Showing posts with label Water sports equipment market. Show all posts
Showing posts with label Water sports equipment market. Show all posts

Monday, June 11, 2018

Global Rafting Equipment Market is Driven by Rising Interest largely due to increasing number of Tourists, Technological Innovations and Fast Pace Economic Growth in APAC region: Ken Research


Rising interest in the rafting sport by recreational tourists and sports enthusiasts worldwide and rise in marketing initiatives taken by various entities in the value chain especially rafting camps & tourism boards across the globe have been regarded as the key drivers of growth in the global market during the year 2012-2017
The market displayed a moderate growth at a CAGR of ~% in terms of consumer expenditure. The major factors that have supported growth in the market are growing popularity and adoption of the sport as a recreational activity, rising number of water sports facilities across the globe, an increased demand for eco-friendly kiteboarding equipments, growing investment on associated infrastructure and others. Americas dominated the market in terms of consumer expenditure followed by Europe, APAC and MEA during the year 2012-2017. The Americas is popular for its well-established water sports infrastructure and active consumer group which makes it the best region for water sporting activities. Millennial and teenagers are the key customer set for water sports in the region. In Americas, the US is regarded as the best destinations for kiteboarding due to the abundance of water bodies like oceans, lakes, rivers, lagoons and various flood plains in the region. Kiteboards are the most sold kiteboarding equipment in terms of consumer expenditure during the year 2012-2017. The market houses substantial numbers of suppliers and manufacturers who together comes up with competitive products in the market. Some of the major players in the kiteboarding equipment market include Cabrinha, Naish International, North Kiteboarding and others. APAC region also witnessed growth in demand for Kiteboarding equipments with an increase in both consumption and production especially in Australia, Taiwan, Indonesia, Vietnam and Japan. Middle East and Africa has accounted for the lowest share in the Kiteboarding equipment market in 2017
For more information on the research report, refer to below link:
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Thursday, June 7, 2018

