Introduction: Luxury
Furniture was something that only the wealthy could usually afford and
primarily still is, although there has been significant increase in the
capacity for those who can afford to obtain luxury furniture. Rising disposable
income and the effect of cultural globalization have boosted the demand for
luxury furniture and moved the demand center from the hospitality sector to the
homes of individuals. While the hospitality sector was the predominant market
for luxury furniture, there is now an increasing desire for consumers to
purchase luxury furniture. This is further supplemented by the growing use of
luxury furniture in Spas which is one of the key markets for industrial sale of
luxury furniture due to the high reliance on aesthetics.
Market
Overview:
The luxury furniture market is expected to grow significantly in the upcoming
period with the market valued at USD 23 Billion in 2017 and to be worth over 30
Billion by the end of 2023. This gives it a modest CAGR of 4.6%. The market is
poised to grow faster beyond 2025 owing to increasing standards of living and
an expected growth in consumer disposable income. A major demand segment in luxury furniture is
the use of art based furniture and recycled furniture, both of which are
expected to be worth over USD 2 Billion by 2020. The luxury furniture market is
expected to be one of the key drivers behind the growth of the furniture
market. With increasing emphasis on
design and comfort, luxury furniture is poised to have major increase in industrial
as well as commercial demand. The main channels for sale also play a crucial
role as most luxury furniture is unique and the originality becomes a major
selling point, hence, brands focus on the extent of differentiation they can
offer in their design aiming to create design that cannot easily be replicated
or to use materials that are rare for the construction of the furniture.
Primary sales channel works through the distributor as many times,
manufacturers deal with industrial sales majorly. Although the manufacturer
winds up having higher margins despite mostly having lower prices than the
distributor. Although the largest contributor to the market will be in the
European region, the market is expected to experience high growth primarily in
the Asia pacific and the Middle East region. Emerging economies are expected to
be participants in the luxury furniture market in the long term
Key Drivers: The main drivers behind the luxury
furniture market in any region are relatively similar, the primary driver being
the increase in disposable income. Growing changes in lifestyle along with
cultural and financial growth of the population have led to the market demand
for more unique and authentic furniture which has originality attached to it.
Another key driver is the increased demand from the hospitality sector owing to
the increase in construction of luxury hospitality facilities in Asia and
Europe. The other key driver is the emergence of the furniture art market where
the entire focus is on the design of the furniture.
Competition
Scenario:
Some of the key players in the global luxury furniture market include Muebles
Pico, Nella Vetrina, Laura Ashley Folding PLC, Henredon Furniture Industries,
Inc., Giovanni Visentin srl, Iola Furniture Ltd., Turri S.r.l, Herman Miller,
Inc., Heritage Home Group LLC and others. Companies born to serve the made to
order requirements are now opening their stores in different geographical
locations to provide buyers creative designs that go well with time. Besides
this, many furniture manufacturers are partnering up with artists or interior
designers to create and offer a luxury range of furniture.
Opportunities: There is a major opportunity for
authentically designed furniture which is commercially viable. Although there
are antique pieces of furniture, due to the requirement of functionality unlike
wine, most furniture required to be used does not increase in value with time.
The primary selling point for furniture luxury is the functionality and the
design coupled with the extent of comfort. Most luxury furniture is
manufactured using wood and that has been the major driver of the wooden
furniture market being worth over USD 6 Billion in the year 2017.
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