Dominance of FDI Corporations in the Booming Vietnam Beverage Market: Ken Research

Ken Research announced its latest publication on, “Vietnam Beverage Report 2015”, offering insights on Beverage Market in Vietnam. The publication provides a detailed analysis of the overall beverage market size in Vietnam including market share, advantages and disadvantages, internal competition etc., supply-demand situation, distribution channels and competitive scenario in the Vietnam Beverage Market. The report further reveal market drivers, opportunities, restraints, and challenges to be faced in the Vietnam market.

Overview of the Beverages Market in Vietnam

Looking at the History, we can see that Vietnam was once an agriculture oriented economy. However, since the initiation of “DoiMoi” socialist- economic reforms in 1986, the economy has now become a market oriented one. Also, as a result of “DoiMoi” reforms and joining the World Trade organization, Vietnam has become one of the fastest growing economy in the ASEAN region.

The food and beverages sector is one of the most crucial sector in the Vietnamese economy as rising living standards of the Vietnamese population forms the basis of this sector.  A large number of factors are expected to drive the growth of this sector which includes consistently rising disposable income, urbanized consumer lifestyles, consumer’s preference for convenience, safety and health. Besides these, there also has been a significant rise in the rural Vietnam’s demand for the FMCG products, driven by higher levels of disposable income which in turn will drive market growth.

The Vietnamese beverage market has bright prospects with the market value expected to increase in the future. Consumer’s increasing demand for beverage products will also lead to an increase in the profits of this sector. Talking about the composition of the beverages market in Vietnam, soft drinks holds the majority of the share while hot drinks segment is the smallest. But with the rising proportion of wealthier population, the demand for hot beverages such as tea and coffee is also expected to rise significantly.

The Vietnamese alcohol market shows no signs of development whereas the beer market is now showing signs of saturation. The Domestic wine market has huge potential for development while the domestic spirits market is highly underdeveloped and continues to be dominated by imports from Spain and America.

Key Driving Factors in Vietnam’s Beverages Market

Some of the factors expected to drive growth of the Vietnamese beverages market are:

• Rising Disposable incomes
• Changing and modernizing lifestyles
• Consumer’s preferences for health, convenience and safety
• Expanding retail and tourism industry

Apart from the above demand driving factors, low labor cost, abundance of natural resources to be used as raw materials by processing industry, export processing zone projects of foreign and domestic large corporations are helpingto expand domestic production capacity and hence boost the supply.

Future of the Beverages Market in Vietnam

Despite the fact that the overall future of the beverages market in Vietnam is bright, it is worth a mention that the future of the local players in this sector is gloomy. Amongst the 5 largest soft drinks brands in Vietnam, Tan Hiep Phat is the only domestic firm appearing in the list with the market share of 17.4% which asserts the fact that the future position of the local players in the Vietnamese beverages market is very ambiguous.

The reasons for the dominance of the FDI corporations in this sector are the day by day increasing foreign investment, FDI Corporation’s better position in terms of technology and capital as well as the distribution channels. All these factors are contributing to further weaken the position of the domestic players and intensify the competition in the Vietnamese beverages market. In the near future, the pressure for Tan Hiep Phat and other domestic firms will be very significant, as they will have to strategize their actions to increase their market share and compete with foreign soft drink corporations.

Companies Covered:

Saigon Beer-Alcohol-Beverage JSC.

Hanoi Beer Alcohol and Beverage JSC.

Vietnam Brewery Limited Company

Thanh Hoa Beer JSC.

Aroma Beverage JSC.

AvinaA JSC.

Vietnam Halico JSC.

LamDong Foodstuffs JSC.

Thang Long Wine JSC.

URC Vietnam Company Limited

Tan Hiep Phat Beverage Group

Chuong Duong Beverages JSC.

Coca Cola Beverages Vietnam Ltd.

Dona Newtower Natural Drink And Food JSC.

International Foods JSC.

