Showing posts with label online advertising market. Show all posts
Showing posts with label online advertising market. Show all posts

Wednesday, September 28, 2022

Large Players in Digital Advertising Market – Ken Research

 Advertising plays an imperative role in the market by delivering the information flows and addressing information asymmetries to the customers about new products or deals. Online advertising, also well-known as online marketing, internet advertising, digital advertising, or web advertising is a form of marketing and advertising which utilizes the Internet to carry the promotional marketing messages to customers. Online advertising is delivered by a series of interconnected several platforms that simplify the matching of advertisers and customers. The increasing habits of individuals towards online portals and social networking sites, which resulted in an augmented the online population and streaming, are the foremost propelling drivers for the growth of the worldwide digital Advertising market.

Online advertising is low-priced as compared to other media such as newspaper, magazines and television. Its assistances companies to encourage their products or services to a diverse assortment of geographical locations and demographics. The accessibility of big data and online consumer analysis has allowed the online advertisements to target the chosen audience. This, coupled with the internet’s ever-growing penetration around the globe, is delivering a thrust to the global market for digital advertising.

Social media and mobile devices have increased popularity over the past few years. This trend is influence brands to contribute in innovative and interactive social media advertisements. Numerous online start-ups are now making a move from traditional advertising to self-serve platforms that enable the small businesses to advertise with ease. These online platforms minimalize the expenses by enabling these companies to take control of their marketing schemes and selling the products directly to the customers.



On the basis of digital advertising market research reports by Ken Research, the search engine advertising or search engine marketing sector exhibited the greatest growth in the internet advertising industry during 2019, and is predicted to maintain its dominance during the forthcoming years owing to the growth in number of customers who are shopping and researching for the products online. Nonetheless, the increment in the requirement of multinational companies to become more reachable, visible and searchable around the internet fosters the social media advertising market growth of the search engine advertising market. However, the social media advertising sector is predicted to observe the greatest growth as the owing to the fostering requirement of social media platforms.

Research reports on online advertising market, the online advertising market is obtaining the high traction around the several industries. The primary reasons propelling high traction are growing Internet users and great adoption rate of smartphones and several other portable devices. Since the awareness levels of users are growing day-by-day and the market place is occupied with cutthroat competition, targeting accurate audience is very imperative. With the development of technology, it becomes quite simpler for advertisers to recognise a potential or prospective customer or client. With the assistance of online advertising, advertisers can reach a greater pool of prospects with incurring lesser cost as associated with trivial print media advertising.

Furthermore, digital advertising industry research reports states that technological developments concerning the internet, combined with its growing commercial use and the speedily growing number of internet users around the globe, have not only shaped the evolution of online advertising and digital advertising but have also given increment to new advertising business models, new market levels, and major players. Moreover, the growing technological innovations coupled with growing digital spending by enterprises are projected to propel the video advertising market over the forecast duration.

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Global Digital OOH Advertising Market Research Report with Opportunities and Strategies to Boost Growth- COVID-19 Impact and Recovery

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Tuesday, September 27, 2022

Proliferation Of Mobile Is Set to Drive Online Advertising Market Growth: Ken Research

 Online advertising market report

Online advertising is the procedure of utilizing the internet as a medium of convey the marketing or promotional messages to a recognised as well as intended audience. It assists to fascinate the website traffic & brand exposure messages to motivate the targeted customer to employ in a precise action such as making a buy. It is one of the most efficient manners for all the businesses to find targeted consumers, explore their reach, and expand their revenue streams. Businesses utilize the online advertising in e-newsletter, on compatible websites, on search engines, and in online versions of magazines and newspapers as a manner of reaching out to individual who utilize the internet for shopping or collect the detailed information. Online advertising not only substance to find the accurate audience but it is also the quicker and easy manner of advertising, which substance keep the target audience employed.

Online advertising is reasonable as compared to other media such as newspaper, magazines and television. Its assistances companies to encourage their products or services to a diverse variety of geographical locations and demographics. The obtainability of big data and online customer analysis has allowed online advertisements to target the desired audience. This, coupled with the internet’s ever-growing penetration across the globe, is delivering a thrust to the online advertising market.



Social media and mobile devices have attained the popularity over the past few years. This trend is urging brands to contribute in innovative and collaborative social media advertisements. Numerous online start-ups are now making a move from traditional advertising to self-serve platforms that enable small businesses to advertise with ease. These online platforms minimalize the expenses by enabling these companies to take control of their marketing schemes and selling the products directly to the customers.

