Tuesday, November 26, 2019

Vietnam Online Advertising Market Research Report and Market Forecast: Ken Research


How Online Advertising Market is Positioned in Vietnam?
The online advertising market in Vietnam is at its growth stage. The market has been growing majorly due to the increase in the number of mobile phone subscribers, improved internet infrastructure and rise in trend of using social media and increased video consumption in Vietnam. The young population of Vietnam is one of the major reasons for increased traction in adoption of various platforms over internet and resulting increase in advertisement spending on platforms such as Facebook, Google, Zalo, Twitter, etc. However, the market witnessed slower growth during 2015-2016 owing to economic and financial crisis in the country which resulted in several brands reducing their advertisement spending. Also, due to the measurability and scalability issues with online advertising. Currently, the market is witnessing improvement in the internet infrastructure and various tools are now present in the market for measuring ads reach. Earlier, due to cyber breach and hackers, consumers as well as advertisers were skeptical about switching to the online medium of advertising from the traditional medium.

Vietnamese government have started taking initiatives formulating laws and regulations to protect the end users privacy.
The advertising agencies in Vietnam have various tie-ups and partnerships with either the local media agencies or global agencies. This is the reason why there is a concentration of the advertising agencies in terms of major players.
In publishers, Facebook and Google have the maximum penetration of the Vietnamese users. However, the recent ban on Facebook and Google (YouTube), by the communist government of Vietnam, will only pose restrictions for the advertisers and limit their advertising networks.
Over the review period, Vietnam Online Advertising Market observed a positive growth rate of CAGR ~% between the year 2013 to 2018.

Vietnam online advertising Market Segmentation
By Medium (Desktop and Mobile)
Based on the medium of digital advertising, this market has been segmented into desktop and mobile advertising. Mobile medium having ~% market penetration in Vietnam and ~ million USD in terms of overall advertisement spending in 2018. The higher penetration of internet and more adoption of smart phones supported the growth of mobile advertising industry and the mobile advertising in Vietnam grew by CAGR ~% from the period 2013 to 2018.

By Type of Online Advertising (Banner, Video, Search, Social Media and Online Classified & Others)
Due to more usage of social media by the people in Vietnam, ~% is the penetration of social media in 2018 as compared to ~% penetration of online classified which is the least among the rest of the types of advertising. The reason for the high penetration of social media advertising is that these apps are available online and can be accessed any time at any place for any activity. People in Vietnam are more likely to spend time watching a video than spend time on any other type of advertising. Therefore, it is expected that video advertising will also grow at a very fast pace and may even compete social media advertising in terms of penetration.
In Search advertising Google and Coc Coc Browser are the most commonly used search engines. Others include Email Marketing, Remarketing, Affiliate marketing etc.

By Sectors (FMCG, Healthcare, Entertainment & Media, BFSI, E-commerce & Retail and Others), 2018
FMCG is the biggest sector in Vietnam basis online ad spending with ~ million USD in 2018. Its market penetration is almost ~%, 2018. Followed by, the Healthcare sector, which accounts for ~% market share in the Vietnam online advertising market. The rest of the sectors such as Entertainment & Media, BFSI, E-commerce/Retail have also shown significant growth in the market.

Key Segments Covered:-
By Online Advertising Medium:
Desktop
Mobile

By Types of Online Advertising:
Banner Advertising
Video Advertising
Search Advertising
Social Media Advertising
Online Classifieds and Others

By Different Sector/Industries:
FMCG
Healthcare
Entertainment & Media
Automotive
Retail/E-commerce
BFSI
Others

By Pricing Models:
Cost per Mile (CPM)
Cost per Click (CPC)
Cost per Action (CPA)

Key Target Audience:-
Advertising Networking Companies
Advertising Companies
Industry Associations
Government and Regulatory Authority
Publishers of Ads

Time Period Captured in the Report:-
Historical Period – 2013-2018
Forecast Period – 2018-2023E

Companies Covered:-
GroupM
Publicis
Digital Marketing Vietnam
Dentsu
Mirum
Blueseed Digital
PHD Media
CleverAds
Adtima
Facebook
Google
Zalo
Coc Coc Browser
FPT Online

For more information on the research report, refer to below link:-
Vietnam Online Advertising Market

Related Reports:-
Brazil Online Advertising Industry Outlook to 2016 - Forthcoming Sports Events Thrusting the Industry Growth