To know more on coverage, click on the link below:

https://www.kenresearch.com/food-beverage-and-tobacco/alcoholic-beverages/vietnam-beverage-report/31965-11.html

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Contact:

Ken Research

Ankur Gupta, Head Marketing & Communications

query@kenresearch.com

+91-124-4230204

Government Prioritization to Enhance the Vietnam Chemical Industry Outlook : Ken Research

Ken Research announced its latest publication on, Vietnam Chemicals Report 2015 offer insights on the changing trends and key issues within the Vietnam Chemical Industry. The publication includes an insightful analysis of production-consumption behavior, export-import & technological scenario, leading players and regulatory framework & related trade agreements within Vietnam Chemical Industry. The analysis of the aforementioned trends has been done across eight product categories within the industry: Fertilizer and Nitrogen, Detergent, Pants and Printing Ink, Synthetic Rubber and Polymer, Plant Protection Chemical, Basic Chemical, Synthetic Fibres and Other.

Economic Environment of Vietnam

Vietnam is one of the most outperforming economies in the Southeast Asia. As per the World Bank, “Vietnam is a development success story”. Gradually the economy of Vietnam has transformed into a more liberalized and market-oriented one, while boosting its integration with the global economy by entering into FTA with EEU & EU, among other steps taken. Under the environment of communist dictatorship, the economic liberalization started in 1986 with the ‘doi moi’ reforms which included privatization & reduction of state control enterprises, opening up of the trade and easing of investment policies, along with rejuvenation of the financial sector. Vietnam is also a party in the Trans-Pacific Partnership, which will lead to further economic liberalization.

Looking at the current macroeconomic scenario in Vietnam, in 2016, the country is home to 90.6 million people. Its GDP has been one of the fastest growing one since 1990. With 6% GDP growth rate and USD 510.7 Billion GDP (PPP), it has a global ranking of 131^st and regional ranking of 27^th in the Asia-Pacific region.Agriculture, Tourism industry and exports are the main contributors to the GDP growth. Domestic consumption and investment has expanded with increasing rates over the last two years. Looking at the foreign investment, the influx is limited since the economic activities are largely state-owned where govt. shields foreign investment, even restricting it in some sectors of the economy. Currently FDI inflows amount to 9.2 billion USD.Persistent inflation is also a disincentive to long-term investment. Exports and imports have performed miraculously with both amounting to approx. 160 billion USD in 2015. Despite this success story of liberalization, lack of democratic governance and state-owned enterprises continues to be a major challenge to the economic growth of the country.

Brief Overview of the Vietnam Chemical Industry

Chemical industry, globally, is considered as one of the most crucial economic sector, important to the development and expansion of other industries and hence for the growth of the overall economy. Recognizing the industry as key contributor to the economic growth, the govt. of Vietnam, as a most recent step towards it, has also planned for developmental strategies and objectives for the emerging Vietnam Chemical Industry via Decision 207/2005/QD-TTg, with a look towards 2020.Under this decision, special attention is given to the main domains such as fertilizer, common and special-use rubber, base chemicals (including both organic and inorganic chemicals), petro-chemistry, pure chemicals, pharmaceutical chemistry, and consumer chemicals to meet global and domestic demand. The plan also aims at the development and use of advanced technology for producing better quality chemicals at low costs and to reduce its adverse impacts on the environment.

Looking at the current landscape, the Vietnam Chemical Industry is in its infancy stage. Although it is exhibiting strong growth performance with 19.25% growth rate in 2010-14, still, being an infant industry, the domestic demand is not met and hence heavy chemical imports have to be made. Among various imports made to the country, Chemicals are ranked 11th with a revenue of 1.94 billion US dollars.A categorical look at the product market implies: Fertilizers & Nitrogen contributes the highest (30%) in the industry’s revenue, followed by Detergents, while synthetic fibres contribute little to it. Fertilizers and Detergents are high growth rates category while Plant Protection Chemicals have shown slowdown in both volume & value terms. The growth of the industry can be accounted to the increased demand and govt. priority to it. Also, the industry suffers from weaknesses such as inability to supply input materials and inferior technology machinery systems, among others.Sector-specific risks, especially risk of safety in use and risk of environmental pollution also challenges the growth of the industry. This ultimately leads to increased investment due to increased spending on labor protection, fire prevention as well as water treatment systems, creating barriers to entry and hence medium level of competitiveness in the industry. Despite these challenges, the industry faces full opportunities to growth on account of govt. development plan, increasing integration with the global chemical market, urbanization and population growth leading to increased demand for chemicals.

Major Market Players in the Vietnam Chemical Industry

High investment cost has kept the competitiveness at medium level in the Vietnam Chemical Industry. Domestic producers run small and medium scale operation; and faces intense competition from multinational corporations having financial strength, advance technological as well as better marketing strategies. In product categories such as Detergents, Plant Protection Chemical and etc., multinational corporations almost dominate the domestic market. Domestic producers mainly process for multinational corporations and find niche markets to survive.

