Friday, June 1, 2018

Global Snorkeling Equipment is Expected to Reach USD 2.14 Billion by 2022 Owing to Rise in Popularity of Snorkeling Amongst Tourists and Growth Experienced in APAC Region: Ken Research

Global snorkeling equipment market by equipments (Snorkels, Snorkeling Masks, Snorkeling Fins and Other Snorkeling Accessories), by region (Americas, Europe, APAC and MEA) by demand from customers (repeat and new customers) and by distribution channel (Company Stores & Specialty Stores, Hypermarkets, Online Stores, Small Retail Stores), by prices of equipments including snorkels and fins along with company profiles for major players (Seavenger, Tabata Co. Ltd., Apollo Sports and Aquatec - Duton Industry)

Snorkels in the price range of USD 50 or less are the highest selling products in the market. These are generally bought by retail customers through company stores, specialty stores, online stores and in hypermarkets. Whereas, snorkeling fins priced USD 100 or less are highest selling price category of fins primarily sold through company stores.

The US has been the market leader in terms of manufacturing and consumption demand of Snorkeling equipments worldwide. Leading players are originally from Europe which includes Aqua Lung and Cressi Sub. These players would dominate the competition landscape even in the forecast period due to higher investments done towards new product launches and brand marketing activities.
Japan, Australia, New Zealand, Taiwan, South Korea have been major countries in APAC facilitating fast-pace growth in the market. These regions would dominate in the coming future with rise in both consumption and production activities.

The Snorkeling Equipment Manufacturers in the market are expected to focus more on innovative product offerings with respect to design, color, shape and weight, to meet the needs of individual consumers. The launch of innovative products in the market shall raise the replacement demand for the equipments. Additionally, competitors are focusing on developing advanced snorkeling fins that are better than regular fins currently available in the market. Many types of equipments are manufactured using high-tech materials that are strong yet lightweight, flexible and resistant to chemicals, which are being marketed by global competitors. Subsequently, consumers now prefer purchasing equipment with new and improved features that suit their specific needs. This, therefore, is likely to escalate the growth of global snorkeling equipment market during the forecast period. The region Americas is expected to dominate the market in the coming five years, owing to an increased participation rates and popularity of new snorkeling sites in the region. The US is expected to be the leading country in this region. Some of the best snorkeling sites in the country like Virginia Beach, Block Island, Riviera Beach, Key Largo and Kankakee are expected to attract more tourists. APAC is anticipated to be the fastest-growing region among all the other geographical regions in the global snorkeling equipment market.

Growth in APAC has been supported by rising popularity of soft adventure water sports and tourism. South Korea and Australia were the major markets contributing to the revenue of APAC. Australia is the most popular destination for snorkeling due to the presence of the Great Barrier Reef with more than 2,900 individual reefs, which stretches for more than 2.6 kilometers. Great Barrier Reef is one of Australia's prime tourist attractions. Most of the activities in South Korea happen in the east and south coast of the region, where water is the warmest in the south and southeast coast, with a temperature of 73.4°F. Seonjaedo, Sinuido, Hongdo, Cheongsando, Ulleungdo and Deokjeokdo are some of the top snorkeling sites preferred by tourists in the country. The number of snorkeling sites in South Korea has increased to 51 in 2015 compared to 33 in 2009. Furthermore, Indonesia, Hong Kong, Taiwan, Thailand and Singapore are some of the other prominent countries for snorkeling. Among these countries, Indonesia is situated in the middle of the Coral Triangle, which makes it a major epicenter for marine diversity and variations. A large number of marine life forms are attracted to the coasts of Indonesia due to the abundance of corals. This in turn manifests the region to house the maximum number of coral life species in the world, making it a very attractive snorkeling destination. Hong Kong has a coastline that stretches over 455 miles and offers snorkeling sites, which are shallow and warm. These are regarded as some of the major underwater attractions. Hong Kong’s East Ping Chau Island is popular for the presence of large number of turtles, anemone fishes and hard and soft coral growths, which make for an attractive snorkeling destination.