Middle East Online Advertising Market Outlook to 2017- Rapid Broadband Penetration to Foster the Growth

Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
ankur@kenresearch.com
+91-9015378249
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Italy Used Car Market Research Report: Ken Research

The report titled “Italy Used Car Market Outlook to 2023 - Surge in Demand for Used Cars Backed by Improved Quality and Inspection of Used Cars” provides a comprehensive analysis of used car the market in Italy. The report focuses on overall market size in terms of sales volume of used cars; Italy used car market segmentation by Market Structure (Organized and Unorganized market) both in terms of GTV, By Organized Market (Multi-brand Dealerships and OEM Certified Dealerships), By Unorganized Market (C2C, Online Sales and Local Dealers), By Car Make (Fiat, Volkswagen, Renault, Ford, BMW &Mini, Opel, Mercedes, Audi, Toyota, Citroen, Nissan, Skoda, and others), By Year of Manufacture (<2000, 2000-2002, 2003-2005, 2006-2008, 2009-2012, 2013-2018), By Kilometers Driven (Less than 5,000, 5,000-20,000, 20,000-50,000, 50,000-80,000, 80,000-120,000 and above 120,000) and By Type of used cars (Economy/Hatchback, MPV’s/Sedan and SUV’s). The report also covers the overall comparative landscape, trends and growth drivers, issues and challenges, market share in terms of sales volume, strengths and weakness and government regulations. The report concludes with future projections and analyst recommendations highlighting the major opportunities and cautions.
Italy Used Car Industry
Market Overview and Size
Italy used car market was observed to grow with a volatile growth pattern in the review period 2013-2018. Factors such as the shift from a traditional sales channel to E-commerce channel, the surge in the demand for younger used cars, easy availability of financing options, acceptance of electric and hybrid used cars and others have helped the used car industry to grow in Italy in terms of sales volume.
Market Segmentation
By Market Structure (Organized and Unorganized): The organized segment was observed to dominate the used car industry both in terms of Gross Transaction Value (GTV) as well as sales volume. The organized used car market is leading in Italy owing to the services provided by these dealerships such as used car certifications, an inspection of the used car, free services, car refurbishing, offer documentation regarding the stringent inspection process, the transfer of ownership and the trust on these dealerships.
By Organized Market (Multi-brand Dealerships and OEM Certified Dealerships): The multi-brand dealerships were observed to dominate the organized used car market as multi-brand used car dealers have a larger presence in the country along with a wider brand portfolio available with them which helps consumers in comparing different brands and models.
By Unorganized Used Car Market (C2C, Online Sales and Local Dealers): The Customer to customer segment dominated the unorganized used car market with a significant market share followed by on local dealerships and online sales. The customer to customer segment dominated the market owing to the lack of trust of customers upon used car dealerships and the low presence of dealerships in rural areas of the country.
By Car Make (Fiat, Volkswagen, Renault, Ford, BMW &Mini, Opel, Mercedes, Audi, Toyota, Citroen, Nissan, Skoda, and others): The most preferred used car brands in Italy were observed to be Fiat, Volkswagen, Renault, Ford, BMW &Mini followed by Opel, Mercedes, Audi, Toyota, Citroen, Nissan, Skoda, and others. The market share of the new car sales of the mentioned brands is high due to which customers have established a trust factor with these brands.
By Year of Manufacture (<2000, 2000-2002, 2003-2005, 2006-2008, 2009-2012, 2013-2018): The used cars manufactured in the years from 2013 to 2018 have recorded the highest market share in Italy used car space in 2018 owing to the surge in demand for younger used cars. The segment was followed by cars manufactured between 2009 to 2012 segment.
