Major players in the wipes market are Rockline Industries, Kimberly Clark Corporation, Procter and Gamble Co., Unicharm International, Edgewell Personal Care, Johnson & Johnson, Diamond Wipes International, La Fresh, NicePak International, and Meridian Industries Inc.
The Global
Wipes Market is expected to grow from USD 35.2 billion in 2019 and to
USD 37.8 billion in 2020 at a compound annual growth rate (CAGR) of 7.3%. The
growth is mainly due to the COVID-19 outbreak and the measures to contain it,
as wipes are the effective means for cleaning hands and various hard surfaces.
The market is then expected to stabilize and reach USD 43.5 billion in 2023 at
CAGR of 4.8%.
The wipes market consists of sales of wipes and related services that are used in personal, household sector and industrial sectors. A wipe is a moistened, disposable, that is used for cleaning surfaces. It is often used as an antiseptic fabric primarily for skin cleansing.
North America was the largest
region in the wipes market in 2019. Asia Pacific is expected to be the fastest
growing region in the forecast period.
The toxin free baby wipes is a key
trend in the wipes market. The toxin free baby wipes are purest clinical grade
filtered water wipes loaded with Aloe vera extracts and vitamin E. These baby
water wipes are specially formulated with PH to match the delicate skin of new
born babies. Though these wipes are often used for babies they can even be used
by adults and elderly. In 2018, Bey Bee, a progressive child care company
brand, announced the introduction of toxin-free baby wipes. These toxin-free
wipes are distributed in all prominent web stores such as amazon, flipkart,
Snapdeal, Paytm etc.
The wipes market covered in this
report is segmented by type into disposable wipes; non-disposable wipes. It is
also segmented by product into baby; facial & cosmetic; hand & body;
flushable; others and by application into household sector; industrial sector;
others.
The environmental threat is a key
factor hampering the growth of the wipes market. Typically, the wipes are
composed of a fabric like cotton blended together with plastic resins including
polyester or polypropylene that are not biodegradable. A research carried out
in 2018 by Water UK, the organization representing the water and sewerage
companies in the UK, found that wet wipes accounted for 99% of the blocking
content. An environmental agency in London that cleans rivers and canals
collected 5,453 wet wipes in 116 square meters of the Thames embankment near
Hammersmith during an operation last month. Therefore, the environmental threat
is expected to hinder the growth of the wipes market.
In November 2018, Diamond Wipes
International, the American wet wipe manufacturer acquired Ode to Clean for an
undisclosed amount. Through this acquisition Diamond Wipes International saw an
opportunity to integrate Bioperoxide into an everyday cleaning product that
does not compromise performance for safety. Ode to Clean, a biotechnology
company that specializes in Green Chemistry.
The increased demand for specialty
wipes and wet wipes is a key factor driving the growth of the wipes market.
Specialty wipes have multiple applications, from household to industrial
including aerospace, while, wet wipes can be used for various purposes such as
cleansing, hygiene, skincare, among others. Wet wipes are one of the best
hygienic options for cleaning babies as they are fragile on sensitive
children's bodies. Manufacturers such as Pigeon offer products for children,
such as anti-mosquito wet tissues. These mosquito repellent wet tissues and
wipes are used to avoid mosquito bites and infectious diseases like malaria,
dengue and other infections. These wipes can be easily carried to any place and
used for both babies and adults for their sanitizing and easy cleaning
benefits. Companies including Petkin, Wetnaps and other national wet wipes
companies are selling wet wipes for even pets. Therefore, the increased demand
for specialty wipes is expected to drive the growth of the wipes market.
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