Analysts at Ken Research in their latest publication “Global Snorkeling Equipment Market Outlook to 2022 – By Equipments (Snorkels, Snorkeling Masks, Snorkeling Fins and other accessories), By Region (Americas, Europe, APAC and MEA) and By Distribution Channel (Company Stores & Specialty Stores, Hypermarkets, Online Stores, Small Retail Stores)” believe that free trial and rental facilities, technological upgradation and major thrust from APAC region would enable the market to register a CAGR of around 6% during the forecast period.

Key Topics Covered in the Report:
Global Snorkeling Equipment Market
Worldwide Snorkeling Masks Sales
Snorkeling Fins Price Best Seller
Snorkels Sales Volume
Snorkeling Masks Revenue Market
Snorkeling Fins Market
Gear and Accessories of Snorkeling Market
Lifespan Snorkeling Equipment
Global Snorkeling Equipment Sales
World Snorkeling Participation
Snorkeling Equipment Revenue Forecast
Export Snorkeling Gear
Competition Snorkeling Equipment
Snorkeling Participation in US

For more information on the research report, refer to below link:

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The report covers market introduction, market nature, value chain analysis and market size on the basis of consumer expenditure in detail. Market Segmentation by Equipments (Canoes & Kayaks and Gear & Accessories), by Region (Americas, Europe, APAC & MEA), by New & Existing Demand and by Distribution Channel (Company Stores and Specialty Stores, Online, Hypermarkets/Department Stores/Supermarkets and Others) have been given prime importance.


The report is useful for water sports equipment manufacturers, rafting equipment manufacturers, distributors, specialty sporting goods stores, department stores, e-commerce portals, customers and other stakeholders to plan their market centric strategies in accordance with the ongoing and expected trends in the future.


The report facilitates the reader with the identification and in-depth analysis of the existing and future trends and issues that impact the industry. The report apprises the reader on the growth in the future depending upon changing industry dynamics in coming years. The report is useful for water sports equipment manufacturers, Jet Ski equipment manufacturers, distributors, specialty sporting goods stores, department stores, e-commerce portals, customers and other stakeholders to plan their market centric strategies in accordance with the ongoing and expected trends in the future.

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
+91-9015378249

Global Jet Ski Equipment is Expected To Reach USD 4530 Million by 2022 Owing to Rise in Popularity of Jet Skiing as a Sport and Increase in Jet Skiing Championships & Tournaments Worldwide: Ken Research Industry Analysis

The report provides a comprehensive analysis of Global Jet ski Equipment market introduction, market size, value chain and market segmentations by Equipments (PWCs, Protective Gear, Clothing, Telescoping Paddle and Other Accessories), by Region (Americas, Europe, APAC & MEA), by New & Existing Demand and by Distribution Channel (Company Stores and Specialty Stores, Online, Hypermarkets, Department Stores & Supermarkets and Others). The report extensively covers competition scenario, market share and competitive landscape of major players including sea-Doo, Dongguan Eyson Lifesaving Equipment, Jettribe, O’Brien, Yamaha and Kawasaki, SWOT analysis and analyst recommendations.

