The report
titled “Philippines Fitness Service Market Outlook to 2023 -
By Revenue Streams (Membership Fee and Personal Training), by Membership Subscription
Package (1 Month, 3 Months, 6 Months & 12 Months), by Regions (Luzon,
Visayas and Mindanao) and by Gender” covers market size by organized and unorganized fitness
service providers along with market segmentation by revenue stream (membership
subscription and personal training), by market structure (organized and
unorganized), by region (Luzon, Visayas and Mindanao), by gender (male and
female), and by membership subscription packages (12 months, 6 months, 3 months
and 1 month) on the basis of revenue generated, number of fitness gym members
and number of fitness centers for the period 2013-2023. The report also covers emerging
growth drivers and trends; issues and challenges; customer pain points and
decision making parameters; and competitive landscape of players in organized sector
with special focus on Anytime Fitness, Pound for Pound, Fitness First, Snap
Fitness, UFC Gym, Krav Maga, Gold’s Gym, Bliss Yoga, Beyond Yoga, Kerry Sports
Manila, Slimmer’s World, 360 Fitness Club, Curves Fitness and others. The
report also explores the Personal Training Market and Yoga Service Market as brief
market-snapshots, future outlook & projections along with analyst
recommendation & macroeconomic variables highlighting
the major opportunities & cautions to the reader. The key target audience includes women fitness service
centers, mixed fitness service centers, major fitness equipment manufacturers,
investors, fitness managers, fitness club franchisers, personal training
certification institutes and standalone yoga centers. This report will particularly
help the readers to identify the ongoing trends in the industry and anticipated
growth in the future depending upon changing industry dynamics in upcoming
years.
Philippines Fitness Service Market Summary
Market Overview: Philippines Fitness Service Market is at the growth stage witnessing
a neck to neck competition amongst players in the unorganized & organized
sector. Rapidly rising obesity rate, heart problems and increase in the
consciousness regarding improvement in personal health have propelled momentum
to the market. Male and female population, between 15 to 44 years, has
increased considerably during the review period. The number of fitness centres in the Philippines
has increased aggregating a CAGR of close to 7% during 2013-2018 owing primarily
to the higher demand from female population and opening-up
of more centers in the untapped regions of Visayas and Mindanao. Addition of integrated
fitness services such as Yoga, Pilates; Swimming; Personal training have
complimented the target audience by introducing style, variety & dynamism
to daily fitness regime. Market revenue is expected to witness sound growth at
a CAGR of around 8% during the revenue period while the total membership is
expected to trace double digit CAGR during 2013-2018.
By Market Structure (Organized and Unorganized Market)
The
organized fitness market has captured major share in terms of total numbers of
memberships however owing to higher cost structures and superior quality
services offered. Organized chains such as Anytime Fitness and Pound for Pound
Fitness led the market in terms of revenue generated in 2018. Unorganized centers have
been able to enter the fitness industry by offering reasonably lower membership
fee to attract customers. They are easier to set up hence have been seen
mushrooming well in the cities.
By Revenue Streams (Membership Fee and Personal Training Fees)
The two main
revenue sources of a fitness center are membership fee and personal training
fee. It has been analyzed that in both organized and unorganized fitness sectors,
the major revenue has been generated by membership fees in 2018, more highly
skewed in the organized set-up. The revenue generated by personal training has
particularly been benefitted by the continuous growth in the demand for
qualified fitness professionals and certification courses in the country..
Fashion trends such as doing yoga, Pilates, martial arts, kick boxing and
others have also been major reason for the enormous share of gym membership in
the country. However, the presence of fewer and under-qualified personal
instructors has inhered growth in this segment.
By Membership Subscription (1 Month, 3 Months, 6 Months and
12 Months)
On the
basis of number of members, packages offered for one month have contributed highest
in 2018 as it offers higher flexibility and an option to experiment at a lower
opportunity cost. It is highly preferred by people joining gyms for the first
time & for tourists. The second most preferred package is the 3 months and
the 6 months one due to tier pricing which makes them more economical in
relation to the 12 months packages. The 12 month’s packages have contributed
lowest share in 2018.
