The report titled “Russia
Online Advertising Market Outlook to 2023 by Medium (Desktop and Mobile), by
Type of Online Advertisement Buying and Selling (Non-Programmatic and
Programmatic), by Type of Online Advertisement (Performance and Branding), by
Sector (Retail and E-commerce, FMCG, Electronics, Automotive, Finance,
Pharmaceuticals, Travel, Real Estate and others)”
provides a
comprehensive analysis of Russian Online Advertising market including market
introduction, market ecosystem, value chain, market size and market
segmentation. The report also covers emerging growth drivers and trends; issues
and challenges; decision making parameters; competitive landscape of major
players, future industry analysis, upcoming business models, government
regulations and analyst recommendations. The report concludes with future
market projection and analyst recommendations highlighting the major
opportunities and cautions.
Market
Overview
Russia online
advertisement market is currently placed in growth stage with strong
possibility for further development at a faster pace with positive trends
expected in the industry. Moreover, the market has witnessed a strong growth in
the past six years owing to growth in the number of internet and mobile users, rising
trends of social media use, growth in e-commerce market, surge in programmatic
advertisements, new metrics development, growth in Smartphone market, and
launch of various innovative products by various publishers. The online
advertising expenditure witnessed by online advertising market in Russia
registered a positive double digit CAGR of around 20.7% during the period
2012-2018.
Market
Segmentation:
By
Medium (Desktop and Mobile): Online
advertising majorly has two medium including desktop and mobile. Desktop
contributed majority expenditure share in 2018.This has been followed by mobile
advertisements. Availability of client-side tracking such as number of clicks
and impressions, the connection speed of fiber-optic broadband network, bigger
screen size and other relevant factors have led desktop advertising in 2018 to
be majorly dominant.
By
Type of Online Advertisement:
In 2018, performance based advertisements has dominated the online
advertisement market in Russia followed by branding advertisements. The
performance based advertisement market observed a shift from search performance
advertisements to CPx advertisements during 2013-2018. The branding
advertisement saw a decline in the study period of 2013-2018 due to the fall in
demand for banner advertisements. Advertisers shifted their demand from
traditional banner advertisements to more interactive advertisement options
including video and CPx models.
By
Type of Online Advertisement Buying and Selling: The Russian online advertisement
saw a rise in the use of programmatic buying and selling of advertisements in
2018 as advertisers became aware of the reach and advantages of the
programmatic technology. However, The Russia online advertisement market was
largely dominated by non-programmatic advertisements.The programmatic
advertisement buying and selling has been gaining popularity due to optimal and
efficient placement of advertisements online.
By
Sector: The major
sectors advertising online include Retail and E-commerce, FMCG,
Electronics, Automotive,
Finance, Pharmaceuticals, Travel, Real Estate and others.Retail contributed
majority expenditure share in online advertising in 2018 followed by FMCG,
electronics, automotive, finance, pharmaceuticals, travel, real estate and
others.The major segments including retail, FMCG, electronics and automotive
have shifted to programmatic advertisement.
Competitive
Landscape in Russia Online Advertising Market: The Russia online advertisement
market is highly concentrated with major advertising platforms in Russia
belonging to companies with Russian origin. Yandex, Google, Mail.ru and
Facebook are the major players in online advertising in Russia. The platforms
compete on the basis of reach of their advertisements, insights, target audience,
flexibility and cost.The major differentiating parameter amongst the
competitors is their use of Russian-language morphology-based search
capabilities.
Russia
Online Advertising Market Future Outlook and Projections
Online advertising
market in Russia is rapidly growing, with expectations of online advertisement
revenue surpassing other mediums of advertisement including television. In
future, it is anticipated that the online advertising expenditure will increase
at a CAGR of 20.5% during the period 2018-2023E. The growth in the online
advertisement market in Russia will be augmented by the increase in internet
penetration in the country; increased use of Smartphone’s to access the
internet and rising social media usage. Advertisers from Banking, Automotive
and Real Estate are expected to increase the greatest share of their
advertisement spend on online platforms. The advertisers in the market are
expected to shift their mode of advertisements from the offline platforms to
the online platforms as it facilitates an easy quantification of return on
investments. The better and improved technology including programmatic
advertisements, native advertisements, geo targeting, hyper localized targeting
will augment the revenue generated in the market. The rise in development of
more creative and impactful advertisements by agencies is expected to increase
the expenditure of advertisers online.
Key
Segments Covered:-
By
Medium
Desktop
Mobile
By
Type of Online Advertisement Buying and Selling
Non-Programmatic
Programmatic
By
Type of Online Advertisement
Performance
Search
CPx
Branding
Video
Banners
By
Sector
Retail
and E-commerce
FMCG
Electronics
Automotive
Finance
Pharmaceuticals
Travel
Real
Estate
Key
Target Audience:-
Advertising
Agencies
Social
Networking Platforms
End
User Industries Investing in Online Advertising
Private
Equity Investors
Time
Period Captured in the Report:-
Historical Period: 2013 - 2018
Forecast Period: 2019E – 2023E
Companies
Covered (Major Ad Agencies):-
Isobar
Russia
Media
Instinct Group
ICON
Group
Nectrain
Publicis Media
OMD Resolution
Media Direction Group
Major
Online Platforms:-
Yandex
Google
Mail.ru
Facebook
Key
Topics Covered in the Report:-
Executive
Summary
Research
Methodology
Russia
Online Advertising Market Ecosystem
Russia
Online Advertising Market Overview
Russia
Online Advertising Market Value Chain Analysis
Russia
Online Advertising Market Size (2013-2018)
Russia
Online Advertising Market Segmentation by Medium (Desktop and Mobile)
Russia
Online Advertising Market Segmentation by Type of Online Advertisement Buying
and Selling (Non-Programmatic and Programmatic)
Russia
Online Advertising Market Segmentation by Type of Online Advertisement
(Performance and Branding)
Russia
Online Advertising Market Segmentation by Sector (Retail and E-commerce, FMCG,
Electronics, Automotive, Finance, Pharmaceuticals, Travel, Real Estate and
others)
SWOT
Analysis of Russia Online Advertising Market
Trends
and Developments in Russia Online Advertising Market
Issues
and Challenges in Russia Online Advertising Market
Regulatory
Scenario in Russia Online Advertising Market
Decision
Making Parameters for Advertisers in Russia Online Advertising Market
Snapshot
on Demand Side Platforms in Russia Online Advertising Market
Snapshot
on Supply Side Platforms in Russia Online Advertising Market
Snapshot
on Online Advertising Agencies in Russia Online Advertising Market
Competitive
Scenario of Russia Online Advertising Market
Russia
Online Advertising Market Future Outlook, 2018-2023E
Analyst
Recommendations
For
more information, refer to below link:-
Other
Related Reports:-
Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
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