Analysts at Ken Research in their latest publication “Global Jet Ski Equipment Market by Equipments (PWCs, Protective Gear, Clothing, Telescoping Paddle and Other Accessories), by Region (Americas, Europe, APAC & MEA), by New & Existing Demand and by Distribution Channel (Company Stores and Specialty Stores, Hypermarkets, Department Stores & Supermarkets, Online and Others) - Outlook to 2022” have anticipated that owing to the sustained efforts towards better brand & product marketing by rafting equipment manufacturers and rising popularity of rafting as a professional sport in different regions will aid the global jet ski equipment market.
  • Rise in technological advancements & innovations by leading market players have led to the evolution of this sport into a much safer and controlled event. Technologies like iBR, iTC, speed-limiting systems and engine enhancement are being adopted, contributing in making the sport more people friendly. This has and shall continue to attract major recreational as well as professional audience.
  • US is the market leader in terms of manufacturing and consumption demand of jet ski equipments worldwide. Major players operating in the region include Sea-doo, Kawasaki, Yamaha Motors and Jettribe. These players would dominate the competition landscape even in the forecast period due to higher investments done towards new product launches and brand marketing activities.
  • Owing to the rising popularity of the sport and its inclusion in various worldwide sporting events most notably in the recently concluded Asian Games 2018, the popularity of the sport is set to rise.
Supported by the growing popularity of the jet skiing as a sport and rising awareness among people regarding the health benefits associated with jet skiing, the global Jet Ski equipment market is expected grow at a CAGR of close to 12% during the forecast period 2018E-2022E. The presence of large number of water bodies across the world would be prime sites for jet skiing activities in future. The market is expected to be dominated by the regions including Americas & Europe owing to growing participation rates and health concerns. In the recent years the APAC region is also witnessing an increase in the participation rates. The rising interest in recreational activities is expected to drive the market forward. Moreover, major manufacturers usually release new products in their niche markets, which usually comprises of countries such as the US, Canada, Italy, Spain and others. With the passage of time, more people have been opting for jet skiing professionally. This has given rise to increase in the number of Jet Ski championships and tournaments. Americas has been a major hotspot for such events. For instance, the P1 Aqua X Championships is the most important rafting competition in the Americas and Europe. The International Jet Sports Boating Association (IJSBA) oversees these championships and works in collaboration with the local governance.
These championships not only help the countries at selecting its international competitive team, but have also helped the countries develop proper infrastructure to help the growth of the sport. Hence, these events encourage youngsters to opt for jet skiing as a profession and would thus, help the market to grow further in the forecast period. Spreading awareness across the regions like APAC and MEA regarding water tourism by the national governments and tourism operators/boards, would lead to an increase in the inbound tourism rates. These inflating tourism rates shall be a major positive influencing factor for growth in the rafting equipment market. Various countries including Japan, Thailand, UAE, Kenya, South Africa, Cambodia and Indonesia have excellent jet skiing sites. With rise in tourism, rental stores supplying jet skiing equipments and jet skiing camps would further mushroom. High cost of the PWCs is expected to raise the preference for rentals during the forecast period. The rental stores are expected to gain popularity among the people as they offer additional services like professional advice in choosing the PWCs for the customers. This may attract the amateur customers who do not frequently engage in jet skiing.

For more information on the research report, refer to below link:
https://www.kenresearch.com/consumer-products-and-retail/sporting-equipments/global-jet-ski-equipment-market/149542-95.html

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https://www.kenresearch.com/consumer-products-and-retail/sporting-equipments/global-rafting-equipment-market/149103-95.html
The report provides a comprehensive analysis of global rafting market introduction, market size and market segmentation by Equipments (Protective Rafting Gear, Rafting Accessories & Inflatable Rafting Boats), by Region (Americas, Europe, APAC & MEA), by New & Existing Demand, by Distribution Channel (Company Stores and Specialty Stores, Online, Hypermarkets, Department Stores & Supermarkets and Others) and by Equipment Price.

https://www.kenresearch.com/consumer-products-and-retail/sporting-equipments/global-surfing-equipment-market/149478-95.html
The report covers introduction, value chain and market size on the basis of consumer expenditure, market segmentation by Equipments (Surf Board and Surf Gear & Accessories), by Region (Americas, Europe, APAC & MEA), by New & Existing Demand and by Distribution Channel (Company Stores and Specialty Stores, Online, Hypermarkets and Others).