Some of the leading market players include: PetroVietnam Ca Mau Fertilizer JSC (DCM), Petrovietnam Fertilzer and Chemicals Corporation (DPM), Lam Thao Superphosphate Fertilizer and Chemicals JSC (LAS), Southern Basic Chemicals JSC, LIX Detergent JSC (LIX), Dry Cell & Storage Battery Joint Stock Company (PAC), Saigon Plan Protection JSC (SPC), Duc Giang Chemical and Detergent JSC (DGC), Vietnam Fumigation Groups (VFG), Binh Dien Fertilizer JSC (BFC). Foreign-invested companies such as Lever Vietnam and P&G also have presence in the industry. In 2014, Petro Vietnam Fertilizer and Chemicals Corporation (DPM) overtook other market players in terms of gross profit margin (25%), followed by Petro Vietnam Ca Mau Fertilizer JSC (DCM); however, from shareholders’ point of view, the market was dominated by Binh Dien Fertilizer JSC (BFC) with 38% Return of Equity (ROE).

Vietnam Chemical Industry Prospects

Although the Vietnam Chemical Industry is in its infant stage, the strong growth performance of the industry in recent years, paints a promising picture for the future of the industry. The industry is expected to witness substantial growth in coming years as well, even ahead of the GDP growth rates. With more and more liberalization of the economy and lowering of investment cost on account of advance technology, the industry is expected to see more foreign as well as domestic producers entering the chemical industry. Key factors driving future growth of Vietnam Chemical Industry:

• government development plan
• increasing integration with the global chemical market
• urbanization and population growth leading to increased demand for chemicals
• WTO membership & FTA with several regions including EU
• Cooperation with Japan & UNDP

Hence, through strategically dealing with the challenges and weaknesses of the industry along with exploiting potential growth opportunities, the Vietnam Chemical Industry can contribute to sustainable economic development of the country.

Key Topics Covered in the Report

• Detailed profile Global, Regional & Vietnam Chemical Industry
• Overall and category wise production & consumption analysis of Vietnam Chemical Industry
• Export-Import scenario and technology analysis within each product category
• Comprehensive overview of the current business environment
• Competitive landscape of the Vietnam Chemical Industry
• Regulatory framework applicable to the Vietnam Chemical Industry
• Forecasts about global and domestic chemical industry.

To know more on coverage, click on the link below:

https://www.kenresearch.com/metal-mining-and-chemicals/chemicals/vietnam-chemicals-report/31966-101.html

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Contact:

Ken Research

Ankur Gupta, Head Marketing & Communications

query@kenresearch.com

+91-124-4230204

Zoetis, MSD Animal Health, Elanco, Merial, Bayer AG lead Market Share of Key Players in Global Animal Health Market by Revenue : Ken Research

The global animal health industry is one of the most thriving industries in the world. Over the past decade the concept of animal health has gained major importance especially the health of farm animals, owing to the growing awareness of linkages that exist between animal health, human health and safety.

Government regulations which favor the production and use of parasiticides, rising adoption of companion animals and increasing prevalence of parasites infecting animals are the major factors which have fuelled the market of parasiticides globally

Increase in the spending on products used to treat and prevent diseases in companion animals and farm animals is the major factor which resulted in high sales in North America. Moreover, the love for their pets among people residing in North America and economic stability and willingness to spend more on veterinary care than on food and other items, further boosts the market in North America.

According To Ken Research The animal health market in Asia Pacific region has grown remarkably over the past few years due to the growth in the emerging markets such as China and India. The major markets of this segment are the UK, Spain, France and Germany. The Europe animal health market has matured over the period backed by the increased demand for drugs, vaccines and nutrition supplements for pets, which are now largely considered as a part of the family.

A rising trend was observed in the UK termed as the Humanization of pets. Under this phenomenon the pets were treated as family members, rather mere animals. There was an increase in the level of understanding and interest in areas such as animal psychology with several brands of dog anti-depressants available in the market and preventative pet health plans.

High sales of products in Americas and Europe helped the company in attaining position in top companies in global animal health companies. Additionally, the efforts by the company to expand its portfolio in emerging economies of Asia had also helped the company in increasing its revenue and are expected to benefit in future.

