China has
accounted its first position in terms of online jewellery sales in Asia during
2014. The Chinese market has grown at a brisk pace primarily due to rapid
economic expansion in Tier 2 and Tier 3 cities. Additionally, the relatively
lower number of traditional retail stores in these cities has given rise to
online jewellery sales. The Chinese online Jewellery market has been segmented
on the basis of types of metals being purchases online which incorporate gold,
diamond, platinum, colored gemstone and silver. The Chinese online jewellery
market was dominated by sales of Gold jewellery in terms of number of items
sold.
 |
| Online Jewellery Market |
In India, the
market was incepted in the year 2011 due to slow internet penetration.
Singapore and Indonesia have accounted for a minute proportion of overall
revenue generated from online jewellery sales in Asia during 2011.
India OnlineJewellery market has been segmented on the basis of types of metals which
generally remain in demand namely Gold, Silver, Diamond, Platinum and others.
The Indian online jewellery market is dominated
by Diamond and Gemstone solitaires in terms of revenue. This is primarily due
to the fact that prices of rough solitaires fell by 6-7% in 2014.
The Asian Online jewellery market has been
steadily grown since its inception. Online jewellery sales in Asia were
amounted to USD 1,117.0 million in 2011. Over the years, China has been
regarded as the highest contributor to revenue from online jewellery sales in
Asia. China’s contribution to jewellery sales revenue was significantly higher
relative to all other Asian countries. It was followed by Japan, which has a
well established e-commerce market.
Asia online
jewellery market is poised to grow at a noteworthy growth rate in the outlook
period 2015-2019. The consumer demand for jewellery which was dampened in the
past due to global recession has revived to grow at a substantial growth rate.
However, the online jewellery industry is highly dynamic due to constant
changes which took place in the e-commerce market. Thus, online retailers have
to be conscious towards latest trends and developments which have taken place
in the industry. The Asian market is dominated by unbranded jewellery.
For more
information on the market research report please refer to the below mentioned
link:
Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
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