Driven by the rising young population, higher disposable income, and increasing number of smartphone and tablet users, the Fantasy sports market in India has ample growth potential in the coming years.
Conventional and Cutting-edge Platforms on Rise: User engagement on Fantasy Sports platforms has increased as a result of live-streaming capabilities and the availability of sporting content on both conventional and cutting-edge platforms. As a result, sustained fan involvement increases viewership and TRP, which in turn draws in more sponsors and fosters the growth of the sports industry as a whole. The quick increase in registered users has further enticed both established businesses and start-ups to invest and innovate in this market.
Internet & Smartphone Penetration and Increase in digital transactions: The launch of Jio's low data plans in 2016 and the simultaneous growth of smartphones and mobile broadband internet in India, as well as the introduction of smart feature phones by Jio and other 10 players, have emerged as key drivers for the expansion of Online Fantasy Sports in India. In addition to this, the expansion of paid users of Online Fantasy Sports in India has also been facilitated by the growing user adoption of digital payments and the development of user-friendly payment methods like payment wallets and UPI.
High Dependency on Cricket and Low Entry Barriers in the country: High reliance on a single sport lower user interest during the sport's slow months and leaves a sizable monetization opportunity gap. Also, the seasonality has a tendency to interrupt users’ use of the platform, which has a negative impact on user retention, recurring participation in sponsored contests, and a reliable income flow. Users are switching platforms more frequently as a result of the lack of differentiation in the product offers.
Analysts at Ken Research in their latest publication “India Fantasy Sports Market Outlook to FY’2027F Driven by Rising Youth Population, Higher Disposable Income, Inexpensive Internet Data, Introduction of New Gaming Genres, and Increasing Number of Smartphone and Tablet Users” by Ken Research observed the potential of the Fantasy Market in India. The rise in the Young Population and High Disposable Income, the Low-Cost Internet Data and Growing Smartphone & Tablet Users and New Product Offerings is expected to contribute to the market growth over the forecast period. The India Sports Fantasy Market is expected to grow at 38.4% CAGR over the forecasted period FY’2022-FY’2027F.
Key Segments Covered
India Fantasy Sports Market
By Sports Offered
Cricket
Hockey
Football
Basketball
Baseball
Others (Kabaddi, Volleyball, Handball, Rugby, etc.)
By Monthly Spend
Nil
0-100 INR
101-300 INR
301-500 INR
501-1000 INR
>1000 INR
By Regional Contribution
Metropolitan Cities (Tier 1)
Tier 2 & 3 Cities
By Age:
18-24 Years
25-36 Years
37-45 Years
46-60 Years
>60 Years
By Gender
Male
Female
By Mode of Engagement
Desktop
Mobile Website
Apps
By Frequency of Engagement
Once a Week
2-3 Times a Week
4-5 Times a Week
>5 Times a Week
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Key Target Audience
Fantasy Sports Companies aiming to establish in India
Fantasy Sports Industries
Government Bodies & Regulating Authorities
Online Game Industry
E-Sports industry
Advertising Agency
E-Sports users
Industry Associations
Time Period Captured in the Report
Historical Year: FY'2017 - FY'2021
Base Year: FY'2022
Forecast Period: FY'2022 - FY'2027F
Companies Covered
Fantasy Sports Companies
11 Wickets
Ballebazzi
CricPlay
Dream 11
Faboom
Fan Mojo
Fan Fight Cricket Fantasy App
Fantain
Fantasy Power 11
Fun2Play
Gamezy
GoSuper11
HalaPlay
Howzat
Khel Champs
LeagueX
Mobile Premier League Fantasy Cricket
My 11 Circle
My Fab 11
My Team 11
Nostra Pro
Paytm First Games
Playerzpot
Real 11
Rooter
Sport 11
Starpick
Key Topics Covered in the Report
India Fantasy Sports Market Overview, 2022
Online Gaming Industry in India
Business Operating Model, Industry Lifecycle & Genesis of India Fantasy Sports Market
Value Chain for India Fantasy Sports Market
Ecosystem of Major entities in India Fantasy Sports Market
Target Addressable Audience, Serviceable Addressable Market, and Serviceable Obtainable Market for India Fantasy Sports Market
India Fantasy Sports Market Size (By Revenue, By Active Users) FY’2017 – FY’2022
India Fantasy Sports Segmentation (By Sports, By Monthly, By Regional Contribution, By Age, By Gender, By Mode of Engagement, By Frequency of Engagement), FY’2017 – FY’2022
Trends & Developments in India Fantasy Sports Market
SWOT Analysis of the Fantasy Sports Market in India
Porter’s 5 Force Analysis of Fantasy Sports Market in India
Growth Drivers & Enablers in India Fantasy Sports Market
Issues and Challenges in India Fantasy Sports Market
Impact of Covid-19 on India Fantasy Sports Market
Supervisory Framework Governing Fantasy Sports Market in India
End User Analysis of India Fantasy Sports Market
Competition Landscape of India Fantasy Sports Market
Future Outlook & Projections of Fantasy Sports Market in India, FY’2022 – FY’2027F
Analyst Recommendations
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