Global Scuba Diving Equipment Market Research Report : Ken Research


How the global scuba diving equipment market is positioned in the review period?
Scuba diving is a form of underwater diving sport where the diver uses a self-contained underwater breathing apparatus which is called the scuba that is completely independent of surface supply, to breathe underwater. The scuba diving equipments majorly consist of the Buoyancy Control Device (BCD) and regulators, cylinders and propulsion vehicle, decompression chamber market and exposure suits (Dry Suits and Wet Suits). The global scuba diving equipment market, supported by various micro and macro influencing factors, has managed to display a moderate growth at a CAGR of ~%. The factors that have supported the market growth during the review period consisted of the rising demand for underwater photography, rising number of tourists both domestic and international worldwide, rising interests among the people for recreational water sports activities and healthy lifestyle and others. There are four major entities that include manufacturers, authorized distributors, retailers & customers.
As of 2017, the largest market for scuba diving is Americas that accounted for a share of ~% in the overall scuba diving equipment market, owing to the abundance of water bodies and increased presence of scuba diving enthusiasts in the region. It was followed by Europe, APAC and MEA, that together held a share of ~% in terms of consumer expenditure in 2017.
During the review period, there had been a decline in the growth rate of scuba diving which was due to the restriction imposed on it in US, the largest market, due to the unfavorable weather conditions. However, to address these problems the major players in the market have launched various innovative products like thermal wetsuits that has encouraged more scuba divers to increasingly participate in the sport with ease and comfort. These thermal wetsuits help maintain divers' body temperature during extreme temperatures.
The rising interest in recreational water sports has also supported the market to a great extent. It has been observed that, among the youth population aged between 6-17 years, along with the traditional water sports activities there have been a budding interest for water sports activities such as scuba diving.
Which is the best selling scuba diving equipment?
Buoyancy Control Device (BCD) and the Regulators account for the largest share of ~% in the scuba diving equipment market in 2017.
Cylinders and diver propulsion vehicle together accounted for a share of ~% in the scuba diving equipment market in 2017. These are also among the essential equipments in the market. They have accounted for a lower share in the market due to the lack of repeat business. The replacement rate for the same is low.
Decompression chamber accounted for a share of ~% in terms of consumer expenditure in the scuba diving equipment market in 2017.
The apparel segment of the sport majorly includes wetsuits and drysuits. These exposure suits have accounted for a share of ~% in the scuba diving equipment market in 2017.
Other equipments in the market includes accessories such as headset/Hood, Watch, Torch, Knife and other accessories requires while performing the water sport. As of 2017, the segment has accounted for the least share of ~% in the scuba diving equipment market.
Which region has contributed highest among scuba diving equipments?
The scuba diving equipment market has been dominated by the region Americas accounting for a share of ~% in the year 2017. The major factors that support the domination of the region in the market are the presence of numerous scuba diving sites and the number of enthusiasts present in the region. The US holds the largest market for scuba diving equipments in Americas owing to the scuba diving destinations in the southern and western coasts.
Europe has accounted for the second largest share in the scuba diving equipment market holding a share of ~% in the overall consumer expenditure. The market is lead by the tourism sector in the region.
APAC accounted for a share of ~% in the scuba diving equipment market in 2017. The market is also led by tourism and the region has been the fastest growing region for the scuba diving equipment market as of 2017.
As for all other water sports activities, Middle East and Africa has accounted for the least share of ~% in the scuba diving equipment market. The lack of natural water bodies, low visibility unfavorable currents and lack of enthusiasts are the major hindrances for the growth in the market.
Scuba Diving Equipments Market- Competitive Landscape
Global scuba diving equipment market is highly fragmented with the presence of large and medium sized players. The absence of strict regulations to enter the market has made it easy for new players to easily enter the market raising the level of competition in the market.
Majority of the well-established players in the market depend on small suppliers and outsourced processes for manufacturing the equipment parts. Similarly the suppliers in the market depend on many manufacturers to sell their products. Hence, the bargaining power of suppliers can be considered to be moderate.
The players operating in the market are focusing on refining their production techniques and increasing efficiency and innovation. Moreover, companies are focusing on increasing their production capacity by establishing new production plants. This is expected to raise the capacity of the market to meet the growing demand from the customers.
The players in the market compete on many factors such as quality, price, technological advancements, geographical presence, innovations and brand position. Different companies adopt different strategies to sustain in the market.
Rapid technological changes and consumer preferences in the scuba diving equipment market along with the inflow of private labels has increased the competition in the market. As a result, players need to produce technologically advanced and innovative products and distinguish their offerings to sustain in the market.
Scuba Diving Equipments Market- Future Projections
The global scuba diving equipment market is anticipated to grow at a CAGR of ~% in the forecast period from 2018-2022E. Some of the major growth drivers for the market are considered to be the rising popularity of the sport among the people, growing number of artificial scuba diving facilities, rising interest in underwater photography and others. It is expected that the consumer expenditure in the market shall reach USD ~ billion by 2022
The Americas is expected to be the leading region in the scuba diving equipment market. The region’s growth can be attributed to the rising number of both inland and outdoor scuba diving facilities and growing interest among the people for underwater photography.
Moreover, the market is expected to witness an increased focus of the major players on technological advancements made in the product offerings. In the coming years the market is expected to see an increase in the number of innovative products and scuba diving accessories.
The equipments BCDs and regulators are expected to continue its leading position in the market owing to its replacement rate and price.
For more information on the research report, refer to below link:
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Ankur Gupta, Head Marketing & Communications
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Wednesday, June 6, 2018

Global Jet Ski Equipment Market is Driven by Increasing Marketing Initiatives by Tourism Boards & Jet Ski Camps, Spreading of Awareness Regarding Fitness Benefits of Jet Ski and Increasing Jet Ski Championships: Ken Research Analysis


Rising interest in the jet skiing sport by recreational tourists and sports enthusiasts worldwide and rise in marketing initiatives taken by various entities in the value chain especially jet ski camps & tourism boards across the globe have been regarded as the key drivers of growth in the global market during the year 2012-2017.
The report titled Global Jet Ski Equipment Market by Equipments (PWCs, Protective Gear, Clothing, Telescoping Paddle and Other Accessories), by Region (Americas, Europe, APAC & MEA), by New & Existing Demand and by Distribution Channel (Company Stores and Specialty Stores, Hypermarkets, Department Stores & Supermarkets, Online and Others) - Outlook to 2022by Ken Research suggests that sustained efforts of jet skiing equipment manufacturers and rising popularity of jet skiing as a recreational and professional activity in different regions would continue to surge growth in the market.
During the review period (2012-2017), the market displayed a stable and steady growth. This growth has been supported by factors such as growing awareness of a healthy lifestyle, rising popularity of jet skiing, growing interest of people in soft adventure sports and others. During this period, the market witnessed an increased emphasis on water sports activities by various government authorities. In an attempt to generate higher revenue from the tourism industry, various tourism boards of countries especially US, France, Spain, Italy, Thailand and Indonesia have been putting great efforts to promote jet skiing and other similar water sports activities. Moreover, improved promotional campaigns were being run by government and private tour operators in various countries. These include marketing initiative such as discounted vacation packages with jet skiing activities, banner promotions, private jet skiing activity organizers associating with leading hotels and camps so as to increase consumer demand. Changing lifestyles, with increase in the number of people taking up some form of recreational sporting activity to maintain physique along with an increase in recreational expenditure, have helped in increasing the popularity of jet skiing.

