Tuesday, July 19, 2022

North America Wearable Electronics Market Outlook and Forecast to 2027: Ken Research

North America Wearable Electronics market by Connectivity

The Near Field Communication (NFC) segment in North America Wearable Electronics market is growing at a highest CAGR of ~% in 2017-2021 and is expected to reach ~USD Bn by 2027F. The growth is majorly attributed by the increasing demand for cashless transactions, particularly following the Covid-19 pandemic to avoid virus transmission via cash.

Bluetooth is the most widely used connectivity in wearable electronics as it provides better power supply, connectivity range, and communication between mobile devices. Also, unlike Wi-Fi and Cellular network, it does not need any external infrastructure, such as cell towers, and modems, resulting in a more feasible solution.

Following Bluetooth, the second most popular forms of connectivity are Wi-Fi and Cellular, which provide similar services to Bluetooth. However, they do have limitations due to infrastructure requirements, such as modems and cellular towers, which are prone to failure and disrupting services. 

North America Wearable Electronics market by End user industry

The North America Healthcare Industry is expected to grow at positive CAGR of ~% in 2017-2021 and is expected to reach ~USD Bn by 2027F. The growing introduction of wearables which can be used in patient care, such as bio sensor that measure vitals such as heart rate, respiratory rate, body temperature, posture, physical activity, and a single-lead ECG for early detection and intervention to improve patient outcomes is leading to the higher demand of wearables electronics in healthcare.

Wearable technologies are also becoming popular in the military due to the growing demand for smart, interconnected, and portable devices for soldiers on covert operations. Furthermore, technological advancements and the increasing adoption of wearables in warehouses and manufacturing hubs are fueling product demand in industrial areas.

Competition Scenario In North America Wearable Electronics Market

The Competition is Highly Competitive or Fragmented. The intense competition and rapid technological changes, and consumer preferences in the market for smart footwear, apparel, and equipment's, are causing strong competition among wearable electronics companies. To further expand their presence in the wearable electronics market, numerous players have implemented various growth strategies, such as expansions and new product launches with a diverse range of product lines.

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What is the Expected Future Outlook for the Overall Wearable Electronics in North America?

The revenues generated by wearable electronics market players in North America are projected to augment to ~ by 2027 from ~ during 2022, registering a robust CAGR of ~ during the same period.

In the last few years, there has been an increase in the number of electronic health wearables that really can collect data in real time and indicate the physiochemical properties of the body to examine wellness. Wearables are small electronic devices that can measure body temperature, heart and pulse pressure, breathing rate, GPS location, elevation, physical movement, lateral movement, and the electrical activity of the heart, muscles, brain, and skin when worn on the body. Wearables can enable users to continually monitor their health without actually visiting a hospital/clinical centre and to take measures when necessary.

Technological advancement and are gradually fueling the growth of consumer electronics, including wearable electronics. For instance, Augmented Reality (AR) and Virtual Reality (VR) technology in Eye Wear is enabling real-time access to various information and data, allowing doctors to provide more effective, less invasive, and overall better care to their patients. Remote medical care via telehealth and wearables has become an essential component of health operations during the pandemic and is expected to remain a valuable tool for both providers and patients.

The rise of wearables, combined with an insufficiency of skilled health care workers, has created a new demand for automatic, real-time personalised designs for in-home healthcare. These designs necessitate knowledge of chronic illness management, surgical outcomes, post-discharge care, neurology, and emotional well-being. Companies must provide more personalized care for wearables, allowing patients to engage in self-care, caretakers/therapists/doctors to better support patients, and providers to keep offering high-quality care for the patient's needs at a lower cost.

Wearable electronics have a strong future potential to scale up in other industries, such as healthcare, manufacturing, and the public sector. For instance, in response to the COVID-19 pandemic, many healthcare providers have already re-structured their processes and strategies to promote "telehealth and remote patient monitoring" by utilizing AR and VR technology.

