The Report Country Profile: Haircare
in Malaysia gives
a detailed analysis on the haircare industry in Malaysia. The report identifies
high potential categories and
explore further market opportunities based on detailed value and volume
analysis. The report analyses existing and new players’ key distribution
channels to identify and evaluate trends and opportunities. The report will
help to gain an understanding of the total competitive landscape based on
detailed brand share analysis to plan effective market positioning. Significant
emphasis has been placed on changes expected in the market that will provide a
clear picture of the opportunities that can be tapped over the next five years,
resulting in revenue expansion. Analysis on key macro-economic indicators such
as real GDP, nominal GDP, consumer price index, household consumption
expenditure, population (by age group, gender, rural-urban split, and employed
people and unemployment rate along with economic summary of the country along
with labor market and demographic trends are included. The top players in the
market are Unilever, L`Oreal S.A., Procter & Gamble, Coty Inc.,
Colgate-Palmolive Company, Mandom Corporation, Johnson & Johnson Services
Inc and Marico Ltd.
Malaysia has a large population of first – time working women. This means increased
disposable income and is expected to have a positive growth on the hair care
industry in Malaysia. Over the trends in the past years, the Malaysian
customers prefer using natural products that inflict lesser damage to their
hair. The customers are very conscious about the post effects of cosmetics and
are wary about the products they use. Organic colours are preferred over
ammonia and paraben containing colours due to the awareness. Hair colour and
shade preferences depend on their skin colour and most commonly used colours
are red and brown. The hair straightening products do not have much demand here
due to the negative effects and hair damage post straightening.
Many social media influences in YouTube and Instagram are helping
people carry out hair services at home by themselves; thus, increasing the hair
care products which are convenient to use like home kits over professional
salon services. The market for hair care is highly fragmented and has both
international and local players competing with each other. But the nature of
the products saw more natural ingredients to suit the local needs of the
customers. Due to the strong competition. There is a strong price competition
between these brands and are expected to launch more creative brand positioning
strategies.
To know more,
click on the link below:
Related Report:-
+91-9015378249
