Major players in the internet protocol television market are Verizon Communications Inc., Huawei Technologies Co. Ltd., AT&T Inc., Deutsche Telekom AG, Akamai Technologies, Cisco Systems, Inc., Ericsson AB, ARRIS International Plc, Moftak Solutions, and Sterlitetech.
The Global IPTV Market is expected to show a slow growth from USD 48.91 billion in 2019 and to USD 50.17 billion in 2020 at a growth rate of 2.59%. The slow growth in 2020 is mainly due to the economic slowdown across countries owing to the COVID-19 outbreak and the measures to contain it. The market is then expected to grow and reach USD 71.45 billion in 2023 at CAGR of 12.5%.
The internet protocol television
market consists of sales of internet protocol television and related services
that are used in small and medium enterprises and residential customers. The
Internet Protocol on TV (IPTV) is the method of transmitting and broadcasting
television programs through the Internet using the Internet Protocol (IP). IPTV
provides the user with innovative features to improve user experience compared
to conventional TV broadcasting such as radio, satellite and/or cable TV.
North America was the largest
region in the IPTV market in 2019. Asia Pacific is expected to be the fastest
growing region in the IPTV market in the forecast period.
A key trend in the IPTV industry is
the rising demand for fiber-to-the-home (FTTH) connections. Owing to the
limitless bandwidth and transmission capacity of optical fiber, FTTH is well
suited for IPTV. FTTH offers a fixed access network to provide broadband
high-speed, resulting in improved user experience. For instance, in 2019,
Reliance Jio planed to launch its Jio Giga Fiber FTTH service offering data,
calling and IPTV benefits under a single plan. The company claimed the plan
that include 100 GB of high-speed data with 100Mbps bandwidth, unrestricted
voice calls, Jio Home TV subscription and access to all Jio apps. Therefore,
the service providers are now gradually providing premium content through FTTH
to ensure a better user experience.
The IPTV market covered in this
report is segmented by type into video IPTV; non-video IPTV. It is also
segmented by end-user into small & medium enterprise; large enterprise;
residential customers.
The stringent regulatory norms and
low content availability is a key factor hampering the growth of the Internet
Protocol Television (IPTV) market. Countries have various regulatory frameworks
for the quality of video transmission. Regulators have agreed in some
jurisdictions that IPTV providers will be subject to the same content
regulation levied on paying television providers. For instance, IPTV providers
in Singapore are subject to the programming code levied on paying television
providers. IPTV operators using fixed networks in many European countries such
as Belgium, France, Sweden, and the UK are subject to "must-carry"
regulations that require cable or satellite providers to retransmit local
over-the-air television stations signals. Therefore, the stringent regulatory
norms and low content availability is expected to limit the growth of the IPTV
market.
In March 2018, Espial Group, Inc.,
a Canada-based company, developer of IPTV middleware and applications acquired
vendor Kasenna for USD 6.5 million. This acquisition strengthens the leadership
position of Espial in the IPTV, hybrid IP-DVB and hospitality segments.
Kasenna, a California based company, develops IPTV solutions that enables
broadband service providers to deliver multi-play offerings to consumers.
The growing preference for
video-on-demand (VoD) service is a key factor driving the growth of the
internet protocol television (IPTV) market. Video on Demand (VOD) is one of the
innovative features that Internet Protocol TV offers. VoD provides consumers a
range of available videos to choose from. The video is transmitted via the
Real-Time Streaming Protocol. In the recent years, VoD has gained tremendous
popularity, this has resulted in higher Smart TV adoption rates. For instance,
in 2019, US providers are a pioneer of VOD users. Amazon Prime Video comes at
first with 72% and Netflix is second with 63%. In the same year, 53% of users
spend more than USD 11 a month on streaming services, in 2018 the figure was
only 43%. Therefore, the growing preference of video-on-demand service is
expected to drive the growth of the internet protocol television (IPTV).
For More Information, Click on the Link Below:-
Global
Internet Protocol Television (IPTV) Market
Contact Us:-
Ken Research
Ankur Gupta, Head Marketing &
Communications
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