Baby
food market is becoming more innovative and the recent scenario represents
significant growth in the prospects of the market. In the present era the
nourishment of child is very much important in the developing countries.
Moreover, for the better nourishment several health related educational
organization share the information related with the baby food product. Baby
cannot chewed the solid food in the early stages so in the market there is
several types of baby food products are available with information regarding
the product. Whereas, most of the organizations also suggests that the products
of baby such as baby drinks, baby cereals, breastfeeding and others meet the
nutritional needs of baby. The baby food products are very much essential as
they help in the healthy development of the infant.
According
to the report analysis, ‘The
Baby Food Sector in Mexico, 2018’ suggests that some of the major
companies are currently operating in this sector with more improved
technologies and safe environment includes Nestle, Servicios SA de CV, Mead
Johnson, Nutricionales de Mexico, Aspen Labs SA De CV, Abbott de Mexico SA de
CV, FrieslandCampina, Danone de Meaxico SA de CV, Heinz Mexico SA de CV, (Kraft Heinz) and others from the Mexico
region. With the existence of numerous leading players Nestle is clearly
dominating the market with more than half the total share in retail sales.
Moreover, in Mexico the women are joining the workforce who tends to replace
breastfeeding with milk formula at the end of a short maternity leave. The busy
schedule of moms has led to the market growth of the baby food as they also
tend to purchase prepared and dried baby food in order to save time. In
addition, the maternity leave in Mexico is very short; hardly of twelve weeks
and this period negatively affect the breastfeeding which promotes the demand
of baby food. Whereas, Mexico is a hub for the baby food market in the region
of South America and South America is the second largest market for the baby
food.
In
the estimations that has been made, Mexico is the fastest progressing country
in the favor of child malnutrition. Milk formula is the most popular category
among Mexican customers. The sale of milk formula are most exclusively in
powder form. Moreover, only two companies are offering the liquid milk formula
in Mexico. The concern of the parents for the nourishment of child is the major
aid in the growth of this industry. Many of the organizations are promoting the
breastfeeding but the consumers demand for milk formula in Mexico which reflect
the growth of this market significantly. With the increase in the demand, the
baby food products are developed more with the flavors and which contain more
vitamins and minerals in addition to Sodium Free Purified Water for Babies
which has an equal content of minerals. The health and wellness of the baby is
totally dependent on the baby food product so the key players are expanding
their business for the better products. Hence, the market of baby food in
Mexico will grow significantly in the near future with introducing more
nutritional baby products in the market.
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Ken
Research
Ankur
Gupta, Head Marketing & Communications
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