Although, at Ken Research, Online advertising market report covers numerous aspects including introduction of the online advertisement market, value chain, market size and subdivisions by advertisement expenditure, comparative insight, growth drivers, trends and developments, issues and challenges in the market, efficacious digital ad campaigns, consumer profiling and the controlling framework of the industry. The report on online advertising market concludes with market projections for the future defined above and analyst recommendations highlighting the foremost opportunities and cautions for the online advertisement market.

In addition, developed regions involving the US, Canada, Japan and Europe, constitute foremost revenue contributors for the global online advertising industry. Influences such as huge penetration of connected devices, exceedingly developed digital ecosystem backed by the large media companies and ICT services providers, and vigorous focus on the digital media campaigns among businesses remain the major contributors for growth and progress digital ad market around the developed countries.

Per capita spending on connected devices remains high around the developed regions, with a proficient portion of consumers buying the mid- to high-end devices for numerous purposes. Products with the sophisticated features and functions are prevalent among customers, and price of the product remains mostly immaterial as the majority of consumers are affluent.

While customer affluence and general inclination towards improved technologies favour broader acceptance of connected devices, vigorous participation of leading electronics manufacturers propels the momentum in the online advertising market forecast. As penetration of the connected devices and customer inclination towards digital solutions remains high, developed regions represent the main markets for the digital advertising and marketing, around the globe.

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Global Online Advertising Market Development Strategy Pre and Post COVID-19, by Corporate Strategy Analysis, Landscape, Type, Application, and Leading 20 Countries

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Tuesday, September 13, 2022

Online Advertising Market Research Report Help in Understanding the Market Dynamic: Ken Research

 Market Overview

Advertising plays an imperative role in the market by delivering the information flows and addressing information asymmetries to the customers about new products or deals. Online advertising, also well-known as online marketing, internet advertising, digital advertising, or web advertising is a method of marketing and advertising which utilizes the Internet to convey the promotional marketing messages to customers. Online advertising is delivered by a series of interconnected several platforms that facilitate the matching of advertisers and customers. The increasing habits of individuals towards online portals and social networking sites, which resulted in an augmented the online population and streaming, are the foremost influencing drivers for the growth of the Online Advertising market.

Market Dynamics

The switch from traditional print media to online advertising is propelled by present technological innovations in communication technologies. Based on the online advertising market research report, the growing number of smartphone users around the globe, increasing number of broadband service providers, and extensive utilization of the internet by innumerable users are generating the growth of the global market for online advertising.



As the generation of appealing banners and advertisements via online sources promises more attention from the consumers, this platform is progressively preferred by innumerable businesses over the world.  Also, online advertising can be more expedient and cost-efficient, at the same time offering a wider platform, when associated to traditional advertising utilizing the television and the print media. Alarming degree of addiction to smart devices such as tablets, laptops, and smartphones has also been helping the market growth.

On the contrary, the existence of ad blockers aimed at eradicating the advertisements form users’ webpages might restrict the growth of the global market for online advertising. Moreover, numerous companies are grappling with the issue of transitioning from desktop to smartphone ads. This might also hamper market expansion. However, the growing dependence of individuals on Internet will confirm that the market for online advertising progresses speedily, counteracting the negative impression of this restraint.

Regional Outlook

Developed regions involving the US, Canada, Japan and Europe, constitute foremost revenue contributors for the global digital advertising and marketing market. Aspects such as huge penetration of connected devices, extremely developed digital ecosystem backed by giant media companies and ICT services providers, and vigorous focus on digital media campaigns among businesses remain the main contributors for growth and progress digital ad market around the developed regions. Per capita spending on connected devices remains high in the developed regions, with a noteworthy portion of consumers buying mid- to high-end devices for several purposes. Products with sophisticated features and functions are prevalent among consumers, and price of the product remains mostly inappropriate as majority of customers are affluent. While consumer prosperity and general inclination towards improved technologies favour broader acceptance of connected devices, active participation of leading electronics producers drives momentum in the market. As penetration of connected devices and customers inclination towards digital solutions remains high, developed regions represent the main markets for digital advertising and marketing, around the globe.

The online advertising industry research report at Ken Research concludes with market projections for future of the industry including reviewed industry size by revenue along with analyst recommendations and foremost market opportunities.