Key Segments Covered in North America Wearable Electronics Market:-

North America Wearable Electronics Market By Product

Wrist Wear

Ear Wear and Head Wear

Eye Wear

Foot Wear

Neck Wear

Body Wear and Smart Clothing

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North America Wearable Electronics Market By Components

Networking and Positioning Components

Power Supply Components

Sensing Components

Optoelectronic and Display Components

Control Components

Interface Components

North America Wearable Electronics Market By Connectivity

Near Field Communication (NFC)

Cellular Network

Bluetooth Technology

Wi-Fi Network

Other Connectivity Types

North America Wearable Electronics Market By Type of End User Industry

Fitness and Sports & Tracker

Healthcare

Entertainment and Travel & Hospitality

Industrial (Logistics & manufacturing)

Government (Defense, Security, and Public Administration)

North America Wearable Electronics Market By Geography and Major Countries:-

U.S.

Canada

Mexico

Key Target Audience:-

Wearable Electronics Products Manufacturers

Consumer Electronics Products Manufacturers

Wearable App Developers

Raw Material Suppliers for Wearable Electronics Products

Potential Investors in Wearable Electronics

Wearable Electronics Distributors

Wearable Electronics Advocacy Groups

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Time Period Captured in the Report:-

Historical Period: 2017-2021

Forecast Period: 2022-2027F

Companies Mentioned:-

Key Competitors in North America Wearable Electronics Market

Apple

Garmin

Fossil

Huawei

Samsung Electronics

Sony

LG Electronics

Fitbit

Nike

Xiaomi

Bose

Emerging Wearable Electronics Companies in North America

Strong Arm Technologies

Whoop

Nextiles

Nymi

Muse

Hexoskin

ADES Technologies

Machina

Key Topics Covered in the Report:-

Snapshot of North America Wearable Electronics Industry

Industry Value Chain and Ecosystem Analysis

Market Size and Segmentation of North America Wearable Electronics Market

Historic Growth of Overall North America Wearable Electronics Market and Segments

Competition Scenario of the Market and Key Developments of Competitors

Porter’s 5 Forces Analysis of North America Wearable Electronics Industry

Overview, Product Offerings and SWOT Analysis of All the Key Competitors

Covid 19 Impact on the Overall North America Wearable Electronics Market

Future Market Forecast and Growth Rates of the Total North America Wearable Electronics Market and by Segments

Market Size of End User Industries with Historical CAGR and Future Forecasts

Analysis of North America Wearable Electronics Market in Major North American Countries

Major Production/Consumption Hubs in the Major Countries

Major Production/Supply and Consumption/Demand Hubs in Each Major Country

Major Country-wise Historic and Future Market Growth Rates of the Total Market and Segments

Overview of Notable Emerging North America Wearable Electronics Companies within Each Major Country

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North America Wearable Electronics Market

Related Report:-

India Consumer Wearables Market Outlook To 2025- By Type (Fitness Trackers And Smart-Watches), By Sales Channel (Online And Offline), By Price Segment (Under ₹ 1000 ,₹1000 - ₹ 10,000 , ₹10,000 - ₹ 20,000 And Above ₹ 20,000) And By Sales Region (North, South East And West)

Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
Support@kenresearch.com
+91-9015378249

 

Frequently Asked Questions:-

What is the Study Period of this Market Report?

The North America Wearable Electronics Market is covered from 2017 – 2027 in this report, which includes a forecast for the period 2022-2027.

What is the Future Growth Rate of North America Wearable Electronics Market?

The North America Wearable Electronics Market is expected to witness a CAGR of above 15% over the next 5 years.

What are the Key Factors Driving the North America Wearable Electronics Market?

Rising number of millennial parents who are increasingly health conscious and adopting natural, minimally processed food is expected to be the primary driver of this market.

Which is the Fastest Growing Product Segment within the North America Wearable Electronics Market?

Neck Wear is the fastest growing product segment within the North America Wearable Electronics Market.

Who are the Key Players in North America Wearable Electronics Market?

Apple, Garmin, Fossil Group, Huawei, Samsung Electronics, Sony, LG Electronics, Fitbit

Nike, Xiaomi and Bose are the major companies operating in North America Wearable Electronics Market.

Major Market Survey Companies Provide Various Research Surveys for Businesses

 You may think you don't need to conduct a market research survey for new business or make any necessary business decisions. However, this could be a big misstep. Not knowing your target market and wants can direct to expensive mistakes and a fallen business. Without market research, you won't learn how to price your products or services appropriately. You also won't learn what marketing strategies to use to get your target market.

