Fitness Industry poised to cross 500 Gym Establishments in Qatar by 2025- Exploring 3 growth drivers which will lead to success in the market Ken Research

 More than 70% of the population in Qatar is either overweight or obese and nearly half of all men (~45%) are obese, as per a report from Ken Research

1. People under the age group of 25-40 years suffering from lifestyle diseases have been the largest subscriber base, which avail fitness services in Qatar.

                       

Fitness industry participation rate in other countries

18-25 years, especially the working population invest 3-5 hours per week doing running, yoga and exercises at home to remain fit. 20-55 years population invest 5-10 hours per week doing rigorous exercises such as hiit, running, strength training and muscle building to get in shape. 55+ years population in qatar are usually inactive and invest 1-3 hours per week doing walking, yoga and meditation. The opportunity lies in the remaining 35% population who do not excersie or particpate in fitness activities.

2. Fitness Centers in Residential Compounds and Townships are fairly a new concept in Qatar- majority of the properties have no gyms or only one gym in the entire compound.

                  

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• Majority of the luxury apartments in Qatar provide a wide range of amenities such as Swimming Pools and Courts but having a fitness center in the compound is fairly a new concept for the real estate developers, owners or renters.
• Middle class working population along with non-working women/homemakers prefer to practice yoga, meditation and other exercises at home or in their compounds rather than going to a fitness center outside.
• Majority of the builders are expected to incorporate a clubhouse in the residential complexes providing free access to the fitness centers and motivating people to join

3. Demand for fitness centers in Qatar is mostly driven by Rising Obesity rates, Increased Women Participation and Increasing Corporate Tie-Ups with Fitness Centers- major growth drivers.

          

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• Qatar is among the top-ranked obese countries with a high obesity rate among its population. More than 70% of the population in Qatar is either overweight or obese and nearly half of all men (~45%) are obese.
• The rise in number of new service offerings by fitness clubs is targeting the desired weight & inch loss and body toning & firming thereby encouraging female population to join the clubs.
• Number of corporate houses has made tie-ups with fitness centers for providing fitness services to the employees at discounted prices. Higher demand has been observed among people for private training session and yoga session at their homes.

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Providing A Plethora Of Services Under One Roof Can Be A Mantra For Success In Qatar’s Fitness Services Market– How Has Covid Changed Qatar’s Fitness Landscape? Ken Research

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Home exercise complements gym participation rather than competes with it. The digital revenue of homebased fitness services has been around USD 7 Mn in 2020.

1. The impact of COVID-19 on Qatar’s fitness industry - Gyms and fitness centers were forced to close abruptly during the pandemic.

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Facing months with no income from memberships, gyms turned to offering classes online for free, or for a fraction of their regular cost. But with running costs continuing to stay high for many, mounting bills forced closure of many gyms in Qatar in 2020.

There were nearly 15% footfall reduction in the number of gyms as well as about 5% memberships saw cancellation during the pandemic hit.

Membership renewals also saw a dip.  More than 30% of the industry employees were laid off due to COVID with personal trainers switching to freelancing in digital content such as Instagram and Facebook to stay afloat.

2. What Comprehensive prevention measures were adopted by fitness centers in Qatar to stay afloat?

Prevention Measures During Covid

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• Traditional gyms only opened aerobic areas, strength areas and changing rooms. Swimming pool and shower facilities were closed to prevent gathering.

• Stores were equipped with disinfectants, hand sanitizers and forehead thermometers. Floors, fitness equipment and locker keys were disinfected and cleaned in a timely manner

• Stores had adopted an appointment system to control the traffic where all members needed to show a "heath code" and have their temperature taken.

• Ensuring the use of cardio equipment in intervals, keeping safe distance of 2-3 meters in group exercises, and wearing masks throughout exercises were made compulsory.

Measures adopted by fitness industry to bounce back

3. Brick and Mortar fitness centers are facing competition from online weight loss programs owing to growing prominence of social media platforms  

Fitness Centers and Personal Trainers along with Fitness Bloggers are using social media platforms such as Facebook and Instagram to conduct live workshops for the ease and convenience of home workouts thereby leading to higher participation rate.

The number of users present on social media platforms in Qatar are an opportunity for fitness companies to provide useful fitness related engagement in order to convert them into their customers. The shift from offline to free and easily accessible online fitness tutorials are a major trend in the overall fitness industry.

For more insights on the market intelligence, refer to the link below:-

Qatar Fitness Services Market

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Qatar Fitness Services - Industry Analysis, Trends, Share, Growth Rate And Forecast 2021-2027

 

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The report titled “Qatar Fitness Services Market Outlook to 2025F – Driven by increasing health concerns resulting in addition of number of health clubs and gyms” provides a comprehensive analysis of the fitness industry of Qatar. The report covers various aspects including the Market Size, Current Penetration, Total Number of Establishment, Total Number of Active Members, Direct Economic Impact and Indirect Economic Impact,  Socio  Economic Implications, Consumer Preferences and Trends Analysis, Major Trends and Development, Government Initiatives and COVID Impact. The report concludes with market projections for future of the industry including forecasted industry size by revenue.