In Americas, the number of participants indulging in jet skiing sport activities was around 6.3 million in 2016. The growth of the market was recorded at a CAGR of close to 10.0%. Increased participation of females has also provided thrust to the market. Increased participation in the sports championships has led to a rise in the number of water sports tournaments worldwide, further fueling growth in the market. For instance, the King’s Cup - Jet Ski World Cup 2016 was sponsored by Thai airways and held at Pattaya, Thailand. These factors have together surged market growth in the overall global industry.

For more information on the research report, refer to below link:

Related Reports:
The report provides a comprehensive analysis of global rafting market introduction, market size and market segmentation by Equipments (Protective Rafting Gear, Rafting Accessories & Inflatable Rafting Boats), by Region (Americas, Europe, APAC & MEA), by New & Existing Demand, by Distribution Channel (Company Stores and Specialty Stores, Online, Hypermarkets, Department Stores & Supermarkets and Others) and by Equipment Price.

The report covers introduction, value chain and market size on the basis of consumer expenditure, market segmentation by Equipments (Surf Board and Surf Gear & Accessories), by Region (Americas, Europe, APAC & MEA), by New & Existing Demand and by Distribution Channel (Company Stores and Specialty Stores, Online, Hypermarkets and Others).

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249

Tuesday, June 5, 2018

Scuba Diving Equipment Market is Driven by Rising Demand for Underwater Photography, Rising Number of Tourists Worldwide, Rising Interests among People for Recreational Water Sports Activities: Ken Research

Increasing urbanization, rising globalization, evolving lifestyles, changing demographics, increasing awareness of new scuba diving products, rising disposable income, growth in outdoor vacations and use of updated technology in product designing were regarded as the drivers of growth for the year 2012-2017.

The report titled “Global Scuba Diving Equipment Market Outlook to 2022 - by Equipments (BCD’s & Regulators, Cylinders & Propulsion Vehicle, Decompression Chamber, Exposure Suits and Accessories), by Region (Americas, Europe, APAC & MEA), by New Demand & Existing Demand, by Distribution Channel (Company Stores and Specialty Stores, Online, Hypermarkets and Others)” by Ken Research believes that rise in stringent government regulations regarding proper usage of protective gears and wetsuits have aided market growth in global scuba diving equipment market.

Global Scuba diving equipment market displayed a moderate growth in terms of consumer expenditure driven by rising demand for underwater photography, surge in the number of tourists both domestic and international worldwide, rising interests among the people for recreational water sports activities and healthy lifestyle and others. During 2012-2017, the largest market for scuba diving is Americas, owing to the abundance of water bodies and increased presence of scuba diving enthusiasts in the region. It was followed by Europe, APAC and MEA. Scuba diving is considered as one of the most dangerous water sports, due to which the governments of developing European countries such as UK, Spain, Greece and others have strictly mandated the use of protection gear and right equipments before performing the sport. This has raised the market for scuba diving equipments during the year 2012-2017. The new buoyancy compensators, which can provide a more buoyant lift than standard buoyancy converters, were also becoming increasingly popular among regular divers towards the end of the year 2017.

The market is expected to experience more of the major players competing on technological advancements. In the coming years, the market is expected to see a rise in the number of innovative products and scuba diving accessories. The technological advancement in products such as coming up of ORB re-breather helmet which filters and concentrate oxygen from surrounding water and the diver need not to carry oxygen cylinder will drive the market of scuba diving equipments in future. Moreover, the helmet is also fitted with Bluetooth technology to allow divers to communicate with each other.

For more information on the research report, refer to below link:
https://www.kenresearch.com/consumer-products-and-retail/sporting-equipments/global-scuba-diving-equipment-market/149548-95.html

Related Reports:
https://www.kenresearch.com/consumer-products-and-retail/sporting-equipments/global-rafting-equipment-market/149103-95.html

https://www.kenresearch.com/consumer-products-and-retail/sporting-equipments/global-canoeing-kayaking-equipment-market/149543-95.html

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249

Monday, June 4, 2018

Global Parasailing Equipment Market Outlook to 2022-Ken Research


The report titled “Global Parasailing Equipment Market Outlook to 2022 - by Equipments (Parasailing Tow Line, Parasailing Harness, Parasail and Parasailing Protective Gear), by Region (Americas, Europe, APAC & MEA), by New & Existing Demand and by Distribution Channel (Company Stores and Specialty Stores, Online, Hypermarkets and Others)” provides a comprehensive analysis of global parasailing  market introduction, market nature, market size and market segmentations by Equipments (Parasailing Tow Line, Parasailing Harness, Parasail and Parasailing Protective Gear), by Region (Americas, Europe, APAC & MEA), by New & Existing Demand and by Distribution Channel (Company Stores and Specialty Stores, Online, Hypermarkets and Others). The report extensively covers the entire value chain persisting in global parasailing market, analyst recommendations, SWOT Analysis along with competition scenario and competitive landscape of major players including Custom Chutes, Ascending Parachutes International, Waterbird Parasails, Sportlite, Alp Aksu Boats, Pegasus Parasails, Nautic Expo, Paradise Mount, Hovel International Parasail and others.