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Surveys are about comprehending your target audience but can go above your client base. They can be endured by anyone — employees, potential prospective customers, and even those who don't like to encounter your firm (assisting you to remember the ones that do).

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market research survey for a new business can be explored for four purposes:

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Indonesia’s Data Center Market is driven by the Increasing Investments, Upcoming Data Center Facilities, Improving Connectivity and Rising Internet Penetration: Ken Research

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Indonesia Data Center Market is currently in the growing phase driven by its large tech savy population and growing digital economy of the country.”

Rising Investments and Upcoming DCs: Indonesia’s Data Center Industry is witnessing a surge in the Investments from local as well as Domestic companies. Global DC operator Pure DC has partnered with Logos for a 20MW hyper scalable facility. Singapore’s Princeton Digital Group has also announced a $150 Mn investment for a new DC facility in the country.


 Improving Connectivity: In 2019, INDIGO Consortium’s subsea cable system connecting Singapore to Perth via Jakarta was ready for use.Facebook and Google have announced to build two new subsea cables connecting Singapore, Indonesia and North America.

Increasing Internet Penetration: ~73% out of 276 million population has the daily access to internet in 2021 compared to ~54% in 2017. Growing data consumption per user with daily internet use average time spent rank 8th globally.

Service Offerings: Data Center Operators in Indonesia are coming up with Hyper scalable facilities with increasing service offerings. DC operators are engaging in the adoption of sustainable solutions. In 2020, Lintasarta achieved a 99.982% service level agreement figure with its corporate clients after adopting data center solutions by Schneider Electric.

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Analysts at Ken Research in their latest publication Indonesia Data Center Market Outlook to 2026- Growing Tech Savy Population, Internet Penetration Rate and Rising Number of Facilities to Drive the Indonesia Data Center market in the near future believe that the data center industry in Indonesia has been growing and is expected that it will expand further owing to the rising number of data centers, surge in demand for local data centers, attractive investments from hyper scale cloud providers, additional services provided by the companies such as cloud services, data recovery, security services, cross connect and others. The market is expected to register a positive CAGR of 24% in terms of revenue during the forecast period 2022F-2026F.

Key Segments Covered: -

By Type of Data Centers:

Co-location Data Center

Retail Co-location

Wholesale Co-location

Managed Data Center

Hyperscale

By End Users:

IT/ITes

BFSI

Government

SMEs

E-Commerce

Others (Education, Retail, Manufacturing, Logistics and rest)

Key Target Audience

Data Center companies

Cloud providers (Domestic and Global)

Managed data center companies

Co-location data center companies

Private Equity and Venture Capitalist

Industry Associations

Data Center Constructors

Technology providers

Time Period Captured in the Report:

Historical Period – 2015-2021

Forecast Period – 2021-2026F

Companies Covered:

Data Center Companies:

Biznet Data Centre

GTN Data Centre

CBN Nusantara (Nex Data Center)

Princeton Digital Group

Moratelindo (Nusantara Data Center)

DCI

Indokeppel

Jupiter DC

Indonet

Key Topics Covered in the Report

Demand & Supply Side Ecosystem of Data Center Industry in Indonesia

Indonesia Data Center Overview

Comparison of Indonesia Data Center Market with other APAC Countries (Malaysia, India, Thailand, Singapore and Hong Kong)

Indonesia Data Center Market Size

Indonesia Data Center Market Segmentation

Competition Framework in Indonesia Data Center Market

Pricing Analysis of Major Players in Indonesia Data Center Market

End User Analysis

Indonesia Data Center Market Future Outlook and Projections

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Indonesia Data Center Market Analysis

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KSA Data Center and Cloud Services Market Outlook to 2026F – Driven by rising investments in data centers from private sector and government support towards technology and Cloud first policy

UAE Data Center and Cloud Services Market Outlook to 2026F – Driven by Rapid Digital Penetration along with Increasing Investments to meet the Rising Demand for Data Storage and Cloud Services

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Ken Research
Ankur Gupta, Head Marketing & Communications
Support@kenresearch.com

+91-9015378249

Business Market Research Reports Help You Gain Insight Into Your Brand’s Public Reputation: Ken Research

Market research includes gathering information to become familiar with target socioeconomics and customers so a business can showcase itself all the more successfully and, eventually, prevail on the lookout. Market research is an indispensable piece of any business system, whether that business is B2B or B2C, enormous or little, new or old. It gives the responses organizations need to pursue choices that will push them ahead rather than back by enabling them to put together choices with respect to information.