Qatar Fitness Services Market

The fitness market in Qatar has witnessed strong growth with a considerable expansion in the number of boutique and budget fitness centers directly contributing to the economy. Rise in Personal Disposable Income, High Rates of Obesity, Rising Awareness about Health & Fitness, Increased Investment in Ladies Fitness Centres, Government Initiatives and to overcome health issues such as diabetes and cancer has been the major key factors which drives the demand for fitness services centers in Qatar.

Analyzing the Direct Economic Impact of Fitness Industry in Qatar

The Qatar fitness Industry has expanded significantly over the last decade with several fitness centre chains securing a key market foothold across the country. It is characterized by a high proportion of part‐time employment with majority of staff employed on a casual or part‐time basis.

Commercial Gyms: The rise of female-only fitness centres, online fitness apps along with growth in boutique gyms are driving the commercial fitness market in the country. Commercial Gyms generated more than ~% revenue in Qatar Fitness Market and is expected to grow ~% CAGR during the forecasted year

Hotels/Resorts: Majority of the Luxury Hotels and Resorts in Qatar have well-equipped gyms offering special memberships to the public. Increased guest counts due to upcoming events such as FIFA 2022 combined with a growing desire for maintaining healthy lifestyles and enjoying unique experiences while traveling will result into growing hotel based fitness centres in Qatar.

Schools/Universities: 75%-80% of the Universities in Qatar have well equipped gyms either on campus or hostel for the students who aspire for physical well-being thus promoting an active healthy lifestyle with separate timings for men and women or separate gyms based on gender to increase the female participation rate.

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Residential Townships/Compounds: A number of large apartment buildings in Qatar have a fitness center on their premises following the trend of combining fitness and convenience. The closure of public gyms, fitness centers and clubs since COVID 19 has led to an astounding demand for residential/community gyms.

Medical Fitness Centres and Others: Most medical fitness & wellness centers offer a variety of services like physical therapy, massage, and health related workshops open to the community and have professionals that are well aware of providing individualized programs for people with medical conditions.

Assessment of the Indirect Economic Impact of Fitness Industry in Qatar

The fitness market has a ripple effect on other sectors such as fitness equipment industry, construction, real estate, apparel and footwear and technology. Sedentary lifestyle, limited or no time for physical activities, and consumption of junk food are responsible for obesity which is compelling people to resort to physical workouts, thereby expanding the fitness equipment market size.  It is based on imports from international players of various countries such as USA and China and distributed to various end users. Fitness Machine, Exercise Equipment, Treadmill & Cardio Equipment are the bestselling equipment.

Assessment the Socio-Economic Implications for Fitness Industry in Qatar

Qatar has been facing many healthcare challenges due to sedentary lifestyle such as Ischemic Heart Disease, Diabetes, Obesity and Mental Illness. Assuming a significant percentage of the population affected with lifestyle diseases goes to a fitness centre, the estimated savings in direct health care costs from Qatar’s fitness centres is $168.1 Mn in a year from the avoided costs of diabetes and cancer along with increase in workforce participation and increase in workforce productivity 12.4% and 35% respectively.

Qatar Fitness Market Future Outlook and Projections

The fitness market in Qatar is expected to experience double digit growth with employment level expected to rise substantially with the growth of fitness centres establishments along with increasing active members in the country. Rising Affluence of middleclass upgrading their consumption lifestyle to opt for luxury services will encourage Hotels & Compounds to incorporate fitness centres in their properties. Focus towards digital classes and offering group classes exercises which includes Pilates, Cross fits, Zumba, Aerobics, Martial Arts and many others will be key to success for independent gyms.

Key Segments Covered in Qatar Fitness Market

Direct Economic Impact of Fitness Centres

Overview of Commercial Gyms in Qatar Health and Fitness Market

Overview of Fitness Centres in Hotels and Resorts

Overview of Fitness Centres in Schools and Universities

Overview of Fitness Centres in Residential Townships/Compounds

Overview of Fitness Centres in Hospitals

Overview of Fitness Centres in Sports Clubs and Govt. Organizations

Indirect Economic Impact of Fitness Centres

Qatar Fitness Equipment Industry Market Size

Evaluation of Premiumization on Real Estate Sector

Estimated Cost of Constructing a Fitness Centre

Key Target Audience

Fitness Equipment Manufacturers

Fitness Equipment Distributors

Fitness Centres

Government Organizations

Time Period Captured in the Report:

Historical Period: 2015-2020

Forecast Period: 2020–2025

Key Topics Covered in the Report

Socio-Economic Landscape of Qatar

Direct and Indirect Economic Impact of Fitness Industry in Qatar

Overview of Commercial Gyms in Qatar Health and Fitness Market

Snapshot of Digital Fitness Market in Qatar

Assessment of the Indirect Economic Impact of Fitness Industry in Qatar

Qatar Fitness Equipment Industry Market Size

Evaluation of Premiumization on Real Estate Sector

Assessment of the Indirect Economic Impact of Fitness Industry in Qatar

Overview of Healthcare Scenario/Health Statistics

Potential Health Implications and Health Cost Reductions

Customer Mindset for Fitness Services

Impact of COVID 19 on Fitness Industry in Qatar

Future Outlook and Projections for Qatar Fitness Services Market

White space and Opportunities existing in the Qatar Fitness Services Market

Research Methodology

For more information on the research report, refer to below link:

Qatar Fitness Services Market Outlook to 2025F

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