Smooth Ride Ahead: Malaysia's booming Automotive Lubricant Market shifts into High Gear. Where will it head in the future? : Ken Research

 Motorcar and motorcycle ownership is increasing in Malaysia due to high per capita income and inefficient public transport system. This has been boosting the demand for the automotive lubricant industry in the country. Presently, the market is growing at a CAGR of ~11% between 2015 and 2020 but as per Ken Research report, the industry has a high potential to touch MYR 13 billion on the basis of revenue by 2025. Want to know the supporting factors behind this growth? Read the complete white paper now.

1. With more than 32 million vehicles on road in 2020, Malaysia is the 3rd largest Automotive Industry in SEA region

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2. More than 90% of the New Vehicles Registered are Passenger Vehicles which provides a Huge Target Audience for Automotive Lubricants in Malaysia

3. Presently, the Lubricants sector is in a Growing Phase with Increasing number of Vehicles on Road

4. Growing Used Car Sales, Online Presence, and Diverse Product Portfolio are some of the variables assisting Lubricant sales volume in Malaysia

5. However, the Sale of Fake Lubricants, Lower Pricing at Hypermarkets, and Dependence on Imports are some of the Challenges faced by Companies in the Automotive Lubricants Market in Malaysia

6. But the industry has a strong potential to grow with double-digit CAGR owing to Increasing Automobile Demand, Consumption of Synthetic and Semi-Synthetic Lubricants in Malaysia

Some of the Intelligence Curated by Ken Research in Automotive Lubricant Market Space:

• KSA Automotive Market Outlook to 2027 Driven by rising influx of women drivers and domestic manufacturing in the KSA
• India MBO Two Wheelers Market Outlook to 2027 Driven by economic recovery after COVID and increasing demand for 2Ws is helping the MBOs players to sustain their market position in the high fragmented market structure
• KSA EV Charging Equipment Market Outlook to 2027F Driven by Government Initiatives, Demand for Eco-friendly Transportation and Entry of New Brands in the market
• Nigeria Lubricants Market Outlook 2027F Driven by demand for expanding wind energy sector & rising demand for high performance lubricants
• USA EV & EV Charging Equipment Market Outlook to 2027 Driven by growing market driven by government support and customer drive towards cost-efficient mobility

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Malaysia Automotive Lubricants Market

The Malaysia Automotive Lubricants Market is poised to become a $ 13 Billion Market via effective distribution strategies, Will it be Cost Effective? : Ken Research

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Automotive Lubricants in Malaysia is expected to Generate MYR 13 Bn by selling over 280 Mn Litres of Lubricants: Ken Research

1. “Concentrated at one place?”: Federal Territories and Penang are the Current Hotspots for Automotive Lubricants Market with Highest Density of Vehicle/Per Person in Malaysia

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Federal Territories Account for the Highest Number of Vehicles on Road (over 6 Million) in Malaysia during the year 2020.This directly has a positive impact on the lubricants market based in Malaysia. Regions such as Kuala Lumpur(vehicle density: 3 vehicles per person), Selangor( over 3 thousand vehicles on road), Melaka( over 800 thousand vehicles on road)  & Johor(over 3000 thousand vehicles on road) are currently the biggest commercial hubs of the country which means that they have the highest number of vehicles operating in & out on a daily basis thereby providing a great opportunity for the lubricant manufacturers. Moreover, Selangor, Penang and Kedah are the major manufacturing hubs for the automotive industry in Malaysia which again serves the lubricants market in a positive way.

2. “Dependent on distributers:” Majority of the Sales for Automotive Lubricants are carried out by the distributors and OEMs that partner with the manufacturers in Malaysia.

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The Lubricants Market in Malaysia is dependent on the distributers & OEMs for the sales part of their market. Currently, the market is divided between distributers, OEM & fuel stations with each of them capturing a market share of over 50%, 40% & 5% respectively. The dependence can also be ascertained by the fact that companies which are currently market leaders are at the risk of downfall owing to their poor distribution channels. For instance, Shell, which has been in the market since 1901, has weak associations with local workshops which might hamper the sales of lubricants as Petronas and Castrol are continuously trying to take over the local workshops.

3. “Partnering is vital for future growth:” Building Efficient Distribution Channel, Introduction of Products on E-commerce are some of the practices that can help in future growth of Malaysia Automotive Lubricants Market

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Private vehicle owners are dependent on mechanics while selecting lubricants, hence it is very important for manufacturers to partner with workshops to sell their lubricants. Companies can also make them exclusive retailers of their lubricants. Moreover, manufacturers can partner with OEMs to become their lubricant supplier and they can also become co-branding partners. The importance can be ascertained by the fact that Distributor Sales at Supermarkets/Hypermarkets are expected to grow at the highest CAGR of over 8% during 2020-2025.