The report titled “Philippines
Baby Food Market Outlook to 2023 – By Food Category (Infant Milk Formula, Dried
Baby Food, Prepared Baby Food and Other Baby Food), By Nature (Inorganic and
Organic Foods), By Age Group (0-6 months, 6-12 months and 12+ months) and By
Distribution Channel (Health and Wellness Retailers, Supermarkets, Small
Grocery Stores, Hypermarkets, E-commerce Portals and Convenience Stores”
provides comprehensive information on the market overview and genesis, market
segmentation by food category (milk formula, dried baby food, prepared baby
food and other baby food) and its sub types; by nature (inorganic and organic
foods), by age group (0-6 months, 6-12 months and 12+ months) and by channel of
distribution. The report also covers market ecosystem, value chain analysis,
comparative landscape, trends and developments, issues and challenges, decision
making criteria for customers while purchasing a baby food product, regulatory
framework as well as SWOT analysis. The report concludes with future outlook of
baby food industry in the Philippines and certain recommendations highlighting
the success factors for entering and expanding the market.
Philippines
Baby Food Market Overview and Size
The Philippines baby food market was observed
in a growing stage wherein the market experienced slow growth during the review
period 2013-2018. During 2016-2018, a decline in growth rate was observed in
Philippines baby food market due to high domestic inflation and weak global
trades. Despite the decline, the baby food market has started recovering after
2018. Major growth drivers include rising food / household expenditure,
increasing awareness among the parents to provide their babies with healthier
food options, rise in the internet retailing and other factors. The Philippines
baby food market grew at a positive five year CAGR during the review period
2013-2018.
Philippines
Baby Food Market Segmentation
By Food
Category (Milk Formula, Dried Baby Food, Prepared Baby Food, and Other Baby
Food):
Milk formula captured the majority of the market share in the Philippines
during 2018 owing to its substitution for breastfeeding, and low breast feeding
ratio in the country. Among milk formula type, growing-up milk formula
dominated the Philippines baby food market followed by follow-on milk powdered
formula, standard milk powdered formula and special milk formula. The remaining
market share was captured by the dried baby food, prepared baby food and other
baby food products during 2018. Other baby food segment includes biscuits,
rusks, and snacks
By Nature
(Inorganic and Organic)
The Philippines baby food market during the
year 2018 was majorly dominated by the inorganic baby food segment as it is
widely available at a lower cost when compared with organically produced baby
food. The growing awareness among the concerned parents to provide healthier
food to their babies has given a boost to organic baby food sales in the
country.
By Age Group
(0-6 months, 6-12months and 12+ months): Age group of 12+ months captured the majority
of the market share in the Philippines during 2018 owing to higher consumption
of growing-up milk formula products. The remaining market share was captured by
6-12 months and 0-6 months’ age group in the year 2018.
By
Distribution Channel (Health and Wellness Retailers, Supermarkets, Independent
Small Grocers, Hypermarkets, E-commerce Portals and Convenience Stores): Majority of the baby food sales in
the Philippines are made through health and beauty specialist retailers and
supermarkets due to high preference for modern stories with popular brands and
mixed variants. Remaining distribution channels include independent small
grocers, hypermarkets, internet retailing and convenience stores which
collectively captured the remaining market share in the year 2018.
Comparative
Landscape in the Philippines Baby Food Market
Competition within the Philippines baby food
market was observed as highly concentrated along with the presence of 3 major
manufacturers (Nestle SA, Reckitt Benckiser Group Plc, Abbott Laboratories
(Phils) Inc) of baby food competing on parameters such as product variants,
channels of distribution and price. The leading players in the market are
internationally recognized companies that either import baby food from outside
the Philippines or produce products domestically. On the other hand, domestic
companies selling baby food products have negligible market share.
Philippines
Baby Food Market Future Outlook and Projections
The Philippines baby food market is predicted
to grow in terms of revenue owing to rising infant population and growth in
total number of working women which will collectively increase the sales of
baby food in future. The market share of internet retail outlet is expected to
rise in the near future as Filipinos will start preferring non-traditional
channels of retailing in order to save time and money. The demand for the
prepared baby food and other baby food products are going to rise in the coming
future owing to nutritionals management and nutritional / dietary needs of the
babies.
Key Segments
Covered:
By Food
Category:
Milk Formula
Growing-Up Milk Formula (Above 12 Months)
Follow on Milk Powdered Formula (6-12 Months)
Standard Milk Powdered Formula (0-6 Months)
Special Milk Formula
Dried Baby Food
Prepared Baby Food
Other Baby Food (Cereal based, snacks and
rest)
By Nature:
Inorganic Baby Food
Organic Baby Food
By Age
Group:
0-6 months
6-12 months
12+ months
By
Distribution Channel:
Health and Beauty Specialist Retailers
Supermarkets
Independent Small Grocers
Hypermarkets
Internet Retailing
Convenience Stores
Time Period
Captured in the Report:
Historical
Period
– 2013-2018
Forecast
Period
– 2019-2023
Companies
Covered:
Nestlé Philippines Inc
Reckitt Benckiser Group Plc (RB)
Abbott Laboratories
Other Players (DMK Deutsches Milchkontor GmbH,
Holle Baby Food GmbH, United Pharmaceuticals SA and rest)
Brands
Covered in the Report:
Lactum (Reckitt Benckiser Group)
Nido (Nestlé SA)
Enfamil (Reckitt Benckiser Group)
Promil (Nestlé SA)
Nan (Nestlé SA)
Nestogen (Nestlé SA)
Alacta (Reckitt Benckiser Group)
Enfagrow (Reckitt Benckiser Group)
S-26 (Nestlé SA)
Bonamil (Nestlé SA)
Others
Key Topics
Covered in the Report
Stakeholders in the Philippines Baby Food
Market
Philippines Baby Food Market Overview and
Genesis
Value Chain Analysis in the Philippines Baby
Food Market
Philippines Baby Food Market Size, 2013-2018
Philippines Baby Food Market Segmentation,
2014-2018
Snapshot on Emerging Baby Foods in the
Philippines Baby Food Market
Trends and Developments in the Philippines
Baby Food Market
Issues and Challenges in the Philippines Baby
Food Market
Decision Making Criteria for Customers While
Purchasing a Baby Food Product in the Philippines
Regulatory Framework in the Philippines Baby
Food Market
SWOT Analysis of the Philippines Baby Food
Market
Comparative Landscape in the Philippines Baby
Food Market
Philippines Baby Food Market Future Outlook
and Projections, 2019-2023
Analyst Recommendations in the Philippines
Baby Food Market
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information, refer to below link:
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Ankur Gupta, Head Marketing &
Communications
+91-9015378249
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