Showing posts with label Mattress Market Thailand. Show all posts
Showing posts with label Mattress Market Thailand. Show all posts

Tuesday, July 30, 2019

Thailand Mattress Market is majorly driven by Increase in the total Number of Hotel Rooms coupled with Rising Household Expenditure: Ken Research

“The mattress market of Thailand offers numerous products in different sizes such as king size, queen size, twin size, and single size; types such as spring mattress, foam mattress, and latex mattress and others; and at various price points (mass, economy, and premium) thereby, catering to wider consumer needs.”
Analysts at Ken Research in their latest publication “Thailand Mattress Market Outlook to 2023 – By Size (King Size, Queen Size, Twin Size, and Single Size), By Type (Spring, Foam, Latex, and Others), By Region (Bangkok, Central excluding Bangkok, North, North East, East, and South), By Distribution Channel (Retail Sales and Direct Sales)” believe that implementing omnichannel marketing method, innovations in logistics operations, expansion within rural areas, government initiatives, focusing towards luxury mattress segment, establishing tie-ups with local/domestic mattress manufacturers and improving after-sales services will collectively create a positive impact on the Thailand mattress market demand in the near future. The market is expected to register a positive CAGR of 4.1% in terms of revenue and 7.6% in terms of sales volume during the forecast period of 2019–2023.
Mattress Market Thailand
Rising A number of Hotel Rooms: Thailand generates a significant amount of revenues from its tourism industry thus, providing enough accommodation for a temporary stay. In order to exploit the high demand for accommodation that comes with the allure of tourism in Thailand, there are a sufficient number of hotel rooms in Thailand. An increasing number of hotel rooms directly correlate with the mattress demand. Depending on tourist and the quality of accommodation that is required by the tourist, the mattresses that are purchased for the hotel rooms vary between the economy segment, mass segment, and premium segment. The total number of hotel rooms within Thailand was observed to increase from 530 thousand in 2013 to 825 thousand during the year 2018 and is further forecasted to grow in the near future.
Surge in awareness over health benefits of good quality sleep, rising residential construction, hospitality and tourism sector collectively contributed towards the sale of mattresses in the country. Growing awareness has led people to extensively purchase premium quality mattresses especially people who most frequently change positions in their sleep and require a peaceful and uninterrupted night. Some of the leading mattress manufacturers operating in the premium segment include Tempur, Restier, Sealy, Omazz, Slumberland and others.
Rising Disposable Income of Population: The population of Thailand was witnessed to increase from 68.6 million in 2015 to 69.1 million in the year 2018. The consumption expenditure of people has increased from THB 225,463.7 per capita in 2013 to THB 265,801.1 per capita in the year 2018. The retail channel accounts for the majority of the total sales volume of mattresses in Thailand.
Customizable mattresses in Thailand are basically driven by added convenience level, overall sleep quality, growing demand for interior designing and other sleep-related factors. These mattresses are structurally modified to conform to consumer physical needs keeping in mind their height, weight, age, body shape, and others are made available by mattress companies. The mattresses are customized in accordance with consumer expectations, therefore allowing one mattress to have different color tones, size, design, and layers. Thailand was witnessed to import high quality as well as premium quality mattresses from its neighboring countries in order to fulfill the domestic demand.
Key Segments Covered:-
Size of Mattresses
King Size
Queen Size
Twin Size
Single Size
Type of Mattresses
Spring
Pocket Spring
Bonell Spring
Offset Spring
Foam
Latex
Others (Gel based, water based, air based mattresses, orthopedic mattress and coir mattress and rubber mattress)
Region
Bangkok
Central region excluding Bangkok
North
North East
East
South
Distribution Channel
Retail Sales
Direct Sales
Hotels, Resorts and Residential Sector
Hospital
Market Structure
Organized Sector
Mass
Economy
Premium
Unorganized Sector
Key Target Audience
Mattress Raw Material Producers
Mattress Manufacturers
Investors
Distributors / Retailers / Stockiest
Mattress Specialist Retailers
Mattress Internet Retailers
Time Period Captured in the Report:-
Historical Period: 2013-2018
Forecast Period: 2019-2023
Companies Covered in Thailand Mattress Market:-
Lotus Bedding
Sealy
Slumberland
Dunlopillo
Dreammaster
Sinda, Patex Mattress, Tempur, Restier, Omazz, Darling Mattress Hugs Thailand, Green Latex, Springmate, Simmons, Lunio, Sleephappy, Somphol Bedding, Panjiva and Pattani
Keywords:-
Thailand Sleep Labs Mattress Market
Thailand Mattress Export
Thailand Mattress Market Overview
Mattress Market Thailand
Mattress Market in Thailand
Mattress Market Structure Thailand
Mattress Prices in Thailand
Mattress Factory in Thailand
Mattress Industry Thailand
Mattress Industry in Thailand
Thailand Mattress Market Demand
Margin in Mattress Market Thailand
Mattress Sales in Thailand
Thailand Mattress Market Revenue
Thailand Mattress Market Value
King Size Mattress Market Thailand
Queen Size Mattress Market Thailand
For More Information On The Research Report, Refer To Below Link:-
Related Reports:-
Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
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Location: Thailand

