The report
Country Profile: Dairy &
Soy Food in Australia gives
a snapshot of the diary and soy food in Australia in comparison to the global
level. It helps in identifying high potential categories and exploring future
market opportunities based on their value and volume. It helps in gaining a
deep understanding of the total competitive landscape based on brand analysis
for market positioning to be successful. Analysis
on key macro-economic indicators such as real GDP, nominal GDP, consumer price
index, household consumption expenditure, population (by age group, gender,
rural-urban split and employed people and unemployment rate is also provided.
It also includes economic summary of the country along with labor market and
demographic trends. The top players in the country are Arla Foods B.-d. Farm Paris Creek Pty
Ltd Devondale Murray Goulburn Ballantyne Foods Pty Ltd Nuttelex Pty Ltd
Peerless Holdings Pty Ltd Tablelands Spreads Tru Blue Unilever Plc Weight
Watchers International Inc. Ashgrove Cheese Pty Ltd Australian Gold Bega Cheese
Ltd. Collier's Powerful Welsh Cheddar.
The report overall will provide insights on high growth categories to target,
trends in the usage of package materials, category level distribution channel
data and market share of brands; which will help in making strategic
investments in the diary and soy industry of Australia.
Soy products are substitutes
for milk products like cheese, yogurts, flavoured milk and such. Soy products
are made up of soybeans. These products are mostly suited for vegans since they
are perfect substitutes for dairy and meat products as well. The fact that soy
beans are rich in protein and amino acids is what makes them very likable. The
alternatives to milk products in terms of soy products include soy milk, soy
flour and soy tofu and so on. Soy protein is used in various other products
like baked goods, cereals, pasta and so on.
The reason for increase in
the demand for soy products is mainly the growing health awareness among
individuals due to increased health benefits. The lactose intolerant
population, which is steadily growing, also gives wider possibilities for the
soy market. Also, the relatively cheaper prices of soybeans to milk are a main
driver for soy food market.
Australian consumers have
been showing willingness to pay more for products that align with their dietary
requirements. Since Australian economy is improving and the exchange rates are
favourable, there is increase in premiumisation in Australia’s dairy and soy market
which will mainly drive the demand in the drinkable yogurt category.
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Ken Research
Ankur Gupta, Head Marketing
& Communications
+91-9015378249
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