Research
Methodology – Market Definitions
UAE Fitness
Services Market Definition: Fitness
Services include all the services provided by the fitness industry such
as gym, yoga, martial arts, swimming, zumba, dance based fitness classes
(aerobics) and others. Revenue includes the membership revenue generated by all
the subscribers from all the fitness centers in UAE. The revenues are computed
for both online and offline registration. Personal Training Fee is also
included as part of market revenue.
Assistant
Instructor Level 1: An Assistant Instructor is usually a new recruit in the process of
acquiring a fitness qualification. At Level 2 or 3, Assistant Instructors have
the competence to provide basic assistance to exercise participants in the gym.
They will be able to assist with safety, maintenance of equipment and promoting
exercise and physical activity. They will also be able to safely give a
demonstration of the use of gym equipment and stretching. Finally they will
have some basic knowledge of anatomy and physiology and can give basic advice
to improve performance. An Assistant Instructor will work under supervision at
all times and can not work independently to deliver sessions or design
programmers.
Group
Fitness Instructor Level 2: A Group Fitness Instructor has the competence to independently
instruct group exercise sessions. They will be able to apply the core elements
of a Level 2 instructor to their work including: health screening, principles
of anatomy and physiology, motivation, healthy lifestyles, health and safety
and customer service.
Group
Fitness Instructor (Freestyle) (Level 2): A Group Fitness Instructor (Freestyle)
will focus on the delivery of exercise sessions to a group to music, normally
in the studio environment. They will have competency in the planning,
selection, sequencing and progression of exercises and appropriate music, and
instructing and monitoring client to ensure safe conduct of activities. They
will be able to plan original choreography for sessions.
Gym
Instructor: A Gym Instructor can independently plan and supervise exercise in the
gym. They will be able to apply the core elements of a Level 2 instructor to
their work including: health screening, principles of anatomy and physiology,
motivation, healthy lifestyles, health and safety and customer service.
Aqua
Fitness Instructor: An Aqua Fitness Instructor has the competence to plan, deliver and
evaluate water based fitness activities. They will be able to apply the core
elements of a Level 2 instructor to their work including: health screening,
principles of anatomy and physiology, motivation, healthy lifestyles, health
and safety and customer service. They will also be able to understand and apply
knowledge of aquatic exercise environments, their benefits and limitations,
exercise techniques, and related equipment,
exercise progressions, and stretching used in water based classes.
Research
Methodology – Market Definitions
Personal
Trainer (Level 3): A Personal Trainer has the competence to design and implement
holistic short, medium and long term exercise programmers for a range of
clients with a range of exercise goals. They will be able to apply the core
elements of a Level 3 Advanced Instructor including conducting health
screening, applying the principles of exercise science to programme design,
supporting long term behavior change and applying motivational techniques,
promoting health and safety and providing customer service.
Pilates
Teacher: A Pilates
Teacher is able to design, manage and adapt a series of mat Pilates sessions
for apparently healthy adults of all ages and deliver Pilates sessions. They
will be able to apply the core elements of a Level 3 Advanced Instructor
including conducting health screening, applying the principles of exercise
science to programme design, supporting long term behavior change and applying
motivational techniques, promoting health and safety and providing customer
service.
Level Wise
Definition of Instructors Certified under REPs
Level 1: Level 1 is an
Assistant instructor. They are usually new recruits in the process of acquiring
their formal fitness qualification. A registered member will supervise their
work at all times. Note: Level 1 is not to be used for instructors who are
working as independent trainers but are not qualified at a higher level. Level
1 is for assistant instructors who are not designing programmers or working
independently.
Level 2: Instructors, who
are able to work independently to promote physical fitness and to plan and
teach sessions. There are gym, exercise to music (Group) and aqua aerobics
instructors at level 2.
Level 3: Advanced
instructors, who are able to devise and deliver programmers to meet individual
or group fitness needs. Personal trainers, Yoga, and Pilates teachers are at
level 3.
Organized Market these companies include those
gyms which are operating on Franchisee model or COCO model across the country.
