How UAE Test Preparation Market Evolved?
The number
of enrollments in Test
Preparation Market in UAE has grown at a moderate CAGR of ~% during the
period 2013-2018.
Courses such
as IELTS, TOEFL and SAT have more enrollments as the people in gulf countries
prefer to move to foreign countries such as UK and Europe than coming to India
for continuing engineering and medical studies.
The
enrollments in Pre engineering is almost double in comparison to pre medical
enrollments. The rate of growth for pre medical entrance exams enrollments is
~% in 2013-2018 which is more than engineering enrollments in the test prep
centers.
The fees
charged by the test prep institutes for pre engineering and medical entrance
exams is USD ~ which is almost double in comparison to other foreign based
exams in UAE.
The revenue
of UAE test prep market was evaluated to grow from USD ~ million in 2013 to USD
~ million in the year 2018 at a compounded annual growth rate (CAGR) of ~%
during the period.
The demand for high quality higher education
by the UAE population and rising competition in the market has increased the
need to enroll into the best test preparation centers in the country.
GRE has seen
major growth at a CAGR of ~ % and GMAT had seen a negative growth of CAGR~% in
terms of revenue during the period 2013-2018.
The revenue
attained by foreign based exams such as SAT was around USD ~ million which was
way much more in comparison to pre engineering and medical exams in UAE in
2018.
UAE Test Preparation Market Segmentation
UAE (Pre Engineering and Pre Medical) Test
Preparation Industry Size (By Enrollment)
The
enrollments of pre engineering exams were almost twice in comparison to pre
medical exams in 2018. Students prefer enrolling them in Grade 11 for two year
integrated program. Dubai has more competition in terms of number of institutes
and their respective branches. Abu Dhabi
lacks in availability of good institutes in the emirate and is still not
exposed to big players in the market. Sharjah is the next best destination for
coaching institutes due to proximity near Dubai.
Foundation Courses (Grade 9- Grade 10)
The
institutes start providing foundation courses from grade 6 for subjects such as
math and science to clear the concepts for pre engineering and pre medical
entrance exams. The enrollments and
penetration rate of the students in Grade 10 are more than Grade 9 in these
institutes in all emirates for foundation courses. Separate batches for ICSE
and CBSE based curriculum are conducted by the institutes. The fee charged by
test prep institutes for grade 9 and Grade 10 is USD ~ for each student per
year.
Indian Schools in UAE
The schools
with British curriculum are more popular than Indian based curriculum schools
in UAE. The enrollments of Indian students in Indian schools are more in Dubai
than in Sharjah and Abu Dhabi due to more expat population in Dubai. Indian
schools are partnering with online and offline resources in order to have
similar structure and better results.
UAE Online platforms
The tutoring
market still opts for traditional methods of teaching and the shift to online
tutoring for Grade 6 to Grade 12 is still in a transitional phase and more
tutoring centers are entering in the market.
Platform
such as teachmenow.com are moving the teachers on common platform for online
services and boosting the growth in the industry. Online platforms such as
BYJUs, Askiitians and many more platforms provide pre recorded video lectures
at cheaper rates that can be accessed by the student at any time.
Competive Scenario in UAE Test Preparation
Market, 2018
The test
preparation market is extremely concentrated among few players’ that are able
to charge premium fees over others. The market is largely organized in UAE and
has high potential to grow in future. Very less percentage of the market is
catered by small local institutes and other unorganized players. Many new
Indian players such as Resonance and MNR institute that have recently entered
are keeping their prices close to Indian standards and providing stiff
competition to already established local players in the market.
Dubai is the
first choice of all the institutes to set up their branch followed by expansion
to other emirates specially Sharjah due to the proximity to Dubai. Major
regions where almost all the players have opened the Centers in UAE are Karama,
Al Nahda, Bur Dubai, Al Nahda, Abushagara and Hamdan Street. The institutes are
competing in parameters such as number of branches, batch size, fee charged,
number of batches, discounting strategies and scholarship criteria.
Key
Segments Covered
UAE
overall Test prep market size
By Enrollments
By Revenue
UAE
(pre engineering and pre medical) test prep industry size by enrollments
Dubai Test Prep Market
Abu Dhabi Test Prep Market
Sharjah Test Prep Market
Foundation
Courses (Grade 9-Grade10)
Dubai
Abu Dhabi
Sharjah
Institutes
Covered (Offline Players)
Meccademia Institute
Ascentria Institute
Stree Resonance Institute
MNR Institute
Excelencia Institute
Career Launcher Institute
Knowledge Planet Institute
Online
Players Covered
TestPrepKart
Emedical prep
Askiitians
BYJUs
Key
Target Audience
Test Preparation Institutes
Online tutoring Companies
New entrant in Indian Schools in UAE
Time
Period Captured in the Report:-
Historical
Period – 2013-2018
Forecast
Period – 2019-2023
Key
Topics Covered in the Report:-
UAE Overall Market Size by Enrollments
and Revenue
UAE Pre Engineering and Pre Medical
Industry Size by Enrollments
Foundation Courses
Competitive Scenario
Indian Schools in UAE
UAE Online Tutoring Market
Critical Success Factors
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more information, refer to below link:
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Reports
Contact
Us:
Ken Research
Ankur Gupta, Head Marketing &
Communications
+91-9015378249
