Vietnam is one of the Asia’s
unexplored markets in terms of the compelling potential in E-Commerce.
E-commerce
has managed to gain some attention in Vietnam only after 2011. The retail
market in Vietnam has been considered as being one of the most dynamic markets
in the South East Asia with such a high growth rate. Ha Noi and Ho Chi Minh
City were ranked in the top 10 cities in the entire Asia for retail expansion.
Ha Noi was ranked third after Beijing and Shanghai as the city with liveliest
retail market.
Vietnam
is one of the top three countries with the highest rate of growth of internet
and mobile phone subscribers in Vietnam, with more than four million people
using internet a day, offering great potential for online shopping development.
In 2014, Vietnam had a total population of 90.7 million people out of which
35.4 million people have access to internet, making the internet penetration
rate of 39%, amongst the highest in the region. Though the E-commerce market is
not very old but still the country has many big players such as Lazada,
Hotdeals, Vatgia and others which are driving the E-commerce in Vietnam. Vietnam
E-Commerce is one of the fastest growing E-commerce markets in South East Asia.
Cash on Delivery in Vietnam is the most preferred mode of making payments
online.
Vietnam
has a great potential to grow its E-commerce business, especially after the
shifted investors attention from China towards Vietnam for the next
manufacturing hub in the east. Vietnamese are getting digitally sound,
especially in urban parts of the country which is the main targeted audience of
the E-commerce players at least in their initial and growing phase.
The
online retail market of Vietnam is driven by major players such as Lazada and
Amazon along with local players such as tiki, Vatiga, Zalora and others due to
their focus on localized content. In 2014, the online retailing market
contributed more than 65% in the overall B2C market of Vietnam. Constant
innovation, launch of newer brands online, proliferation of affordable
smartphones coupled with rise in broadband access have largely propelled the
market growth. Online Retail market has been segmented into clothes, shoes
& cosmetics, technology Kitchen and home appliances, books and stationary,
CD’s & DVD’s, mother & baby products and others.
Vietnam
gaming industry is the biggest in the entire South East Asia which gives its
online gaming market an edge. Vietnam Online Entertainment & Services booking market
has attained small but significant growth in overall e-commerce market. The
concept of online entertainment has become prevalent since the rise in internet
penetration in Vietnam, owing to the emergence of various websites offering
online booking of movie and event tickets as well as booking several
professional services online. The rising share of online entertainment and
services booking is supported by the fact that more players are entering the
market with different business models to tap the major share of customer base.
To know
more information on Vietnam Ecommerce market, refer to the publication on “Vietnam E-Commerce Market Outlook to 2019 – Driven by Internet
Penetration and Smartphone Usage” which is comprehensive analysis of the
sector created after market mapping several industry veterans of ecommerce
companies operating in each category. The report covers various aspects such as
market size of E commerce market, online gaming market, segmentation by online
retail market, online travel market, online Entertainment and service booking
market, regional demand and on the basis of types of Goods sold and performance
model. The report also provides competitive landscape and profile of major players
operating in E-commerce market of Vietnam. The future analysis of overall
E-commerce market and by segments has also been discussed in each of the sub
segment. The report is useful for online retailers, large E-commerce companies
and other stakeholders to align their market centric strategies according to
ongoing and expected trends in the future.
Key Companies Covered in the
Report
Global Players: Lazada,
Zalora
Vatiga
MyTour
Expedia
Trip
Advisor
Ogilvy
Domestic Players-Online Retail
Tiki
Sendo
Thegioididong
Hotdeal
Domestic Players-Online Travel
Ivivu
Vietnamonline
Domestic Players- Online
Advertisement
BBDO
Vietnam
Brand Up
Domestic Players- Online Payment
Gateway
One Pay
Mobivi
Ngan Luong
BaoKim
SohaPay
Related Reports:
Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
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