Most organizations understand what market research is and recognize its significance from an overall perspective, yet they may not understand exactly the way in which critical market research is to the progress of their business. At the point when you really want to distinguish market patterns, comprehend your center client better, or accomplish a not insignificant rundown of other significant objectives, statistical surveying is the response.

The business market research reports illustrate what sorts of new items or administrations might be the most productive in the present profoundly cutthroat scene. For items or administrations currently accessible, a promoting research report can give itemized bits of knowledge regarding whether they are addressing their customers' requirements and assumptions. It comprehends the justifications for why shoppers purchase a specific item by concentrating on buyer conduct, including how monetary, social, cultural, and individual variables impact that way of behaving.

Importance of Business Market Research Reports

Your client records can give an abundance of data, for example, buying patterns, most selling administrations in various segment portions, and so on. Business market research reports can assist you with evaluating key patterns to guess how the market might change. It is an essential move toward distinguishing new market portions, growing new items and picking your objective market.

Market research of your business done well assists you with arranging your procedure. Regardless of whether you are a laid out organization, you want to stay in contact with your clients' requirements, as well similarly as with market patterns and your rivals. By involving a bits of knowledge archive as a feature of your statistical surveying process, you can get speedier, quicker and effective exploration experiences that matter.

Business market research reports can likewise gauge the adequacy of your own showcasing. You can figure out how well individuals are familiar your items and administrations. The outcomes can give you thoughts regarding powerful bundling and promoting to create more brand mindfulness.

Last words

At last, directing market research can assist you with acquiring understanding into your image's public standing. Having a positive standing can assist you with holding client reliability and gain new clients. At the point when the general population has a great impression of your business, it might expand your clients and permit your business to draw in extra consideration from key shoppers. Our business market research reports assist you with understanding the public's ongoing assessment on your business and how you can work on its standing. By understanding your standing and your regions for development, you can devise methodologies for successful public effort that increment your memorability and endorsement.


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Global Market Research Companies


Contact Us: -
Ken Research
Ankur Gupta, Head Marketing & Communications
support@kenresearch.com
+91-9015378249

Market Research Company In India Can Solve Business Problems And Point Right Direction: Ken Research

In a universe of state-of-the-art developments, it becomes constant for organizations to complete examination reviews on the lookout. Market research is significant a crucial device in understanding business development rates, deals and the most recent item improvements. This assists with setting attainable targets, pursue all around informed market choices and foster compelling procedures. Research of the ongoing business sector patterns and for utilizing it for your potential benefit is essential in contacting the interest groups.

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In addition, Ken Research with a robust background of the leadership team and its employees conveys the tailor-made solutions in the field of customized research with distinction. Ken Research is a professional market research company in India that has over the years conveyed the unmatched customized research services to both national and international clients. The Company propose various market analysis techniques, understands client request and convey output that encounters their expectation. They are committed to leverage opportunities in generating the excellence.

Social and opinion research of Ken Research helps elaborate the business determination and validates the premise and idea in context to the market. All forms of market research aid B2B and B2C companies in their procedure of learning and understanding the transforming dynamics of their businesses with aim on the shifting requirements of today’s consumer. Big data and analytics, a more diagnostic method to research deep dives into breaking down data packets into expendable content for the business to use in employing effective variations in their lifecycle.

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Market Research Company


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Ken Research
Ankur Gupta, Head Marketing & Communications
support@kenresearch.com
+91-9015378249

Survey Your Way to Better Business Results with Top Market Research Companies in India

 Marketing research is the frequent identification, collection, and research of qualitative and quantitative data regarding matters associated with marketing products and services for the exclusive objective of helping control decision-making associated with specifying and unraveling issues and prospects in marketing. Top Market Survey Company in India aims to recognize and consider how changing marketing combination features (product, price, place, and promotion) influence consumer manners. Customer conduct analyses individuals, groups, or institutions, all the movements associated with purchasing, operating, and disposing goods and services, and how the client's feelings, attitudes, and choices impact purchasing behavior.

