Egypt Baby Food Market: Ken Research

 

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Egypt baby food market is still in its growth stage with retail revenue growing at a positive double digit CAGR throughout the period of 2012-2018. Owing to a majority of international players, it has been an import oriented market. There has been a vast requirement for ground-breaking products such as camel milk based baby food. Owing to high level of malnutrition among infants, augmenting number of parents has preferred baby food to fulfill their child’s nutritional demands. Also, there has been a shift to organic baby food products as they decrease the child’s exposure to harmful chemicals and elements.

Albeit government is motivating the breast feeding among new mothers; the baby food market has shown dependable growth over the years owing to shortage of paid maternity leaves to women in the working sector.

According to the report analysis, ‘Egypt Baby Food Market Outlook to 2023 - By Food Category (Milk Formula - (Standard Formula, Follow-on Formula, Growing-up Formula and Special Baby Milk Formula, Dried baby food and Prepared Baby Food) and by Distribution Channel (Health and Beauty Stores, Supermarkets, Independent Small Grocers, Hypermarkets, Convenience Stores and Online Sales)’ states that competition within the Egypt baby food market was witnessed as extremely concentrated among 4 key manufacturers of baby food which are competing on the parameters such as product variant, channels of distribution and price. The important players in the market are international companies that directly import the finished baby food products in Egypt. The domestic players selling baby food products have negligible market share.
Mainstream of the market shares were controlled by Nestle SA, Danone Groupe Hero Group GmbH and Fasska SA. The remaining market share was apprehended by companies such as Liptis Nutrition Ltd, Riri Co, Ninolac International SA and others.

On the basis of milk formula, the Egypt food market is classified into Standard Milk Powered Formula, Follow on Milk Powdered Formula, Growing-Up Milk Formula, and Special Baby Milk Formula. The majority of the milk formula sales in Egypt Baby Food Market underwritten through standard milk powdered formula products. It controlled a dominant share in the market. This was shadowed by Follow on milk powdered formula and Growing-Up milk formula. The remaining sectors that underwritten to the market were special baby milk formula which is primarily demanded by infants with special nutritional requires or they are allergic to some precise ingredient.

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In future, it is projected that the Egypt Baby food market in terms of revenue will augment at a significant double digit CAGR throughout the period 2018-2023E. The requirement for conventional milk formula is projected to fall by the end of the year 2023. In case of types of Milk Formulas, the demand for Standard Milk Powdered Formula is estimated to fall slightly from 2018(P) to the end of the year 2023 while the requirement for Other Milk Formula such as Follow on Milk Powdered Formula, Growing-Up Milk Formula and particularly Special Baby Milk Formula is expected to augment. The Egypt Baby food market is projected to have a positive growth over the forecast period owing to augment of women’s participation in the workforce, growing per capita income and GDP of the country and augmenting the awareness among new parents to complete the nutritional demands of their children.

Key Segments Covered:-

By Food Category-

• Milk Formula
• Dried Baby Food
• Prepared Baby Food

By Milk Formula-

• Standard Milk Powdered Formula
• Follow-on Milk Powdered Formula
• Growing-up Milk Formula
• Special Baby Milk Formula

By Channels of Distribution:-

• Health and Beauty Specialist Stores
• Supermarkets
• Independent Small Grocers
• Hypermarkets
• Convenience Stores
• Online Sales

Key Target Audience:-

• Baby Product Manufacturers
• Baby Product Distributors
• Government Agencies
• Baby Food Store Retailing
• NGO’s Supporting Baby Food and Care
• Pharmaceutical Stores
• Online Sales and Retailing Agencies

Time Period Captured in the Report:-

Historical Period: 2012-2018

Forecast Period: 2019-2023

Companies Covered:-

• Nestle SA
• Danone Groupe
• Hero Group GmbH
• Fasska SA
• Riri Co
• Liptis Nutrition Ltd
• Ninolac International SA
• Abbott Laboratories and others

For more information on the research report, refer to below link:-

Egypt Baby Food Market Research Report: Ken Research

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