The report facilitates the reader with the identification and in-depth analysis of the existing and future trends and issues that impacts the industry. It provides the reader an idea regarding growth in the future depending upon changing industry dynamics in coming years. The report is useful for water sports equipment manufacturers, parasailing equipment manufacturers, distributors, specialty sporting goods stores, department stores, e-commerce portals, customers and other stakeholders to plan their market centric strategies in accordance with the ongoing and expected trends in the future.

Market Size and Overview
Market Overview: International tourist arrivals and international tourism expenditure has been increasing at a steady pace over the review period (2012-2017), globally. Coupled with an increase in interest of people towards soft adventure sports, rising popularity of parasailing & adventure sports and growing awareness regarding fitness-benefits of opting parasailing has supported growth in this industry. Americas has been the biggest market in terms of expenditure incurred by consumers in Parasailing equipment’s followed by Europe, APAC and Middle East & Africa. Increase in demand has also been affected by growing base of Millennial, higher per capita income in major markets, increase in popularity of parasailing at major tourist destinations, presence of well-established players and expanded distribution network in new regions/countries.

Market Size: Increase in variety of parasailing equipment’s available in the market, primarily, in terms of size, quality, strength and utility, major players have been using diverse product portfolios and aggressive marketing & sales strategies to position themselves in the market. High replacement rate and increasing popularity of wheelchair & off-road parasailing have been few growth drivers, pulling the market forward. This has helped the market to grow at a CAGR of close to 7% during 2012-2017. Increased trade has been observed amongst major producing and consuming countries. Several leading manufacturers have invested huge amount in research & development segment to foster product innovations to increase durability and sturdiness of parasailing equipments. By and large, global parasailing equipment market has increased by significant amount in the review period.

Market Segmentation
By Equipment: Parasailing tow line segment constituted highest consumer expenditure in 2017. These are available in many lengths, ranging from 600-1,200 feet. Constant sun, saltwater exposure, sudden shocks by wind gusts and overloads are primarily responsible for the aggressive wear and tear which weakens the ropes and lead to high replacement demand. Parasailing harness forms one of the most essential equipments acquiring second highest market share. Harnesses are generally made of high tenacity polypropylene webbing and grade 316, marine quality stainless steel. Parasail registered a double digit market share in 2017. Parasail priced up to USD 2,500 are most preferred the by the customers in the market.  Parasailing protective gear includes helmets, variometers and hook knives. Generally people do not prefer using protective gear while parasailing which has resulted in their low share in the parasailing equipment market.

By Region: The global parasailing equipment market was dominated by Americas in the year 2017. The region occupies the largest share owing to the presence of well-established water sports infrastructure and large number of parasailing enthusiasts. In the recent years, parasailing has been adopted as a recreational activity along with being taken-up professionally. Europe accounted for the second largest share in the parasailing equipment market. The presence of increased number of water sports sites across Europe makes it the second-largest revenue contributor. US, Germany, France, Brazil and Mexico have been major contributors in 2017 in terms of consumer demand. APAC region also witnessed growth in demand for parasailing equipments with an increase in both consumption and production especially in Australian and New Zealand. Middle East and Africa has accounted for the lowest share in the parasailing equipment market in 2017. Major reasons to support such low revenue generation are low participation rates, less number of parasailing facilities available and low awareness amongst population regarding parasailing a sports event. South Africa however, has been an active region in terms of consumer demand/expenditure.

By New and Existing Demand: In the year 2017, it has been observed that the repeat demand from existing users has accounted for a much higher share in the market. High replacement rate accompanied by frequent up-gradation of products and new launches, customers usually replace their current equipments with the advanced ones. Moreover, introduction of competitions & tournaments in various regions and more number of professional parasailing camps being organized makes repeat demand from existing customers very strong. New customers are specifically tourists. They usually get attracted to sport due to associated thrill & adventure.

