Wednesday, May 24, 2017

Philippines Mattress Market Segmentation by Type of Mattress on the Basis of Revenue- Ken Research

Philippines mattress market does not manufacture a large variety of mattresses. The choice of mattresses depends on various factors such as comfort, health, affordability, climatic conditions prevailing in the country and a lot more. There are majorly two types of mattresses in the country based on the preferences of the customers. They spring and foam mattresses. Other type of mattresses such as latex, rubber, cotton, therapeutic mattresses and others also available in the country and they are categorized under others.


The market is dominated by spring mattress that account for a share of ~% in the overall market revenue. Spring mattress comes with coiled springs that facilitate comfort and support. Innerspring mattresses offer more support and firmness to the user’s body. They are largely preferred by the households and hotels. Spring mattress can be categorized as premium quality mattresses. Export demand is high for spring mattresses from Philippines due to the quality, quantity and variety of spring mattresses manufactured in the country. The revenue generated by spring mattress in 2016 was registered as USD ~ Million out of the total market revenue of USD ~ Million.
Spring mattresses are followed by foam mattresses that hold a share of ~% in the overall revenue. They are majorly available in three different forms such as memory foam, gel foam and latex or solid foam. Foam mattresses are expensive compared to spring mattresses, but they last longer depending on its maintenance. Foam mattresses are preferred by the hotels for their luxury or the premium suites. The revenue generated from the sale of foam mattresses in Philippines was reported at USD ~ million during 2016
Due to the climatic conditions prevailing in the country mattresses made of materials such as coir, latex, cotton and rubber has very low demand. The weather in urban cities of Philippines is generally hot and humid. Therapeutic beds are gradually gaining importance in the market due to the growing health concerns in the country.
Other mattresses also have a category of specialty mattresses such as airbed, waterbed, gel-filled beds and other technologically advanced mattresses. These types of mattresses have not managed to gain a significant relevance in the market. Though they are priced low, the Filipinos show reluctance towards the acceptance of technologically advanced mattresses. Mattress companies such as Uratex, Philibed, Tempur, Mandaue and others specialize either in the manufacture of spring or foam or both. In terms of revenue generation, other types of mattresses together account for a share of ~% in the overall mattress market.

Which Market Structure Contributes Most To Mattress Market Revenue In Philippines?
Earlier, mattress market in Philippines was dominated by the unorganized market structure. The local manufacturers dominated the market. Later, alongside the economic growth and development, the consumer preferences have also seen a shift. Consumers specifications attached to the mattresses began to upgrade. This has developed an opportunity for the players to set up fully equipped mattress manufacturing units. Gradually, the mattress market gained an organized structure.
It is observed that from the year 2011 to 2016, the organized market structure has contributed the major share of revenue in the mattress market. Organized market structure comprises of market players such as Uratex, Mandaue, Tempur and others and their major customer segment is represented by the non-residential customers such as hotels and hospitals. These players have different layer of intermediaries such as wholesaler, distributors and others in their distribution channel. In Philippines, they are known for manufacturing high quality mattress by using spring, foam, premium foam combinations and other quality materials. In terms of revenue generation, the organized market structure accounts for a share of ~% in the overall mattress market in 2016. In organized market structure the distribution majorly takes place through direct distribution channel.
Companies such as Uratex, Mandaue and others are known for their well structured distribution pattern such as direct distribution, retail distribution through exclusive and multi-brand retail outlets, online retailing and other forms of distribution.
In residential sales, urban population groups are the proximate end users for mattresses. People living in the urban areas generally choose to buy a high quality mattress, as they come with warranty and better after sale services. Organized market structure contributed revenue of USD ~ million to the mattress market in 2016.
In 2016, the unorganized market structure held a share of ~% in the overall mattress market. Unorganized market players comprise local mattress brands and small mattress manufacturers in the country. The price charged by them is lower relative to the organized market players. Mattresses sold by the unorganized players are priced low since the cost of manufacturing is low. In the unorganized market structure the distribution is majorly done through the directly by the local manufacturers to the end customer. They do not have any intermediaries involved in their distribution process. The local manufacturers use natural materials to manufacture mattresses such as cloth, cotton, coir and others. This reduces the cost of production. Discounts offered to the customers by the local manufacturers are negligible.
Topics covered in the Report
  • Consumer Expenditure In Philippines
  • Flow Chart for Philippines Mattress Market
  • Average Price for Mattress Philippines
  • Number of Households in Philippines
  • Consumer Expenditure in Philippines
  • Number of Hospital Beds in Philippines
  • Tourist Arrivals in Philippines
  • Philippines Mattress Market Export
  • Company Profile of Tempur Mattress
  • Company Profile of Philippine Mandaue Foam
To know more on coverage :
https://www.kenresearch.com/consumer-products-and-retail/home-and-office-furnishings/philippines-mattress-market-report/100871-95.html
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Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

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