Zoetis launched operational efficiency program where company is reducing complexities in its product portfolios through the elimination of approximately 5,000 store keeping units, divestitures, and by changing their marketing strategies in various countries.

Germany would maintain its dominance in future and is expected to be one of the leader of the Europe’s revenue share in 2020. Mandate vaccination laws and love for pet animals will continue in increasing the demand for animal health products in the country.

Increasing trend of keeping pets especially in emerging economies coupled with the rising awareness among pet owners about the well being of animals is the major factor which has driven the market of companion animals globally. Dogs and cats segment dominated the companion animal health market, According To Ken Research.

Topics covered  in The Report

Market Trends Animal Health

Market Strategy Animal Health

Poultry Health Market

Anti Infectives Industry Size

India Animal Health Market

Zoetis Market Share Animal Health

Livestock Animal Health Future

Global Animal Health Market size

Future Animal Health

For more information on the market research report please refer to the below link:

https://www.kenresearch.com/agriculture-and-animal-care/animal-care/global-animal-health-report-2020/54216-104.html

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

Growing Inorganically, Maintaining Robust Product Pipeline and Strong Business Relationship With Veterinarians will Drive the US Animal Health Industry: Ken Research

The US animal health market is majorly driven by the growing demand for preventive animal health and nutritional supplements for the animals. Awareness among the owners of the companion animals and farm animals about the necessity of using the preventive measures coupled with the obligatory regulations which necessitates the use of vaccination has resulted in high use of biological in the nation. In addition to this, rising occurrence of zoonotic diseases, elevating pet ownership, need to increase production of farm animal products, simulative regulations for animal health drugs approval, and continuous innovation and development of animal health products by the US based companies are other major factors which have driven the animal health market in the US.

Parasiticides dominated the US animal health market owing to the rising adoption of pets in the US in addition to awareness among people about the use of parasiticides for the prevention and treatment of fleas, ticks, and other pests.

High adoption of pets in the country especially dogs and cats is one of the major factors which has been driving the market for companion animal health products in the US. On the other hand, the meat and poultry industry in the US possessed 8.6 million chickens, and 33.2 million cattle. Rising demand for animal derived food such as milk, eggs, and meat has resulted in high demand for livestock health products.

The animal health care market is quite concentrated amongst the major players across all the regions in the world. It has been witnessed over the years that the large scale producers or marketers of animal healthcare products have continued to maintain their dominance in the industry either through acquisitions, alliances or expansion of their business segments in the emerging or potential markets. This has been clearly evident from several strategically planned acquisitions and partnerships that have taken place in the recent years.

“The US is expected to maintain its dominant position in North America and in the world. Companion animal products are expected to be the driving factor behind the growth of animal health in the country leading to high sales of parasiticides and biologicals”, according to Research Analyst, Ken Research.

The market research report on “Global Animal Health Market Forecast to 2020 – Inclining Pet Adoption and Awareness among Animal Husbandry Farmers to Boost Animal Health Market” provides a comprehensive analysis of the animal health market. The report includes the market share contributed by the sales of livestock, companion animals and other animal health products globally for maintaining wellbeing of animals. Further, the market in the study is also differentiated by products which include parasiticides, biologicals, feed additives, and anti-infectives. The market is also segmented by five geographical regions across the globe – North America, Europe, Asia Pacific, Latin America, and Rest of the World. Detailed snapshot on key regions of the market which includes North America (US and Canada), Europe (UK, France, Spain, Germany, Denmark, Rest of Developed Countries, and Emerging Economies), Asia Pacific (India, China, Japan, and Australia), and Latin America (Brazil and Mexico) is included in the report to elucidate facts about the market in detail. The study also highlights the detailed information about major drug manufacturers in the global animal health market and their respective shares by revenue in 2015. Various marketing analysis factors such as trends and developments and Porter’s five forces analysis are also added in the study for clear understanding about the factors responsible for present scenario of the market. The future analysis of overall global animal health market has also been discussed along with recommendations from analyst view.