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Thursday, May 5, 2022

Online Advertising Market Is Predicted To Propel Owing To Proliferation Of Smartphones: Ken Research

Marketing plays a very vigorous role in any organization. It distinguishes one organization from others and benefits to establish that organization as an efficacious brand. Advertising or brand promotion is one of the significant ingredients for any successful marketing strategy. Accurate advertising strategy revolves around target audience. If the advertising or promotional events are not reaching to the target spectators, the results might be catastrophic. In short, advertising or promotional strategies can make or break an organization. This is the aim why an organization takes advertising decisions very carefully.

Earlier, advertising approaches were simpler. Advertisements or brand promotions were placed in print media, mostly in the newspapers and magazines amongst others. The levels of reach for such mediums were little. The costs linked were high. Most prominently, it was not certain whether the message will be transported to right audience or not. With the fruition of the Internet or World Wide Web, technologies and advertising strategies better-quality. As the reach of Internet increased, it appeared as a strong communication medium which has stouter reach and lower costs as associated with print media.

Online Advertising Market has emerged as a very durable marketing or promotional strategy. As declared, the reach is enormous, and it is now easier to reach the target audience. Throughout the initial introductory phase, search was the only format which acknowledged very high traction, but with time, organizations moved toward more collaborative advertising formats such as display ads, video, and now to mobile advertising. Mobile advertising is one of the wildest increasing advertising mediums in this internet advertising market and has auspicious future.

The effective growth in technological advancements coupled with growing digital spending by enterprises is projected to propel the Online Advertisement Industry over the forecast duration. Over the years, technological innovations concerning to the internet, combined with its growing commercial use and the speedily propelling the number of internet users worldwide, have not only shaped the evolution of the online advertising and produced dissimilar forms of digital advertising but have also given growth to new advertising business models and new market levels and players.

Additionally, there are dissimilar advertisements for mobile devices, involving the click to download, click to call, image text, and banner ads. Moreover, based on the Online Advertising Market Report, the consumers broadly prefer smartphone devices over laptops or desktops, due to convenience and portability. Similar operations can be functioned on the former, due to which mobile platforms are projected to grow lucratively.

Asia Pacific is projected to register proficient growth over the forecast duration. The region is characterized by a high population density, propagation of smartphones, and continued rollout of high-speed data networks. Not only has this, a large proportion of smartphone users in the region is retrieving social media through their mobile devices. Hence, the region proposes the immense opportunities for online advertising. Promotional events, such as the Digital Marking Summit Asia, proposing the market players a chance to present their digital marketing software solutions in the Asia Pacific region are also predicted to influence the market in the region.

For more information on the research report, refer to below link:-

Online Advertising Market

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Tuesday, April 26, 2022

Online Advertising Market - Industry Size, Share, Forecast 2025

Online advertising is the effective procedure of utilizing the internet as the medium to convey the marketing or promotional messages to a recognised as well as intended audience. Its assistances to attract the website traffic & brand exposure, and is structured to motivate the targeted customer to employ in a precise action likewise making a buy.

The technological revolution that has surfaced on the face of the earth has digitalized all the industrial longitudes, thus, making room for online advertising market to skyrocket its sales and capacity. The ubiquitous presence of gadgets, augment of Internet of Things (IoT), and influencing internet facilities are perpetually generating an online existence for all the masses. This shifts the imperative marketers to confirm that advertisement go online order to obtain traction from a larger public. Besides this, online advertisements focus on inbound marketing techniques without intruding the private space of the consumers and focus on subtly persuading the customer to delve into offerings of the market.

The global Online Advertising Market is predicted to immensely benefit from the psyche of the customers who are turned off by traditional marketing approaches such as one-to-one conversation, direct e-mails, cold calling, and trade shows. In this insight, when online advertising entertains customers with innovative graphical content tactics, the customers pay attention to the product that is indirectly being encouraged through the advert. Although the fundamental nature of online advertising is nice-looking to the viewers, there are pop-ups and random redirections on the web that agitate the viewers, thus, posing a danger to the market by lessening efficiency.

In addition, the pandemic leads to lockdowns and works from home scenarios; individuals are not getting out of their houses, which leads to the growth of the Online Advertising Industry. Individuals became more attracted onwards online portals and social networking sites, which resulted in augmented the online population and streaming.

Report on Online Advertising Market covers numerous aspects involving introduction of online advertisement market, value chain, market size and segmentations by advertisement expenditure, comparative insight, growth drivers, trends and developments, issues and challenges in the market, efficacious digital ad campaigns, customer profiling and the supervisory framework of the industry.

