deteriorating Air Quality and Rising Disposable Incomes" observed that the increasing disposable income and incidents of respiratory diseases in metro cities is driving the demand for air purifiers. Innovation in product design and features, comprehensive marketing strategies, wider distribution networks and increasing adopting in other major and tier-2 cities is expected to drive the demand in the industry in the future. The India Air Purifier industry in terms of revenue is expected to grow at a CAGR of ~20.2% during the period FY’2020 – FY’2025.

Key Segments Covered:-
By Technology
HEPA & Carbon
HEPA, Carbon & UV
HEPA, Carbon & Ionizers
Others

By Distribution Channel
Retail
Online
Direct

By Coverage Area Applicability
Upto 250 sq. ft.
251-500 sq. ft.
Above 500 sq. ft.

By Weight of Air Purifier
Less than 5 Kg
5-10 Kg
More than 10 Kg

By Region
North
West
South
East

By End-Users
Residential
Commercial
Institutional

Companies Covered:-
Philips India Limited
Honeywell India Private Limited
Sharp Business Systems (India) Private Limited
Blueair India Private Limited
Dyson Technology India Private Limited
Xiaomi Technology India Private Limited
Panasonic India Private Limited
Eureka Forbes Limited
Kent Air Purifiers Limited

Key Target Audience:-
Air purifier Companies
Component Manufacturing Companies
Consumer Appliance Companies
Air Purifier OEMs/Assemblers
Air Purifier Importers/Exporters
Modern Trade Chains
Consultancy Companies

Time Period Captured in the Report:-
Historical Period: FY’2014 - FY’2020
Forecast Period: FY’2020 - FY’2025

For More Information on the research report, refer to below link:-

Related Reports:-



Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
+91-9015378249


India Air Purifier Market Outlook to FY’2025: Ken Research


The report titled India Air Purifier Market Outlook to FY’2025 – Driven by Deteriorating Air Quality and Rising Disposable Incomesprovides a comprehensive analysis of the current positioning of the air purifier industry in India. The report covers various aspects including the market size, current air quality in India & health effects, ecosystem & value chain analysis, end-user analysis, consumer decision making criteria, mega trends and roadblocks faced by the industry. The report concludes with market projections for future of the Air Purifier industry in India including forecasted industry size by revenue and sales volume by FY’2025 and segmentations and the analysts’ take on the future.

India Air purifier Market Overview and Size:
The Air Purifier industry in terms of revenue in India has grown at a tremendous double-digit CAGR of ~26.7% over FY’2014-FY’2020. The period saw the entry of various international & domestic players into the market after 2010, recognizing the immense growth potential of the industry. The market is currently highly underpenetrated with the adopting primarily limited to the rich and affluent households in the metro cities. The number of rich & upper middle income households accounted for ~24% of the total number of households in the country in 2019. In 2017, ~60% of the population was exposed to household air pollution. The lack of awareness among consumers about indoor air pollution acts a hindrance in propelling industry growth. The Delhi-NCR is currently the largest market for air purifiers in the country and generates maximum sales during peak months from October-December. Aggressive marketing strategies and consistent product innovation has driven sales over the review period.

India Air purifier Market Segmentations:
Technologies: The HEPA & activated carbon technology has been analyzed to dominate the industry with majority of the major players adopting it along with additional filters such as pre filter, cold catalyst filter, anti-virus filter and more. Different grades of HEPA filter such as H11, H12, H13 & more are prevalent in the market as they eliminate the minutest of the particles. HEPA, carbon & UV technology is also gaining traction in the market. The adoption of ionizers & other technologies in the market is low as they generate harmful ozone gas.

Distribution Channels: Retail sales through modern retail chains and other organized retail stores have accounted for majority of the industry revenue as most consumers prefer assistance during buying the product and the after-sales services offered. The number of internet subscribers reached ~687 million in 2019. The increasing online spending has also positively impacted online sales of air purifiers, witnessing the fastest growth during the review period. E-commerce platforms observe a spike in online sales during year-end or festival sales.

Coverage Area Applicability: Air purifiers with coverage from 215 to 500 square feet have been observed to be the most demanded air purifiers in the industry as they are an ideal fit for most room sizes in India households. Air purifiers with CADR 250-250 m3/hour have been observed to be preferred by the residential consumers. Air purifiers with larger coverage areas are usually demanded by commercial & institutional end-users.