Key Topics Covered in the Report:

• The market size of Animal Health Market by Revenues
• Competition Animal Health
• Market segmentation of Global Animal Health Market on the basis By Products – Parasiticides, Biologicals, Anti-infectives, Feed Additives, and Other Pharmaceutical Products; By Species – Companion Animals, Livestock, and Others; By Geographical Regions – North America, Europe, Asia Pacific, Latin America, and Rest of the World
• Parasiticides Market Growth
• The market size of North America Animal Health Market by Revenues
• Snapshot on US and Canada Animal Health Market
• Global Animal Health Market
• The market size of Europe Animal Health Market by Revenues
• Growth Trends Feed Additives
• Snapshot on UK, Germany, France, Spain, Denmark, Other Developed Countries, Emerging Countries Animal Health Market in Europe
• Australia Animal Health Market
• The market size of Asia Pacific Animal Health Market By Revenues
• Pet Animal Health Developments
• Snapshot on India, China, Japan, Australia Animal Health Market
• Global Animal Health Market Share
• The market size of Latin America Animal Health Market By Revenues
• Global Animal Health Market Growth
• Snapshot on Brazil and Mexico Animal Health Market
• Companion Animal Health Market Size
• Trends and Development in Global Animal Health Market
• Porter’s Five Forces Analysis of Global Animal Health Market
• Competitive Landscape and Detailed Company Profiles of the Major Market Players
• Future outlook and projections of Global Animal Health Market
• Analyst Recommendations

Key Products Mentioned in the Report

Parasiticides, Ectoparasiticides, Endoparasiticides, Endectocides, Biologicals, Vaccines, Antisera, Feed Additives, Anti Infectives, Marbofloxacin, Beta Lactams

Key Market Players Covered in the Report:

Zoetis, MSD Animal Health, Merial, Elanco, Virbac, Vetoquinol, Bayer AG, Boehringer Ingelheim, Ceva Sante Animale

For more information on the Publication, refer to below Link:

https://www.kenresearch.com/agriculture-and-animal-care/animal-care/global-animal-health-report-2020/54216-104.html

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Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

Rising Digital Connectivity and Cheaper FinTech Services to Drive the US FinTech Market: Ken Research

US FinTech market has been largely driven by the technological developments such as data analytics, social networks and increased penetration of the smartphone have led to the emergence of newer models such as marketplace funding, people based marketing and several others. Digital connectivity, faster payment options, lower customer acquisition costs through referrals on the social networks have all contributed to the growth and innovation in the FinTech in the US.
The FinTech market has increased in terms of the transactional value from 2010 to 2015 at a CAGR of 24.5% during 2010-2015.

