Israel fitness equipment market was valued at USD ~XX million in 2021, expanding at a CAGR of XX% in between 2016 and 2021 on the basis of revenue generated through sales of fitness equipment with considerable expansion in commercial fitness centres in which low budget fitness centres and women centric fitness club dominated the market. Government initiatives such as “National Program to promote Active, Healthy Lifestyle” and Annual sponsored fitness events like Jerusalem Marathon and The Women Race are taken up by the government to improve physical conditions of people coupled with rising health concerns such as obesity, diabetes and cardiovascular diseases due to unhealthy lifestyle, inclination of consumers to undertake online fitness sessions to enjoy exercising in the comfort of their homes and as per their convenience are the major determinant to drive the growth of fitness equipment industry. Surging demand of fitness equipment suitable for home/residential purposes post COVID-19 is also contributing in the growth of fitness equipment market.
In 2020, fitness equipment industry experienced a temporary downfall owing to the impact of COVID-19 on industry leading to closure of the fitness centers and health clubs due to country wide lockdown. With mandatory protocol such as to avoid physical contact and maintenance of social distancing to prevent the transmission of virus restrained a major chunk of population from availing fitness services in fitness centers and health clubs. These factors have however led to increased demand of home-based fitness equipment and adaptation to digital fitness services, as people preferred to follow fitness regimes at their home to ensure safety. Also, increased awareness on health and hygiene followed by the advent of COVID-19 is acting as a catalyst for the shift in consumer’s preference towards availing digitally connected solutions for their fitness routine.
Majority of the fitness equipment imported in Israel in 2020 were from China, Taipei and USA; with China contributing to majority share of XX% of the overall imports in 2020 on the basis of revenue generated. Revenue generated through import of fitness equipment was valued at USD XX million in 2020; the higher share of import is attributed to the growing demand of high-end fitness equipment produced in other nations. The lack of ability of local manufacturers in Israel to produce high tech fitness equipment negatively impacted the international demand of fitness equipment produced in Israel.
Israel Fitness Equipment Market Segmentation, 2021
By Type of End User:
Commercial fitness centres accounted for the highest market share of XX% among all other types of end users on the basis of revenue generated in the year 2021. Low budget fitness centres under the category of commercial fitness centres dominated the sector. Universities based fitness centres and health clubs accounted the second highest share.
By Import and Domestic Manufacturing:
Imported fitness equipment accounted for the highest market share of XX% as compared to the locally manufactured (domestic) fitness equipment on the basis of revenue generated in 2021.
Lack of domestic manufacturer’s ability to produce advanced fitness equipment leads to the increased demand of fitness equipment from foreign counties such as China, USA and Italy among others.
Fitness Equipment import and export scenario, by country 2016-2020
Majority of the fitness equipment imported in Israel in 2020 were from China, Taipei and USA; with China contributing to majority share of XX% of the overall imports in 2020 on the basis of revenue generated. Revenue generated through import of fitness equipment was valued at USD XX million in 2020; the higher share of import is attributed to the growing demand of high-end fitness equipment produced in other nations. The lack of ability of local manufacturer’s in Israel to produce high tech fitness equipment negatively impacted the international demand of fitness equipment produced in Israel.
Government initiates
Government of Israel aims to increase community awareness about the importance of physical activity and boost community’s capability to adopt healthy lifestyles, create a supportive healthcare environment
These initiatives also the encourage involvement of local communities and civil society organizations in the promotion of health awareness programs.
Competitive Landscape of ISRAEL fitness equipment Market, 2021
Israel Fitness Equipment Market is concentrated among 12-15 players. Abir Sports Co. Ltd, is the most established fitness equipment distributing company in Israel operating since 1991. Fitness equipment distributors in Israel compete on the basis of quality of fitness equipment products, wide range of equipment they offer and pricing of these products. One of the major competition parameter is the collaboration and partnerships that the distributors maintain with their clients namely, fitness clubs, fitness centers, hotels, resorts and universities. However, from the production side of fitness equipment, the domestic manufacturer’s in Israel has not been able to develop advanced fitness equipment that are demanded at fitness facilities. Due to which, revenue generated through the imports of fitness equipment captured the majority share of XX% in 2021 compared to domestic sales. Majority of the fitness equipment imported in Israel in 2020 were from China, Taipei and USA; with China contributing to majority share of XX% of the overall imports in 2020 on the basis of revenue generated. In coming years, the demand for domestically produced fitness equipment would rely on the ability of these manufactures to deliver high quality advanced fitness products.
Further, a notable shift in consumer preference post COVID-19 has contributed in the emergence of digital fitness services. Home based fitness equipment are heavily demanded in recent times as people prefer to regularly participate in physical and fitness activities at the comfort of their home thereby, reducing the risk of physical contacts at public fitness facilities. Surging demand of home based fitness equipment will act as a catalyst for the growth in fitness equipment industry in coming years. Therefore, fitness equipment players in Israel must cater to the rising demand of home based fitness equipment in order to integrate the market.
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Apart from covering comparison dynamics between major distributors of fitness equipment in Israel, the report also provides comprehensive insights on the company profiles of these major distributors in the ecosystem. The profiles cover various parameters such as Company Overview,Type of Customers, Services Offered, Major Clientele, Key Partnerships, Strengths, Weaknesses and Future Developments.
Key Topics Covered in the Report
- Socio Demographic and Economic Outlook of Israel
- Overview of Fitness Equipment Market in Israel
- Ecosystem of Israel Fitness Equipment Market
- Value Chain Analysis of Israel Fitness Equipment Market
- Operating Model of Fitness Equipment Distributors in Israel
- Israel Fitness Equipment Market Size on the basis of Revenue
- Israel Offline Fitness Market Assessment
- Israel Fitness Equipment Market Segmentation (By Type of End User, By Domestic and Imported Manufacturing)
- SWOT Analysis
- Trends and Developments
- Government Initiatives in the Fitness Sector
- Economic Impact of Fitness Centers in Israel (Direct and Indirect)
- Impact of COVID-19 on Fitness Industry in Israel
- List of Fitness Equipment Distributors in Israel (Year of Establishment, Location, Contact, Mail Id, Country of Operation, and Brand Association)
- Cross Comparison of Major Fitness Equipment Distributors in Israel (Year of Establishment, Number of Employees, Countries Served, and Product Portfolio)
- Company Profile of Fitness Equipment Distributors in Israel (Company Overview, Type of Customers, Services Offered, Strengths, Weaknesses, Major Clientele, and Key Partnerships, Future Developments)
- Identifying the Customer Cohorts in Israel Health and Fitness Market
- Customer Decision Making Factors Fitness Centers
- Customer Mind-set for Fitness in Israel
- Target Addressable Market and Service Addressable Market in Israel Health and Fitness Industry
- Analyst Recommendations
For more information on the research report, refer to below link:
Israel Fitness Equipment Market Outlook to 2026
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