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249

Global Canoeing & Kayaking Equipment is expected to reach USD 1.42 Billion in 2022 Owing to Rise in Popularity of Canoeing & Kayaking as a Sport and Increase in Championships & Tournaments Organized Worldwide: Ken Research

The report provides a comprehensive analysis of global canoeing and kayaking equipment market. The report covers market introduction, market nature, and value chain analysis and market size on the basis of consumer expenditure in great detail. Market Segmentation by Equipments (Canoes & Kayaks and Gear & Accessories), by Region (Americas, Europe, APAC & MEA), by New & Existing Demand and by Distribution Channel (Company Stores and Specialty Stores, Online, Hypermarkets/Department Stores/Supermarkets and Others) have been given prime importance. The report also includes competitive landscape, major competition parameters, entry barriers and company profiles of major players (BIC Sport, Ocean Kayak, Malibu Kayaks and Aqua Marina and others) along with analyst recommendation. The report facilitate the reader with the identification and in-depth analysis of the existing and future trends and issues that impacts the industry and has anticipated growth in the future depending upon changing industry dynamics in coming years. The report is useful for water sports equipment manufacturers, canoe & kayak manufacturers, distributors, specialty sporting goods stores, department stores, e-commerce portals, customers and other stakeholders to plan their market centric strategies in accordance with the ongoing and expected trends in the future.
Canoeing & kayaking equipments in the price range of USD 1,500 and above have been the highest selling products in the market. These are generally bought by professionals through company stores, specialty stores, and online stores.   Technological advancement such as the introduction of Sit on Top Kayak and Damage Tolerant Inflatable Personal Flotation Device would drive the market demand in future.

US have been the market leader in terms of manufacturing and consumption demand of Canoeing & Kayaking equipments worldwide. Major players operating in the region include NRS (North West River Supplies), Johnson Outdoors, HYSIDE and SOTAR. These players would dominate the competition landscape even in the forecast period due to higher investments done towards new product launches and brand marketing activities.
Owing to rise in stringent government regulations expected in future, protective Canoeing & Kayaking gear products could surge growth of accessories segment in the forecast period.  
The technological advancements being brought by the major players in the market are expected to raise the replacement rates of necessary equipments. The players in the market are expected to sponsor events and host various regional and national championships and tournaments so as to encourage youngsters to take up canoeing & kayaking professionally. Americas is expected to dominate the market in the coming five years. The region is expected to grow faster owing to rising interest among the people for paddle sports activities. An increased participation from all the age groups especially women is expected to surge regional growth. Artificial water bodies are being constructed such as The US National Whitewater Center has the largest artificial river in the world, which is suitable for rafters and kayakers. Similarly, the Kielder Water is one of the largest man-made lakes in the region, which has established itself as a popular destination among adventure tourists for canoeing. Such artificial water bodies shall raise the participation rates in the coming years as they would entail beginners with higher accessibility for the sport.  
Key Topics Covered in the Report
Canoeing and Kayaking market
Gear and accessories of Canoeing and Kayaking market
Global Canoeing and kayaking equipment market
Canoe market
Kayaks market
Water sports equipment market
Lifespan of Canoeing and Kayaking equipment
APAC Snorkeling equipment market
Canoeing and kayaking participation in US
For more information on the research report, refer to below link:
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Contact Us:
Ken Research 
Ankur Gupta, Head Marketing & Communications
+91-9015378249

Global Snorkeling Equipment Market Outlook to 2022: Ken Research

The report titled “Global Snorkeling Equipment Market Outlook to 2022 - by Equipments (Snorkels, Snorkeling Masks, Snorkeling Fins & Other Snorkeling Accessories), by Region (Americas, Europe, APAC & MEA), by Distribution Channel (Company Stores and Specialty Stores, Online, Hypermarkets, Department Stores & Supermarkets and Others)” provides a comprehensive analysis of global snorkeling equipment market, 2012-2022. The report covers market introduction, market nature, market size on the basis of consumer expenditure, market segmentation by equipments (Snorkels, Snorkeling Masks, Snorkeling Fins and Other Snorkeling Accessories), by region (Americas, Europe, APAC and MEA) by demand from customers (repeat and new customers) and by distribution channel (Company Stores & Specialty Stores, Hypermarkets, Online Stores, Small Retail Stores). The report also includes segmentation on the basis of prices of equipments namely, snorkels and fins, value chain analysis, SWOT analysis, competitive landscape (Competing parameters, company positioning and competition nature), company profiles for major players (Seavenger, Tabata Co. Ltd., Apollo Sports and Aquatec - Duton Industry) in the market and analyst recommendation.

