Energy drinks are beverages that contain a high level of stimulant ingredients like caffeine, ginseng, guarana, taurine, and others as well as sugar, vitamins or carnitine, and others. These products are promoted to boost energy levels and enhance physical performance and mental alertness. Energy drinks are widely popular as dietary supplements and consumed by teens, adults, and even the geriatric population.
According to Ken Research Analysis, the Global Energy Drinks Market is expected to record a positive CAGR of ~8% during the forecast period (2022-2028) and is expected to reach nearly US$ 80 billion by 2028, owing to the growing demand for potential energy booster products like energy drinks which also improves physical and cognitive performance.
Adoption of a healthy lifestyle and growing demand for energy drinks for mental alertness are some of the factors driving the market growth.
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- The increase in health-conscious consumers coupled with lifestyle changes, eating and drinking patterns, and taste preferences are anticipated to augment the growth of the Global Energy Drinks Market.
- The surge in demand for a variety of flavour energy drinks that are sugar-free and calorie-free and increasing efforts of manufacturers to introduce new energy drinks in the market to fulfil the demand for consumers is likely to boost the growth of the market.
- The Global Energy Drinks Market faces challenges due to stringent regulations laid by governmental bodies on energy drinks.
- Governmental bodies such as The Food Safety and Standards Authority of India (FSSAI) and others laid strict regulations on energy drink products and regulated the amount of caffeine and others in the product, which may hamper the growth of the Global Energy Drinks Market.
- The COVID-19 pandemic positively impacted the Energy Drinks Market owing to the increased demand for functional beverages, and healthy drinks that boost energy levels. Moreover, consumers are still engaged in various exercise regimes in their homes, which leads to the continued need for energy drinks products. In addition, the increased consumption of energy drinks and increased sales of the products through online channels has benefitted the growth of the Global Energy Drinks Market.
Key Trends by Market Segment:
By Type: Non-alcoholic segment held the largest share of the Global Energy Drinks Market in 2021, owing to the surging demand for functional drinks that boost energy and offer other benefits such as improved physical endurance, and others.
- The rising disposable income, changes in lifestyle, and high intake of non-alcoholic drinks are expected to fuel the demand for the segment in Global Energy Drinks Market.
By Product Type: Drinks segment accounted for the largest share of the Global Energy Drinks Market by product type in 2021, due to the growing demand for on-the-go drinks that boost energy levels and provides other health benefits.
- The increasing popularity of energy drinks among consumers as potential energy boosters and functional drinks that enhance physical and cognitive performance is anticipated to augment the growth of the segment in the market.
By Packaging Type: The cans segment accounted for the largest share of the Global Energy Drinks Market in 2021, owing to the growing demand for convenient and ready-to-drink beverages among consumers.
- The increasing preference for energy drinks in cans, especially metal cans, as they can be easily transported and are not easily breakable is likely to boost the demand for the segment in the Global Energy Drinks Market.
By Flavor: Flavored segment accounted for the largest share of the Global Energy Drinks Market in 2021, due to the availability of a variety of flavors like orange, apple, grape, lemon, and others in energy drinks.
- The growing demand for energy-boosting drinks in a variety of flavors among consumers is encouraging manufacturers to launch flavoured energy drinks is anticipated to propel the growth of the segment in the market.
By End-User: Adults segment accounted for the largest share of the Global Energy Drinks Market in 2021, due to the growing popularity of functional drinks like energy drinks among adults.
- The increasing involvement of adults in sports activities along with surging demand for energy drinks for mental alertness is likely to boost the demand for the segment in the Global Energy Drinks Market.
By Distribution Channel: Supermarkets/hypermarkets segment accounted for the largest share of the Global Energy Drinks Market in 2021, due to the high customer reach of these stores.
- The availability of a wide range of energy drinks of different brands in supermarkets or hypermarkets coupled with increasing demand for healthier options and energy-boosting drinks among consumers are anticipated to propel the growth of the segment in the market.