By Distribution Channel: Company Stores and Specialty Stores dominate the market in 2017. This sales channel has been highly popular since major large scale manufacturers of parasailing equipments usually operate through own brand stores that exclusively sell equipments of their brand. These are known as Exclusive Brand Outlets of the companies located in various countries across the world. The purchase of sports equipments online has been gaining high popularity over the years. Online stores have accounted for second highest contribution in 2017. Some of the major online retailers selling sports equipments are Amazon and Alibaba. Hypermarkets, department stores and supermarkets have accounted for double digit share in terms consumption expenditure. This is because these outlets offer a closer evaluation of products and provide the required support and information to consumers, especially through expert customer service personnel. Some of the well-known stores include Walmart and Tesco. Majorly, Parasailing Tow Line, Parasailing Harness and Parasail are sold through company stores due to associated trust factor. However, other accessories relate to the market are popularly sold through other channels.

Competitive Landscape
Competition in the global parasailing equipment market is highly fragmented due to the presence of large number of regional players. In the Americas, the competition is concentrated and majority of market leaders have substantial control in terms of good share in 2017. Majority of manufacturing facilities are based in this region leading to large exports to Asian and middle-eastern countries. Similar is the scenario in Europe. Major players in the market carry out both manufacturing as well as trading. Competition in APAC and Middle East & Africa is still in the growing phase & is highly fragmented. There are about 10-15 major parasailing equipment manufacturers operating in the global market. Majority of manufacturing clusters of these major manufactures are located in North America and Europe. These players compete against each other on the basis of parameters such as price, product differentiation (product portfolio size and product innovations), distribution network, geographical penetration/geographical presence and research & development activities.Some of the major players include Custom Chutes, Ascending Parachutes International, Waterbird Parasails, Sportlite, Alp Aksu Boats, Pegasus Parasails, Nautic Expo, Paradise Mount, Hovel International Parasail and others.

Future Analysis and Projections
Global Parasailing equipment market has been anticipated to showcase a sound growth at a CAGR of close to 2% during the forecast period (2017-2022). Growth during this period is expected to be supported by the rising popularity of parasailing as a recreational and profession activity, increase in the number of parasailing championships and tournaments, increase in demand from Millennial, increased awareness regarding fitness benefits of parasailing, expanding geographical presence of major manufacturers, intensifying distribution channels, expansion of online retailing, new product launches, government initiative to promote the usage of protective parasailing equipments and others.

For more information on the research report, refer to below link:

Related Reports:



Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
sales@kenresearch.com
+91-9015378249

