The government of Saudi Arabia lifted curfew
across all regions of the country, except Makkah as of 26th April.
While the order allows shopping centers to reopen, gyms, beauty clinics,
salons, cinemas and restaurants will continue to be restricted from re-opening.
In light of the Covid situation, Fitness Time,
the leading fitness services brand in Saudi Arabia, has drafted a brief outline
for reopening its clubs post the opening of the curfew. It aims to start a
Marketing Campaign in June 2020, and hopes to target SAR 100 million
subscription income.
The Saudi government in March 2020, launched the
“Your Home, Your Gym” campaign, encouraging citizens to workout at home and
share their videos online. The initiative has been supported by the Ministry of
Sports and the Saudi Arabian Olympics Committee.
Government Initiatives set to Drive Future Growth:
The Saudi government is now playing an extensive
part in developing the fitness levels of the citizens of the country. High
obesity levels, high inactiveness levels and low participation rates in
physical activities are problems prevalent across both men and women in Saudi
Arabia. The licensing of female only gyms was a step in the right direction,
towards improving fitness levels of women in the Kingdom. Regular health camps,
releasing of online workout videos through partnership with fitness trainers
and other initiatives towards enhancing the physical activity levels of Saudi
Arabian citizens will act as a stimulus towards the growing adoption of fitness
services in the Kingdom.
Fitness Services Diversification and Portfolio
Expansion: There has been a
stress towards developing additional and supplementary services, on the part of
fitness service brands. The move has been a reaction to increasing demand for
services such as Zumba classes, Pilates, Cross-fit, Kickboxing, MMA, Sauna,
Salon and Spa among many others. Moreover, gyms are now offering their members
the entire fitness service solution, by offering nutritional products such as
dietary supplements and proteins, fitness apparel and fitness products. In this
way, they are catering to the entire fitness journey of their members, from
fitness activities, to diet to consultation. This trend would be in focus in
the future, with fitness brands looking to focus more on enhancing member
retention through enhanced customer satisfaction.
Emergence of Online Workouts: With the Covid situation restricting any
face-to-face fitness activity during the curfew period in the Kingdom, many
fitness brands have resorted to digital methods to keep their members fit and
engaged. Fitness service brands have started to regularly post online workout
videos accompanied by heath and diet tips, to assist their members to workout
from the comfort of their home. Some fitness centres have also introduced paid
online personal classes, which allow the customer to virtually simulate the
workout routine, with the help of a personal trainer. The curfew period for
gyms, may act as a blessing in disguise for gym centres, as with the help of technology,
they are now able to target an even larger audience, which may enroll full-time
at the gym, once the situation eases out.
Analysts at Ken Research in their
latest publication "Saudi
Arabia Fitness Services Market Outlook to 2025- By Market Structure (Organized
and Unorganized), By Revenue Stream (Membership, Personal Trainer and
Supplementary Services), By Regions (Riyadh, Jeddah, Dammam, Al Khobar, Makkah
and Madinah and others), By Subscription (3 months, 6 months, 1 year and
others), By Gender (Male and Female), By Age (Below 18 years, 19 to 30 years,
31 to 60 years and above 60 years) and By Income Group (Below SAR 38,000, SAR
38,000 to SAR 94,000, SAR 94,000 to SAR 150,000 and above SAR 150,000)" observed that rising female adoption of fitness services, heavy
investment by fitness center brands to target remote areas & the nascent
women fitness segment and supportive government measures in light of the
realization of the National Transformation Plan’s goals will drive steady
growth in the Fitness Services Market in Saudi Arabia. The Saudi Arabia Fitness
Services industry is expected to grow at a CAGR of ~10.7% in terms of revenues during
the period 2019-2025.
By Market Structure
Organized
Unorganized
By Revenue
Stream
Membership
Personal
Training
Supplementary
Services
By Regions
Riyadh
Jeddah
Dammam
Al
Khobar
Makkah
and Madinah
Others
By Subscription
3
Months
6
Months
1 Year
Others
By Gender
Male
Female
By Age
Below
18 years
19 to
30 years
31 to
60 years
Above
60 years
By Income
Group
Below SAR 38,000
SAR 38,000 to SAR 94,000
SAR 94,000 to SAR 150,000
Above SAR 150,000
Key Target Audience:-
Fitness Service Providers
Fitness Service Equipment Manufacturers
Ministry of Sports
Industry Associations
Investors/VC’s
Time Period
Captured in the Report:-
Historical
Period: 2014-2019
Forecast Period:
2019-2025
Fitness
Brands Covered:-
Fitness
Time
Body
Masters
NuYu
Golds
Gym
9
Round
Interval
Plus Crossfit
Fitness
First
Arena
MMA Fitness
The
Power Gym
Active
Time
Lava
Fitness
Spectrum
Wellness for Women
Kore
Glow
Fit
Studio
55
Pulse
Studio
Kinetico
World
Gym
Tytans
Fitness
Curves
Glamour
Fitness
Fit
Zone
Fitness
Maker
Muscles
Factory
Other
Players include G-Fit, B-Well Center, Fitness Inn, Areka, Iron Hill Crossfit,
Fitness World, Marom Club, Rio Gym and Wazen Gym
Key Topics
Covered in the Report:-
Benchmarking of Saudi Fitness Services Market
and Global Fitness Services Market
Business Model of Fitness Service Operators in
Saudi Arabia
Market Sizing Analysis of Fitness Services in
Saudi Arabia
Market Segmentation Analysis of Fitness
Services in Saudi Arabia
Emerging Trends and Developments in Saudi
Arabia Fitness Services Market
Issues and Challenges in Saudi Arabia Fitness
Services Market
Customer Decision Making Parameters
Pain Points of Customers
Competitive Landscape
Market Share of Unorganized Players in Fitness
Services Market in Saudi Arabia
Company Profiles of Major Players (Fitness
Time, Body Masters, NuYu, Fitness First, Glamour Fitness, NuYU, Gold’s Gym and
Others)
Covid Impact on Saudi Arabia Fitness Services
Market
Future Outlook of Saudi Arabia Fitness
Services Market
Analyst Recommendations for New Entrants and
Existing Players
B Platform
Choosing Criteria for Packaging manufacturers
Penetration
of Online Retail Products & their Packaging Implications
For More Information on the research report, refer to below
link:-
Saudi Arabia Fitness Services Market
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