Global Market Research Reports : Ken Research: Trends Changing the Real Estate Market in Philippines: Ken Research

Wednesday, April 13, 2022

Trends Changing the Real Estate Market in Philippines: Ken Research

How is Property Classified Market Positioned in Philippines?

Philippines, with a population of 109.5 Mn in 2020, is one of the most lucrative and fastest growing economies in ASEAN. Philippines Real Estate is experiencing a digital wave sweeping across its value chain, disrupting how buyers and sellers interact with one another. Consumers are not just bound to explore the buying/ renting options through digital platforms but are interested in other residential services as well. Overall, there is an increased interest in using online platforms to buy/rent a home. Additionally, the current pandemic has presented consumers as well as developers with a unique opportunity to put their trust in digital platforms.

A growing millennial workforce, and untapped demand potential in the market are real draw cards for start-ups and developers in the Philippines Property Classified Market.

Philippines is the emerging market for Property Classified in ASEAN contributing $~ Mn revenue in 2021 and growing at CAGR of 20.3 % during 2016-2021. Most full-stack Property Classified players in Philippines have remained focused on the residential property segment. A number of developers are offering extended payment terms, lighter down payment schemes, and waived reservation fees with a limited time offers, which financially prepared buyers should take advantage of. However, the industry is highly vulnerable to fraud due to its complex nature, reliance on technology, and interaction between stakeholders and third parties. Companies such as Lamudi, DotProperty, & Hoppler are poised to capitalize on current pain points in Philippines Property Classifieds Market.

Philippines Property Classified Market Segmentation

By Business Model: Revenue Via Listings and Classifieds Model contributed more than ~%, generating $~Mn, while that of Aggregators and Co-Living generating $~ Mn in 2021.

By Types of Listings: The Residential Listings dominates all other types of Property Classifieds Listings account for ~% listings, ~% of which are accounted by single house residential units.

By Method of Advertising of Property: Almost all the Revenue generated by the companies comes through Online Platform due to the factors comprising increase in the number of smartphone users, fast urbanization, and increased internet usage.

By Source of Revenue: The advertisement-based revenue model is gaining traction and is often used by websites/ applications/ marketplaces that attracts huge amounts of traffic.

By Rent and Sale: ~% of Transactions were carried out via Sale of Properties with Advertisement and Subscriptions contributing ~% and ~% of Revenue in 2021 respectively.

By Type of Consumer: Brokers contributed the highest percentage share in 2021 followed by Builders and Owners.

Philippine’s property classified market competition

Competition among Property Classifieds Market Players is highly concentrated around Top 3-4 players of both Listings & Classifieds as well as Co-living & Aggregators. Players are competing on the basis of Rental Pricing, Room Types, Locations, Services, Community Events, etc. Factors such as expensive rentals, fixed one- to two-year tenancy contracts and the hassle of dealing with intermediaries have driven the growth of co-living concepts in Philippines.

Philippine’s Property Classified Market Future Outlook and Projections

Philippines Property Classified Market is expected to grow at a massive rate of ~% CAGR during 2021-2026F providing a lucrative opportunity for Property Classified investors. Technology has been increasingly becoming an attractive asset for landlords, potential real estate investors and tenants looking for an efficient and secure opportunity in the Commercial Real Estate segment (CRE). This presents a lucrative opportunity for Property Classified investors to witness high returns on their investment. The real estate digital classifieds space is still in the early stages of growth and the listings are dominated by builders and brokers. Further, with newer technology-based services such as 360-degree view, listing convenience, subscription management etc., and the focus is likely to be on educating individual users. Therefore, the advertisements are more likely to be focused on the individuals on both the buying and selling side, which could help reduce the resistance of online real estate tractions by individual users.

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Key Factors Considered in the Report –

Overview of Philippines Proptech Market
Ecosystem of Major Entities in Philippines Proptech Market
Business Cycle and Genesis of Philippines Proptech Market
Philippines Proptech Market Size, 2015-2021
Philippines Proptech Market Segmentations
Competition Analysis : Market Share of Major Listings and Classifieds and Major Aggregators & Co-Living Companies
SWOT Analysis in Philippines Property Classified Market
Revenue Models in Philippines Proptech Industry
Growth Drivers and Restraints in Philippines Proptech Market
Technological Advancements in Philippines Proptech Market
Impact of COVID19 in Philippines Property Classified Market
Outlook and Future Projections for Philippines Proptech Market
Future Market Segmentation by Business Model and Revenue Sources
Recommendations / Success Factors
Research Methodology
Appendix