Increasing Pollution and Health
Consciousness: India
was the fifth most polluted country and home to 21 out of world’s top 30 most polluted
cities in 2019. The rising levels of hazardous pollutants such as PM2.5
in metro cities and increasing incidents of respiratory ailments such as
Chronic Obstructive Pulmonary Disease, Asthma and more is leading to people
investing in air purifiers. Consumers are increasingly becoming health consciousness
and with higher disposable incomes, their propensity to spend on health-related
gadgets has witnessed growth in the last few years.
North India Dominating Sales: Delhi-NCR is one of the most polluted
regions in India. Most companies witness year-end spike in sales in this region
due to worsening air quality around festival season of Diwali and stubble
burning in neighboring states. The AQI in Delhi in December 2019 reached 404,
which is hazardous for human health Besides Delhi-NCR, tier-2 cities with
severe air quality such as Lucknow & Kanpur and Chandigarh are also
contributing to rising sales. Air purifier sales continue to be skewed towards
the end of the year from October to December.
Surge in Residential Demand: The residential consumers are the largest
end-users of air purifier in the country. The rich & upper middle class
household accounted for ~24% of the total number of households in India in
2019, which form the major target audience for the product. Factors such as
price, functionality, recommendations, brand value & others guide the
purchase decision of residential consumers.
Covid-19 Impact: The Air Purifier industry in India is
expected to face a momentary decline in sales in FY’2021 due to the imposed
lockdown & halt in retail sales during the period and reduced pollution
levels. The pandemic has also brought global trade to a standstill which would
compel air purifier companies to resort to existing inventory in the absence of
air purifiers being imported. However, the industry is expected to witness steady
recovery in the following financial year owing to rising health & safety
concerns and an anticipated spike in online sales as a spillover of the
pandemic due to continued fear of physical contact among people.
Analysts at Ken Research in their latest publication "India Air Purifier Industry Outlook to FY’2025- Driven
by Deteriorating Air Quality and Rising Disposable Incomes"
observed that the increasing disposable income and incidents of
respiratory diseases in metro cities is driving the demand for air purifiers.
Innovation in product design and features, comprehensive marketing strategies,
wider distribution networks and increasing adopting in other major and tier-2
cities is expected to drive the demand in the industry in the future. The India
Air Purifier industry in terms of revenue is expected to grow at a CAGR of
~20.2% during the period FY’2020 – FY’2025.
Key Segments Covered:-
By Technology
HEPA
& Carbon
HEPA,
Carbon & UV
HEPA,
Carbon & Ionizers
Others
By Distribution Channel
Retail
Online
Direct
By Coverage Area Applicability
Upto
250 sq. ft.
251-500
sq. ft.
Above
500 sq. ft.
By Weight of Air Purifier
Less
than 5 Kg
5-10
Kg
More
than 10 Kg
By Region
North
West
South
East
By End-Users
Residential
Commercial
Institutional
Companies Covered:-
Philips
India Limited
Honeywell
India Private Limited
Sharp
Business Systems (India) Private Limited
Blueair
India Private Limited
Dyson
Technology India Private Limited
Xiaomi
Technology India Private Limited
Panasonic
India Private Limited
Eureka
Forbes Limited
Kent
Air Purifiers Limited
Key Target Audience:-
Air
purifier Companies
Component
Manufacturing Companies
Consumer
Appliance Companies
Air
Purifier OEMs/Assemblers
Air
Purifier Importers/Exporters
Modern
Trade Chains
Consultancy
Companies
Time Period Captured in
the Report:-
Historical
Period: FY’2014 - FY’2020
Forecast
Period: FY’2020 - FY’2025
For More Information on
the research report, refer to below link:-
Related Reports:-
Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
+91-9015378249
