Showing posts with label Major Trends Brazil Agriculture Equipment. Show all posts
Showing posts with label Major Trends Brazil Agriculture Equipment. Show all posts

Wednesday, March 6, 2019

Brazil Agriculture Equipment Market is Driven by Rising Sales of Agricultural Tractors & Tillage Equipments, Increased Equipment Financing Options and Higher Rate of Mechanization Observed: Ken Research Analysis


Improved technology such as in precision farming, expanding planted area, increased government initiatives, reducing import tariffs, improvements in infrastructure and a growing demand for soybeans have been the key factors driving growth in the Brazil agriculture equipment market.

The Brazilian agriculture equipment market is currently in a recovery stage after its decline during 2013-2016. The financial crisis faced by Brazil during 2014-2016 has impacted the sales of agricultural machinery during the review period and the market has slowly begun its revival, starting from 2017. The market is largely dominated by the top three global players John Deere, ACGO & CNH as farmers prefer the international companies due to the higher quality of product and better after sales service offered by these players. Domestic manufacturing accounts for the vast majority of machinery sales due to the presence of local production plants of all the major companies. The major region in terms of sales volume is the Southern region of Brazil followed by the Midwestern and Midwestern areas. Tractors account for the majority of sales, followed by tillage equipments and precision farming tools.

The report titled Brazil Agricultural Equipment Market Outlook to 2023-By Product Type (Tractors, Combine Harvesters, Tillage Equipment, Precision Farming Equipments, Planters & Seeders and Others), By Domestic Production & Imports and By Region (South, North, Midwest and Mideast) suggests that the growth key is in the hands of rate of adaptation of advance machinery by both small & large scale farmers in Brazil. The market is growing at a rate slightly over 8% year-on-years in 2018.

The ongoing trade war between China and the US has drastically shifted China’s import of oilseed from the US to Brazil. Farmers in Brazil have invested heavily in soybean resulting in Brazil’s soybean production increasing from 88 million tons in 2013/2014 to an expected 119 million tons by 2018. This has led to the increased procurement of machinery specific for soybean planting and harvesting. The significant boost in productivity and efficiency offered by the use of machines has encouraged the purchase of the latest combine harvesters, planters and sprayers in Brazil. The use of machines improves the quality and quantity of produce, leading to increased revenues and also reduces the perils of the business.

The increased productivity and efficiency of precision farming has led to the inclusion of tools such as GPS, plant monitoring and mapping. This has increased the prices of machinery such as sprayers, seeders and tractors, leading to higher revenues. World population is steadily growing and Brazil is expected to cater to the growing demand for food as it is one of the few countries in the world with the availability of expanded planted area. Brazil is growing its planted area at a pace of 500,000-700,000 hectares each year and the county is expected to increase its arable land by 49 million hectares over the coming decades. The increased land available for production has led to higher purchases of agricultural equipment. The government of Brazil has also implemented various incentive programs supporting the growth of small to medium sized rural producers driving the growth in the agricultural machinery market. Pronamp and Inovagro are two such initiatives that facilitate the financing of investments and incorporation of technological innovations in rural holdings with the aim to increase productivity. Pronamp received a 12% increase in budget to BRL 21.7 billion for the 2017/2018 cycle. These are some of the factors responsible for the growth of the agricultural equipment market in Brazil.

Keywords:-
Brazil Agricultural Equipment Market
Brazil Agricultural Equipment Industry
Brazil Agriculture Machinery Market
Agriculture Equipment Product Competition
Brazil Tractor Market Major Companies
Tractor Horse Power Brazil
Tractor Wheel Type Brazil
Sprayers Market Brazil
Harvester Financing Brazil
Machine Rental Space Brazil
Harvester Rental Brazil
Best Seller Harrow Brazil
Best Seller Harvester Brazil
Farmers Weekly Brazil
Brazil Coffee Plantation Machines
Brazil Rice Agriculture Equipment Market

Key Segments Covered:-
Market Segmentation by Product Type Including Tractors, Tillage Equipment, Planters & Seeders, Sprayers, Combine Harvesters, Precision Farming Equipments and Other Agricultural Equipments on the Basis of Sales Volume
Tractor Market Segmentation by Tractor Power Level (Low Level-Upto 130 HP, Medium Level-130 to 200 HP, High Level-200 HP to 500 HP) on the Basis of Sales Volume
Market Segmentation By Place of Production (Domestic Manufacturing & Imports) on the Basis of Sales Volume
Market Segmentation By Region (South, Midwest, Mideast, North) on the Basis of Sales Volume

Key Target Audience:-
Existing Agricultural Equipment Companies
New Market Entrants
Agricultural Equipment Financing Companies
Government Bodies
Investors & Venture Capitalist Companies
Agricultural Equipment Manufacturers
Agricultural Equipment Distributors
Agricultural Equipment Importers
Agricultural Equipment Associations
Agricultural Equipment Original Equipment Manufacturer

