UAE’s On-Demand Home Services Industry was valued at AED ~XX million in 2021, growing at a CAGR of XX% in between 2017 and 2021. With the increasing influence of digital media, increasing smartphone penetration and greater convenience and accessibility, people have started taking these on-demand home services, especially people in the age group of 25-55 years. XX% of population purchased a product or service online via a smartphone as of 2021. The industry grew at a CAGR of XX% from 2020-2021 during the COVID-19 outbreak. The market growth spiked during COVID as people were reluctant to step out of their houses. People preferred booking home services online directly from these marketplaces or service providers. Services such as sanitation, disinfection and other deep cleaning services along with PCR testing services increased during this period.
The consumer spending has
increased from XX bn to XX bn from 2019-2021. This reflects a shift to a better
standard of living. People prefer to get the home services done by
professionals rather than doing it themselves. Due to the busy schedule of the
working women, they are unable to take care of their home, leading to an
increase in the demand for home services. The UAE has the highest percentage of
total female labor participation in the GCC (including expatriate women). The
female labor force participation rate in the UAE is XX% in 2020.
UAE On-Demand Home Cleaning Services
Market
The Government of the United
Arab Emirates announced by decree on November 2020, that foreign investors can
fully own local companies without the need for an Emirati sponsor. Earlier,
foreign shareholders could own up to 49% of a locally registered company, with
a local partner holding the 51%. UAE introduced a federal corporate tax of 9%
on business earnings to be effective from June 1, 2023. Business profits of up
to roughly USD 102,000 will not be taxed, in order to support small businesses
and startups.
Currently, XX% of the
industry is untapped as majority of these households have full time
maids/contacts with other service workers from the unorganized sector; hence
they do not prefer booking on-demand home services from marketplaces or service
providers.
UAE
On-Demand Home Services Market Segmentation, 2021
By
Type of Services:
Cleaning services accounts
for ~XX% of on-demand home services, in terms of number of bookings. Beauty
services account for ~XX% of on-demand home services. There has been an
increasing trend in the number of people (especially women) taking up these
services, as there might not be a good salon in their locality. Majority of
residential apartments, societies and complexes in UAE have contracts with
repair and maintenance service providers, hence, people are not allowed to
avail these on-demand repair and maintenance services.
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By
Deployment:
Only XX% of the on-demand
home services are booked and availed online. People prefer bespoke services,
which are not easily available online, hence the offline model is still in
demand in UAE. People are reluctant to try new service providers or
marketplaces that provide online on-demand services. They would not want to
shift from their old trusted service provider that still provide the
traditional way of booking services.
By
Geography:
Around XX% of on-demand
services are availed by Dubai. Dubai residents have tapped the maximum market.
Dubai has maximum of working population, as a result of which on-demand home
services are in high demand. Abu Dhabi account for XX% of the market. Abu Dhabi
constitutes of high income class population. People live in big bungalows or
villas, hence, hire full time helpers or maids. Usually, these households get
maids from their own countries.
Competitive
Landscape in On-Demand Home Services Industry, 2021
UAE’s On-Demand Home
Services Industry is highly fragmented with presence of large number of service
providers and marketplaces. Each service provider or marketplace has its own
business USP, hence, it restricts the dominance of single player in the market.
A notable shift in consumer preferences post COVID-19 has contributed in the
emergence of on-demand home services industry. Marketplaces have rebranded
itself to reflect their position as a top online marketplace and justify its service
offerings. These services providers are marketplaces compete amongst each other
on the basis of service offerings, price ranges, promotional discounts, service
quality, geographical presence and brand value. The report provides
comprehensive detail on the cross comparison of players in the on-demand home
services ecosystem based on variety of parameters.
Future Outlook of On-Demand Home
Services Industry,
2021-2026:
The market size of the
on-demand home services industry is expected to grow at a five-year CAGR of XX%
increasing from AED XX million in 2021 to AED XX million in 2026. It is
anticipated that the penetration of the market will be fueled by increasing
consumer spending and smartphone penetration, shift in consumer preference
towards availing on-demand home services post COVID-19.
Key
Topics Covered in the Report
·
Socio-economic Landscape of UAE
·
Evolution of UAE On-Demand Home Service
Industry
·
Ecosystem of UAE On-Demand Home Service
Industry
·
UAE On-Demand Home Service major entities
Business Model
·
Market Size of On-Demand Home Services
Industry by Revenue
·
Market Segmentation of On-Demand Home
Services Industry by services, geography, deployment
·
Total Addressable, Serviceable Addressable
Market of On-Demand Home Services Industry
·
Demand Drivers and Trends in On-Demand Home
Services Industry
·
Consumer spending and preferences in the
On-Demand Home Services Industry
·
Impact of COVID on demand and user
preferences in the On-Demand Home Services Industry
·
Trends and Developments in On-Demand Home
Services Industry
·
Porter’s Analysis of the On-Demand Home
Services Industry
·
Growth Drivers of the On-Demand Home Services
Industry
·
Challenges faced in the On-Demand Home
Services Industry
·
Government Rules and Regulations in the
On-Demand Home Services Industry
·
Impact of COVID-19 on the On-Demand Home
Services Industry
·
Comparison of Pre and Post COVID scenarios
·
Competitive Scenario of the On-Demand Home
Services Industry
·
Competition in On-Demand Home Services
Marketplace
·
Competition among On-Demand Home Services
Providers
·
Case Study on Urban Company Business Model
·
Future Trends and Market Size of On-Demand
Home Services Industry by Revenue
·
Future Market Segmentation of On-Demand Home
Services Industry by type of services, geography, deployment
·
Industry speaks
·
Analyst Recommendations
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