Online advertising is a marketing approach entails
the use of the internet as a medium to attain website traffic and deliver
marketing messages to the right consumers. It is also known as digital
advertising which is used to formulate usage of cyberspace to publish the ideas
& intentions of launching a product or service,brand for the masses to
bridge easily. It assists vendors to promote their products & services to a
miscellaneous range of geographical locations & demographics. The online advertising industry is expected
to be informative or the promotions,that is mostly used for standardizing the
message to customers. Some of the other associated benefits of the online
advertising are measurability, targeting, speed, coverage and formatting etc.
According to study, “Online advertising Market”
includes some of the major companies that are currently working in the online
advertising market are Amazon.Com, Inc.,Quora Inc., Facebook Inc., Aol, Inc., Google
LLC, Baidu Inc., IAC/InterActiveCorp., Microsoft Corp., Linkedin Corp., Yahoo
Inc., Twitter Inc.IBM Corp., Oracle Corp., SAP AG, Salesforce.com Inc., Adobe
Systems Inc., Aplicor LLC, ComScore Networks Inc., Lithium Technologies Inc.,
Ebay GSI Commerce, Demandware Inc., LongJump CRM, Attensity Corp., OpenText
Corp., Percussion Software Inc., StrongMail Systems Inc., Zoho CRM Inc., Netsuite
Inc., SugarCRM Inc., Sitecore Inc. The online advertising companies collects
data about user's personal information &initiating personalized, targeted advertisements
that are useful for the customer. In addition,on commercial companies including
large & small scale to be very energetic on the aforementioned social media
platforms acquiring more consumers and appreciate a user's behavior with data
mining technique.
Based on format, online advertising market is segmented into display advertising,
mobile advertising, lead generation, in-app advertising, classifieds
advertising, rich media, digital video advertising and others (rich media advertising
& lead generation advertising). Based on delivery methods, the market is
divided into interstitial (text ads), email advertising (chat advertising),
display advertising, Search engine marketing (SEM), Adware and content
marketing. Display advertising is defined by web banner advertising that
includes trick banners, floating ad, frame ad or traditional banner, trick
banners, pop ups or pop unders etc.
Based on the compensation methods, market is divided
into CPM (cost per mile), CPE (cost per engagement), CPC (cost per click), CPV
(cost per view),attribution of ad value, CPI (cost per install) and fixed cost.
Based on vertical, the market is split into education, Banking, Financial
Services & Insurance (BFSI), automotive, healthcare, industrial, retail,
media & entertainment, Consumer Packaged Goods (CPG), transport &
tourism, telecommunication & Information Technology-Enabled Services (ITES)
and others.
The online advertising market is primarily driven by
shift from print media to online advertising, followed by time spent online and
evolution of communication technology. Apart from benefits, some of the
challenges & restraints include flexibility issues and lack of
communication between publisher & advertiser. Additionally, few of other opportunities
associated with the market are advertising through mobile applications, video
advertising or video streaming and social media.
In 2018, the global online advertising market was
value USD 200 billion moreover during the forecast period it is estimated that the
market to reach US $338 billion, by 2024.The regular technical advancement
coupled with the ascending digital spending is anticipated to drive the online
advertising market over the forecast period.
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report, refer to below link:
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