By Kilometers Driven (Less than 5,000, 5,000-20,000, 20,000-50,000, 50,000-80,000, 80,000-120,000, above 120,000): The used cars driven above 120,000 kilometer in Italy were recorded with the highest market share followed by 80,000-120,000 kilometer. Customers in Italy prefer the used cars driven above 120,000 kilometers owing to the low price of these cars. The customers choose the 5,000-20,000 km driven used cars so as to shun away from the penalty of emission norms.
By Type of Used Cars (Economy/Hatchback, MPV’s/Sedan and SUV’s): Economy and Hatchback recorded the highest sales of used cars in 2018, contributing to a massive market share followed by SUV’s and MPV’s/Sedan. The young individuals ranging from 22-28 years in Italy prefer to purchase these cars due to a constraint budget.
Competitive Landscape
Competition within Italy used cars market was observed to be highly fragmented along with the presence of a large number of OEM certified dealerships, local dealers, multi-brand dealers and individual sellers. The major companies in offline Italy used car market include Auto Torino, Denicar FCA, Birindelli Auto Srl, Mocautogroup, GoodBuyAuto, Autoquattro, Schiatti Car Srl, Auto 500 and others. The major companies in the online used car market include True Car, Autoscout24, Bakeca.it, Alvolante.it, Autorola Marketplace, Cargurus, and others. Major competing parameters include the number of dealers, marketing initiatives, certification, margin, price, after-sales, lead generation and types of warranty.
Future Outlook and Projections
Italy used car market is anticipated to grow at a positive growth rate with new entrants’ business growth. Acceptance of Electric and Hybrid used cars in Italy along with rising demand for younger used cars will augment the used car market of the country. Simplification of Procedure for purchasing a used car would also contribute to the growth of the used car market in the next few years.
Key Segments Covered:-
By Type of Market Structure:
Organized Market
Multi-brand Dealerships
OEM Certified Dealerships
Unorganized Market
Customer to Customer
Online Sales
Local Dealers
By Car Make:
Fiat
Volkswagen
Renault
Ford
BMW & Mini
Opel
Mercedes
Audi
Toyota
Citroen
Nissan
Skoda
Others (Peugeot, Jeep, Dacia, Hyundai, Lancia, Kia, Alfa Romeo, Suzuki, MCC, Mini, Seat, Volco,Land Rover, Mazda, Jaguar, Honda, Mitsubishi, Porsche, Subaru, Maserati, Ssangyong, Dr, Mahindra, Ferrari, Lotus, Lada and rest)
By Year of Ownership:
<2000
2000-2002
2003-2005
2006-2008
2009-2012
2013-2018
By Kilometers Driven:
Less than 5,000
5,000-20,000
20,000-50,000
50,000-80,000
80,000-120,000
Above 120,000
By Type of Used Cars:
Economy/Hatchback
MPV’s/Sedan
SUV’s
Key Target Audience
Offline Dealers
Online Portal
Organized Multi Brands Dealers
OEM Certified Dealerships
Online Portal
Private Equity and Venture Capitalist
Industry Associations
OEM Manufacturers
Automotive Manufacturers
Car Auction Companies
Time Period Captured in the Report:-
Historical Period - 2013-2018
Forecast Period – 2019-2023
Companies Covered:-
Online Dealerships:
True Car
Autoscout24
Bakeca.it
Alvolante.it
Autorola Marketplace
Cargurus
Offline Dealerships:
Auto Torino
Denicar FCA
Birindelli Auto Srl
Mocautogroup
GoodBuyAuto
Autoquattro
Schiatti Car Srl
Auto 500
Key Topics Covered in the Report:-
Italy Used Car Market Overview and Genesis
Italy Used Car Market Supply Chain
Business Model Prevalent in Italy Offline Used Cars Market
Italy Used Car Market Size by GTV and Sales Volume
Italy Used Car Market Segmentation
Snapshot on Italy Used Car Auction Market
Government Regulations in Italy Used Car Market
Trends and Development in Italy Used Car Market
Issues and Challenges in Italy Used Car Market
Snapshot on Italy Online Used Cars Market
Competition Scenario in Italy Offline Used Cars Market
Italy Used Car Market Future Outlook and Projections, 2019-2023F
Analyst recommendations
Success Case Studies in India Used Car Market-OLX
For More Information On The Research Report, Refer To Below Link:-
Related Reports by Ken Research:-
Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
+91-9015378249
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Location: Italy

