The
global outbreak of Covid-19 virus has led to massive disruptions in all
industries, especially with sectors including travel, hospitality and automakers
bearing the brunt. The looming public health crisis has claimed over 300
thousands lives till date globally and apart from that, it continues to pose a
threat on the lives, livelihoods and businesses across the world.
In
India, the non-essential consumer goods industry including electronics,
apparel, smart devices and kitchen appliances among others has also faced one
of the hardest hits due to the corona virus pandemic. Consumers are cautiously
spending on necessities such as food and groceries and deferring purchases of
high-cost items such as electronics. This practice of discretionary spending is
expected to be observed throughout the year with diminishing savings and
employment uncertainty among consumers amidst this black swan event.
Covid-19
is not an airborne virus and the efficacy of air purifiers in stopping its
spread has not yet been proven by health professionals. However, during the
initial outbreak and prior to the imposition of the national lockdown and
social distancing norms in the country, air purifier companies witnessed a slight
rise in demand by consumers as a precautionary measure against the virus. Some
air purifiers have anti-bacterial and anti-viral filters for viruses such as
H1N1 and more which propelled the demand.
Effect in Q1, FY’2021: After the 21 day
lockdown was imposed, the air purifier business was severely hampered. Retail and
online sales came to a standstill due to disruption in supply chain, logistics
and online channels being used only for delivery of essential items. The air
quality index has also come down significantly due to the reduction in human
and industrial activity. As per the Central Pollution Control Board, the Air
Quality Index (AQI) in Delhi on April 27, 2020 was moderate while it belonged
to the poor category for the same period in 2019 with an AQI of 256. With
residential sales coming to a halt, air purifier companies are banking upon
commercial end-users to create demand during the period.
Temporary & Long Term Shifts in the Business
Practices: After the
restrictions are eased, air purifier companies are expected to resort to the
existing inventory in the short term with production and global trade being hampered.
Recovery in the residential sector is anticipated to be slow due to
discretionary consumer spending and low pollution levels. Air purifiers are
still considered a luxury or lifestyle commodity rather than a necessity by the
masses. Temporary shift in focus towards commercial and institutional end-users
particularly hospitals, offices, government buildings is anticipated to aid
rebound of the industry.
In
the longer run, shift in business practices is expected in the form of rising
focus on online sales through E-commerce platforms due to continued fear of
contact among consumers as a spillover of the Covid-19 outbreak. With the
economy currently thriving on digital mediums and larger number of consumers
shifting towards online retail, air purifiers companies will leverage the
opportunity and target the online sales channel to drive sales. This would be
coupled with collaborations with hospitals and health professionals to boost
sales amidst the rising health and safety concerns among consumers and
awareness about indoor air pollution.
Key
Segments Covered:-
By
Technology
HEPA &
Carbon
HEPA, Carbon
& UV
HEPA, Carbon
& Ionizers
Others
By
Distribution Channel
Retail
Online
Direct
By
Coverage Area Applicability
Upto 250 sq. ft.
251-500 sq. ft.
Above 500 sq.
ft.
By
Weight of Air Purifier
Less than 5 Kg
5-10 Kg
More than 10 Kg
By
Region
North
West
South
East
By
End-Users
Residential
Commercial
Institutional
Companies Covered:-
Philips India
Limited
Honeywell India
Private Limited
Sharp Business
Systems (India) Private Limited
Blueair India
Private Limited
Dyson Technology
India Private Limited
Xiaomi
Technology India Private Limited
Panasonic India
Private Limited
Eureka Forbes
Limited
Kent Air
Purifiers Limited
Key
Target Audience:-
Air purifier
Companies
Component Manufacturing
Companies
Consumer
Appliance Companies
Air Purifier
OEMs/Assemblers
Air Purifier
Importers/Exporters
Modern Trade
Chains
Consultancy
Companies
Time
Period Captured in the Report:-
Historical
Period: FY’2014 - FY’2020
Forecast Period:
FY’2020 - FY’2025
Key
Topics Covered in the Report:-
Air Quality in
India and Health Effects
Target
Addressable Market of Air Purifiers in India
Trends and
Growth Drivers in the Industry and Challenges Faced
Air Purifier
Industry Market Size and Segmentations, FY’2014 - FY’2020
Ecosystem and
Value Chain of Air Purifier Industry in India
Industry SWOT
Analysis
Customer
Decision Making Parameters
Cross Comparison
between Major Players and Company Profiles & Product Portfolios
Success Case
Studies in the Industry
Future Market
Size and Segmentations, FY’2020-FY’2025F
Factors
Affecting Future Growth (Covid-19 Impact)
Analysts’
Recommendations on Market Positioning and Future Target Hotspots
For More Information on the research report,
refer to below link:-
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Reports:-
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Ken Research
Ankur Gupta, Head Marketing & Communications
+91-9015378249