The report facilitates the readers with in-depth analysis of the existing and future trends & issues. The report is useful for water sports equipment manufacturers, snorkeling equipment manufacturers, distributors, specialty sporting goods stores, department stores, e-commerce portals, customers and other stakeholders to plan their market centric strategies in accordance with the ongoing and expected trends in the future.

Global Snorkeling Equipment Market Size and Overview
Market Overview: International tourist arrivals and international tourism expenditure has been increasing at a steady pace over the review period (2012-2017), globally. Coupled with an increase in interest of people towards soft adventure sports, rising popularity of Snorkeling & adventure sports and growing awareness regarding numerous fitness-benefits of opting snorkeling has primarily supported growth in this industry. Americas has been the biggest market in terms of expenditure incurred by consumers in snorkeling equipment’s followed by APAC, Europe and Middle East & Africa. Increase in demand has also been affected by growing base of Millennials, higher disposable income in major markets, presence of well-established players and expanded distribution network in new regions/countries.

Market Size: Low training cost, increase in variety of snorkeling equipment’s available in the market, primarily, in terms of size, quality, capacity and utility, major players have been using diverse product portfolios and aggressive marketing & sales strategies to position themselves in the market. This has helped the market to grow at a CAGR of close to 5% during 2012-2017. Several leading manufacturers have invested amount in research & development segment to foster product innovations to increase durability and sturdiness of Snorkeling equipments.

Market Segmentation
By Equipment: The snorkeling equipment market has been dominated by snorkels as of the year 2017. Average price of a snorkel is USD 30 as of 2017. Some of the major companies that manufacture snorkels include Aqua Lung International and Cressi Sub. Snorkeling masks held the second largest share in the market as of 2017. With advancement in technologies, the companies have been able to manufacture more technologically advanced masks keeping the consumer preferences in mind. Snorkeling fins, holding third highest position in terms of market share, refers to a pair of finlike accessories worn on the foot or leg for better moment in water. Other equipments in the snorkeling equipment market include snorkeling vests, clips & attachments, marker & signals, neoprene mask straps, fin straps.

By Region: The global snorkeling equipment market was dominated by Americas in the year 2017. The region occupies the largest share owing to the presence of huge coastline, well-established water sports infrastructure and large number of Snorkeling enthusiasts. In the recent years, Snorkeling has been adopted as a recreational activity along with being taken-up professionally. APAC accounted for the second largest share in the snorkeling equipment market with the presence of increased number of water sporting sites. Europe region also witnessed growth in demand for snorkeling equipments with an increase in both consumption and production especially in France & Germany. Middle East and Africa has accounted for the lowest share in the market.

By New and Existing Demand: In the year 2017, it has been observed that the repeat demand from existing users and new demand from new customers have accounted for a very close share in the market. With up-gradation of products and new launches, customers replace their current equipments with the advanced ones. Moreover, with rising competition in various regional championships and more number of snorkeling camps being established to attract tourism, repeat demand from existing customers is very strong. Influenced by the health benefits of the sport including enhancing lungs strength and strengthening of vital muscles throughout the body, such as calves, ankles, quads, hamstrings and hip flexors, among others, new customers have been attracted to the market.