Time Period Captured in the Report:-
2013-2018 – Historical Period
2019-2023 – Future Forecast

Companies Covered:-
John Deere, Massey Ferguson, Valtra, Case IH, New Holland, Kuhn, Agrale, Stara, Sameato, Yanmar, Landini, Kubota, MacDon Brazil, Mahindra, Kesoja, Mahindra Group, Myron L Company, Art’s Manufacturing and Supply, Inc. (AMS Inc.),  Innovative Sensor Technology (IST), Durham Geo Enterprises (part of Nova Metrix LLC), NovaLynx Corporation, BrazAgro

For more information on the research report, refer to below link:-

Related Reports:-





Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
+91 9015378249

Wednesday, February 27, 2019

Brazil Agricultural Equipment Market Outlook to 2023: Ken Research


The report titled “Brazil Agricultural Equipment Market Outlook to 2023 - By Product Type (Tractors, Combine Harvesters, Tillage Equipment, Precision Farming Equipments, Planters & Seeders and Others), By Domestic Production & Imports and By Region (South, North, Midwest and Mideast)provides a comprehensive analysis of Brazil’s Agricultural Equipment Market including market evolution, overview, genesis, value chain, trade scenario, market size, market segmentations, competition scenario and others. Extensive focus has been placed in quantifying the sales volume of agricultural equipment, best sellers and price points. The report covers aspects such as market segmentation by product type (Tractors, Combine Harvesters, Tillage Equipment, Precision Farming Equipments, Planters & Seeders and Others), By Domestic Production & Imports and by Region (South, North, Midwest and Mideast).
The tractor market is further split on the basis of horse power for 2018 volume sales. The report also covers snapshots on aftermarket services extended in Brazil. Competitive landscape of major players including John Deere, Massey Ferguson, Valtra, Case IH, Agrale, Stara, Kuhn and Semeato have been compiled including overview, management, business strategies, distribution network, manufacturing, best products, recent products, financing and after sales care. The report also covers future industry analysis by sales volume, future market segmentation, growth opportunities, customer profiling (decision making parameters & pain points), price range, government regulations and analyst recommendations.
The report is useful for existing agricultural equipment companies, potential entrants, investors and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.
Market Overview: Brazil’s agricultural economy consists of both large scale commercial farmers & cooperatives and subsistence based family farmers, making it a dual agricultural country. The country is self sufficient in terms of agricultural produce and in the recent decade, it has transformed itself from a net importer to a leading net global exporter of agricultural produce. The southern half of the country is subjected to higher rainfall, increased soil fertility and advanced use of technology making it a highly productive region especially for grains and oilseeds. The country is currently in its recovery stage owing to recent decline in sales due to major recession and drought, which had limited the growth in terms of productivity. Brazil is expected to be the leading food provider for the growing world population and would increase its arable land by 49 million hectares in the coming decade. Brazil’s major produce include sugarcane, soybeans, beef, poultry, coffee & orange juice.
Market Size: Brazil Agricultural Equipment Market plays an important role in the overall economy of Brazil by acting as a growth catalyst in GDP contribution. After going through a recession during 2014-2016, the market is currently in a recovery stage with a positive growth rate witnessed during 2017-2018. Domestic demand is principally being met through local manufacturing with almost all major international OEMs having plants within the country. Major operations in the market are accomplished by three types of entities, that of domestic manufacturers, importers and distributors/dealers. Business strategies such as new product launches, better after sales care & increasing use of precision farming technology have been adopted by major players to expand market presence in the country. The CAGR recorded for the review period was close to -5% primarily due to intense recession & drought. The market has been stimulated by increased government incentives supporting farm mechanization for small and rural producers, growth of precision farming, expansion of planted area due to the growing soybean demand and extensive marketing initiatives carried out by all players.
Market Segmentation
By Product Type: Tractors account for the highest sales share in terms of sales volume followed by tillage equipment in 2018. Precision farming tools account for third highest contribution followed by combine harvesters. The remaining share is taken by planters & seeders, sprayers and other equipments such as balers and rakes. Tractors account for a largest sales volume as they are used in almost all farming applications. Majority of tractors sold in 2018 belong in the low power level category i.e. below 130 HP contributing close to half of the sales share. This is because majority of farmers in the country are family farmers with small farm sizes. The high power tractors are mostly used by large crop producing corporation in the cerrado region of the country.