By Major Regions (Luzon, Visayas and Mindanao)
Most of
the fitness clubs in Philippines are located in its capital region, Metro
Manila, which is a part of Luzon region in Philippines. It has captured the
majority share being the commercial capital of the country. Visayas contributed
second highest share with its expanding business cluster. Mainstream urban and
wealthy population resides in these regions. This set of audience usually opts
for a healthy lifestyle and has the resources to spend on fitness services. It
is expected that in the coming future there would be a surge in the number of
fitness centers in Visayas and Mindanao regions as they are untapped and their
population is on rise.
Competitive Landscape in Philippines
Fitness Market
The competition in the industry has been a fragmented in
terms of revenue generated and membership with a presence of large number of
small unorganized players in 2018. These provide gym membership along with
supplementary facilities such as spa, sauna, swimming pool, showers, lockers
and others. Few of the major organized players include Anytime Fitness, Gold’s
Gym, Fitness First, Pound for Pound, Slimmer’s World, Kerry Sports, UFC Gym,
360 Fitness, Snap Fitness 24/7, Krav Maga, Army Fitness, Fitness Zone, Fitness
Plus, and many others.
Players are competing with on the basis of advancement in equipments and
entertainment technologies, gamut of complimentary services and facilities,
availability of experienced and qualified fitness personnel, membership
packages in terms of different durations and prices, offers and discounts,
marketing strategies, personal training services and timings of classes.
Philippines Fitness Services Market Future Outlook and
Projections
Market Size: The Philippines
fitness service market revenue has been anticipated to grow at a CAGR of close
to 8% from 2018 to 2023. This revenue generation will be supported by the
increasing number of membership which is expected to grow with a double digit
CAGR of close to 11% during 2018 to 2023E.
Key Segments Covered:-
By Market Structure (On
the basis of Revenue, Number of Members, Number of Gyms Centers)
Organized
Unorganized
By Revenue Streams
Membership
Fees
Personal
Training Fees
By Membership
Subscription Packages (On the basis of Revenue, Number of Members)
1 Month
3
Months
6
Months
12
Months
By Regions (On the
basis of Number of Gyms)
Luzon
Visayas
Mindanao
By Gender (on the
basis of Revenue and Number of Members)
Male
Female
Key Target Audience:-
Organized Fitness Service Centers/Gyms (Branded)
Women Fitness Service Centers
Mixed Fitness Service Centers
Major Fitness Equipment Manufacturers
Investors
Fitness Managers
Fitness Club Franchisers
Personal Training Certification Institutes
Standalone Yoga Centers
Time Period Captured in the Report:-
Historical Period – 2013-2018
Forecast Period – 2019-2023
Companies Covered:-
Anytime Fitness
Pound for Pound
Snap Fitness 24/7
Krav Maga
Fitness First
Gold’s Gym
Slimmer’s World International
Beyond Yoga
360 Fitness
Bliss Yoga
UFC Gym
Curves Fitness
Kerry Sports Manila
Key Topics Covered in the Report:-
Executive Summary
Research Methodology
Philippines Fitness Service Market Size
Philippines Fitness Service Market Segmentations
SWOT Analysis of Philippines Fitness Service Market
Trends and Development in Philippines Fitness Service Market
Issues and Challenges in Philippines Service Fitness
Competitive Landscape in
Philippines Fitness Service
Market
Competitive Scenario in Philippines Fitness Service Market
Profiles of Major Fitness Clubs in Philippines Fitness Service
Market
Snapshot
on Philippines Personal Training Market
Snapshot of Philippines Yoga Market
Philippines Fitness Service Market Future Outlook and
Projections, 2018-2023E
Philippines
Fitness Service Future Market Segmentation, 2018-2023E
Analyst Recommendation in Philippines Service Fitness Market
For More information
about the report, refer to below link:-
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Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