By Distribution Channel: Company Stores and Specialty Stores dominate the market in 2017. This sales channel has been highly popular since major large scale manufacturers of snorkeling equipments usually operate through own brand stores that exclusively sell equipments of their brand. These are known as exclusive brand outlets of the companies located in various countries across the world. The online sales of sports equipments have been gaining high popularity over the years. Online stores and hypermarkets have accounted for an equal share, being second highest contributors in 2017. Some of the major online retailers selling sports equipments are Amazon and Alibaba. Hypermarkets, department stores and supermarkets offer a closer evaluation of products and provide the required support and information to consumers, especially through expert customer service personnel. Some of the well-known stores include Walmart and Tesco.

Competitive Landscape
Competition in the global snorkeling equipment market is highly fragmented due to the presence of large number of regional players. In the Americas, the competition is concentrated however, majority of market leaders have substantial control in terms of good share in 2017. Various manufacturing facilities are based in this region leading to large exports to countries. Similarly is the scenario in Europe. France and Italy have been major manufacturing hotspots. The major players in the market carry out both manufacturing as well as trading. Competition in APAC and Middle East & Africa is still in the growing phase & highly fragmented. Japan, Taiwan and Australia are popular manufacturing destinations. There are about 15-20 major snorkeling equipment manufacturers operating in the global market. These players compete against each other on the basis of parameters such as price, product differentiation (product portfolio size and product innovations), distribution network, geographical penetration/geographical presence and research & development activities.

Future Analysis and Projections
Global Snorkeling equipment market has been anticipated to showcase a sound growth at a CAGR of close to 6% during the forecast period (2017-2022). Growth during this period is expected to be supported by the rising popularity of snorkeling as a recreational and profession activity, increase in the number of snorkeling championships, increase in demand from tourists, increased awareness regarding fitness benefits of snorkeling, expanding geographical presence of major manufacturers, intensifying distribution channels, expansion of online retailing, new product launches, government initiative to promote the usage of protective Snorkeling equipments and others.

Key Topics Covered in the Report:
Global Snorkeling Equipment Market Introduction and Market Nature
Global Snorkeling Equipment Market Size
Global Snorkeling Equipment Market Value Chain
Global Snorkeling equipment market segmentation by equipments (Snorkels, Snorkeling Masks, Snorkeling Fins and other accessories), by region (Americas, Europe, APAC and MEA) by demand from customers (repeat and new customers) and by distribution channel (Company Stores & Specialty Stores, Hypermarkets, Online Stores, Small Retail Stores)
Global Snorkeling Equipment Market SWOT Analysis
Competitive Landscape in Global Snorkeling Equipment Market
Company profiling for major players in Global Snorkeling Equipment Market
Global Snorkeling Equipment Market Future outlook and projections
Analyst Recommendations in Global Snorkeling Equipment Market

For more information on the research report, refer to below link:

Related Reports

The report covers market introduction, market nature, value chain analysis and market size on the basis of consumer expenditure in detail. Market Segmentation by Equipments (Canoes & Kayaks and Gear & Accessories), by Region (Americas, Europe, APAC & MEA), by New & Existing Demand and by Distribution Channel (Company Stores and Specialty Stores, Online, Hypermarkets/Department Stores/Supermarkets and Others) have been given prime importance.


The report is useful for water sports equipment manufacturers, rafting equipment manufacturers, distributors, specialty sporting goods stores, department stores, e-commerce portals, customers and other stakeholders to plan their market centric strategies in accordance with the ongoing and expected trends in the future.


The report facilitates the reader with the identification and in-depth analysis of the existing and future trends and issues that impact the industry. The report apprises the reader on the growth in the future depending upon changing industry dynamics in coming years. The report is useful for water sports equipment manufacturers, Jet Ski equipment manufacturers, distributors, specialty sporting goods stores, department stores, e-commerce portals, customers and other stakeholders to plan their market centric strategies in accordance with the ongoing and expected trends in the future.