By Place of Production: Brazil domestically manufactures close to 90% of its machinery as there is a large presence of global players such as John Deere and Massey Ferguson with their own manufacturing plants within the country. The high import duties on agriculture equipment also hinder imports. The few imported products are those that cannot be manufactured locally due to technological constraints.
By Region: The southern region has the highest market share in terms of sales volume, Midwest followed closely by the Mideast. The southern regions, especially the cerrado region has ideal conditions for agricultural production and the highest level of mechanization, explaining the high market share in the south.
Competitive Landscape
Competition Scenario: The overall competition stage of the market has been concentrated wherein the landscape is extensively dominated top 5 players accounting for 90% tractor and combine harvester sales in 2018. Although there are over 50 players, both global and domestic in the market, John Deere, ACGO and CNH account for the vast majority of sales. There is a preference for global players due to the higher quality and better after sales service associated with these entities. The two main domestic manufacturers are Agrale and Stara. The major importers & distributors involved in the market are Kesoja, Mahindra Group, Myron L Company, Innovator Sensor Technology, Nova Lynx Corporation, BrazAgro and Durham Geo Enterprises.
Competition Parameters: Major competing parameters for the entities include extensiveness of distribution and dealership network, price of the products offered, after sales services offered, product portfolio, years of establishment, quality of product, marketing & promotions and digitalization brought in the equipments. Penetration of precision farming in the equipments has been a major parameter to drive the competition in the market.
Future Analysis and Projections: The market is projected to register a CAGR of close to 12% during 2018-2023 in terms of sales volume of agricultural equipments in Brazil. The double digit growth is expected to be driven due to a variety of factors including population growth, growing energy demand, multifunctional machinery, consumer pattern changes and rising demand & prices of agriculture produce Precision farming equipment is projected to witness the highest growth due to the increased efficiency and productivity it offers to the farmer. The main catchment areas include the south and central west regions, especially the cerrado region of Brazil.
Key Segments Covered:-
Market Segmentation by Product Type Including Tractors, Tillage Equipment, Planters & Seeders, Sprayers, Combine Harvesters, Precision Farming Equipments and Other Agricultural Equipments on the Basis of Sales Volume
Tractor Market Segmentation by Tractor Power Level (Low Level-Upto 130 HP, Medium Level-130 to 200 HP, High Level-200 HP to 500 HP) on the Basis of Sales Volume
Market Segmentation By Place of Production (Domestic Manufacturing & Imports) on the Basis of Sales Volume
Market Segmentation By Region (South, Midwest, Mideast, North) on the Basis of Sales Volume
Key Target Audience:-
Existing Agricultural Equipment Companies
New Market Entrants
Agricultural Equipment Financing Companies
Government Bodies
Investors & Venture Capitalist Companies
Agricultural Equipment Manufacturers
Agricultural Equipment Distributors
Agricultural Equipment Importers
Agricultural Equipment Associations
Agricultural Equipment Original Equipment Manufacturer
Time Period Captured in the Report:-
2013-2018 – Historical Period
2019-2023 – Future Forecast
Companies Covered:-
John Deere, Massey Ferguson, Valtra, Case IH, New Holland, Kuhn, Agrale, Stara, Sameato, Yanmar, Landini, Kubota, MacDon Brazil, Mahindra, Kesoja, Mahindra Group, Myron L Company, Art’s Manufacturing and Supply, Inc. (AMS Inc.),  Innovative Sensor Technology (IST), Durham Geo Enterprises (part of Nova Metrix LLC), NovaLynx Corporation, BrazAgro
Key Topics Covered in the Report:-
Brazil Agriculture Equipment Market Value Chain
Brazil Agriculture Equipment Market Ecosystem
Brazil Agriculture Equipment Market Overview
Brazil Agriculture Equipment Market Evolution
Brazil Agriculture Equipment Market Size on the Basis of Sales Volume, 2013–2018
Brazil Agriculture Equipment Market Trends & Challenges
Brazil Agriculture Equipment Market Segmentation by Product Type (Sales Volume)
Brazil Agriculture Equipment Tractor Segmentation by Horse Power (Sales Volume)
Brazil Agriculture Equipment Market Segmentation By Place of Production (Domestic & Imports)
Brazil Agriculture Equipment Market Segmentation By Region (South, Midwest, Mideast, North)
Government Regulations
Trade Scenario in Brazil Agriculture Equipment Market
Strengths of Major Players in Brazil Agriculture Equipment Market
Company Profile of Major Players in Brazil Agriculture Equipment Market
Snapshot After Market Services
Future Outlook and Projections in Brazil Agriculture Equipment Market (2019-2023)
Customer Profiling in Brazil Agriculture Equipment Market
Future Market Segmentation of Brazil Agriculture Equipment Market
Analyst Recommendations
For more information on the research report, refer to below link:-
Related Reports:-
Contact Us:
Ankur Gupta
Ken Research Private Limited, Head Marketing
Sales@kenresearch.com
+91-9015378249