Top Market Survey Companies in India use this marketing survey to collect feedback from customers and non-customers to get useful information about the effectiveness of a product advertisement campaign. They help companies in their efforts to improve customer engagement and build brand loyalty. When it comes to marketing surveys, they are of three major types: 

1) Pre-campaign assessment measures how effective a company is at launching campaigns seamlessly based on planning and organization 



2) post-campaign assessment results after completion of an event or activity. It helps organizations evaluate a project's course, output, and reach through data analysis. 

3) Process measurement is significant because it enables businesses to keep track of outcomes and impact outcomes by focusing on the actions taken during a campaign rather than just looking at the outcomes. This type of evaluation is essential as it brings out direct strategies for improvement.

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Marketing research being a specialized and extensive method by itself, it is always more useful to reach out to these professionals to

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Market Research Survey companies in India systematically collect and analyze data about individuals or organizations for your advantage.

Market Research Survey companies in India aim to comprehend the dynamic and complicated system of global markets and deliver authentic, customized solutions that can constructively emanate developed and promising development for our customer base. Market Research Survey companies bring tremendous satisfaction in presenting themselves as one of India's leading market research companies to help and keep a scope of Indian and Foreign companies to establish and deeply maintain their brands over the years. Their diversified portfolio enrolls respected titles from all life folds, including industrial products, Healthcare and Pharma, Realty and Hospitality, Retail, Automotive, and even Oil and gas.

Market Research Survey companies in India determine how well a company's marketing campaign works. It's important to measure what is happening while the campaign takes place and reflect upon how customers' perceptions change over time. The marketing overview process reflects progress towards goals, both short and long-term.

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Ankur Gupta, Head Marketing & Communications

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Indonesia D2C Online Retail Market Outlook to 2026: Ken Research

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The report titled Indonesia D2C Online Retail Market Outlook to 2026– Driven by high smart phone and Internet Penetration, changing Consumer lifestyle along with the inclination towards exploring New brands and Products provides a comprehensive analysis of the theD2C market in Indonesia. The report covers various aspects including the current E-commerce scenario and Retail sector scenario in Indonesia, the Share of D2C in the E-commerce market, the Ecosystem of D2C brands, Their business models, its segmentations viz, By Type of End users (Fashion includes glasses & Frames, Beauty & Personal Care, Food and Beverage/FMCG, Health, Jewelry, Others include Furniture, Insurance & more), By Type of Delivery Period By Number of Orders (Same Day Delivery, Next Day Delivery, Two Days Delivery, More Than Two Days Delivery), and By Region by GMV (Jakarta, Surabaya, Medan, Bandung, Makassar, Others), Consumer Preferences and Trends Analysis, Major trends and development, issues and challenges and competitive benchmarking. The report concludes with market projections for the future of the industry including forecasted industry size by revenue.

Indonesia D2C Market

Growing industrialization in Indonesia is helping to propel the D2C industry to unprecedented levels of development. After India and China, the third-largest G20 nation, Indonesia is projected to see an increase in competition in the D2C market in the future years as a result of the rise of industry 4.0. D2C is projected to find solid development possibilities in Indonesia and see a proliferation in the next time due to Indonesia having all the required features for it to become a spectacular market for expanded expansion of the digital age and digitally sophisticated economy. Indonesia’s D2C Market saw an upward trend in the historical period 2015-2020 owing to the global pandemic which led to a reduction in footfall to shopping malls and retailing stores along with leisure and business travels decreasing significantly as consumers had to stay at home. Due to this, Companies are now focusing on building an omnichannel strategy since the conventional brick and mortar retail business will follow a downward trend over the years with e-retailing to exponentially grow to post the corona pandemic.

Indonesia D2C Market Segmentation

Type of End-users: Fashion and Apparel remained the dominant category in the market in terms of revenues in the D2C Market in Indonesia. The growth of the majority of the brands in the Fashion Category is driven by high populated regions with their growing middle class and lagging offline shopping infrastructure followed by the Beauty & Personal Care and FMCG segment.


