The BrazilFitness Industry will continue to grow over the next few years with the
increasing instances of obesity, rising significance of appearances in daily
life, and improving economic conditions in the country. However,
the unstable economic and political conditions of the country are anticipated
to restrict the growth rate for the industry. Revenues from the Brazil fitness
industry are expected to expand to over USD 5 billion in 2019, growing at a
CAGR of ~% from 2015 to 2019.
The industry
is expected to witness greater demand from cities such as Sao Paulo and Rio de
Janeiro, where the maximum numbers of fitness centers are established and a
majority of the urban and middle class population resides. The rising health
issues accompanied with rising awareness about fitness, the sedentary
lifestyles, new forms of fitness activities and lower subscription rates by the
fitness centers would drive the industry forward.
In terms of
individual markets, the Brazil fitness services market has been the major
contributor to the revenues of the Brazil fitness industry. The fitness
equipment market has complemented the existence of the services market. A rise
in the fitness centers would lead to a rise in the demand for fitness
equipments hence increasing the size of the industry. The launch of innovative
forms of maintaining physical fitness in the fitness services has also
attracted a lot of subscribers. However, a large part of the Brazil fitness
services market is unorganized. The organized chains comprise of a very small
part of the market.
The fitness
equipment market in Brazil receives a boost with a rise in the number of
fitness center subscriptions and the number of centers as well. Additionally,
people have started keeping equipments for workout at home as well. Equipments such
as treadmills and dumbbells are extensively used at homes. The fitness
equipment market is dominated by the domestic brands of Brazil.
With the economic conditions improving, the industry is
expected to witness stable growth rates further. The overall industry which
comprises of fitness services and equipment market is expected to reach a CAGR
of ~% from 2015 to 2019. However, it is predicted that the industry would
experience a decline in the CAGR from the previous years. This is due to the
lack of obese people willing to join fitness centers in Brazil and the slow
economic recovery of Brazil. The increase in the concentration of obese people
further would present itself as an opportunity to be tapped by the fitness
industry.
“Brazil is the world’s second largest fitness industry
in terms of number of fitness centers. With the increasing number of
international sports events being conducted in Brazil and the rise in the
instances of obesity and related health issues such as diabetes and
hypertension, the fitness industry would play a major role in the country. Use
of poor quality second hand equipment, upcoming trend of video on demand
services for exercising and the poor investment climate serve as the major
drawbacks for the industry.”, according to the Research Analyst, Ken Research.
The report titled “Brazil
Fitness Services and Fitness Industry Outlook to 2019” provides detailed overview on
the Brazil Fitness Industry and helps readers to identify the ongoing trends in
the industry and anticipated growth in the future depending upon changing
industry dynamics in coming years. The report will help industry consultants, fitness
equipment manufacturers, fitness service suppliers as well as other
stakeholders to align their market centric strategies according to ongoing and
expected trends in the future.
Key Topics Covered in the Report:
Brazil Fitness Industry
-
Market Size by Revenues
-
Market Segmentation by
o Fitness Services and Equipment
Brazil Fitness Services Market
-
Market Size by Revenue
-
Market Segmentation by
o Product Categories
o Nature of Organization
o Regional Demand
o Services Provided
o Subscription Charges
o Area of the Gym
Brazil Fitness Equipment Market
-
Market Size by Revenue
-
Market Segmentation by
o Source of Procurement
o Regional Demand
o End Users
o Institutional Users
o Type of Equipment
-
Growth Drivers
-
Trends and Development
-
Issues and Challenges
-
SWOT Analysis
-
Competition and Market Share
-
Future Outlook
-
Analyst Recommendations
-
Macro Economic Parameters
Key Product Mentioned in the Report
Personal Trainers
Gym
Pilate
Yoga
Martial Arts
Swimming
Treadmills
Stationary Bikes
Elliptical Machines
Free Weights
Machines
Companies Covered in the Report
Bio Ritmo
Bodytech
Companhia Athletica
Runner
Movement
Life Fitness
Technogym
Matrix
Related Reports:
Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
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