Digital payment segment (consisting of digital commerce, mobile wallets and P2P money transfers) was by far the most revenue generating segment that saw maximum customer interest and participation. The segment was majorly driven by the overwhelming sales of e-commerce market in the country. PayPal, Authorize.Net, Stripe and Square were the major payment gateways used by online retail merchants for the purpose of receiving online payments. Apple Pay, Android Pay, Samsung Pay and PayPal wallet were the most used mobile wallets used by customers for making online and in-store payments in the US. Advanced payment security, faster checkout, loyalty rewards and customer ease have been the major factors driving the mobile wallets market in the country. However, Delay in adoption of the required infrastructure such as NFC terminal by retail merchants have prevented mobile wallets from achieving mainstream adoption. Dwolla, Venmo and Chase QuickPay were the pioneers in the space of P2P money transfers. P2P transfer systems have become increasingly prudent to the customers in the US due to absence of a common network for all financial institutions. Peer-to-peer payment apps have made it highly convenient for customer transfer money and their services usually are accompanied with very nominal charges or even free of cost.
According to  Ken Research Analyst Robo Advisors, sub-segment of personal finance sector has grown stupendously during the past few years from 2010 to 2015. Technologies such as the big data, machine learning and others have attracted considerable investment and attention and have allowed robo advisory space to flourish. These firms leverage algorithms and client information to develop preset portfolio distribution and suggestions for investments particular to the individual clients. The advisors can be accessed via rich digital user interface and at very low fees. The robo advisors offer higher transparency as compared to the traditional investors and hence attract more investments. Major players in the market include Vanguard, Charles Schwab Intelligence Portfolio, Betterment, Personal Capital and Wealthfront among others.
The market for business finance was almost entirely driven by business lending companies which raised funds to startups from several industries from both accredited and non-accredited investors. Several business lending companies have come in the last five years which approve funds to applicants within no time. Funding Circle, On Deck, Kabbage, CAN Capital and Lending Club are some of the major companies operating in this space amongst others. FinTech companies allowing crowdfunding started off since 2012 and were almost a billion dollar industry by 2015. EquityNet, Fundable, Angel List and Crowdfunder are some of the key companies that have the first mover advantage in this space. Business finance market has also grown at a rapid pace in the last five years during the period 2010-2015.
According to the research report, the US FinTech is anticipated to grow at a rapid pace between 2016 and 2020 to USD 8.0 trillion in 2020. P2P money transfer and robo advisor sectors are likely to emerge as the largest contributor to the same.
“Evolution of new tech-savvy startups that have been able to perform things better, faster and in a cheaper way than conventional financial institutions has redefined traditional businesses such as lending, payments and investments. The skyrocketing growth of the industry has created numerous opportunities for every stakeholder of the FinTech ecosystem.”, according to the Research Analyst, Ken Research.
Ken Research announced its latest publication on “US FinTech Market Forecast to 2020 – Mobile Payments and Robo Advisors to Shape Future Growth” which provides a comprehensive analysis of the FinTech market in the US and covers market size and segmentation of overall FinTech market by business models. The report covers the further segmentations of different spaces such as Digital Commerce, Personal Finance and Business Finance into sub segments based on the business models. The sub segments (US Digital Commerce Market, US Mobile Wallets Market, US P2P Money Transfers Market, US P2P Lending Market, US Equity Crowdfunding Market, US Robo Advisors Market and US Business Lending Market) are then considered separately and analysis on them has been done individually. The report covers detailed profiles of leading players in the different sub segments along with the share of major players in the market. The potential and future outlook has been individually discussed for the US Digital Commerce Market, US Mobile Wallets Market, US P2P Money Transfers Market, US P2P Lending Market, US Equity Crowdfunding Market, US Robo Advisors Market and US Business Lending Market and also for the overall FinTech market. The report provides detailed analysis of segments, trends & developments, growth drivers and major restraints and challenges within the industry. The report also serves as a benchmark for existing players and for new players who wish to capitalize on the market potential and investors who are looking forward to venture into the FinTech market in the US.
Key Topics Covered in the Report:

• US FinTech Market Introduction and Size by Transaction Value, 2010-2015
• Investment Environment for FinTech in the US, 2010-2015
• Growth Drivers, Trends and Developments in US FinTech Market
• US Digital Payment Market Introduction and Size by Transaction Value, 2010-2015
• US Digital Payment Market Segmentation
• By Digital Commerce, P2P Money Transfers or Mobile Wallets, 2010-2015
• US Digital Commerce Market
• US Digital Commerce Market Introduction and Size, 2010-2015
• Company Profiles of Major Players in US Digital Commerce Market
• Market Share of Major Players in US Digital Commerce Market
• Future Outlook and Predictions for US Digital Commerce Market, 2016-2020
• US Mobile Payment Market
• US Mobile Wallet Market Introduction and Size, 2010-2015
• US P2P Money Transfer Market Introduction and Size, 2010-2015
• Company Profiles of Major Players in US Mobile Payments Market
• Future Outlook and Predictions for US Mobile Payments Market, 2016-2020
• US Consumer Finance Market Segmentation
• By P2P Lending or Robo Advisors, 2010-2015
• US P2P Lending Market
• P2P Lending Market Introduction and Size, 2010-2015
• Company Profiles of Major Players in US P2P Lending Market
• Market Share of Major Players in US P2P Lending Market
• Future Outlook and Predictions for US P2P Lending Market, 2016-2020
• US Robo Advisors Market
• Robo Advisors Market Introduction and Size, 2010-2015
• Company Profiles of Major Players in US Robo Advisors Market
• Market Share of Major Players in US Robo Advisors Market
• Cost Analysis of Major Players in US Robo Advisor Market
• Future Outlook and Predictions for US Robo Advisors Market, 2016-2020
• US Business Finance Market Segmentation
• By Business Lending or Robo Advisors, 2010-2015
• US Business Lending Market
• Business Lending Market Introduction and Size, 2010-2015
• Company Profiles of Major Players in US Business Lending Market
• Market Share of Major Players in US Business Lending Market
• Future Outlook and Predictions for US Business Lending Market, 2016-2020
• US Equity Crowdfunding Market
• Equity Crowdfunding Market Introduction and Size, 2010-2015
• Company Profiles of Major Players in US Equity Crowdfunding Market
• Market Share of Major Players in US Equity Crowdfunding Market
• Future Outlook and Predictions for US Equity Crowdfunding Market, 2016-2020
• US FinTech Market Future Outlook and Projections, 2016-2020
• Impact of FinTech on Banks
• Issues and Challenges in US FinTech Market
• Government Rules and Regulations in US FinTech Market
• Analyst Recommendations
• Macro Economic Factors impacting US FinTech Market, 2010-2020

