Global Market Research Reports : Ken Research: UAE Fitness Equipment Market

Overview of UAE Fitness Equipment Industry and market size

UAE fitness equipment market was valued at USD ~XX million in 2021, recording an expansion at a CAGR of XX% in between 2016 and 2021 on the basis of revenue generated through sales of fitness equipment with considerable expansion in commercial fitness centers in which boutique and women centric fitness center dominated the market along-with growth in home-based fitness equipment industry.

The factors such as rapid urbanization with influx of foreign population, rising disposable income of the consumers, rising health concerns such obesity, diabetes and cardiovascular diseases due to unhealthy lifestyle, inclination of consumers to undertake online fitness sessions to enjoy exercising in the comfort of their homes and as per their convenience collaborated with home-based fitness equipment post pandemic along-with various government initiatives and corporate wellness program are the major factors driving the growth of fitness equipment market.

In 2020, fitness equipment industry experienced a temporary downfall owing to the impact of COVID-19 on industry leading to closure of the fitness centers and health clubs due to country lockdown. With mandatory protocol such as to avoid physical contact and maintenance of social distancing to prevent the transmission of virus restrained a major chunk of population from availing fitness services in fitness centers and health clubs. These factors have however led to increased demand of home-based fitness equipment as people preferred to follow fitness regimes at their home to ensure safety.

The imported fitness equipment market in UAE recorded a positive growth between 2016 and 2021 on basis of revenue generated through purchase of imported equipment with XX% CAGR due to increase in foreign population (Expatriates) has led to increase influence on the overall population of UAE to follow latest trends and standards of living which has up scaled the demands of latest fitness equipment which can be availed from the foreign countries.

The exported fitness equipment market in UAE recorded a contraction since December 2019 on basis of revenue generated through sales of exported equipment with USD XX Million revenue generated in 2021 with XX% CAGR. In house ‘UAE Fitness Equipment Market’ is accumulated with local manufactures who are majorly producing basic fitness equipment with no advanced technologies incorporated in these equipment which leads to lower penetration rate in UAE as well as the foreign markets.

UAE FITNESS EQUIPMENT Market Segmentation, 2021

By Type of End User:

Commercial fitness centres accounted for the highest market share of XX% among all other types of end users on the basis of revenue generated in the year 2021. Boutiques and medium sized fitness centres dominate the sector. Private fitness centres and health clubs accounted the second highest share followed by office & hotels and universities.

By location of manufacturing:

Foreign fitness equipment accounted for the highest market share of XX% as compared to the locally manufactured (domestic) fitness equipment on the basis of revenue generated in 2021.

Domestically manufactured fitness equipment have low penetration in foreign markets due to lack of advancement required in fitness equipment by urban population.

By Type of Customer:

Sales of fitness equipment through B2B channel accounted for the highest share of XX% on the basis of revenue in 2021, attributed to the surging establishments of commercial and hotel-based fitness centres demanding advanced fitness equipment followed by B2C channel has low penetration in the market.

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Trade scenario, by value in million USD, 2016-2020

Fitness Equipment Imports from Major Countries in UAE:

Majority of the equipment are imported from countries such as China, US and Italy with China being the major importer of the fitness equipment in UAE. Post-pandemic number of imported fitness equipment escalated to USD XXX Million in 2020. Factors like rise in disposable income of the country, huge expat population are responsible for the surge in imports.

Major Export Destinations for Fitness Equipment in UAE:

Majority of the equipment are exported to countries such as Saudi Arabia, Oman and Uganda; with Saudi Arabia being the major export destination of the fitness equipment in UAE. Post pandemic the number of exports for fitness equipment declined to USD X.XX Million in 2020.Factors responsible for low exports are inclination of customers towards branded equipment as compared to locally produced equipment with low penetration in foreign markets.

Government Initiatives

Government of UAE aims to increase community awareness about the importance of physical activity and boost community’s capability to adopt healthy lifestyles, create a supportive healthcare environment

These initiatives also the encourage involvement of local communities and civil society organizations in the promotion of health awareness programs.

Competitive Landscape Of UAE Fitness Equipment Market,

‘UAE Fitness Equipment Market’ is highly fragmented. The market has been swelled with unorganized fitness centers which majorly do not offer diversified services and broadly focuses on hardcore gym exercises due to less availability of space and low membership subscription charged. It has few major organized fitness service centers with their own brand chains which have approximately fewer outlets along with many other fitness centers which are under category of unorganized fitness service centers. Major competition is being driven through specialty in services and providing additional diversified value-added services like Pilates, Zumba, Martial Arts, Spa, Jacuzzi, salon, aqua aerobics, yoga & others which increase the member participation in fitness centers. Companies are focusing on launching differentiated products with innovative advancements in fitness equipment to solidify their position and capture a large market share

A notable shift in consumer preference post COVID-19 has contributed in the emergence of online ecosystem. The expanding virtual fitness market will spur the demand for high-quality fitness equipment that can be easily installed at homes. In response to the growing home fitness equipment industry, market players are launching digitally connected solutions for consumers. Therefore, one of the important areas of competition would be the online visibility of players in coming years.

UAE Fitness Equipment Market

By Type of End User
Commercial Fitness Centers and Health Clubs
Private Fitness Centers and Health Clubs
Office and Hotels
Universities

By Location of Manufacturing
Foreign
Domestic

By Type of Customer
B2B
B2C

Key Target Audience

Manufacturers
Distributors
Retailers
Importers
Private Fitness Centers
Commercial Fitness Centers
Healthcare Facilities
Hotels and Resorts

Time Period Captured in the Report:

Historical Period: 2016-2021
Forecast Period: 2021-2026F

Major Universities
United Arab Emirates University
American University of Sharjah
University of Sharjah Abu Dhabi
University Zayed University
Khalifa University
New York University Abu Dhabi

Key Topics Covered in the Report

Socio-economic Landscape of UAE
Overview of UAE Fitness Equipment Market
Ecosystem of UAE Fitness Equipment Industry
Operating Model of Fitness Equipment Distributors in UAE
Market Size of UAE Fitness Equipment Industry (Market Revenue and Growth rate)
Market Size of UAE Fitness Equipment Industry on the basis of Offline Fitness Equipment Industry assessment
UAE Fitness Equipment Industry segmentation (By Type of End User, By Location of manufacturing, By Type of Customer)
Cross Comparison of Major Distributors (Revenue Generated, No of Employees, Overall Sales Volume (Units), Countries Served, Revenue Split)
Company Profile of Major Distributors (Company Profile, Revenue Streams, Type of Customers, Services Offered, Major Clientele, Key Partnerships, Strengths)
SWOT Analysis
Industry trends and developments
Direct and Indirect Economic Impact of Fitness Industry in UAE
Trade Scenario By Value in Million USD
Government Initiatives
Impact of COVID-19
End User Analysis: Key Demand Clusters for Fitness Equipment
Identifying the Customer Cohorts in Health and Fitness Market
Customer Mindset for Fitness in the UAE
Customer Decision making factors for Fitness Centers
Target Addressable Market and Service Addressable Market in UAE Health and Fitness Industry
Analyst Recommendation
Industry speaks