Friday, June 1, 2018

Global Jet Ski Equipment Market Outlook to 2022-Ken Research

The report titled “Global Jet Ski Equipment Market Outlook to 2022 - by Equipments (PWCs, Protective Gear, Clothing, Telescoping Paddle and Other Accessories), by Region (Americas, Europe, APAC & MEA), by New & Existing Demand and by Distribution Channel (Company Stores and Specialty Stores, Hypermarkets, Department Stores & Supermarkets, Online and Others)” provides a comprehensive analysis of Global Jet ski Equipment market introduction, market size, value chain and market segmentations by Equipments (PWCs, Protective Gear, Clothing, Telescoping Paddle and Other Accessories), by Region (Americas, Europe, APAC & MEA), by New & Existing Demand and by Distribution Channel (Company Stores and Specialty Stores, Online, Hypermarkets, Department Stores & Supermarkets and Others). The report extensively covers competition scenario, market share and competitive landscape of major players including sea-Doo, Dongguan Eyson Lifesaving Equipment, Jettribe, O’Brien, Yamaha and Kawasaki, SWOT analysis and analyst recommendations.
The report facilitates the reader with the identification and in-depth analysis of the existing and future trends and issues that impact the industry. The report apprises the reader on the growth in the future depending upon changing industry dynamics in coming years. The report is useful for water sports equipment manufacturers, Jet Ski equipment manufacturers, distributors, specialty sporting goods stores, department stores, e-commerce portals, customers and other stakeholders to plan their market centric strategies in accordance with the ongoing and expected trends in the future.
Global Jet Ski Equipment Market Size and Overview
Market Overview: Globally International tourist arrivals and international tourism expenditure has been increasing at a steady pace over the review period 2012-2017. Coupled with an increase in interest of people towards soft adventure sports, rising popularity of jet skiing & adventure sports and growing awareness regarding numerous fitness-benefits of opting jet skiing has supported growth in this industry. Americas has been the biggest market in terms of expenditure incurred by consumers in jet skiing equipments followed by Europe, APAC and Middle East & Africa. Increase in demand has also been affected by growing base of Millennial, higher disposable income in major markets, presence of well-established players and expanded distribution network in new regions/countries.
Market Size: Low training cost, increase in variety of jet skiing equipments available in the market, primarily in terms of size, quality, capacity and utility, major players have been using diverse product portfolios and aggressive marketing & sales strategies to position themselves in the market. This has helped the market to grow at a CAGR of close to 10.0% during 2012-2017. Increased trade has been observed amongst major producing and consuming countries. Several leading manufacturers have invested huge amount in research & development segment to foster product innovations to increase durability and sturdiness of jet skiing equipments.
Market Segmentation
By Equipment: Personal Watercrafts (PWC) are the leading category of equipment in the market and have captured the maximum share of market in 2017. Major reason for PWCs to hold higher revenue share in the market is its increasing sale and high price. These equipments are bought by jet skiing professionals, retail/recreational clients as well as by large-scale and small scale Jet Ski training camps and institutes in large quantities. The average price of a PWC may range from USD 5000 to USD 9000. The second largest category of equipments was protective gear in 2017. This was followed by Clothing, Telescoping Paddle and other accessories respectively. The average price for helmets lies between USD 45-60 depending on the brand and for life jackets, it varies from USD 40-140 depending on the material of the vest. Protective gears are generally available in all type of distribution channels including company stores, specialty stores, supermarkets, departments stores, hypermarkets and online. Similarly, clothing is available at all the distribution channels. Wetsuits priced in the range of USD 100–300 is preferred the highest among the people. There are several excellent foldable models of telescoping paddles that are simple to store on the craft. They are also designed in different formats. The average price of a telescoping paddle in the market is about USD 50.
By Region: The Global Jet Ski equipment market was dominated by Americas in the year 2017. The region occupies the largest share owing to the presence of huge coastline, well-established water sports infrastructure and large number of jet skiing enthusiasts. In the recent years, jet skiing has been adopted as a recreational activity along with being taken-up professionally. Europe accounted for the second largest share in the jet skiing equipment market. The presence of increased number of water sports sites across Europe makes it the second-largest revenue contributor. APAC region also witnessed growth in demand for jet skiing equipments with an increase in both consumption and production especially in Australia, Thailand, Indonesia, and Cambodia. Middle East and Africa has accounted for the lowest share in the market. Major reasons to support such low revenue generation are low participation rates, less number of jet skiing facilities available and low awareness amongst population regarding jet skiing as a sports event.
By New and Existing Demand: In the year 2017, it has been observed that the existing demand from existing users and new demand from new customers have performed very positively in the market. Existing demand exceeded new demand by 10 percentage points in 2017. With up-gradation of products and new launches, customers replace their current equipments with the advanced ones. Moreover, with rising competition in various regional championships and more number of jet skiing camps being established to attract tourism, repeat demand from existing customers is very strong. Influenced by the health benefits of the sport including enhancing cardiovascular strength and strengthening of vital muscles throughout the body, such as calves, ankles, quads, hamstrings and hip flexors, among others, new customers have been attracted to the market.
By Distribution Channel: Company Stores and Specialty Stores dominate the market in 2017. This sales channel has been highly popular since major large scale manufacturers of jet skiing equipments usually operate through own brand stores that exclusively sell equipments of their brand. These are known as exclusive brand outlets of the companies located in various countries across the world. The purchase of sports equipments online has been gaining high popularity over the years. Department Stores, Hypermarkets and Supermarket stores have been the second highest contributor in 2017. These establishments offer a closer evaluation of products and provide the required support and information to consumers, especially through expert customer service personnel. Some of the well-known stores include Walmart and Tesco. Online Stores were in third place in terms of market share. Online stores offer seasonal discounts to attract customers and follow a competitive pricing policy. Some of the major online retailers selling sports equipments are Amazon and Alibaba.
Competitive Landscape
Competition in the Global Jet Ski equipment market is highly fragmented due to the presence of large number of regional player`s. In the Americas, however, the nature of competition is concentrated due to presence of a majority of market leaders having substantial control in terms of market share in 2017. Various manufacturing facilities are based in this region leading to large exports to countries. Similar is the scenario in Europe where Spain and Italy have been major manufacturing hotspots. The major players in the market carry out both manufacturing as well as trading. Competition in APAC and Middle East & Africa is still in the growth phase & highly fragmented. China, Japan, Indonesia and Australia are popular manufacturing destinations. There are about 10-15 major jet skiing equipment manufacturers operating in the global market. These players compete against each other on the basis of parameters such as price, product differentiation (product portfolio size and product innovations), distribution network, geographical penetration/geographical presence and research & development activities.
Future Analysis and Projections
Global Jet Ski equipment market has been anticipated to showcase a sound growth at a CAGR of close to 12.0% during the forecast period (2017-2022). Growth during this period is expected to be supported by the rising popularity of jet skiing as a recreational and professional activity, increase in the number of jet skiing championships, increase in demand from tourists, increased awareness regarding fitness benefits of jet skiing, expanding geographical presence of major manufacturers, intensifying distribution channels, expansion of online retailing, new product launches, government initiative to promote the usage of protective jet skiing equipments and others.
For more information on the research report, refer to below link:
Related Reports:
The report provides a comprehensive analysis of global rafting market introduction, market size and market segmentation by Equipments (Protective Rafting Gear, Rafting Accessories & Inflatable Rafting Boats), by Region (Americas, Europe, APAC & MEA), by New & Existing Demand, by Distribution Channel (Company Stores and Specialty Stores, Online, Hypermarkets, Department Stores & Supermarkets and Others) and by Equipment Price.
The report covers introduction, value chain and market size on the basis of consumer expenditure, market segmentation by Equipments (Surf Board and Surf Gear & Accessories), by Region (Americas, Europe, APAC & MEA), by New & Existing Demand and by Distribution Channel (Company Stores and Specialty Stores, Online, Hypermarkets and Others).
Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249