Wednesday, July 3, 2019

Thailand Mattress Market Outlook to 2023: Ken Research

The report titled “Thailand Mattress Market Outlook to 2023 – By Size (King Size, Queen Size, Twin Size, and Single Size), By Type (spring, Foam, Latex, and Others), By Region (Bangkok, Central excluding Bangkok, North, North East, East, and South), By Distribution Channel (Retail Sales and Direct Sales)” provides a comprehensive analysis of the mattress manufacturing industry within Thailand. The report covers various aspects including introduction, value chain analysis, market ecosystem, the market size by revenue and volume, segmentation by size, by type, by region, by distribution channel, and by market structure; trade scenario, decision-making process before purchasing a mattress, trends and developments and issues and challenges, Porter’s five forces analysis, a regulatory framework that affects the market and the comparative landscape of the Thailand mattress industry. The report concludes with future market projections and analyst recommendations highlighting the major opportunities and cautions.
Mattress Market Thailand
Thailand Mattress Market Overview and Size
Thailand mattress market was observed in its growth stage. The country has high-quality natural resources and has invested in this industry. The country’s both residential sector including the demand for home-users; and the non-residential sector including hotels, hospitals, college hostels, and other institutional buildings have majorly contributed towards the demand for mattresses in Thailand. The increasing presence of both international, as well as domestic players Coupled with developing technology and innovation in the field,  has created a positive impact on the industry revenue and sales volume. The market was witnessed to grow over the review period on account of the increasing number of households, hotel rooms, and the rising disposable income. Growth drivers such as tourist arrivals, hospitality, and the healthcare industry also had a positive impact on the market.
Thailand Mattress Market Segmentation
By Size (King Size, Queen Size, Twin Size, and Single Size): King size beds were observed to dominate Thailand mattress market in 2018 in terms of sales volume. People in Thailand majorly prefer king size mattresses as they are larger in terms of thickness and are the ideal choice which is generally a recommended size for 2 adults. The price difference between king size and queen size beds for some company brands was observed to be quite less as a result of which, Thai customers are willing to spend a bit more for more space. Non-residential end users such as hotels also prefer king size beds. Queen size, twin size, and single size mattresses were observed to capture the remaining market in terms of volume during 2018.
By Type of Mattress (Spring, Foam, Latex, and Others): Spring mattresses were the most widely used mattress in the country in terms of sales volume. Among them, pocket spring mattresses are the most selling mattress segment in the country. Pocket spring mattress absorbs the movement of the person sleeping on one end and lets the other person sleep undisturbed. Other spring mattresses sold include Bonell spring and offset spring. The remaining market share was captured by foam, latex and other mattress segments.
By Region (Bangkok, Central region excluding Bangkok, North, North-East, East, and South): Majority of the mattress market within Thailand was concentrated around Bangkok during the year 2018. The remaining prominent areas such as the north, the north-east, east, south and the center excluding Bangkok have almost equal distribution of mattress sales volume in 2018.
By Distribution Channel (Retail Sales and Direct Sales): Retail sales channel within Thailand dominated the market in terms of sales volume while direct sales channel had a limited share in the overall the market in 2018. Retail sales are majorly directed towards residential home users whereas; direct sales are directed towards enterprise end users such as hospitals and hotels and other major institutions.