Based on the Online Advertising Market Forecast, the switch from traditional print media to online advertising is propelled by present technological innovations in communication technologies. The growing number of smartphone users worldwide, increasing the number of broadband service providers, and extensive utilization of the internet by innumerable users are activating the growth of the global market for online advertising.

As the creation of appealing banners and advertisements via online sources promises more consideration from the customers, this platform is progressively preferred by innumerable businesses over the globe.  Also, online advertising can be more expedient and cost-efficient, at the same time offering a broader platform, when associated to traditional advertising using the television and the print media. Alarming degree of addiction to smart devices such as tablets, laptops, and smartphones has also been aiding market growth.

For more information on the research report, refer to below link:-

Report on Online Advertising Market

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Ankur Gupta, Head Marketing & Communications
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Friday, March 11, 2022

Oman Online Advertising Market is predicted to develop owing to companies are progressively adapting the use of online social network: Ken Research

Oman Online Advertising Market is presently placed in early growth stage. Brands and advertisers still hold greater preference for traditional modes of advertisement namely, TV, newspaper and radio. However, the market is observing considerable transition towards the digital advertisement upon investigating the grooming possible of smartphones and internet penetration in the country. Companies are now progressively adapting the usage of online social network as a foremost marketing tool. The players are aiming on tapping the large pool of the ‘forever online’ consumers to translate them into their clientele. The digital advertising scenario is developing at an astonishing pace as media proliferation and technology are together yielding newer manners of connecting with consumers. The market still absences correct awareness and understanding concerning consumer behavior. Online advertising spent is projected to witness sound growth at a CAGR of close to 4% throughout the revenue period 2013-2018.

According to the report analysis, ‘Oman Online Advertising Market Outlook to 2023 - By Medium (Desktop and Mobile), By Type (Search Advertising, Social Media Advertising, Banner Advertising, Video Advertising, Online Classifieds), By Sectors (Hospitality & Tourism, FMCG, BFSI, Telecommunications, Healthcare, Automotive, Retail and others) and By Model (Cost Per Mile, Cost Per Click and Cost Per Action)states that online advertising market is fragmented for advertising agencies while it is extremely concentrated for platforms on the basis of ad spent in 2018. Companies are challenging on their marketing strategies, analytics used, network platforms and sectoral clientele. Some of the foremost advertising agencies functioning within this segment comprise Arab House, Bullseye Marketing LLC, UMS Advertising and Nexa Advertising agency and others. Foremost platforms which dominate the online advertisement spend comprise Google and Facebook, followed by YouTube and Instagram during 2018.

At Ken Research, Oman Online Advertising Market Report covers online advertising spent along with market segmentation by the medium of advertising (desktop and mobile), by type of advertising (search advertising, social advertising, video advertising, banner advertising, online classifieds and others), by sectors (Hospitality & Tourism, FMCG, BFSI, Telecommunications, Healthcare, Automotive, Retail and others), by models (cost per mile, cost per click and cost per action).

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The report also discloses growth drivers and trends; issues and challenges; customer pain points and decision making parameters and competitive insight of players in the market with special aim on Al Nahda Advertising Co LLC, Arab House Bullseye Marketing LLC, Creative Communications Advertising and Marketing LLC, Fortune Promoseven Advertising, Havas Worldwide Muscat, Oman Advertising Agency LLC, Pargon, Talks International LLC, UMS Advertising and several others. The report also discovers the digital customer profile in Oman, future outlook & projections along with the analyst recommendation highlighting the foremost opportunities & cautions to the reader.

Oman Digital Marketing Market

On the basis of pricing models, the CPM model is broadly preferred over other models in Oman. It is primarily utilized in Social Media Advertisements. Cost per Mile (CPM) denotes the cost charged per thousand clicks. Cost per Clicks (CPC) is the charges by the publisher according to the number of clicks gained by any advertisement. Cost per Action (CPA) presents the charges as per any specific action desired by the advertiser. CPC model control the second highest share which is primary used by publishers due to the dominance of search advertising. The CPM and CPC models are projected to manage the higher more popularity by 2023.

Oman Digital Marketing Market in terms of advertisement spending is projected to further expand in the reviewed period 2018-2023E at a faster rate. It is forecasted to observe a CAGR (2018-2023) of close to 7% with robust support enlarged from Hospitality & Tourism and BFSI segments.

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Friday, August 13, 2021

Internet Advertising Market | Online Advertising Market | Online Advertising Industry: Ken Research

 Marketing plays a very vivacious role in any organization. It discriminates one organization from others and supports establishing that organization as an effective brand. Advertising or brand promotion is one of the foremost ingredients for any positive marketing strategy. An accurate advertising strategy revolves around the target audience. If the advertising or promotional events are not attaining the target audience, the results might be catastrophic. In short, advertising or promotional strategies can make or break an organization. This is the reason why an organization takes advertising verdicts very cautiously.