Global Canoeing and Kayaking Equipment Market Future Outlook to 2022: Ken Research

The report titled “Global Canoeing & Kayaking Equipment Market Outlook to 2022 - by Equipments (Canoes & Kayaks and Gear & Accessories), by Region (Americas, Europe, APAC & MEA), by Distribution Channel (Company Stores and Specialty Stores, Online, Hypermarkets/Department Stores/Supermarkets and Others)” provides a comprehensive analysis of global canoeing and kayaking equipment market. The report covers market introduction, market nature, and value chain analysis and market size on the basis of consumer expenditure in detail. Market Segmentation by Equipments (Canoes & Kayaks and Gear & Accessories), by Region (Americas, Europe, APAC & MEA), by New & Existing Demand and by Distribution Channel (Company Stores and Specialty Stores, Online, Hypermarkets/Department Stores/Supermarkets and Others) have been given prime importance. The report also includes competitive landscape, major competition parameters, entry barriers and company profiles of major players (BIC Sport, Ocean Kayak, Malibu Kayaks and Aqua Marina and others) along with analyst recommendation.
The report facilitate the reader with the identification and in-depth analysis of the existing and future trends and issues that impacts the industry and has anticipated growth in the future depending upon changing industry dynamics in coming years. The report is useful for water sports equipment manufacturers, canoe & kayak manufacturers, distributors, specialty sporting goods stores, department stores, e-commerce portals, customers and other stakeholders to plan their market centric strategies in accordance with the ongoing and expected trends in the future.
Global Canoeing and Kayaking Equipment Market Size and Overview
Market Overview: Globally International tourist arrivals and international tourism expenditure has been increasing at a steady pace over the review period (2012-2017). Coupled with an increase in interest of people towards soft adventure sports, rising popularity of canoeing and kayaking & adventure sports and growing awareness regarding fitness-benefits of opting canoeing and kayaking has supported growth in this industry. Americas has been the biggest market in terms of expenditure incurred by consumers in canoeing and kayaking equipment’s followed by Europe, APAC and Middle East & Africa. Increase in demand has also been affected by growing base of Millennial, higher disposable/per capita income in major markets, presence of well-established players and expanded distribution network in new regions/countries.
Market Size: Increase in variety of canoeing and kayaking equipment’s available in the market, primarily, in terms of size, quality, capacity and utility, major players have been using diverse product portfolios and aggressive marketing & sales strategies to position themselves in the market. This has helped the market to grow at a CAGR of close to 6% during 2012-2017. Increased trade has been observed amongst major producing and consuming countries. Several leading manufacturers have invested huge amount in research & development segment to foster product innovations to increase durability and sturdiness of canoeing and kayaking equipments. By and large, Global canoeing and kayaking equipment market has increased by significant amount in the review period.
Market Segmentation
By Equipment: Canoes and Kayaks have captured a major market segment in 2017. Prime reason for Canoes and Kayaks to hold higher revenue share in the market is its increasing sales and high price. These equipments are bought by canoeing and kayaking professionals, retail/recreational clients as well as by large-scale and small scale canoeing & kayaking camps and training institutes in large quantities. Gear and accessories together accounted for a lower share in the market. The gear and accessories required for canoeing and kayaking are not highly priced however, they have high replacement rate. It is not mandatory for enthusiasts to wear gears and accessories to indulge in the sport which primarily justifies its lower contribution to the market. People prefer canoes and kayaks that are priced above USD 1,500. Average price of canoe or kayak as of 2017 is USD 1,000. Average price charged for a kayaking paddle in the market as of 2017 was USD 100. PFDs act as the most important protective gear used in the sport.
By Region: The global canoeing and kayaking equipment market was dominated by Americas in the year 2017. The region occupies the largest share owing to the presence of well-established water sports/canoeing and kayaking infrastructure, equipment manufacturing units, increasing number of sports championships and large number of canoeing and kayaking enthusiasts. In the recent years, canoeing and kayaking has been adopted as a recreational activity along with being taken-up professionally. Europe accounted for the second largest share in the canoeing and kayaking equipment market. The presence of increased number of water sporting sites across Europe makes it the second-largest revenue contributor. APAC region also witnessed growth in demand for canoeing and kayaking equipments with an increase in both consumption and production especially in Cambodia, Thailand, Indonesia, Australia, New Zealand, Japan, Brazil, India, South Korea and Malaysia. Middle East and Africa has accounted for the lowest share in the canoeing and kayaking equipment market in 2017. Major reasons to support such low revenue generation are lack of proper infrastructure, low participation rates, less number of canoeing and kayaking facilities available and low awareness amongst population regarding canoeing and kayaking as a sports event.