The US tractor and Combine Harvester Market is Driven by Technological Advancements, Increasing Competition, Rising Wages of Farmers and New Government Initiatives: Ken Research


Analysts at Ken Research in their latest publication “US Tractor and Combine Harvesters Market Outlook to 2024 – By Tractor Type (2WD and 4WD), By Tractor HP (<40 HP, 40-100 HP and >100 HP) and By Combine Harvester HP (Upto 250 HP, 250-350 HP and Above 350 HP)" believe that focusing towards incorporating new and advanced technologies within the equipment, sale of high efficiency combine harvesters, manufacturing fuel efficient equipment, providing after sales as well as financial services and focusing towards an extensive distribution network are some of the factors which are collectively going to help the market register a positive CAGR of 5.1% in terms of sales volume of tractors within US during the forecasted period 2019–2024.


“Increase in wagers of farmers coupled with advances in mechanization over the years has led to rise in demand for automated machines which would feed the increasing consumer demand for agriculture related products in the US”.

Market Demand: The US tractor market has shown steady growth in terms of sales value for the review period 2014-2018. However, there demand reduced for high HP tractors which led to lower sales of these tractors in the country. On the other hand combine harvesters have been suffered from decline both in terms of sales value and sale volume throughout the review period 2014-2018. It can be attributed to factors such as reduced commodity prices, weakening farm income and consumers shifting towards second hand agriculture equipment. However in 2017 and 2018 the market was observed to be recovering owing to farm income revival and introduction of agriculture equipment financing in the country. Major operations are conducted by three types of entities namely, domestic OEMs, international OEMs and distributors. A multitude of new business strategies were adopted by major players including new product launches, better marketing strategies and more focus towards after sale services in order to improve their overall sales value and volume within the market.

Extending Government Support: The US Department of Agriculture - USDA runs over 60 direct and indirect aid programs for farmers. Most of the direct aid goes to the farmers of a handful of crops such as corn, soybeans and wheat which eventually led to the market recovery. Major types of subsidies include insurance, agriculture risk coverage, price loss coverage, conservation programs, marketing loans, disaster aid, research and other support.
Technological Advancement: Majority of domestic OEMs in the US were observed to introduce tractors as well as combine harvesters with technologies such as GPS sensors and remote monitoring. Technological aspect plays a major role in terms of sales as better technology makes them more efficient and productive.

Market Dominance: Domestic OEMs such as John Deere established itself as market leader. The dominance of these players is majorly because of the trust and brand value attached with these players thus, making it difficult for domestic / local manufacturers to establish themselves. The major competing parameters for the entities include access of distribution and dealership network, price of the products offered, after sales services and digitalization in the equipments. Apart from that, the shift towards digital farming and its growing adoption is likely to drive competition in this particular market in the near future.

Key Segments Covered
By Tractor Type
Two-Wheel Drive (2WD)
Four-Wheel Drive (4 WD)

By Tractor HP
40 HP
40-100 HP
Above 100 HP

By Combine Harvesters HP
Up to 250 HP
250-350 HP
Above 350 HP

Key Target Audience
Existing Agricultural Equipment Companies
New Market Entrants- Domestic OEMs
New Market Entrants- Foreign OEMs
Agricultural Equipment Financing Companies
Government Bodies
Investors & Venture Capital Firms
Agricultural Equipment Manufacturers
Agricultural Equipment Distributors
Agricultural Equipment Associations

Time Period Captured in the Report:
Historical Period: 2014 -2018
Forecast Period: 2019-2024

Companies Covered:
John Deere
New Holland
AGCO
Mahindra
Kubota
CaseIH
Claas
Gleaner
Massey Ferguson
Other Players (Kioti, Yanmar, Zetor, Ventrac, Farmtrac, Deutz Fahr, Challenger, International Harvester, MacDon and Colombo)

Key Topics Covered in the Report
Executive Summary
Research Methodology       
US Agriculture Equipment Market Value Chain Analysis
US Agricultural Equipment Market Overview       
US Agriculture Equipment Market Ecosystem      
US Tractor Market   
US Combine Harvester Market       
Regulatory Framework in US Agricultural Equipment Market
Customer Profiling in US Agriculture Equipment Market
US Agriculture Equipment Second hand Market
Comparative Landscape in US Agriculture Equipment Market

For more information on the research report, refer to below link:
US Tractor and Combine Harvesters Market

Related reports
Philippines Agricultural Equipment Market Outlook to 2023- By Product Type (Tractors, Combine Harvesters, Planters, Seeders and Tillage Equipments and Tillage Equipment), By Tractor Segment (Upto 60 Hp, Between 61-130 Hp and above 130 Hp), By Production (Imported and Domestically Manufactured) and By Region (Luzon, Visayas and Mindanao)

Brazil Agricultural Equipment Market Outlook to 2023 - By Product Type (Tractors, Combine Harvesters, Tillage Equipment, Precision Farming Equipments, Planters & Seeders and Others), By Domestic Production & Imports and By Region (South, North, Midwest and Mideast)

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

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