Key Products Covered in the Report

• Digital Commerce, P2P Money Transfers, Mobile Wallets, P2P Lending, Robo Advisors, Business Lending, Equity Crowdfunding

Companies Covered in the Report

• Stripe
• PayPal
• Net
• Square
• Apple Pay
• Android Pay
• Samsung Pay
• Chase QuickPay
• Venmo
• Dwolla
• Lending Club
• SoFi
• Prosper
• Betterment
• Wealthfront
• Charles Schwab
• Vanguard
• Personal Capital
• Funding Circle
• Kabbage
• OnDeck Capital
• CAN Capital
• EquityNet
• Fundable
• Angel List
• Crowdfunder

Source :   https://www.kenresearch.com/banking-financial-services-and-insurance/financial-services/us-fintech-market-report/54351-93.html   
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North America Mobile Money Industry Review to 2019 - Driven by Collaborations and Increasing Interest in NFC Payments
The US International, Domestic Money Remittance and Bill Payments Market Outlook to 2018 - Tie-ups and Mobile Remittances to Foster Future Growth
Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

Raising the brand appeal, Suntory yogurina steals the heart of avid consumers: Ken Research

• Innovators lead the packaged water market of Japan: Suntory Minami Alps Tennensui&Yogurina sets an example
• To maintain and further boost sales, market players need to innovate, as growth expected to slow down in packaged drinking water category

Latest report of Ken Research SUCCESS CASE STUDY: SUNTORY MINAMI ALPS TENNENSUI & YOGURINA; CATEGORY-BENDING ENHANCEMENT OF THE MINERAL WATER BRAND EXPERIENCE studies in detail the key factors and the reasons behind Suntory Miami’s massive success and what is it that  makes Yogurina so much loved by the consumers. It highlights the strategy and the steps taken by this much loved brand-owner which marks the success of this brand. It also focuses on consumer trends which help in innovation to grab the needed consumer attention.

After a setback in volume in 2012, packaged water industry in Japan witnessed a felicitous CAGR of 5.75% during the period 2010-2015. Now, when a slight downward movement is expected in the growth rate graph, it is important for the brand-owners to invest in innovation and understand the modern day inconsumers who have been concerned about price, safety and taste when purchasing packaged water. Among these, price has been the most concerned about factor in the past few years and thus fosters competitiveness in this market.

The consumers these days not only use water as a necessity for living, but the uses has been broadened to include relaxation, attaining pleasure and just to savor the taste buds. This is the reason why flavored water and sparkling water have recently gained so much success in the past few years. There is a dire need for innovation if one wants the volume and value proportion to rise in this sector.

The report provides key analysis as to what made Japanese consumers respond to sensory surpriseYogurina has brought, and why Yogurina has a positive, healthy product image. It explains that surprising flavors offer key opportunities to flourish business sectors. It covers the reason why enhancement of category is important to create inclination towards brand. It also gives example of cases in which failed innovation has resulted in bad reputation and downfall in revenues which can be a great help to not repeat the same mistake.

Key points of the report:

• Explore into the success of a new flavor variant of the Suntory Minami Alps Tennensuimineral water brand in Japan.
• Explains unique selling point of the Suntory Minami Alps Tennensui brand.
• Learn for the yogurt flavored yet clear water Yogurina, and how its branding made the consumers go head over heels about it.
• Gain insights on fast moving consumer goods by inside and outside sector analysis.
• Helps in future decision-making and product development by appropriate strategy guide

For more information refer to the link:

https://www.kenresearch.com/food-beverage-and-tobacco/non-alcoholic-beverages/success-case-study-suntory-minami-alps/23626-11.html

Similar reports:

https://www.kenresearch.com/tag/food-beverage-and-tobacco/bottled-water/367.html

Contact:

Ken Research

Ankur Gupta, Head Marketing & Communications

query@kenresearch.com

+91-124-4230204