By Market Structure (Organized Market and Unorganized Market): The organized market in Thailand represents popular mattress manufacturers majorly operating in the urban areas that distribute their products through a structured distribution channel. The segment dominated the market during the year 2018. Unorganized market players are those players that do not have any intermediaries involved in their distribution channel and sell directly to consumers (end users). Unorganized market players include the local mattress manufacturers in the country.
Comparative Landscape in Thailand Mattress Market
Competition stage within the Thailand mattress market was observed to be highly concentrated along with the presence of major players such as Lotus Mattress, Sealy Thailand, Dunlopillo, Dreammaster Thailand, and Slumberland Thailand in terms of sales volume in 2018. Lotus Bedding, Sealy and Slumberland were observed to be in close competition among organized players in terms of sales volume during 2018. They were majorly observed to compete on the basis of price, quality of the product, product logistics operations, manufacturing technology, manufacturing capabilities, product customization, and others. Additionally, it was observed that the majority of Thai mattress manufacturers are exporting finished products to neighboring South-east Asian countries such as Vietnam, Philippines, and others whereas; numerous luxury mattresses are also being imported into Thailand.
Thailand Mattress Market Future Outlook and Projections
Thailand mattress market both in terms of revenue as well as sales volume is further expected to grow over the forecasted period 2019-2023 along with limited growth in the market. The market will be majorly driven by an increased number of households, hotel rooms, and personal disposable income. Since Thailand generates significant revenue through tourism, it is anticipated that this will continue in the near future triggering the demand for mattresses, especially from hotel rooms. Favorable government regulations will also facilitate the entry of foreign companies in the country’s mattress business. Expansion of foreign mattress brands and production of mattresses using advanced technology will directly support the growth of revenue in the Thailand mattress market. Inclusion of online retailing as a part of a distribution channel is expected to set an opportunity for mattress companies to increase the number of customers and ensure a wider reach.
Key Segments Covered:-
Size of Mattresses
King Size
Queen Size
Twin Size
Single Size
Type of Mattresses
Spring
Pocket Spring
Bonell Spring
Offset Spring
Foam
Latex
Others (Gel-based, water-based, air based mattresses, orthopedic mattress, and coir mattress and rubber mattress)
Region
Bangkok
Central region excluding Bangkok
North
North East
East
South
Distribution Channel
Retail Sales
Direct Sales
Hotels, Resorts and Residential Sector
Hospital
Market Structure
Organized Sector
Mass
Economy
Premium
Unorganized Sector
Key Target Audience
Mattress Raw Material Producers
Mattress Manufacturers
Investors
Distributors / Retailers / Stockiest
Mattress Specialist Retailers
Mattress Internet Retailers
Time Period Captured in the Report:-
Historical Period: 2013-2018
 Forecast Period: 2019-2023
Companies Covered in Thailand Mattress Market:-
Lotus Bedding
Sealy
Slumberland
Dunlopillo
Dreammaster
Sinda, Patex Mattress, Tempur, Restier, Omazz, Darling Mattress Hugs Thailand, Green Latex, Springmate, Simmons, Lunio, Sleephappy, Somphol Bedding, Panjiva, and Pattani
Key Topics Covered in the Report:-
Thailand Mattress Market Introduction and Value Chain Analysis
Thailand Mattress Market Size, 2013-2018
Thailand Mattress Market Segmentation, 2018
Trade Scenario in Thailand Mattress Market, 2013-2018
Decision Making Process before Purchasing Mattresses within Thailand
Trends and Developments in Thailand Mattress Market
Issues and Challenges in Thailand Mattress Market
Porter's Five Forces Analysis of Thailand Mattress Market
Regulatory Framework in Thailand Mattress Market
Comparative Landscape in Thailand Mattress Market (Competition Scenario, Market Share and Company Profile of Major Players)
Thailand Mattress Market Future Outlook and Projections, 2018-2023
Analyst Recommendations in Thailand Mattress Market
For More Information On The Research Report, Refer To Below Link:-
Related Reports:-
Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
Posted by at No comments:
Labels: , , , ,
Location: Thailand
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