Online Advertising is a channel of online ad or advertisement which is basically used across
industry verticals to give information & promote products or services. It also
referred to as online Advertising ads or advertisements and internet
advertising. The online Advertising
services are carried out via mobile applications, search engine marketing
(SEM), web-based applications, social media platforms, banners, and other the means
of promotion. It also covers wide range of advertisements related to both
buying & selling of the products or services. The advertising platforms offers
individual both free and paid versions of listings. Normal ads permit users to
list products & services free of cost as evaluated to featured ads which
charge a payment for the listings. These advertisement forms a part of the digital
marketing that allows end users to interact directly with the advertisers by digital
marketing services like text, mail and others.
Online
Advertising is Advertising into two types:
vertical online Advertising and horizontal Advertising. The vertical Advertising
is limited to single platform such as LinkedIn which advertises various jobs &
vacancies. The horizontal Advertisings include different products that range
from electronics, furniture, apparels, etc.
According to study, “Online
Advertising market” includes major companies which are currently operating
in the online Advertising market are Craigslist.org, Quikr, Backpage, Advertising
Ads, Gumtree, eBay Advertisings, Naspers Group, q84sale.com, OodleAdpost, OLX.comeg,
Sales spider.com, Advertisings For Free, AdlandPro, olx.in, Adpost, Web Advertisings,
Yakaz, Free Advertising, Wiju.com, Opennsooq.com, Kedna, Recycler, Wantedwants.com,
Claz, Hoobly, Geebo, WebCosmo Advertising.
Based on the categories, online Advertising market
is segmented into customer to customer (C2C), business to business (B2B),
property, recruitment and auto. Based on the product categories, market is segmented
intoautomobiles, electronics, real estate, books, furniture, fashion and other
product categories. Based on the revenue sources, market is segmented into website
Advertising, social media Advertising, search engine marketing. Based on the business
model, market is defined as vertical model and horizontal model. Based on the application,
market is segmented into rental properties, auto sales, pets, employment
opportunities and others.
The online Advertising
Industry is primarily driven by the increase in retail e-commerce coupled
withrisein number of smartphone users, expansion of the Omni-channel retail
addressable market by value, growing number of internet users & internet
penetration, increasing GDP per-capita, icreasing in youth & the urban
population. Apart from benefits, some of the major challenges are technological
barrier, followed by social media threat, developing country barrier,economic
sensitivity and higher global interest rates. In addition, the other key
opportunity associated with the market include integration of artificial intelligence
(AI) & big data analytics with the online Advertisings.
In Middle East & Africa, the E-commerce &
retail segment is expected to be one of the key sectors with augmenting the advertisement
spending in digital advertisement space due to rise of E-commerce activities,
with the consumers preferring to expend the purchasing various electronics,
furniture, food, digital music, video games via desktop medium or a mobile
phone to increase their market penetration & brand visibility.
Additionally, improvement in the internet infrastructure modifying the laws &
regulations concerning the cyber security and improved scalability & measurability
of the Ads is expected to contribute more growth of the online Advertising
market over the forecast period.
It is estimated that the Middle East & Africa
region online advertising market is expected to grow considerably owing to the
increase in number of social media users over the forecast period.
For more information on the research
report, refer to below link:
Related reports
Contact Us:-
Ken
Research
Ankur
Gupta, Head Marketing & Communications
+91-9015378249
Hi!
ReplyDeleteMyDigital360 is offering best digital marketing services for retail sector. It is the leading digital marketing company in Noida.
FREE Website Audit!
For more details,
Contact:- MyDigital360
Call:- 01204738967
Email:- info@mydigital360.com