The
US Chewing Gum and Chewy Candy Industry Outlook to 2018 – Driven by Sugar Free
Gums Segment provides detailed overview on the
chewing gum and chewy candy market in the US along with its segments. The
report covers various aspects such as market size of the US Chewing Gum and
Chewy Candy industry and segmentation on the basis flavors, type of gum sold
(sugary and sugar-free), type of candies sold and type of flavor used in chewing
Gums. The report also entails external trade of chewing gums in the US.
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| US Chewing Gum and Chewy Candy Industry |
The US chewing gum market has been going
through a hard time in the recent years at a CAGR of -3.5% throughout
2009-2013. The lack of interest among teenagers and the rising sugar prices are
two of the main reasons responsible for the slump in sales. Chewing gum has
also faced the decreasing social acceptability leading to reduced consumption
in the US. From new product launches to new flavors and innovative packaging,
the chewing gum industry has pulled out all the stops for stabilizing the
falling sales. The market lost by chewing gums was quickly picked up by mints
as they were perceived by the US consumers as a healthy alternative to chewing
gums.
The future of chewing gums in the US
however does not look as bleak as the industry is finally picking up the pieces
and the sale is getting back on track. The overall CAGR for the next 5 years is
still negative however it is still better than the CAGR for 2009-2013. The
industry is now focusing on Sugar-free gums segment. The top selling 5 gum in
the US is sugar free which exhibits the mood of the consumer as America shuns
away sugar and is moving towards everything healthy and nutritious. The
functional chewing gum is a new segment that is quickly picking up steam riding
on the ever increasing consumer’s need for bundled benefits of chewing gum.
Functional chewing gums are expected to perform multitude of functions from
weight loss to treating cold and cough while also performing the traditional
functions of chewing gums such as oral care and breathe freshening.
Chewy candies are growing in the US
owing to their recent popularity in the working class segment of the population
as the concept of on-the-go snacking takes hold of the people. The availability
of sugar-free chewy candies combined with a large number of flavors has made
chewy candies extremely popular among adults. Majority of chewy candy
consumption comes from adults and this trend led to the chewy candy
manufacturers focusing their advertising towards adults along with children.
However, the rising sugar prices have dampened the spirit of consumers as it
has resulted in a subsequent increase in price of chewy candies. Chewy candies,
owing to the increased adult consumption and a new found identity as working
professionals snack item are expected to grow at a CAGR of 7.2 % through the
next 5 years during 2013-2018.
Key Topics Covered in the Report:
·
MarketSize of Chewing Gum Industry in the US by Revenue and Unit sales
·
Market
Segmentation of Chewing Gum Industry in the US on the basis of Type of gum
(Sugary and Sugar Free) and Type of flavors
·
Market
Size of Chewy Candy Industry in the US by Revenue
·
Market
Segmentation of Chewy Candy Industry in the US on the basis of Type of Chewy
Candy (Licorice Candy and Regular Chewy Candy)
·
Chewing
Gum consumer’s Profile in the US
·
Chewy
Candy consumer’s Profile in the US
·
Global
Functional Chewing Gum Market
·
Global
Nicotine Gum Market
·
Import
and Export of Chewing Gums in the US by Value and Volume
·
Competitive
Landscape of Major Players in Chewing Gum and Chewy Candy Industry in the US.
·
Brand
Analysis of Major Players in Chewing Gum and Chewy Candy Industry in the US by
Pricing in the US market
·
Trends
and developments in Chewing Gum and Chewy Candy Industry in the US
·
Growth
Drivers of the Market
·
Issues
and Challenges in Chewing Gum and Chewy Candy Industry in the US
·
SWOT
Analysis of Chewing Gum and Chewy Candy Industry in the US
·
Mergers
and Acquisitions in the Chewing Gum and Chewy Candy Industry in the US
·
Future
Outlook of the industry and projections of Chewing Gum and Chewy Candy Industry
and their segments in the US
Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
query@kenresearch.com
+91-11-47017199
Ken Research
Ankur Gupta, Head Marketing & Communications
query@kenresearch.com
+91-11-47017199
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