Rise in Demand for Smart Appliances and Increased Replacement of Old Appliances will be Major Growth Driver for Demand of Large Appliances in China: Ken Research

• Customer willingness to pay premium for quality products will help the domestic players to focus on developing quality products which can be sold at higher prices thus increasing the operating margin.
• Demand for replacement of old machine will continue to be the dominant reason for driving the sales of large appliances.

Ken Research announced its latest publication on “China Large Appliances Market Outlook to 2020- Rising Preference for Smart Technology Appliances and Replacement Demand to Drive Market” provides a comprehensive analysis of large appliances market in China. The report focuses on overall market size for sale of large appliances. These include revenue from domestic sale in television, washing machine, air conditioner and refrigerator. Market was also estimated based on volume sales in each category. Market is segmented based on product type and sub segmented based on their essential features and price range. Segmentation is also done on the basis of distribution channel. The report also covers the snapshot of logistics, competitive landscape of major players in China large appliances market, export and import scenario and product detail of bestselling models in different category. The report concludes with market projection for future and analyst recommendation highlighting the major opportunities and cautions.

Subsidy program launched in 2009 to promote sale of large appliances in rural areas of China have created a significant growth towards the penetration of large appliances. This has also supported the growth in replacement potential for home appliances in China.  Incentive was proposed for destocking the property market in 2016 at China’s Central Economic Work Conference held in 2015. This is expected to boost the sales for large appliances in China market in the near future. The whole economy of China is going into new growth stage and structural adjustment period. High market inventory and weak demand challenges the growth of large appliances market in China.

Factors like changes in technological preferences in large appliances and resident income improvement will lead to growing demand for high end oriented product.  New businesses are expected to develop due to rapid development of smart homes and increase in the maturity of relevant industry chain bringing new growth stage for industry. By 2020 it is expected that market share of intelligent and smart washing machine will grow to 45.0% in 2020, air conditioner will grow to 55.0% and refrigerator will grow to 38.0%

According to Research Analyst, Existing companies have an advantage over new companies in terms of brand loyalty and established reputation in the market and they should cash in on this situation by conducting the required R&D and launching products which can compete with the imported goods and with the products of the new entrants in the market

Key Topics Covered in the Report

Executive Summary

Research Methodology

China Large Appliances Market Genesis & Current Outlook

Logistics Handling for Large Appliances in China

Best Selling Products for Large Appliances Market in China

Haier Sales in China

Trends and Developments in China Large Appliances Market

Future AC Sales China

China Refrigerator Industry Size

China Washing Machine Market

Television Industry in China

China Air Conditioner Market

Air Conditioner Sales in China

China Television Market

China Refrigerator Market

Export and Import Scenario of Large Appliances in China

Snapshot of Online Sales for Large Appliances Market

China Air Conditioner Sales Volume

Air Conditioner Future Growth China

Competition Scenario in China Large Appliances Market

Competitive Landscape of Major Players in China Large Appliances Market

China Large Appliances Future Outlook and Projections, 2016-2020

Disclaimer

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Key Products in the Report

Television (Less Than 32 Inches, 32-35 inches, 46-59 inches, Greater than or Equal to 60 Inches; )

Washing Machine (Pulsator, Roller, Double Cylinder, Single Cylinder, Top Loading, Front Loading, Automatic Washing Machines, Semi Automatic/ Manual Washing Machines)

Refrigerator (Double Door, Single Door, Three Door, Multi Door and Bi-Fold)

Air Conditioner (Frequency Fixed, Frequency Conversion)          

Key Market Players in the Report

Hisense Kelon Electrical Holding Company

Haier

Gree Electric Appliances

Midea

Skyworth

TCL Multi Media Technology Holding Limited

For more information about the publication, refer to below link:

https://www.kenresearch.com/consumer-products-and-retail/consumer-electronics/china-large-appliances-market/57225-95.html

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Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

Government Stipulated Regulations and Changing Consumer Preferences for Large Appliances in China to Influence Market: Ken Research

• Large appliances market is expected to recover after registering a decline in 2015 owing to expected improvement in real estate demand, implementation of income doubling plan and new urbanization program by government.
• Market share of front loading washing machine, multi-door refrigerator, inverter type air conditioner and 4K smart television will lead the demand for large appliances in China Market.

Large appliances are basic household electrical appliances used in everyday life to have better living and working experience. These appliances include air conditioner, refrigerator, washing machine, and television. Rising urban population, increase in disposable income and supportive government policies are expected to drive the market in future. Large appliances are a very dynamic market and continuous innovation is required to make the products more economical and user friendly. Over the years, ownership of large appliances has increased in both urban and rural areas. Demand from low tier cities will augment the demand in future as well as create demand for replacement of existing products. It was reported that urban households own 122 televisions sets 90.7 washing machines, 91.7 refrigerators and 107.4 air conditioners per 100 households.

In September 2013, China introduced GB21455:2013, a new standard for inverter air conditioners which is expected to raise requirements on energy-saving performance of inverter air conditioners and eventually boost their popularity among consumers.  China has planned to increase the energy efficiency of inverter air conditioners by 20% over the current planning period which ends in 2015

Subsidies for five categories of energy-saving household electrical appliances, including air conditioners, flat-panel television sets, refrigerators, washing machines and hot water heaters, ended in June 2013, after being in place for a period of one year.  According to the program, consumers could be subsidized by RMB 70 to 550. The effects have been notable. Market shares of energy-efficient air conditioners and washing machines have increased, with sales of such appliances rising from 1.6mn units in June 2012 to an average of about 7mn in the first five months of 2013. The major long-lasting effect is to be the increased consumer awareness of the benefits of eco-friendly products. Ministry of Commerce representatives have stated that no similar subsidies are planned for the near future. Another subsidy policy, “Household appliances go rural”, ended in January 2013 after a five year run.

In recent years, China has entered a period of consumers upgrading their products. Consumers are increasingly keen to have better quality products, stylish design, energy saving and high-end products

In addition, as the younger generation of consumers has become an increasingly important group using appliances, their consumption habits and changes in consumption patterns also contributed to an evolution in appliance industry sales 2 patterns. In fact, the sudden emergence of e-commerce over the last two years has driven important changes in the way in which sales arise.

 According to Research Analyst, in order to keep their consumer base intact, it is crucial for the existing companies to offer the best quality products at competitive prices. Since the consumers in the residential sector have started preferring aesthetically pleasing products therefore, the companies present in this industry should develop more trendy and innovative designs to reach the consumers.

The report titled “China Large Appliances Market Outlook to 2020- Rising Preference for Smart Technology Appliances and Replacement Demand to Drive Market” provides brief overview on the China Large Appliances Market and helps readers to identify the ongoing trends in the market and anticipated growth in future depending upon changing market dynamics in coming years. The report will help existing distributors, manufacturers along with end users in large appliances division to align their market centric strategies according to ongoing and expected trends in the future.

For more information about the publication, refer to the below link:

https://www.kenresearch.com/consumer-products-and-retail/consumer-electronics/china-large-appliances-market/57225-95.html

Contact Us:Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com+91-9015378249