Weight of Air Purifier: There is increasing preference for lighter and sleeker models by consumers which are easy to move around and complement the aesthetics of the surroundings. Air purifiers weighing less than 5 Kg or between 5-10 Kg have been observed to account for majority of the sales in the industry in FY’2020.

Regions: The Northern region accounts for majority of the industry revenue due to the high PM2.5 levels, particularly in Delhi-NCR. Five out of the world’s 30 most polluted cities included Delhi-NCR and cities in its vicinity including Ghaziabad and Greater Noida in 2019. The region generates maximum sales during October-December. Over the review period, significant demand has come up from the Western & Southern states as well due to the growth of residential, corporate as well as industrial units in cities such as Mumbai & Bangalore.

End-Users: The residential end-users have been identified to account for majority of the industry revenue in FY’2020. The number of household in India crossed ~28 crores in 2019 and urban population accounted for ~34% of the total population. Increasing incidents of respiratory diseases and disposable incomes are driving the sales of air purifiers within the residential consumers. The demand from the commercial end-users particularly hotel, hospitals & corporate offices and institutional end-users such as embassies & government offices has also significantly increased during the review period.

Competition Scenario
The competition in the market is moderately concentrated with the top 5 companies accounting for ~76% of the revenue share in the market. Many international and domestic companies compete in the market on the basis of parameters such as price, product portfolio & features, distribution network, discounts offered and more. Post 2017, companies offering premium products such as Dyson, Amway & Coway among others entered the market to penetrate into the premium segment.

Future Outlook and Projections
The industry is expected to witness double digit growth in terms of revenue by FY’2025 with increasing consumer awareness about indoor air pollution & disposable incomes. The penetration of the product is anticipated to increase in other major cities as the average price of the product goes down. Significant demand os expected to arise from cities including Hyderabad, Ahemdabad, Pune, Nagpur, Chandigarh, Coimbatore, Surat among others. Online sales are also expected to witness growth as a spillover of the Covid-19 pandemic and as the number of internet subscribers cross ~1.1 billion by 2025. Investment in innovative marketing strategies and category creation initiatives to on-board commercial end-users will be the way forward to stimulate air purifier sales in the future.

Key Segments Covered:-
By Technology
HEPA & Carbon
HEPA, Carbon & UV
HEPA, Carbon & Ionizers
Others

By Distribution Channel
Retail
Online
Direct

By Coverage Area Applicability
Upto 250 sq. ft.
251-500 sq. ft.
Above 500 sq. ft.

By Weight of Air Purifier
Less than 5 Kg
5-10 Kg
More than 10 Kg

By Region
North
West
South
East

By End-Users
Residential
Commercial
Institutional

Companies Covered:-
Philips India Limited
Honeywell India Private Limited
Sharp Business Systems (India) Private Limited
Blueair India Private Limited
Dyson Technology India Private Limited
Xiaomi Technology India Private Limited
Panasonic India Private Limited
Eureka Forbes Limited
Kent Air Purifiers Limited

Key Target Audience:-
Air purifier Companies
Component Manufacturing Companies
Consumer Appliance Companies
Air Purifier OEMs/Assemblers
Air Purifier Importers/Exporters
Modern Trade Chains
Consultancy Companies

Time Period Captured in the Report:-
Historical Period: FY’2014 - FY’2020
Forecast Period: FY’2020 - FY’2025

Key Topics Covered in the Report:-
Air Quality in India and Health Effects
Target Addressable Market of Air Purifiers in India
Trends and Growth Drivers in the Industry and Challenges Faced
Air Purifier Industry Market Size and Segmentations, FY’2014 - FY’2020
Ecosystem and Value Chain of Air Purifier Industry in India
Industry SWOT Analysis
Customer Decision Making Parameters
Cross Comparison between Major Players and Company Profiles & Product Portfolios
Success Case Studies in the Industry
Future Market Size and Segmentations, FY’2020-FY’2025F
Factors Affecting Future Growth (Covid-19 Impact)
Analysts’ Recommendations on Market Positioning and Future Target Hotspots

For More Information on the research report, refer to below link:-

Related Reports:-



Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
+91-9015378249