Cloud
computing means storing and accessing data & programs over the internet
instead of user's computer's hard drive. It is an information technology which
mostly relies on sharing of resources to achieve coherence and economies of
scale. Some important characteristics of cloud computing are high degree of
abstraction, pay-per-use and easily adaptable.Some of the cloud computing
servicesare categorized intoinfrastructure as a service (IaaS), platform as a
service (PaaS) and software as a service (SaaS). Main aim of cloud computing
market is to allow users to take the benefits with the development of all the
technologies without having the deep knowledge or expertise.
In
the region, cloud computing market has been rapidly increasing. SaaS market is cloud’s
largest market. Various companies increasingly understand the benefits of the
SaaS and PaaS solutions and making investments in the cloud. The SaaS market
has diversified industry solutions such as ERP, CRM, and HR systems already
tested and integrated with most of the platforms and on-premises applications.
PaaS solutions are increasingly used by companies as a way to support the
demand for development projects efficiently and cost-effectively.
According
to study, “Cloud
Computing in Latin America: Market Opportunity and Competitive Analysis”
some of the major companies that are currently working in the cloud computing
are Google, IBM, Americatel Peru, Huawei, Microsoft, Microsoft, Telefonica, Entelchile,
AWS, Axtelmexico, CNTeduador.
In
Latin America, the hybrid multi-cloud model is also growing for most
enterprises. This model is made for meeting the unique needs of the business.
With the help of this model the businesses can prevent data loss and can easily
achieve technological goals. The organizations are adopting this model for data
sovereignty reasons.
Cloud
services are now one of the most important tools for Latin American
entrepreneurs. These services offer a unique edge to local businesses. Many
companies are making major investments in the cloud to strategically to grow
their business. Due to highly connected end-consumers, Brazil, Mexico and Chile
are ahead of cloud market growth in the Latin America. In addition, main factor
of cloud market growth is competitive advantages, cost-management & data
processing. Workers can take their work anywhere via smart phones and tablets,
visiting customers in their homes or offices, or working in the field or at an
office. Cloud computing helps companies to form remote work groups, without the
need to bear the high costs of commuting, therefore product development and
customer service is also improving.
Cloud
computing is reducing the impact on the environment, owing to fewer data
centers worldwide and more efficient operations. In Brazil, Mexico, Chile,
Colombia, and Peru, many companies are using shared resources for improving
‘green’ credentials. The word "Green" creates enthusiasm among
customers looking at environmental friendly goods and also creates a strong and
loyal customer base. Green credentials represent reduction on income taxes.
In
the region, the market is growing with the momentum of cloud brokerage
services. Cloud service brokers act as intermediaries between cloud service
providers and businesses that integrate their infrastructures with
cloud-computing platforms.
The
cloud computing market of Latin America is estimated to reach US$7.4 Billion by
2022, at a CAGR of 31.9%. In Latin America, over 18,000 companies use public
cloud infrastructure which spend more than $20,000 per month. Simultaneously
content delivery market is estimated as $600 million annually. In Latin
America, largest telecommunication providers are Telefónica, America Móvil, and
Oi. These companies are the leading providers of highest cloud market share.
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