Philippines is one of the leading markets for Property Classified in South-East Asia region contributing around $20 Mn Revenue in 2021. Will the growth sustain?

 Philippines Property Classified Market is expected to reach around $ 80 Mn markets by 2026, owing to the Accelerated pace to digitization, as per the findings by Ken Research

1. Philippines has the most Single Housing Unit types of Households that account for almost 90% of total Housing units.

                          

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With a total population of almost 110 Mn in 2021, there was an average of 370 persons per square kilometer in the Philippines. The proportion of owner-occupied households remained consistently high. Close to 6 in 10 resident households (or nearly 60%) were owner-occupied in 2020, a slight decrease from the 61.7% in 2010.

2. Online marketing is a clear winner in consumer outreach and cost effectiveness in the Property Classifieds Industry. What do the recent trends show?

                            

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Digital media has now become the mainstay of real estate marketers, with developers pivoting their marketing strategies towards digital platforms. Apart from increased brand awareness, continued engagement, and full-stack services, the online segment offers comparatively less cost-per-lead when compared to traditional outdoor or full-jacket print campaigns, thus making it advantageous for developers.

3. The increased investment in the region, and developers and landlords offering flexibility are some of the major growth drivers in the market. What significance it has?

Property owners are offering more flexible costs for existing and new buyers and tenants Post COVID in Philippines. A number of developers are offering extended payment terms, lighter down payment schemes, and waived reservation fees with a limited time offers, thereby providing an advantage for financially prepared buyers. Moreover, Buyers are in better position to search for attractive financial opportunities due to the increase in the number of resale options available in the market. These altogether has been helping the market to grow at a CAGR of 31.4%.