By Type of Delivery Period By Number of Orders: More than 57% of the deliveries take more than 2 days to deliver due to logistics Issues and Complex Infrastructure. These usually include segments like fashion, Jewellery, Furniture, and others while only 3% of the deliveries are done on the same day and these usually include health and FMCG products due to small shelf life.

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By Region: Jakarta being the capital region witnessed very high GMV accompanied by strong retail growth and contributed the majority of the revenue share due to its high population followed by Surabaya, Medan, and Bandung.

Competitive Landscape in Indonesia’s D2C Market

The competition was observed to be moderate fragmented in Indonesia’s D2C Market. More and more brands are increasingly adopting the omnichannel distribution strategy post-COVID to gain a foothold in the market since customers are skeptical about visiting offline stores. Demand for halal products has been internally influenced by Muslim Culture giving rise to brands such as Wardah Cosmetics. Companies such as Hypefast, a Southeast Asian D2C brand aggregator are launching offline stores for its D2C retail brands for maternity and children’s wear apparels to gain more traction. Companies are competing on various parameters such as SKUs, Price offered, After Sale Services, Retail TouchPoints, Partnerships with B2B/Online Platforms, Online marketing strategies, and more.

Indonesia’s D2C Market Future Outlook and Projections

Indonesia’s D2C Market is expected to experience double-digit growth owing to new product variants, investment in optimizing logistics, and Influencer marketing Promotional Strategies. The market is expected to gain momentum with rising in disposable income per capita and an increase in target population along with a majority of the demand from Tier 1 and Tier 2 cities. The growing customer inclination toward customization, k-pop culture, and eco-friendly products to gain traction in the near future.

Key Segments Covered in Indonesia D2C Market: -

By End Users

Fashion includes glasses & Frames

Beauty & Personal Care

Food and Beverage

Health

Jewelry

Others includes Furniture & more

By Delivery Period By Number of Orders

Same Day Delivery

Next Day Delivery

Two Days Delivery

More Than Two Days Delivery

By Region by GMV

Jakarta

Surabaya

Medan

Bandung

Makassar

Others such as Batam, Depok, Batu and more

Key Target Audience

D2C Companies

Venture Capitalists

Potential Investors

E commerce Companies

Time Period Captured in the Report:

Historical Period: 2016-2021

Forecast Period: 2021–2026

Key Topics Covered in the Report

Indonesia E commerce Market Introduction

Indonesia Retail Market Introduction

Indonesia D2C Online Retail Market Introduction

Indonesia D2C Online Retail Market Size, 2016-2021

Indonesia D2C Online Retail Market Segmentation, 2021

Growth Drivers for Indonesia D2C Online Retail Market

Landscape of E commerce, D2C Players, Vertical Players, Logistics Companies in Indonesia D2C Online Retail Market

Competition Scenario of Indonesia D2C Online Retail Market

Issues and Challenges in Indonesia D2C Online Retail Market

Customer Analysis in Indonesia D2C Online Retail Market

Snapshot of All Vertical Sectors in D2C Online Retail Market

Indonesia D2C Online Retail Market Future Outlook and Projections, 2021-2026F

Case Study of the Global Players in D2C market

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Indonesia D2C Online Retail Market

Related Reports by Ken Research: -

Malaysia E-Commerce Shipments Market Outlook To 2026F- Driven By Increasing Tech Savvy Millennials, Growing Demand For Faster Deliveries And Improving Logistics Infrastructure In The Country

Philippines E-Commerce Logistics Market Outlook To 2025 - Driven By Growth In Internet Penetration Along With Introduction Of New Age Technologies By Logistics Players

India E-Commerce Logistics Market Outlook To 2025-Driven By Changing Shopping Patterns And Increasing Demand Of Fast Delivery Services

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Ankur Gupta, Head Marketing & Communications
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India Social E-Commerce Market- Growth Rate, Forecast and Analysis 2027: Ken Research

Shifting consumer preference towards availing digital medium for their purchases followed by the advent of COVID-19 coupled with growing internet & smartphone penetration rate has positively contributed in the growth of social e-commerce market in India ~ Ken Research

Growing digital awareness in Tier-2/Tier-3 cities and rural areas is driving the adoption of Social E-Commerce at a rapid pace”

Increasing Smartphone and Internet Penetration Rate

One of the major determinant of the surging growth of social e-commerce market is attributed to the digital boom, backed by higher internet and smartphone penetration rate in India as of FY’22.

