Showing posts with label Vietnam Social Media Advertising Market. Show all posts
Showing posts with label Vietnam Social Media Advertising Market. Show all posts

Tuesday, November 26, 2019

Vietnam Online Advertising Market Research Report and Market Forecast: Ken Research


How Online Advertising Market is Positioned in Vietnam?
The online advertising market in Vietnam is at its growth stage. The market has been growing majorly due to the increase in the number of mobile phone subscribers, improved internet infrastructure and rise in trend of using social media and increased video consumption in Vietnam. The young population of Vietnam is one of the major reasons for increased traction in adoption of various platforms over internet and resulting increase in advertisement spending on platforms such as Facebook, Google, Zalo, Twitter, etc. However, the market witnessed slower growth during 2015-2016 owing to economic and financial crisis in the country which resulted in several brands reducing their advertisement spending. Also, due to the measurability and scalability issues with online advertising. Currently, the market is witnessing improvement in the internet infrastructure and various tools are now present in the market for measuring ads reach. Earlier, due to cyber breach and hackers, consumers as well as advertisers were skeptical about switching to the online medium of advertising from the traditional medium.

Vietnamese government have started taking initiatives formulating laws and regulations to protect the end users privacy.
The advertising agencies in Vietnam have various tie-ups and partnerships with either the local media agencies or global agencies. This is the reason why there is a concentration of the advertising agencies in terms of major players.
In publishers, Facebook and Google have the maximum penetration of the Vietnamese users. However, the recent ban on Facebook and Google (YouTube), by the communist government of Vietnam, will only pose restrictions for the advertisers and limit their advertising networks.
Over the review period, Vietnam Online Advertising Market observed a positive growth rate of CAGR ~% between the year 2013 to 2018.

Vietnam online advertising Market Segmentation
By Medium (Desktop and Mobile)
Based on the medium of digital advertising, this market has been segmented into desktop and mobile advertising. Mobile medium having ~% market penetration in Vietnam and ~ million USD in terms of overall advertisement spending in 2018. The higher penetration of internet and more adoption of smart phones supported the growth of mobile advertising industry and the mobile advertising in Vietnam grew by CAGR ~% from the period 2013 to 2018.

By Type of Online Advertising (Banner, Video, Search, Social Media and Online Classified & Others)
Due to more usage of social media by the people in Vietnam, ~% is the penetration of social media in 2018 as compared to ~% penetration of online classified which is the least among the rest of the types of advertising. The reason for the high penetration of social media advertising is that these apps are available online and can be accessed any time at any place for any activity. People in Vietnam are more likely to spend time watching a video than spend time on any other type of advertising. Therefore, it is expected that video advertising will also grow at a very fast pace and may even compete social media advertising in terms of penetration.
In Search advertising Google and Coc Coc Browser are the most commonly used search engines. Others include Email Marketing, Remarketing, Affiliate marketing etc.

By Sectors (FMCG, Healthcare, Entertainment & Media, BFSI, E-commerce & Retail and Others), 2018
FMCG is the biggest sector in Vietnam basis online ad spending with ~ million USD in 2018. Its market penetration is almost ~%, 2018. Followed by, the Healthcare sector, which accounts for ~% market share in the Vietnam online advertising market. The rest of the sectors such as Entertainment & Media, BFSI, E-commerce/Retail have also shown significant growth in the market.

Key Segments Covered:-
By Online Advertising Medium:
Desktop
Mobile

By Types of Online Advertising:
Banner Advertising
Video Advertising
Search Advertising
Social Media Advertising
Online Classifieds and Others

By Different Sector/Industries:
FMCG
Healthcare
Entertainment & Media
Automotive
Retail/E-commerce
BFSI
Others

By Pricing Models:
Cost per Mile (CPM)
Cost per Click (CPC)
Cost per Action (CPA)

Key Target Audience:-
Advertising Networking Companies
Advertising Companies
Industry Associations
Government and Regulatory Authority
Publishers of Ads

Time Period Captured in the Report:-
Historical Period – 2013-2018
Forecast Period – 2018-2023E

Companies Covered:-
GroupM
Publicis
Digital Marketing Vietnam
Dentsu
Mirum
Blueseed Digital
PHD Media
CleverAds
Adtima
Facebook
Google
Zalo
Coc Coc Browser
FPT Online

For more information on the research report, refer to below link:-

Related Reports:-


Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
ankur@kenresearch.com
+91-9015378249

Tuesday, March 26, 2019

Vietnam Online Advertising Market Outlook to 2023: Ken Research


The report titled Vietnam Online Advertising Market Outlook to 2023 - By Medium (Desktop and Mobile), By Type (Banner, Video, Search, Social Media and Online Classifieds & Others Digital Advertising), By Sectors/Industries (FMCG, Healthcare, Entertainment & Media, Retail & E-Commerce, Automotive ,BFSI and Others) provides information on overview of the online advertising market in Vietnam, Vietnam online advertising spending overview from 2013 to 2023 , Vietnam online advertising market segmentation By Medium (Desktop and Mobile), By Types of Advertising (Banner, Video, Search, Social Media and Online Classifieds & Others), By Sectors/Industries (FMCG, Healthcare, Entertainment & Media, Retail & E-Commerce, Automotive, BFSI and Others) and by Pricing Models (Cost per Mile (CPM), Cost per Click (CPC) & Cost per Action (CPA). The report also covers competition landscape, trends and developments, issues and challenges, value chain analysis and government regulations pertaining to the online advertising market in Vietnam. The report concludes with future outlook and certain recommendations highlighting the success factors for entering and expanding in the market.