By Geography: North America region accounted for the largest share of the Global Energy Drinks Market in 2021, owing to the growing consumption of energy drinks in the region.
- The increasing popularity of energy drinks among teens and young adults along with rising marketing and promotional activities for energy drinks in the region is expected to augment the growth of the region.
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Competitive Landscape
The Energy Drinks Market is highly competitive with ~150 players that include globally diversified players, regional players as well as a large number of country-niche players having their niche in Energy Drinks.
Regional players comprise ~60% of the total number of competitors, while the country-niche players comprise the second highest of the total number of competitors. Some of the major players in the market include Lucozade Ribena Suntory Limited, Otsuka Pharmaceutical Co., Ltd., AriZona Beverages USA, National Beverage Corp., Red Bull, Monster Energy Company, PepsiCo, Coca-Cola, Amway Corp., NOS Energy Company among others.
The leading global energy drinks companies such as NOS Energy Company, Red Bull, Monster Energy Company, and PepsiCo are highly focused on strategic product launches and are highly involved in promoting their products to hold their position in the market.
Recent Developments Related to Major Players
- In February 2022, Red Bull launched the new Red Edition, with a watermelon taste in India. The new product is a perfect on-the-go drink and is available in retail stores like Reliance Retail, More, Spencer’s, Ratnadeep, and others as well as on online platforms such as Flipkart, Amazon, Swiggy Instamart, and others. The company aimed to expand its product portfolio and fulfill the demand of Indian consumers.
- In February 2022, PepsiCo launched a new line of hemp-infused energy drinks under its Rockstar Energy Drink brand. The new product helps people relax as contain a combination of herbal ingredient. The drinks are available in three different flavors namely passionfruit, blueberry, and raspberry cucumber, and contain less caffeine in comparison to other Rockstar products. The company aimed to offer less energy hit and more relaxation products.
Conclusion
The Global Energy Drinks Market is forecasted to continue a moderate growth, primarily driven by the surging demand for Energy Drinks in a variety of flavors to boost physical performance and enhance energy levels and mental alertness. The growing demand for functional and healthier beverages among consumers along with the increase in product launches by the manufacturers to fulfill the growing demand is anticipated to augment the growth of the market. Though the market is highly competitive with ~150 participants, global players control the dominant market share.
Note: This is an upcoming/planned report, so the figures quoted here for a market size estimate, forecast, growth, segment share, and competitive landscape are based on initial findings and might vary slightly in the actual report. Also, any required customizations can be covered to the best feasible extent for pre-booking clients, and the report delivered within a maximum of two working weeks.
Ken Research has published a report on Global Energy Drinks Market Size, Segments, Outlook, and Revenue Forecast 2022-2028 title that is segmented by type, product type, packaging type, end-user, flavor, and distribution channel. In addition, the report also covers market size and forecasts for the four region's Energy Drinks Market. The revenue used to size and forecast the market for each segment is US$ billion.
Market Taxonomy
By Type
Alcoholic
Non-Alcoholic
By Product Type
Drinks
Shots
Mixers
By Packaging Type
Cans
Bottles
Others
By End-Users
Kids
Teenagers
Adults
Geriatric population
By Flavor
Unflavored
Flavored
By Distribution Channel
Supermarkets/Hypermarkets
Specialty Stores
Convenience Stores
Vending Machines
Online Retail Stores
Other Distribution Channels
By Geography
North America
USA
Canada
Mexico
Europe
Germany
UK
France
Spain
Italy
Asia-Pacific
China
Japan
South Korea
India
Indonesia Australia
LAMEA
Latin America
Middle East
Africa
Key Players
Lucozade Ribena Suntory Limited
Otsuka Pharmaceutical Co., Ltd.
AriZona Beverages USA
National Beverage Corp.
Red Bull
Monster Energy Company
PepsiCo
Coca-Cola
Amway Corp.
NOS Energy Company