Earlier, advertising approaches were modest. Advertisements or brand promotions were positioned in print media, mostly in newspapers and magazines amongst others. The levels of reach for such mediums were low. The costs linked were high. Most prominently, it was not certain whether the message will be conveyed to the right audience or not. With the development of the Internet or the World Wide Web, technologies and advertising strategies are progressive. As the reach of the Internet augmented, it emerged as a robust communication medium that has a sturdier reach and lowers costs as associated with the print media.


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 Online advertising market has emerged as a very robust marketing or promotional strategy. As mentioned, the reach is massive, and it is now calmer to reach the target audience. Throughout the initial introductory phase, a search was the only format that acknowledged very high traction, but with time, organizations moved toward more collaborating advertising formats such as display ads, video, and now to mobile advertising. The Digital Advertising Market Share is one of the wildest growing advertising mediums in this online advertising market and has an auspicious future.

The number of smartphone users is ignition around the world owing to which the advertisers are more focused on proposing the mobile web-based advertisements which are predicted to have an optimistic impression on the market growth. This tremendous move towards the smartphone has obliged the industry players to focus ads on the mobile podium than desktops or laptops as customers are broadly preferring smartphone devices over laptops or desktops, owing to the convenience, portability, and similar functions can be functioned on mobile devices with the ease. Furthermore, through smartphone web-based ads, the company will not only generate leads but it also supports in understanding customers usage pattern. This will support in enhancing the advertisement thereby having a positive impression on the market growth.

With the rapidly increasing investments linked with digital ads, particularly, online advertisements are projected to drive the growth of the market studied in the North American region. In addition, the region consists of greatly aware and matured customers, in terms of smartphones utilization and online activity, which generates many opportunities for advertisers.

Furthermore, e-commerce giants around the region, such as Amazon, is investing greatly in the region to augment its market share. Several users in North America are now searching for products more on Amazon than on Google, convincing advertisers to contribute in online ads in the company. Notably, advertisers are probable to spend more on online advertisements than any other medium around the North American region, owing to the existence of large and potential audiences online. Therefore, in the near years, it is predicted that the market of online advertisement will increase around the globe more proficiently over the forthcoming years.

About Ken Research

 Ken Research is a research based management consulting company. We provide strategic consultancy to aid clients on critical business perspective: strategy, marketing, organization, operations and technology transformation, advanced analytics, corporate finance, mergers & acquisitions and sustainability across all industries and geographies. We currently cater to 300+ sectors with 150,000+ research repository across 196+ countries serving 1000+ clients and have partnered with almost 25+ content aggregators.

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Online Advertising Market Growth

Related Report: –

India Online Advertising Industry Growth and Forecast 2016

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Ken Research

Ankur Gupta, Head Marketing & Communications

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Monday, July 1, 2019

Profitable Landscape Of The Online Advertising Market Research Outlook: Ken Research

The growing number of internet users across the globe has boosted the utilization of online platforms by the advertisers, as they are capable to access a huge audience. Moreover, the Online Advertising Market Research across the region observed an effective growth as a platform for the advertising and media spending. The online advertising market research represented as perfect medium for the advertisers to get a higher return on their investments as the market research helps the client company in delivering the effective information related to the consumer tastes and preferences, market insights, growth opportunities, growth drivers and other related market factors.



The Online Advertising Market Research has a promising foundation and sophistication to further enlarge the market during the forecasted period. In the recent trend, the potential online advertising research companies across the region have an extraordinary aim and a robust existence in the digital platform.

Furthermore, according to the Online Advertising Research Market, in the near future, smaller firms would also enlarge the online advertising medium, as going online would become even more reasonably viable. During the forecasted period, with the utilization of fiber optic across the region, users will be capable to enjoy an extraordinary variety of the interactive content, which would further the success of internet marketing campaigns in the respective region.

Moreover, the media insights is repeatedly shifting from an offline to online platform. Fresh and attractive blogs, tools, websites and few more are effectively established every day and the target collection fluctuate with it. This provides the numerous and effective opportunities to utilize the online marketing in a more targeted and improved techniques.
The Online Advertising Market Research are introducing the several effective methods of online advertising with their pros and cons which effectively augments the requirement of the product and doesn’t provide the anxiety to the client which further profitable for growing the value of market share and leading the fastest market growth more enormously across the world throughout the forecasted period.