This report will particularly help the readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in upcoming years. The report is useful for Ad networking companies, Advertising companies, industry associations, government and regulatory authority and publishers of ads.

Vietnam Online Advertising Expenditure and Overview
The online advertising market in Vietnam is currently in its growth stage. The overall advertising market in Vietnam is being dominated by the traditional channels of advertising such as television, newspaper, magazines and radio. The online advertisement market is expected to grow due to the increased use of smart phones and higher internet penetration in Vietnam. The online advertising market in Vietnam witnessed robust growth between the years 2013-2018 driven by innovative technologies to understand the consumers’ needs better. In addition, rising trend of using social media, e-commerce market and improved internet infrastructure have amplified the growth of digital advertising in Vietnam.

Market Segmentation
By Medium (Desktop and Mobile)
In the past, desktop dominated the advertising market owing to better resolution of the advertisements and bigger screen. In addition, the internet broadband speed available in Vietnam is faster in any fixed connections as compared to the internet speed connections via mobile phones. However with the advent of strong internet infrastructure owing to Vietnam government’s initiatives and rapid increase in smart phone penetration in the country, mobile advertising took a whole new meaning and changed the game of online advertising in Vietnam forever.

By Types of Advertising (Banner, Video, Search, Social Media and Online Classified & Others)
Among the five types of digital advertising, social media has the maximum market share due to the higher usage of social media for messaging, calls, online payments and many more activities. In social media, Facebook messenger and Zalo accounts the maximum user penetration followed by Instagram, Skype, etc. Video advertising ranks 2nd in terms of market share in online advertising in Vietnam due to the 99% video ad completion rate prevailing in the country. Search advertising has seen a stable growth in the last five years whereas banner and online classified advertising have seen a slight decline in this period.

By Sectors/Industries (FMCG, Healthcare, Entertainment & Media, Retail/E-Commerce, Automotive, BFSI and Others)
FMCG is the top sector which spends a lot on its product and services advertising owing to high market competition and low product switching cost followed by the healthcare sector that is coming up with innovative medical services and need to raise awareness among consumers. Entertainment & media also have a significant share in online advertisement spending in the country with digital games, online music having the highest visibility. E-commerce is an upcoming sector in Vietnam that will grow at a very fast growth rate owing to increase in personal disposable income and shift towards online shopping from traditional brick and mortar model. Automotive and Banking services also accounted for a considerable market share in the digital advertising market spending in Vietnam.

By Pricing Models (Cost per Mile (CPM), Cost per Click (CPC) & Cost per Action (CPA)
The CPM (cost per mile) model is being widely used by publishers in Vietnam because the financial risk is low in this pricing model. However, the CPC (cost per click) and CPA (cost per action) model are going to overtake the CPM model because these pricing models are more result driven for the brand/advertiser.

Competitive Landscape in Vietnam Online Advertising Market
The online advertising segment is witnessed to be concentrated with few major advertising agencies serving the majority of the brands. Companies compete on the basis of promotion strategies, their networking, major clientele and the platforms used for digital advertising. Some of the major players operating within this segment include GroupM, Publicis, Digital Marketing Vietnam, Dentsu, Mirum, CleverAds, PHD Media and others. Major platforms with majority of the share in the market are Facebook and Google, followed by Zalo and other platforms. Pricing, brand value as well as advertising strategies adopted by a particular company are considered as of high importance in order to reach a wider target audience in the country.

Vietnam Online Advertising Market Future Outlook and Projections
The Vietnam online advertising industry is forecasted to have a CAGR (2018-2023) of approximately 21%. Due to the availability of software that could measure ads reach and optimize the monetization rate, the future of digital advertising market in Vietnam would witness a significant growth in its digital advertising expenditure. Moreover, the Vietnamese government is coming up with the cyber security laws that will protect the privacy data of the end users and will focus on data storage localization. This will result in advertising companies, investors and other advertising agencies to streamline and to innovate online advertisement strategies in the country. In addition, Vietnam is working on improving its internet infrastructure by making more investments in undersea cross-country cables which will connect different regions in Southeast Asia.

Key Segments Covered:-
By Online Advertising Medium:
Desktop
Mobile

By Types of Online Advertising:
Banner Advertising
Video Advertising
Search Advertising
Social Media Advertising
Online Classifieds and Others

By Different Sector/Industries:
FMCG
Healthcare
Entertainment & Media
Automotive
Retail/E-commerce
BFSI
Others

By Pricing Models:
Cost per Mile (CPM)
 Cost per Click (CPC)
Cost per Action (CPA)

Key Target Audience:-
Advertising Networking Companies
Advertising Companies
Industry Associations
Government and Regulatory Authority
Publishers of Ads

Time Period Captured in the Report:-
Historical Period – 2013-2018
Forecast Period – 2018-2023E

Companies Covered:-
GroupM
Publicis
Digital Marketing Vietnam
Dentsu
Mirum
Blueseed Digital
PHD Media
CleverAds
Adtima
Facebook
Google
Zalo
Coc Coc Browser
FPT Online

Key Topics Covered in the Report:-
Executive Summary
Research Methodology
Vietnam Online Advertising Market
Vietnam Online Advertising Market Segmentation
SWOT Analysis of Vietnam Online Advertising Market
Trends and Development in Vietnam Online Advertising Market
Issues and Challenges in Vietnam Online Advertising
Regulatory Scenario of Vietnam Online Advertising Market
Competitive Scenario in Vietnam Online Advertising Market
Company Profiles of Vietnam Online Advertising Market
Vietnam Online Advertising Market Future Outlook and Projections, 2018-2023E
Analyst Recommendation in Vietnam Online Advertising Market

For more information on the research report, refer to below link:-

Related Reports:-





Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249