The report titled "Saudi Arabia Online Fashion Industry Outlook to 2022 - By Apparel, Footwear and Fashion Accessories, By Menswear, Women wear, Kids wear, by Footwear (Sneakers, Flip-Flops, Sandals, Boots), by Apparel (Top, Dresses and Bottom, Jackets, Shirts and Shorts)" provides a comprehensive analysis on the Saudi Arabia online fashion Market. The report covers online fashion market size by GMV, market segment by type (Apparel, Fashion Accessories and Footwear), by region (Riyadh, Jeddah, Mecca, Medina, Dammam and Others), by price range (Economy, Mass, Premium and Elite).
The report further discusses
market segmentation by gender (women, men and kids), by product categories
(tops, dresses, bottoms, jackets, shorts and others), online accessories market
segmentation by product categories (handbags, belts, imitation jewelry, watches
and others), online footwear market segmentation by product categories
(sneakers, flip-flops, sandals, boots and others). The publication provides
competition analysis major players (Namshi General Trading LLC, JollyChic, Wadi
General Trading LLC, Souq Group Pvt. Ltd., MarkaVIP, Ubuy, Basicxx, Sivvi,
Elabelz, Noon, Bershka, Yoox.com and NextDirect). The report also covers
consumer profiling, SWOT analysis, rules and regulation, snapshot on Saudi Arabia
online internet retailing industry along with analyst recommendation and
macroeconomic variables.
The report is useful for
E-commerce companies, investors, potential entrants and other stakeholders to
align their market centric strategies according to ongoing and expected trends
in the future.
Saudi Arabia
Online Fashion Market Size and Overview
Saudi
Arabia online fashion retail market is quite dynamic and is in the early growth
phase. The online fashion market has grown from a GMV of SAR ~ million in 2012
to SAR ~ million in 2017 at a CAGR of ~%. A phenomenal growth of ~% in the
internet users in the last 5 years and in smart phone users in the country have
acted as drivers for the online fashion market. Convenience to purchase online,
rising disposable income, easy availability of branded products and rising
demand for E-commerce products in Riyadh and Jeddah are other major factors
which have augmented the growth of online fashion market in Saudi Arabia.
Saudi
Arabia Online Fashion Market Future Outlook
Apparels,
Footwear and Accessories
Apparels
witnessed the maximum share contributing ~% followed by the accessories
contributing ~% and footwear ~% to the total GMV of the fashion products sold
on E-commerce platforms in 2017. Availability of international brands and
presence of trending products on such online platforms with varied offers and
discounts are the major factors which have driven sales of apparels on
E-commerce portals.
In
apparel market, women segment has dominated with share of ~% followed by men
contributing ~% and kids ~% in the total GMV generated during the year 2017.
Under apparel category, the top selling categories are tops, dresses and
bottoms, jackets, skirts and shorts.
In
footwear market, women segment contributed majority to the GMV with share of ~%
followed by men segment which contributed ~% and kids (less than 14 years old)
with ~% in 2017. Under Footwear category the top selling categories are
Sneakers, Flip-Flops, Sandals and Boots.
In
accessories market, women segment has dominated with share of ~% followed by
men and kids together contributing ~% in the total GMV generated during the
year 2017. Under Accessories category the top selling categories are handbags,
belts, imitation jewelry and watches.
By Region
(Riyadh, Jeddah, Mecca, Medina and Dammam)
Demand
for fashion products in Riyadh witnessed the maximum share contributing ~%
followed by Jeddah, Mecca, Medina together contributing ~%, Dammam contributing
~% and other cities like Sultanah, Tabuk, Al Khari, Buraidah and Taif
contribute ~% in total GMV of the fashion products sold on E-commerce platforms
in 2017.
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By Price (Economy, Mass, Premium, Elite)
Saudi
Arabia, being a fashion conscious economy witnessed maximum sales arising out
of premium priced fashion products available in online fashion market. Premium
segment includes fashion products that range between SAR 90 to SAR 150,
constitute ~% of the total GMV in the online apparel and footwear product
market for 2017. The other segments like Mass segment constitute ~%, Economy
segment constitute ~% and Elite segment constitute ~%.
Competitive
Landscape
Namshi
has dominated the market for online fashion in Saudi Arabia with a GMV share of
~% reported during 2017. This was followed by Souq which has witnessed market
share of ~% in 2017. Wadi.com and JollyChic.com both has a GMV share of ~%, ~%
respectively for online fashion in Saudi Arabia. Strategic collaboration with
more than 500 leading fashion and lifestyle brands in the country to offer wide
range of apparels, footwear, accessories and cosmetics catering to the needs of
men, women and kids, provided an edge over competitors that operate on the same
scale. Other players such as Basicxx, Elabelz, Noon.com and various new
entrants witnessed an increase in customer base and revenues due to increased
demand for online fashion products by Saudi Arabia population.
Future Outlook
to Saudi Online Fashion Market
Market
for online fashion in Saudi Arabia is expected to grow from SAR ~ million in
2018 to SAR ~ million in 2022 registering a five year CAGR of ~%. New entrants
are expected to grow in terms of GMV in future adding to the competition in
online fashion markets. Strategic expansion by the existing market players via
inorganic growth and innovative ease provided by tools such as 3D try-and-buy
tools would further assist in growth of the online fashion market. E-commerce markets
will witness an increase in customer base, of which Riyadh and Jeddah will
contribute a large share.
Key Topics
Covered in the Report
- Saudi Arabia Online Fashion market
introduction
- Comparison of Saudi Arabia online and offline
fashion market
- Snapshot of Saudi Arabia online retailing
industry
- Value chain analysis and logistics handling in
Saudi Arabia online fashion industry
- Saudi Arabia online fashion market size
- Saudi Arabia online fashion market by type
(Apparel, Fashion Accessories and Footwear), by region (Riyadh, Jeddah,
Mecca, Medina, Dammam and Others), by price range (Economy, Mass, Premium
and Elite).
- Saudi Arabia online apparel market
segmentation by gender (women, men and kids), by product categories (tops,
dresses, bottoms, jackets, shorts and others).
- Saudi Arabia online accessories market
segmentation by gender (women, men and kids), by product categories
(handbags, belts, imitation jewelry, watches and others).
- Saudi Arabia online footwear market segmentation
by gender (women, men and kids), by product categories (sneakers,
flip-flops, sandals, boots and others)
- Consumer Profiling for Saudi Arabia online
fashion industry by (age, gender, location, occupation, mode of payment
and mode)
- Trends and development in Saudi Arabia online
fashion industry
- Issues and challenges in Saudi Arabia online
fashion industry
- SWOT analysis in Saudi Arabia online fashion
industry
- Business Model in Saudi Arabia online fashion
industry
- Regulatory landscape in Saudi Arabia online
fashion industry
- Competitive landscape in Saudi Arabia online
fashion industry
- Company profiling for major players in Saudi
Arabia online fashion industry
- Saudi Arabia online fashion industry future
outlook and projections
- Analyst Recommendations
Related
Reports
Contact Us:-
Ken Research
Ankur Gupta, Head Marketing &
Communications
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