The
report titled “Brazil
Agricultural Equipment Market Outlook to 2023 - By Product Type (Tractors, Combine
Harvesters, Tillage Equipment, Precision Farming Equipments, Planters &
Seeders and Others), By Domestic Production & Imports and By Region (South,
North, Midwest and Mideast)”
provides a comprehensive
analysis of Brazil’s Agricultural Equipment Market including market evolution,
overview, genesis, value chain, trade scenario, market size, market
segmentations, competition scenario and others. Extensive focus has been placed
in quantifying the sales volume of agricultural equipment, best sellers and
price points. The report covers aspects such as market
segmentation by product type (Tractors, Combine
Harvesters, Tillage Equipment, Precision Farming Equipments, Planters &
Seeders and Others), By Domestic Production & Imports and by Region (South,
North, Midwest and Mideast).
The
tractor market is further split on the basis of horse power for 2018 volume
sales. The
report also covers snapshots on aftermarket services extended in Brazil. Competitive landscape of major
players including John Deere, Massey Ferguson, Valtra, Case IH,
Agrale, Stara, Kuhn and Semeato have been compiled including overview,
management, business strategies, distribution network, manufacturing, best
products, recent products, financing and after sales care. The report also covers
future industry analysis by sales volume, future market segmentation, growth
opportunities, customer profiling (decision
making parameters & pain points), price range, government regulations and analyst recommendations.
The report is useful for existing
agricultural equipment companies, potential entrants, investors and other
stakeholders to align their market centric strategies according to ongoing and
expected trends in the future.
Market Overview: Brazil’s agricultural economy consists of both large scale
commercial farmers & cooperatives and subsistence based family farmers,
making it a dual agricultural country. The country is self sufficient in terms
of agricultural produce and in the recent decade, it has transformed itself
from a net importer to a leading net global exporter of agricultural produce.
The southern half of the country is subjected to higher rainfall, increased
soil fertility and advanced use of technology making it a highly productive
region especially for grains and oilseeds. The country is currently in its
recovery stage owing to recent decline in sales due to major recession and
drought, which had limited the growth in terms of productivity. Brazil is
expected to be the leading food provider for the growing world population and would
increase its arable land by 49 million hectares in the coming decade. Brazil’s
major produce include sugarcane, soybeans, beef, poultry, coffee & orange
juice.
Market Size: Brazil Agricultural Equipment Market
plays an important role in the overall economy of Brazil by acting as a growth
catalyst in GDP contribution. After going through a recession during 2014-2016,
the market is currently in a recovery stage with a positive growth rate witnessed
during 2017-2018. Domestic demand is principally being met through local
manufacturing with almost all major international OEMs having plants within the
country. Major operations in the market are accomplished by three types of
entities, that of domestic
manufacturers, importers and distributors/dealers. Business strategies such
as new product launches, better after sales care & increasing use of
precision farming technology have been adopted by major players to expand
market presence in the country. The CAGR recorded for the review period was close
to -5% primarily due to intense recession & drought. The market has been stimulated
by increased government incentives supporting farm mechanization for small and
rural producers, growth of precision farming, expansion of planted area due to
the growing soybean demand and extensive marketing initiatives carried out by
all players.
Market Segmentation
By Product Type: Tractors account for
the highest sales share in terms of sales volume followed by tillage equipment in
2018. Precision farming tools account for third highest contribution followed
by combine harvesters. The remaining share is taken by planters & seeders,
sprayers and other equipments such as balers and rakes. Tractors account for a
largest sales volume as they are used in almost all farming applications. Majority
of tractors sold in 2018 belong in the low
power level category i.e. below 130 HP contributing close to half of the
sales share. This is because majority of farmers in the country are family
farmers with small farm sizes. The high power tractors are mostly used by large
crop producing corporation in the cerrado
region of the country.
By Place of
Production: Brazil domestically manufactures close to 90% of its
machinery as there is a large presence of global players such as John Deere and
Massey Ferguson with their own manufacturing plants within the country. The
high import duties on agriculture equipment also hinder imports. The few
imported products are those that cannot be manufactured locally due to
technological constraints.
By Region: The southern region
has the highest market share in terms of sales volume, Midwest followed closely
by the Mideast. The southern regions, especially the cerrado region has ideal
conditions for agricultural production and the highest level of mechanization,
explaining the high market share in the south.