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
+91-9015378249

Global Jet Ski Equipment Market Outlook to 2022-Ken Research

The report titled “Global Jet Ski Equipment Market Outlook to 2022 - by Equipments (PWCs, Protective Gear, Clothing, Telescoping Paddle and Other Accessories), by Region (Americas, Europe, APAC & MEA), by New & Existing Demand and by Distribution Channel (Company Stores and Specialty Stores, Hypermarkets, Department Stores & Supermarkets, Online and Others)” provides a comprehensive analysis of Global Jet ski Equipment market introduction, market size, value chain and market segmentations by Equipments (PWCs, Protective Gear, Clothing, Telescoping Paddle and Other Accessories), by Region (Americas, Europe, APAC & MEA), by New & Existing Demand and by Distribution Channel (Company Stores and Specialty Stores, Online, Hypermarkets, Department Stores & Supermarkets and Others). The report extensively covers competition scenario, market share and competitive landscape of major players including sea-Doo, Dongguan Eyson Lifesaving Equipment, Jettribe, O’Brien, Yamaha and Kawasaki, SWOT analysis and analyst recommendations.
The report facilitates the reader with the identification and in-depth analysis of the existing and future trends and issues that impact the industry. The report apprises the reader on the growth in the future depending upon changing industry dynamics in coming years. The report is useful for water sports equipment manufacturers, Jet Ski equipment manufacturers, distributors, specialty sporting goods stores, department stores, e-commerce portals, customers and other stakeholders to plan their market centric strategies in accordance with the ongoing and expected trends in the future.
Global Jet Ski Equipment Market Size and Overview
Market Overview: Globally International tourist arrivals and international tourism expenditure has been increasing at a steady pace over the review period 2012-2017. Coupled with an increase in interest of people towards soft adventure sports, rising popularity of jet skiing & adventure sports and growing awareness regarding numerous fitness-benefits of opting jet skiing has supported growth in this industry. Americas has been the biggest market in terms of expenditure incurred by consumers in jet skiing equipments followed by Europe, APAC and Middle East & Africa. Increase in demand has also been affected by growing base of Millennial, higher disposable income in major markets, presence of well-established players and expanded distribution network in new regions/countries.
Market Size: Low training cost, increase in variety of jet skiing equipments available in the market, primarily in terms of size, quality, capacity and utility, major players have been using diverse product portfolios and aggressive marketing & sales strategies to position themselves in the market. This has helped the market to grow at a CAGR of close to 10.0% during 2012-2017. Increased trade has been observed amongst major producing and consuming countries. Several leading manufacturers have invested huge amount in research & development segment to foster product innovations to increase durability and sturdiness of jet skiing equipments.
Market Segmentation
By Equipment: Personal Watercrafts (PWC) are the leading category of equipment in the market and have captured the maximum share of market in 2017. Major reason for PWCs to hold higher revenue share in the market is its increasing sale and high price. These equipments are bought by jet skiing professionals, retail/recreational clients as well as by large-scale and small scale Jet Ski training camps and institutes in large quantities. The average price of a PWC may range from USD 5000 to USD 9000. The second largest category of equipments was protective gear in 2017. This was followed by Clothing, Telescoping Paddle and other accessories respectively. The average price for helmets lies between USD 45-60 depending on the brand and for life jackets, it varies from USD 40-140 depending on the material of the vest. Protective gears are generally available in all type of distribution channels including company stores, specialty stores, supermarkets, departments stores, hypermarkets and online. Similarly, clothing is available at all the distribution channels. Wetsuits priced in the range of USD 100–300 is preferred the highest among the people. There are several excellent foldable models of telescoping paddles that are simple to store on the craft. They are also designed in different formats. The average price of a telescoping paddle in the market is about USD 50.
By Region: The Global Jet Ski equipment market was dominated by Americas in the year 2017. The region occupies the largest share owing to the presence of huge coastline, well-established water sports infrastructure and large number of jet skiing enthusiasts. In the recent years, jet skiing has been adopted as a recreational activity along with being taken-up professionally. Europe accounted for the second largest share in the jet skiing equipment market. The presence of increased number of water sports sites across Europe makes it the second-largest revenue contributor. APAC region also witnessed growth in demand for jet skiing equipments with an increase in both consumption and production especially in Australia, Thailand, Indonesia, and Cambodia. Middle East and Africa has accounted for the lowest share in the market. Major reasons to support such low revenue generation are low participation rates, less number of jet skiing facilities available and low awareness amongst population regarding jet skiing as a sports event.
