In the recent past
years, the personal and beauty care products in the Philippines experienced an
effective growth and benefiting with the favorable economic policies and condition
and development in the retailing industry with the significant change in
consumer behavior. According to the report analysis, ‘Country Profile: Haircare in the
Philippines’ states that the Filipino hair segment is led by the
shampoo category in value terms, while the styling agents sector is anticipated
to account the positive growth during 2017-2022. Moreover, with the growing
penetration of reasonable salon facilities competed with the highest potential
for increase in hair care. Whereas, the landscape of haircare in the
Philippines is segment on the basis of category, price and location. The key
players are adopting the effective technologies for producing the products
related to haircare at a reasonable price which is benefitted for both the
consumer and retailer.
The market of haircare
in the Philippines having so many distribution channel in which the key players
playing effective role by facilitating the strategies and policies for
attaining the highest share by defeating the growing demand of potential
buyers. Whereas, in this market there are some key players which are recently
working in this sector more actively by providing effective products to the
consumers and introducing new products for gaining more attention involves Unilever,
Colgate-Palmolive Company, Procter & Gamble, L’Oreal S.A., Coty Inc and
several others. For instance, Unilever, Procter & Gamble and
Colgate-Palmolive Company are the key leading players in the Filipino haircare
segment. Whereas, these key players are distributing their products with the
help of several distribution channel for
gaining the handsome amount of share and increasing the demand across the
globe involves department store, health
& beauty stores, cash & carriers and warehouse clubs, convenience
stores, hypermarkets & supermarkets, vending machines, variety store &
general merchandise retailers, e-retailers and several others. For instance,
the Hypermarkets & supermarkets is the leading distribution channels in the
Filipino hair care segment.
In 2017, the per
capita consumption of haircare was huge in the Philippines compared to the
regional level. Moreover, the significant increase in the disposable income and
development in the lifestyle drive the market growth more actively in the near
future. The key players are doing effective packaging with attractive material
for dominating the huge amount of share and increasing the demand of the
haircare products such as rigid plastics, flexible packaging, rigid metal,
glass, bottle, tube, jar and several others while, the flexible packaging is
the most commonly used as a packaging material in the Filipino haircare segment.
In the period of
2017-2022, in value terms, the shampoo category is anticipated to gain share.
Moreover, in 2017, the Cream Silk is the prominent brand in the Filipino
haircare sector with a value share of 18.5%. On the basis of user the women are
the major consumer of the haircare products as compared to the men in the
Philippines and growing penetration of women and development in the lifestyle
will also leading the market growth more actively in the near future over the
decades.
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