Competitive Landscape
Competition Scenario:
The
overall competition stage of the market has been concentrated wherein the
landscape is extensively dominated top 5 players accounting for 90% tractor and
combine harvester sales in 2018. Although there are over 50 players, both
global and domestic in the market, John
Deere, ACGO and CNH account for the vast majority of sales. There is a
preference for global players due to the higher quality and better after sales
service associated with these entities. The two main domestic manufacturers are
Agrale and Stara. The major importers
& distributors involved in the market are Kesoja, Mahindra Group, Myron L Company, Innovator Sensor Technology,
Nova Lynx Corporation, BrazAgro and Durham Geo Enterprises.
Competition
Parameters: Major competing parameters for the entities include
extensiveness of distribution and dealership network, price of the products
offered, after sales services offered, product portfolio, years of
establishment, quality of product, marketing & promotions and
digitalization brought in the equipments. Penetration of precision farming in
the equipments has been a major parameter to drive the competition in the
market.
Future Analysis and
Projections: The market is projected to
register a CAGR of close to 12% during 2018-2023 in terms of sales volume of
agricultural equipments in Brazil. The double digit growth is expected to be
driven due to a variety of factors including population growth, growing energy
demand, multifunctional machinery, consumer pattern changes and rising demand
& prices of agriculture produce Precision farming equipment is projected to
witness the highest growth due to the increased efficiency and productivity it
offers to the farmer. The main catchment areas include the south and central
west regions, especially the cerrado region of Brazil.
Key Segments Covered:-
Market Segmentation by Product Type Including Tractors,
Tillage Equipment, Planters & Seeders, Sprayers, Combine Harvesters,
Precision Farming Equipments and Other Agricultural Equipments on the Basis of Sales
Volume
Tractor Market Segmentation by Tractor Power Level (Low
Level-Upto 130 HP, Medium Level-130 to 200 HP, High Level-200 HP to 500 HP) on
the Basis of Sales Volume
Market Segmentation By Place of Production (Domestic Manufacturing
& Imports) on the Basis of Sales Volume
Market Segmentation By Region (South, Midwest, Mideast, North)
on the Basis of Sales Volume
Key Target Audience:-
Existing Agricultural Equipment Companies
New Market Entrants
Agricultural Equipment Financing Companies
Government Bodies
Investors & Venture Capitalist Companies
Agricultural Equipment Manufacturers
Agricultural Equipment Distributors
Agricultural Equipment Importers
Agricultural Equipment Associations
Agricultural Equipment Original Equipment Manufacturer
Time Period Captured in the Report:-
2013-2018 – Historical Period
2019-2023 – Future Forecast
Companies Covered:-
John Deere, Massey Ferguson, Valtra, Case IH, New Holland,
Kuhn, Agrale, Stara, Sameato, Yanmar, Landini, Kubota, MacDon Brazil, Mahindra,
Kesoja, Mahindra Group, Myron L Company, Art’s Manufacturing and Supply, Inc.
(AMS Inc.), Innovative Sensor Technology
(IST), Durham Geo Enterprises (part of Nova Metrix LLC), NovaLynx Corporation,
BrazAgro
Key Topics Covered in the Report:-
Brazil
Agriculture Equipment Market Value Chain
Brazil
Agriculture Equipment Market Ecosystem
Brazil
Agriculture Equipment Market Overview
Brazil
Agriculture Equipment Market Evolution
Brazil
Agriculture Equipment Market Size on the Basis of Sales Volume, 2013–2018
Brazil
Agriculture Equipment Market Trends & Challenges
Brazil
Agriculture Equipment Market Segmentation by Product Type (Sales Volume)
Brazil
Agriculture Equipment Tractor Segmentation by Horse Power (Sales Volume)
Brazil
Agriculture Equipment Market Segmentation By Place of Production (Domestic
& Imports)
Brazil
Agriculture Equipment Market Segmentation By Region (South, Midwest, Mideast,
North)
Government
Regulations
Trade
Scenario in Brazil Agriculture Equipment Market
Strengths
of Major Players in Brazil Agriculture Equipment Market
Company
Profile of Major Players in Brazil Agriculture Equipment Market
Snapshot
After Market Services
Future
Outlook and Projections in Brazil Agriculture Equipment Market (2019-2023)
Customer
Profiling in Brazil Agriculture Equipment Market
Future
Market Segmentation of Brazil Agriculture Equipment Market
Analyst
Recommendations
For more information on the research
report, refer to below link:-
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Us:
Ankur Gupta
Ken Research Private Limited, Head Marketing
