Printing is the process for reproducing images and texts. It is often carried out as a wide-scale industrial process, and is a vital part of publishing & transaction printing. The printing market is categorized into various types: publication printing, commercial printing, industrial printing and packaging printing. Publication printing includes book printing, newspaper printing, magazine printing and high volume work in the specific market. Commercial printers generally print huge range of products from stationery to brochures, magazines and catalogs. Industrial printing includes printing on the panels, textiles, wallpaper and floor tiles. Functional or decorative printing on products like dashboards, watches are also come in this category. Packaging printers specialize in the printing all kinds of packaging for instance cartons, bags, tags, cans and labels.
As per study, “Printing
Global Market Report 2020-30: Covid 19 Impact and Recovery” the key
companies operating in the global printing market include World Color Press
Inc, Quad/Graphics Inc, Deluxe Corporation, Elite Flyers, Consolidated Graphics
Inc.
Based on type, printing market is segmented as commercial screen printing, commercial printing (except screen & books) and books printing. Commercial printing includes promotional products, advertising, security, transactional mail and others. In addition, based on technology, market is segmented as rotogravure printing, flexography printing, offset printing, digital printing and others. Rotogravure is also known as gravure, a technique in which an image is fixed into a printing cylinder. Gravure is utilized for high volume work for instance magazines, newspapers and packaging. In flexography flexible printing plate is used that extends the range of substrates that can be printed on. Flexography is primarily used for packaging and labels and also to a lesser amount for newspapers. Moreover, numerous different printing technologies like inkjet and xerography are frequently referred to as digital printing. Digital printing offer new possibilities including variable data printing, in which every printed copy is different from the previous one.
The printing market is driven by
widespread use of high-quality printed packaging material for advertising &
branding, followed by growth in advertising needs of enterprises and steady
demand for physical hardbound books. However, continuous change in technology,
lack of awareness among consumers and acceptance of tablets, PCs, smart-phones,
and others may impact the market. Moreover, increase in number of new market
entrants in this industry is a key opportunity for market. Furthermore, use of
digital inkjet printer and rise in adoption of cloud-based printing
technologies are major trends for market. Increase in use of digital inkjet
printer is on the rise in this market owing to its faster printing rate as
compared to the traditional printers.
Based on regional analysis, global
printing market is segmented into North-America, Asia-Pacific, Europe and rest
of the world. The Asian-Pacific region is a prevalent region in global market
owing to rise in demand for promotional materials from the retail and food
& beverage industries across the region. The Europe and North-America
regions are anticipated to witness higher growth rate due to extensive
technological proliferation over the forecast period.
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Ankur Gupta, Head Marketing & Communications
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