Organized centers are obliged to follow the norms set by the fitness center
companies such as gym standards, membership fee and others. The companies which
have two or more fitness centers across UAE and earn a gross revenue of AED 1
million and above have been considered in the organized market.
Unorganized Market Unorganized Market includes
those fitness centers which have only one fitness centers across UAE. These
fitness centers majorly have their own norms, regulations, fee structure and
others.
Research
Methodology – Consolidated Research Approach
Hypothesis
Creation: The
research team has first framed a hypothesis about the market through analysis
of existing industry factors obtained from magazines, journals, fitness centre
websites and Register of Exercise Professional REPs.
Hypothesis
Testing: The
research team conducted computer assisted telephonic interview (CATI) with
several industry professionals including gym trainers, top and middle
management of the companies and other stakeholders. The analyst at Ken Research
collated their insights on the market onboard and to seek justification to the
hypothesis framed by the team.
Sanity
Checking @ Decision Tree Analysis: Data has been collected and verified through
cross-sanity checking the opinion and facts received from interview with the
hypotheses framed from public databases. The team has verified the data by
conducting both bottom-to-top and top-to-bottom analysis.
Future
Forecasting via Poll Opinions and Statistical Tools: Multi-Factor
regression was conducted on the lag variables by identifying the independent
and quantifiable variables directly affecting the market. The forecasting was
done by using SPSS statistical tools. The variables were checked for
multi-co-linearity and other bias that could be present in the model. The
conclusion from the regression was then double-checked by conducting poll
opinions.
Interpretation
and Proofreading: The final analysis will then be interpreted in the research report by
our expert team well versed with the Fitness Services Market.
Research
Methodology – Market Sizing and Limitation – Fitness Services Market
Market
Sizing:
Initially, we have mapped out all the organized
players/companies in the industry which have more than two fitness centers
across UAE, earning a gross revenue of AED 1 million and above.
Secondly, we have reached out to various fitness
centers of these organized chains to get the details of various types of
memberships, membership fee, number of active clients/memberships, preference
of memberships, number of personal trainers, sessions taken by personal trainer
in one day, fees of personal trainer and services provided by the fitness
centers to calculate the revenue of the centers and organized market.
Then we have built a bottom to top approach from
the strata sample of 27 organized centers and 40 unorganized centers to
identify average revenue per organized and unorganized center, average
membership per center and other data points related to the market.
Lastly, we have reached out to various industry
experts to revalidate our assumptions, conclusion, final estimated value and
data.
Limitation:
To convert a potential client, the gym might have
conveyed a low membership fee or have not quoted any additional fee that they
may charge. We have tried to validate the membership fee and trainer fee by
reaching out to the management and validating it from companies' website and
other secondary sources.
As a potential customer we had reached out to
various centers to know the membership (1 year, 6 months, 3 months & 1
month) preference of various members. The fitness centers might be bullish with
the numbers to make a client subscribe for the whole year.
Various companies have an option that customers
can avail one session and pay for the same by booking the sessions online and
visit the gym to know the facilities. It is not possible to map out this
revenue stream and for the same we have excluded this from our market size.
Research
Methodology –Variables (Dependent and Independent)
Variables
Considered:
Household Disposable Income An increase in disposable
income of the people will lead to increase in accessibility of fitness services
which will positively affect the revenue of the UAE fitness services market.
Fitness Target Population: An increase in fitness
targeted population will fuel the demand for fitness services market. As
proportion of target population increases UAE fitness service market will
increase positively.
Forecast
Modelling:
The report applies Correlation and Regression
analysis methods to forecast the future of the UAE Fitness Services Market. The
capabilities of SPSS and predictive analytics software have been leveraged to
determine the relevant indicators used for forecasting this industry.
In the present case, fitness services market
revenue has been taken as the dependent variable and other variables such as
household income, fitness target population and number of fitness centers have
been taken as independent variables.
For more
information on the research report, refer to below link:
https://www.kenresearch.com/healthcare/general-healthcare/uae-fitness-services-market/149539-91.html
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Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
+91-9015378249