By New and Existing Demand: In the year 2017, it has been observed that the existing demand from existing users and new demand from new customers have performed very positively in the market. Existing demand exceeded new demand by 10 percentage points in 2017. With up-gradation of products and new launches, customers replace their current equipments with the advanced ones. Moreover, with rising competition in various regional championships and more number of jet skiing camps being established to attract tourism, repeat demand from existing customers is very strong. Influenced by the health benefits of the sport including enhancing cardiovascular strength and strengthening of vital muscles throughout the body, such as calves, ankles, quads, hamstrings and hip flexors, among others, new customers have been attracted to the market.
By Distribution Channel: Company Stores and Specialty Stores dominate the market in 2017. This sales channel has been highly popular since major large scale manufacturers of jet skiing equipments usually operate through own brand stores that exclusively sell equipments of their brand. These are known as exclusive brand outlets of the companies located in various countries across the world. The purchase of sports equipments online has been gaining high popularity over the years. Department Stores, Hypermarkets and Supermarket stores have been the second highest contributor in 2017. These establishments offer a closer evaluation of products and provide the required support and information to consumers, especially through expert customer service personnel. Some of the well-known stores include Walmart and Tesco. Online Stores were in third place in terms of market share. Online stores offer seasonal discounts to attract customers and follow a competitive pricing policy. Some of the major online retailers selling sports equipments are Amazon and Alibaba.
Competitive Landscape
Competition in the Global Jet Ski equipment market is highly fragmented due to the presence of large number of regional player`s. In the Americas, however, the nature of competition is concentrated due to presence of a majority of market leaders having substantial control in terms of market share in 2017. Various manufacturing facilities are based in this region leading to large exports to countries. Similar is the scenario in Europe where Spain and Italy have been major manufacturing hotspots. The major players in the market carry out both manufacturing as well as trading. Competition in APAC and Middle East & Africa is still in the growth phase & highly fragmented. China, Japan, Indonesia and Australia are popular manufacturing destinations. There are about 10-15 major jet skiing equipment manufacturers operating in the global market. These players compete against each other on the basis of parameters such as price, product differentiation (product portfolio size and product innovations), distribution network, geographical penetration/geographical presence and research & development activities.
Future Analysis and Projections
Global Jet Ski equipment market has been anticipated to showcase a sound growth at a CAGR of close to 12.0% during the forecast period (2017-2022). Growth during this period is expected to be supported by the rising popularity of jet skiing as a recreational and professional activity, increase in the number of jet skiing championships, increase in demand from tourists, increased awareness regarding fitness benefits of jet skiing, expanding geographical presence of major manufacturers, intensifying distribution channels, expansion of online retailing, new product launches, government initiative to promote the usage of protective jet skiing equipments and others.
For more information on the research report, refer to below link:
Related Reports:
The report provides a comprehensive analysis of global rafting market introduction, market size and market segmentation by Equipments (Protective Rafting Gear, Rafting Accessories & Inflatable Rafting Boats), by Region (Americas, Europe, APAC & MEA), by New & Existing Demand, by Distribution Channel (Company Stores and Specialty Stores, Online, Hypermarkets, Department Stores & Supermarkets and Others) and by Equipment Price.
The report covers introduction, value chain and market size on the basis of consumer expenditure, market segmentation by Equipments (Surf Board and Surf Gear & Accessories), by Region (Americas, Europe, APAC & MEA), by New & Existing Demand and by Distribution Channel (Company Stores and Specialty Stores, Online, Hypermarkets and Others).
Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249