High number of social media users in India acted as a catalyst in aiding the growth of social e-commerce market in India. Improvement in digital infrastructure assisted these platforms to integrate and expand in lower Tier cities. Consumers from rural regions and lower Tier cities form the major customer base for social e-commerce players as of FY’22.

Impact of COVID-19

The advent of COVID-19 positively reinforced customers to avail digital medium for their daily purchases due to the restrictions on physical movements imposed. Coupled with that, various government strategy and initiatives such as “Digital India, “E-Commerce Draft policy” and “Open Network for Digital Commerce” aimed to encourage investments and improve the e-commerce infrastructure in India resulted in the positive growth of the social e-commerce market.

Innovation by Social Media Players      

With the growing popularity of social commerce, international social media platforms such as Facebook have initiated the process of innovating and implementing new features to make it convenient for sellers and buyers to interact in order to integrate the social e-commerce space by utilizing their large customer base. On the other hand, integration of international brands in the ecosystem is expected to deter the business prospect of home grown brands in coming years. 

In FY’20, Facebook family which includes Instagram revamped their platforms and added new tools to aid social commerce. Some of their features include assisting the retailers to create new store fronts and increase the number of users visit through paid advertising.

Lack of Brand Awareness

Creating brand awareness becomes extremely difficult for social e-commerce players due to the requirement of huge cost for marketing activities, in order to compete with leading and already established brands in the e-commerce business such as Amazon, Myntra and Flipkart among others. Consumers past usability and acclimatization towards platforms such as Amazon and Flipkart serve as a major challenge for new social e-commerce players to promote their brand among consumers.

Cyber and Data Security

One of the major challenges faced by social e-commerce platforms in recent years is the protection of consumer’s personal data and information. With reports of increasing cyber-attack, these platforms are also susceptible towards these breaches. India recorded ~1.16 million cyber breaches in FY’20, a threefold increase compared to FY’19. These platforms need to employ advanced technological solutions and strong firewalls to protect consumer’s information which requires hefty investments.  

The publication titled India Social E-Commerce Market Outlook to 2027: Driven by growing internet penetration rate and consumers shifting preference towards availing digital medium for purchases provides a comprehensive analysis of the social e-commerce market by analyzing historical statistics and corresponding developments in the social e-commerce industry. The report covers various aspects including social e-commerce market size on the basis of revenue, overview of the market, ecosystem, overview of major entities operating in the ecosystem, number of social media users, smartphone penetration rate, internet penetration rate, growth trends and developments, Porter 5 Forces Analysis, government initiatives, impact of COVID-19, and risk factors governing the future outlook of industry. Insights on competitive landscape of social e-commerce market and cross comparison between major players operating in the ecosystem is also covered in the report on the basis of operational and financial parameters such as year of establishment, location, funding stage, employee size, funding received, investors, geographic presence, investment raised, average transaction size, fees & commission, number of registered sellers, app downloads, active users, marketing strategies, recent developments, strengths, weaknesses, company overview revenue streams, product portfolio, business strategy, USP, revenue, expenses, current assets, current liabilities and profit before tax. Further, the report covers a demand analysis overview on the basis of TAM, SAM and SOM. 

The report also focuses on the India Social E-Commerce Market Segmentation by Start-up (Meesho, GlowRoad, Shop 101, Mall 91, Bulbul, Simism, DealShare, Roposo, Trell and Others); By Category (Women Fashion, Men Fashion, Home & Kitchen, Beauty & Grooming, Electronics and Others); By Region (Northern, Southern, Eastern and Western); By Age of Users (Below 20 Years, 20-40 Years, 40-60 Years and Above 60 Years); By Gender (Female and Male); By Platform (Mobile Application, WhatsApp, Facebook, Instagram and Others) and By Ticket Size (Less than INR 500, INR 500-1000, INR 1000-5000 and More than INR 5000). India Social E-Commerce Market report concludes with projections for the future of the industry on the basis of revenue by 2027, industry speaks and analysts’ take on the future highlighting the major opportunities.