By New and Existing Demand: In the year 2017, it has been observed that the repeat demand from existing users has accounted for almost double the share in the market. With up-gradation of products and new launches, customers replace their current equipments with the advanced ones. Moreover, with rising competition in various regional and global championships and more number of canoeing and kayaking camps being established to attract tourism, repeat demand from existing customers is very strong. Influenced by the benefits of the sport including, balance training, endurance training and strength training-tool for legs and calves, new customers have been attracted to the market.
By Distribution Channel: Company Stores and Specialty Stores dominate the market in 2017. This sales channel has been highly popular since major large scale manufacturers of canoeing and kayaking equipments usually operate through own brand stores that exclusively sell equipments of their brand. These are known as Exclusive Brand Outlets of the companies located in various countries across the world. The purchase of sports equipments online has been gaining high popularity over the years and has accounted for second largest share in the market. Some of the major online retailers selling sports equipments are Amazon and Alibaba. Hypermarkets, department stores and supermarkets have accounted for double digit share in terms consumption expenditure. This is because these outlets offer a closer evaluation of products and provide the required support and information to consumers, especially through expert customer service personnel. Some of the well-known stores include Walmart and Tesco.
Competitive Landscape
Competition in the global canoeing and kayaking equipment market is highly fragmented due to the presence of large number of regional players. In the Americas, the competition in the concentrated however, majority of market leaders have substantial control in terms of good share in 2017. Majority of manufacturing facilities are based in this region leading to large exports to countries such as UAE, South Africa and India. Similarly is the scenario in Europe. The major players in the market carry out both manufacturing as well as trading. Competition in APAC and Middle East & Africa is still in the growing phase & highly fragmented. There are about 10-15 major canoeing and kayaking equipment manufacturers operating in the global market. Majority of manufacturing clusters of these major manufactures are located in North America and Europe. These players compete against each other on the basis of parameters such as price, product differentiation (product portfolio size and product innovations), distribution network, geographical penetration/geographical presence and research & development activities. Major players include HYSIDE, NRS, Johnson Outdoors, BIC Sport, AirHead, Aqua Marina, Ocean Kayak, Malibu Kayaks, Rave Sports, Vanguard Inflatables and SOTAR & others.
Future Analysis and Projections
Global canoeing and kayaking equipment market has been anticipated to showcase a sound growth at a CAGR of close to 3% during the forecast period (2017-2022E). Growth during this period is expected to be supported by the rising popularity of canoeing and kayaking as a recreational and profession activity, increase in the number of canoeing and kayaking championships and tournaments, increase in demand from Millennial, increased awareness regarding fitness benefits of canoeing and kayaking, expanding geographical presence of major manufacturers, intensifying distribution channels, expansion of online retailing, new product launches, government initiative to promote the usage of protective canoeing and kayaking equipments and others.
Key Topics Covered in the Report
Global Canoeing and Kayaking Equipment Market Introduction
Global Canoeing and Kayaking Equipment Market Size
Global Canoeing and Kayaking Equipment Value Chain
Global Canoeing and Kayaking equipment market segmentation by Equipments (Canoes & Kayaks and Gear & Accessories), by Region (Americas, Europe, APAC & MEA), by New & Existing Demand and by Distribution Channel (Company Stores and Specialty Stores, Online, Hypermarkets/Department Stores/Supermarkets and Others)-Outlook to 2022
Competitive Landscape in Global Canoeing and Kayaking Equipment Market
Company Profile for major players in Global Canoeing and Kayaking Equipment Market
Global Canoeing and Kayaking Equipment Market Share of Major Players
Global Canoeing and Kayaking Equipment Market SWOT Analysis
Global Canoeing and Kayaking Equipment Market Future Outlook and Projections
Analyst Recommendations in Global Canoeing and Kayaking Equipment Market  
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