The firms in the Online Advertising Research Market deliver the pure image of the related insights, and convey the accurate profile of the competitors to the client company. Additionally, in the recent trend, the customers are significantly utilizing the web to find anything namely the businesses, their brands, quality of the product, profit margins and several other.

Nonetheless, the innovative establishment of the artificial intelligence will likely to support the engineer a lead upgrade in the programmatic advertising. Therefore, in the coming years, it is anticipated that the Online Advertising Research Market will grow more positively across the globe over the coming years.

For more information on the research report, refer to below link:


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Ankur Gupta, Head Marketing & Communications
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Wednesday, October 21, 2015

Vietnam E-Commerce Market Future Growth is Expected to be Led by Online Retail market followed by Demand for Travel and Entertainment Services Online: Ken Research

Vietnam is one of the Asia’s unexplored markets in terms of the compelling potential in E-Commerce.
E-commerce has managed to gain some attention in Vietnam only after 2011. The retail market in Vietnam has been considered as being one of the most dynamic markets in the South East Asia with such a high growth rate. Ha Noi and Ho Chi Minh City were ranked in the top 10 cities in the entire Asia for retail expansion. Ha Noi was ranked third after Beijing and Shanghai as the city with liveliest retail market.
Vietnam is one of the top three countries with the highest rate of growth of internet and mobile phone subscribers in Vietnam, with more than four million people using internet a day, offering great potential for online shopping development. In 2014, Vietnam had a total population of 90.7 million people out of which 35.4 million people have access to internet, making the internet penetration rate of 39%, amongst the highest in the region. Though the E-commerce market is not very old but still the country has many big players such as Lazada, Hotdeals, Vatgia and others which are driving the E-commerce in Vietnam. Vietnam E-Commerce is one of the fastest growing E-commerce markets in South East Asia. Cash on Delivery in Vietnam is the most preferred mode of making payments online.



Vietnam has a great potential to grow its E-commerce business, especially after the shifted investors attention from China towards Vietnam for the next manufacturing hub in the east. Vietnamese are getting digitally sound, especially in urban parts of the country which is the main targeted audience of the E-commerce players at least in their initial and growing phase.
The online retail market of Vietnam is driven by major players such as Lazada and Amazon along with local players such as tiki, Vatiga, Zalora and others due to their focus on localized content. In 2014, the online retailing market contributed more than 65% in the overall B2C market of Vietnam. Constant innovation, launch of newer brands online, proliferation of affordable smartphones coupled with rise in broadband access have largely propelled the market growth. Online Retail market has been segmented into clothes, shoes & cosmetics, technology Kitchen and home appliances, books and stationary, CD’s & DVD’s, mother & baby products and others.
Vietnam gaming industry is the biggest in the entire South East Asia which gives its online gaming market an edge. Vietnam Online Entertainment & Services booking market has attained small but significant growth in overall e-commerce market. The concept of online entertainment has become prevalent since the rise in internet penetration in Vietnam, owing to the emergence of various websites offering online booking of movie and event tickets as well as booking several professional services online. The rising share of online entertainment and services booking is supported by the fact that more players are entering the market with different business models to tap the major share of customer base.
To know more information on Vietnam Ecommerce market, refer to the publication on “Vietnam E-Commerce Market Outlook to 2019 – Driven by Internet Penetration and Smartphone Usage” which is comprehensive analysis of the sector created after market mapping several industry veterans of ecommerce companies operating in each category. The report covers various aspects such as market size of E commerce market, online gaming market, segmentation by online retail market, online travel market, online Entertainment and service booking market, regional demand and on the basis of types of Goods sold and performance model. The report also provides competitive landscape and profile of major players operating in E-commerce market of Vietnam. The future analysis of overall E-commerce market and by segments has also been discussed in each of the sub segment. The report is useful for online retailers, large E-commerce companies and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.
Key Companies Covered in the Report
Global Players: Lazada,
Zalora
Vatiga
MyTour
Expedia
Trip Advisor
Ogilvy
Domestic Players-Online Retail
Tiki
Sendo
Thegioididong
Hotdeal
Domestic Players-Online Travel
Ivivu
Vietnamonline
Domestic Players- Online Advertisement
BBDO Vietnam
Brand Up
Domestic Players- Online Payment Gateway
One Pay
Mobivi
Ngan Luong
BaoKim
SohaPay
Related Reports:
 Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249