Beverage is a liquid to consume, generally
excluding water. It can be alcoholic and non-alcoholic. Alcoholic beverage
comprises edible alcohol called ethyl alcohol. Alcoholic beverage is classified
into three categories: distilled (rum, vodka and brandy), fermented (wines,
beer), and compound (liqueurs and gin). Non-alcoholic beverage is also
categorized into three categories: refreshing (cold drinks and spring water),
stimulating (tea & coffee), and nourishing (milk based products and fruits
& vegetables). The key benefits are included abundance of antioxidants,
vitamins and minerals.
According to study, “Vietnam
Beverages Comprehensive Report Q4/2019” the key companies operating in
the Vietnam beverages industry are Saigon Beer-Alcohol-Beverage Joint Stock
Corporation (Sabeco), Hanoi Beer-Alcohol-Beverage Joint Stock Corporation
(Habeco), Vietnam Brewery Limited Company (VBL), MTV Lam Dong Food Limited
Company, Ha Noi Liquor Joint Stock Company, Thang Long Wine Joint Stock
Company, Binh Tay Liquor Joint Stock Company, URC Vietnam Co., Ltd., Tan Hiep
Phat Beverage Group (THP). The key manufacturers are embracing improvement for
gaining position in the market.
Based on type, Vietnam beverages industry is
segmented into alcoholic beverages and non-alcoholic beverages. Alcoholic
beverages include wine, beer and spirits. Non-alcoholic beverages include
non-carbonated beverages (nectars, fruit juices, coffee, tea, fruit drinks),
carbonated soft drink (coca cola, soda and tonic water) and others (energy
drinks, functional beverages, nectars, squashes, cordials, syrups, hot drinks,
and value added water). Non-alcoholic beverages segment dominates the market
owing to rise in awareness about health benefits of natural or organic
beverages among individuals. Based on packaging type, market is segmented into
cartons, bottles, cans and others. Based on distribution channel, market is
segmented into online channel, offline channel, departmental stores,
supermarkets, specialty stores and others (retailers, ready to drink beverages,
general merchandisers, relaxation drinks, and drinking places). Supermarkets
segment is anticipated to witness higher growth rate due to wide availability
of non-alcoholic beverages during the forecast period. Based on end-use, market
is segmented into adults, teenagers, geriatric population and kids. In
addition, based in end-user, market is segmented into commercial and household.
The Vietnam beverages industry is driven by
rise in consumption of drinks in major cities, followed by change in preferences
of consumers towards ready to drink beverages, rapid urbanization, rise in
awareness of low-calorie beverages, increase in consumer preferences regarding
premium products, rise in government initiative for development of production
& distribution facilities in countries and growth in disposable income.
However, increase in health consciousness regarding the consumption of both
alcoholic and non-alcoholic beverages may impact the market. Moreover, launch
of new products in the non-alcoholic segment for instance with drinks healthier
content and zero sugar is a big opportunity for market. Furthermore, expansion
of distribution channels is a major challenge market.
In upcoming years, it is predicted that future
of the Vietnam beverages industry will be optimistic on account of rise in
demand for flavored beverages in food & beverage industries, strong
presence of food and beverage manufactures and increase in availability of
well–developed manufacturing industries during the forecast period.
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