Key Segments Covered in India Social E-Commerce Market

  • By Start-up
  • Meesho
  • Dealshare
  • Shop101
  • Roposo
  • GlowRoad
  • Simsim
  • Others
  • By Category
  • Women Fashion
  • Home & Kitchen
  • Men Fashion
  • Beauty & Grooming
  • Electronics
  • Others
  • By Age of Users
  • Below 20 Years
  • 20-40 Years
  • 40-60 Years
  • Above 60 Years
  • By Region
  • Northern Region
  • Southern Region
  • Eastern Region
  • Western Region
  • By Gender
  • Male
  • Female

Request for Sample Report @ https://www.kenresearch.com/sample-report.php?Frmdetails=NTc0NDQ4

  • By Platform
  • Mobile Application
  • WhatsApp
  • Facebook
  • Instagram
  • Website
  • Others
  • By Ticket Size
  • Less than INR 500
  • INR 500-1000
  • INR 1000-5000
  • More than INR 5000

Key Target Audience

  • Current Incumbents in the Social E-Commerce space
  • Companies looking to enter the Social E-Commerce space in India
  • Industry Associations
  • PE/VC Firms
  • Government Bodies

Time Period Captured in the Report:

  • Historical Period: FY’17-FY’22
  • Forecast Period: FY’22-FY’27E

India Social E-Commerce Market Players

  • Startups
  • Meesho
  • Bulbul
  • Dealshare
  • com
  • GlowRoad
  • Trell
  • WMall
  • Roposo
  • ResellMe
  • Shop101
  • Mall91
  • Simsim
  • Yaari
  • Shopsy
  • Payments and Logistics Partners
  • DTDC
  • XpressBees
  • FedEx
  • Razorpay
  • Delhivery
  • Regulatory Bodies and Associations
  • TECI (The E-Business Council of India)
  • Ministry of Electronics and Information Technology, Government of India
  • CCI (Competition Commission of India)
  • CIE (Confederation of Indian E-Commerce)

Key Topics Covered in the Report

  • Overview of Social E-Commerce Market in India
  • Internet Penetration Rate and Number of Social Media Users in India
  • Ecosystem of Major Entities in India Social E-Commerce Market
  • Market Size of India Social E-Commerce Market (Basis Revenue in INR Crore)
  • Average Ticket Size of Social E-Commerce
  • India Social E-Commerce Market Segmentation (By Startup, By Category, By Age of Users, By Region, By Gender, By Platform, By Ticket Size)
  • Trends and Developments in India Social E-Commerce Market
  • Issues and Challenges in India Social E-Commerce Market
  • Porter 5 Forces Analysis of India Social E-Commerce Market
  • Government Regulations in India Social E-Commerce Market
  • Impact of COVID-19 on India Social E-Commerce Market
  • Cross Comparison of Major Social E-Commerce Players (on the basis of Year of Establishment, Number of Employees, Geographic Presence, Investment Raised, Average Transaction Size, Fees and Commissions Charged, Number of Registered Sellers, App Downloads, Active Users, Marketing Strategies, Recent Developments)
  • Strengths and Weaknesses of Major Social E-Commerce Players
  • Cross Comparison of Major Social E-Commerce Players on the basis of Financial Parameters (Total Revenue for FY’19, FY’20 and FY’21; Total Expenses for FY’21, Other Expenses for FY’21, Current Assets for FY’21, Current Liabilities for FY’21)
  • Company Profiles of Major Social E-Commerce Players (Company Overview, Product Portfolio, Revenue Streams, Business Strategy, USP)
  • TAM, SAM and SOM for Social E-Commerce Market in India
  • Future Market Size of India Social E-Commerce Market (Basis Revenue in INR Crore)
  • India Social E-Commerce Market Future Segmentation (By Startup, By Category, By Age of Users, By Region, By Gender, By Platform, By Ticket Size)
  • Analyst Recommendations
  • Industry Speaks
  • Research Methodology

For more information on the research report, refer to below link:-

India Social E-Commerce Market Outlook to 2027 (Second Edition): Ken Research

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